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The Top 14 Easiest To Use Audience Intelligence Platforms

See the top Audience Intelligence Platforms products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

Compare

OMNA from Stirista

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.4

Ease of Use

Average: 8.7

9.4

Meets Requirements

Average: 8.8

9.2

Customer Segment Breakdown

Small Business

58%

Mid Market

31%

Enterprise

12%

YouScan

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.3

Ease of Use

Average: 8.7

9.1

Meets Requirements

Average: 8.8

9.2

Customer Segment Breakdown

Small Business

46%

Mid Market

37%

Enterprise

17%

Audiense

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.2

Ease of Use

Average: 8.7

9.3

Meets Requirements

Average: 8.8

9.2

Customer Segment Breakdown

Small Business

50%

Mid Market

33%

Enterprise

16%

GWI

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.1

Ease of Use

Average: 8.7

8.5

Meets Requirements

Average: 8.8

8.1

Customer Segment Breakdown

Small Business

28%

Mid Market

45%

Enterprise

27%

StatSocial

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.6

Ease of Use

Average: 8.7

7.9

Meets Requirements

Average: 8.8

8.4

Customer Segment Breakdown

Small Business

21%

Mid Market

45%

Enterprise

34%

Pulsar Platform

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.3

Ease of Use

Average: 8.7

8.6

Meets Requirements

Average: 8.8

8.8

Customer Segment Breakdown

Small Business

38%

Mid Market

31%

Enterprise

31%

Meltwater

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.8

Ease of Use

Average: 8.7

8.0

Meets Requirements

Average: 8.8

8.4

Customer Segment Breakdown

Small Business

42%

Mid Market

38%

Enterprise

20%

Brandwatch Consumer Intelligence

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.1

Ease of Use

Average: 8.7

8.4

Meets Requirements

Average: 8.8

8.6

Customer Segment Breakdown

Small Business

31%

Mid Market

34%

Enterprise

35%

Infegy Atlas

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.7

Ease of Use

Average: 8.7

8.6

Meets Requirements

Average: 8.8

8.9

Customer Segment Breakdown

Small Business

35%

Mid Market

46%

Enterprise

19%

#10

Dstillery

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.8

Ease of Use

Average: 8.7

8.6

Meets Requirements

Average: 8.8

8.2

Customer Segment Breakdown

Small Business

28%

Mid Market

57%

Enterprise

16%

#11

Choozle

7.8

Overall Usability Score

7.8

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.5

Ease of Use

Average: 8.7

8.9

Meets Requirements

Average: 8.8

9.1

Customer Segment Breakdown

Small Business

74%

Mid Market

21%

Enterprise

#12

TelmarHelixa

7.6

Overall Usability Score

7.6

Usability Score Breakdown

Ease of Admin

Average: 8.8

7.6

Ease of Use

Average: 8.7

9.0

Meets Requirements

Average: 8.8

9.4

Customer Segment Breakdown

Small Business

28%

Mid Market

39%

Enterprise

33%

#13

Zoomph

7.6

Overall Usability Score

7.6

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.4

Ease of Use

Average: 8.7

8.8

Meets Requirements

Average: 8.8

8.7

Customer Segment Breakdown

Small Business

38%

Mid Market

42%

Enterprise

21%

#14

Adobe Analytics

7.3

Overall Usability Score

7.3

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.0

Ease of Use

Average: 8.7

8.0

Meets Requirements

Average: 8.8

8.7

Customer Segment Breakdown

Small Business

27%

Mid Market

30%

Enterprise

43%