# Best Enterprise Attribution Software *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Products classified in the overall Attribution category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Attribution to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Attribution category. In addition to qualifying for inclusion in the Attribution Software category, to qualify for inclusion in the Enterprise Business Attribution Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business. ## Top Attribution Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5.0 (14,200 reviews) | CRM-native multi-touch campaign attribution | "[All-in-One Hubspot with Seamless Integrations and Invaluable CSM Support](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12964858)" | | 2 | [CallRail](https://www.g2.com/products/callrail/reviews) | 4.5/5.0 (1,706 reviews) | Phone-call attribution to keyword-level campaigns | "[Helpful Support team with minor UI tweaks needed](https://www.g2.com/survey_responses/callrail-review-13105402)" | | 3 | [impact.com](https://www.g2.com/products/impact-com/reviews) | 4.4/5.0 (2,324 reviews) | Multi-touch affiliate attribution with flexible commissioning | "[Comprehensive, Scalable Platform for Managing Partnerships with Powerful Reporting](https://www.g2.com/survey_responses/impact-com-review-13098671)" | | 4 | [WhatConverts](https://www.g2.com/products/whatconverts/reviews) | 4.9/5.0 (309 reviews) | Multi-channel lead attribution with offline conversion tracking | "[Excellent User Experience with Highly Responsive Support](https://www.g2.com/survey_responses/whatconverts-review-12781413)" | | 5 | [Dreamdata](https://www.g2.com/products/dreamdata/reviews) | 4.7/5.0 (261 reviews) | Multi-touch B2B revenue attribution with account-level journeys | "[Dreamdata Delivers Clear Multi-Touch Attribution and Customer Journey Insights](https://www.g2.com/survey_responses/dreamdata-review-12631818)" | | 6 | [Fibbler](https://www.g2.com/products/fibbler/reviews) | 4.9/5.0 (32 reviews) | LinkedIn ad attribution to CRM pipeline | "[One Stop Shop to get Pipeline Visibility for your LinkedIn ABM Program](https://www.g2.com/survey_responses/fibbler-review-12103387)" | | 7 | [Invoca](https://www.g2.com/products/invoca/reviews) | 4.5/5.0 (926 reviews) | Online-to-offline call conversion attribution | "[Smarter Call Routing and Campaign Tracking That Boosts Efficiency](https://www.g2.com/survey_responses/invoca-review-12640140)" | | 8 | [RedTrack.io](https://www.g2.com/products/redtrack-io/reviews) | 4.5/5.0 (38 reviews) | Cross-channel conversion attribution with server-side CAPI | "[Reliable tracking platform for serious advertisers](https://www.g2.com/survey_responses/redtrack-io-review-12964586)" | | 9 | [CTM](https://www.g2.com/products/ctm-ctm/reviews) | 4.5/5.0 (727 reviews) | Inbound call attribution with Google Ads integration | "[CallTrackingMetrics: A Strong Solution for Optimizing Call Tracking and Marketing Performance](https://www.g2.com/survey_responses/ctm-review-10369199)" | | 10 | [Adobe Marketo Measure (formerly Bizible)](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) | 4.7/5.0 (142 reviews) | Salesforce-native multi-touch B2B revenue attribution | "[Aligning with my Marketing Goals](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-7323946)" | ## G2 Grid® for Attribution Software ![G2 Grid® for Attribution Software plotting products by satisfaction and market presence](https://www.g2.com/categories/attribution/grids.png?focus%5B%5D=364&focus%5B%5D=3063&focus%5B%5D=19813&focus%5B%5D=21021&focus%5B%5D=3199&focus%5B%5D=319&focus%5B%5D=126318&focus%5B%5D=340) Highlighted products: HubSpot Marketing Hub, Invoca, impact.com, CaliberMind, Adobe Marketo Measure (formerly Bizible), Demandbase One, Dreamdata, and Agentforce Marketing (formerly Salesforce Marketing Cloud). Underlying data: [Grid® JSON](https://www.g2.com/categories/attribution/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=invoca&focus%5B%5D=impact-com&focus%5B%5D=calibermind&focus%5B%5D=adobe-marketo-measure-formerly-bizible&focus%5B%5D=demandbase-one&focus%5B%5D=dreamdata&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&segment=enterprise) ## How Many Attribution Software Products Does G2 Track? **Total Products under this Category:** 147 ### Category Stats (Jul 2026) - **Average Rating**: 4.54/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: RedTrack.io (+0.72%) - Among all products in this category, RedTrack.io recorded the largest rating increase compared to last month *Last updated: July 15, 2026* ## How Does G2 Rank Attribution Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 48,200+ Authentic Reviews - 147+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Attribution Software Is Best for Your Use Case? - **Best for Small Businesses:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - **Best for Mid-Market:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - **Best for Enterprise:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - **Highest User Satisfaction:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - **Best Free Software:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) --- **Sponsored** ### CTM CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=367&secure%5Bchosen_at%5D=2026-07-15T20%3A34%3A13Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=3330&secure%5Bresource_id%5D=367&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fattribution%3Fsegment%3Denterprise%26selected_view%3Dgrid%26utf8%3D%25E2%259C%2593&secure%5Btoken%5D=577d27a86d9b95500c3375330bff4dd2472c6f8861eccfce784a1021158dc9da&secure%5Burl%5D=https%3A%2F%2Fwww.ctm.com%2Ffeatures%2F&secure%5Burl_type%5D=paid_promos) --- ## What Are the Top-Rated Attribution Software Products in 2026? ### 1. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform. Key Capabilities: Unified Data Architecture: Marketing Hub stores all marketing tools and customer data on one platform. This eliminates data silos and provides complete customer context for personalized marketing at scale. Time Efficiency: Marketers save time previously spent switching between applications, reconciling data across systems, and troubleshooting integration issues that plague multi-tool marketing stacks. Smart CRM Integration: Because Marketing Hub operates as part of the HubSpot CRM platform rather than as a standalone tool, customer information, interaction history, and engagement data remain accessible within the marketing workflow without manual data transfer. Sales-Marketing Alignment: With the complete HubSpot CRM platform, marketing and sales teams work in alignment. Unified reporting ties marketing activities to revenue, proving ROI. Marketing Hub vs. Alternatives: Unlike individual marketing tools requiring manual integration and data transfer, Marketing Hub provides a native connection between email marketing, landing pages, social media management, and data analytics. This eliminates integration complexity and data sync challenges that fragment marketing operations. Marketing Hub delivers powerful capabilities without requiring extensive training, dedicated administrators, or technical implementation teams that complex enterprise platforms demand. Teams can adopt and use the system quickly, focusing on execution rather than software management. Who Should Use Marketing Hub: Marketing Hub serves marketing teams experiencing productivity loss from tool fragmentation, marketers requiring complete customer context for effective personalization, and organizations needing to demonstrate clear marketing ROI. The platform scales from small marketing teams to enterprise organizations without proportional increases in system complexity. Outcome: Marketing Hub enables marketers to save valuable time, provide personalized experiences that attract and convert the right customers at scale, and keep data at the center of everything they do– all while scaling their company, not complexity. **Average Rating:** 4.4/5.0 **Total Reviews:** 14,200 **How Do G2 Users Rate HubSpot Marketing Hub?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.4/10) - **Integrations:** 8.3/10 (Category avg: 8.7/10) - **Marketing Channels:** 8.2/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 8.0/10 (Category avg: 8.8/10) **Who Is the Company Behind HubSpot Marketing Hub?** - **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot) - **Company Website:** https://hubspot.com - **Year Founded:** 2006 - **HQ Location:** Cambridge, Massachusetts, United States - **Twitter:** @HubSpot (784,270 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/68529/ (12,158 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Marketing Coordinator - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 52% Small-Business, 41% Mid-Market #### What Are HubSpot Marketing Hub's Pros and Cons? **Pros:** - Ease of Use (1981 reviews) - Email Marketing (908 reviews) - Automation (907 reviews) - Intuitive (905 reviews) - Features (879 reviews) **Cons:** - Learning Curve (656 reviews) - Missing Features (609 reviews) - Limited Features (596 reviews) - Expensive (547 reviews) - High Pricing (441 reviews) ### What Do G2 Reviewers Say About HubSpot Marketing Hub? *AI-generated summary from verified user reviews* **Pros:** - Users celebrate the **ease of use** of HubSpot Marketing Hub, appreciating its intuitive layout and powerful automation features. - Users appreciate the **easy-to-use email marketing features** , enabling powerful campaigns without needing technical skills. - Users value the **automation capabilities** of HubSpot Marketing Hub, enhancing productivity and streamlining marketing workflows effectively. - Users find HubSpot Marketing Hub's **intuitive interface** and automation tools enhance productivity and simplify marketing tasks. - Users value the **intuitive design and comprehensive features** of HubSpot Marketing Hub, enhancing onboarding and marketing strategies. **Cons:** - Users find the **learning curve steep** , requiring extensive training to navigate HubSpot Marketing Hub effectively. - Users find **missing features** in HubSpot Marketing Hub, especially in terms of customization and access for smaller teams. - Users find HubSpot Marketing Hub's **limited features** in cheaper plans restrictive, hindering access to essential tools like workflows. - Users find HubSpot Marketing Hub **expensive** as contact lists grow, particularly for smaller teams needing advanced features. - Users find the **high pricing** of HubSpot Marketing Hub challenging, especially as contact lists expand. #### What Are Recent G2 Reviews of HubSpot Marketing Hub? **"[Powerful Visibility, Seamless Integrations, and Easy-to-Build Automations in HubSpot](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13060432)"** **Rating:** 5.0/5.0 stars *— Conor B.* [Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13060432) --- **"[All-in-One Hubspot with Seamless Integrations and Invaluable CSM Support](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12964858)"** **Rating:** 4.5/5.0 stars *— Jo D.* [Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12964858) --- #### What Are G2 Users Discussing About HubSpot Marketing Hub? - [What are your tips for using HubSpot Marketing Hub effectively?](https://www.g2.com/discussions/what-are-your-tips-for-using-hubspot-marketing-hub-effectively) - 3 comments - [Is HubSpot Marketing Hub worth it?](https://www.g2.com/discussions/is-hubspot-marketing-hub-worth-it) - 7 comments, 3 upvotes - [How does HubSpot Marketing Hub integrate with other tools to create a cohesive digital marketing strategy?](https://www.g2.com/discussions/how-does-hubspot-marketing-hub-integrate-with-other-tools-to-create-a-cohesive-digital-marketing-strategy) - 2 comments, 2 upvotes - [What is HubSpot Marketing Hub used for?](https://www.g2.com/discussions/what-is-hubspot-marketing-hub-used-for) - 2 comments, 2 upvotes - [What is HubSpot software?](https://www.g2.com/discussions/what-is-hubspot-software) - 1 comment ### 2. [Invoca](https://www.g2.com/products/invoca/reviews) Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue growth by unlocking new data from calls, so they can acquire and retain more customers for less money. With Invoca's revenue execution platform, businesses are driving unbelievable results: • Marketing teams — like the one at Rogers Communications — are driving up lead quality and driving down acquisition costs by 82% • Contact centers — like the one at MoneySolver — are boosting agent performance and conversion rates by 100% • Multi-location businesses — like Renewal by Andersen — are increasing appointments set over the phone by nearly 50% Invoca is trusted by the world’s top brands, including AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as: • 6 of the top 10 US health systems • 4 of the top 6 US mortgage lenders • 5 of the top 10 US property & casualty insurance companies • 5 of the top 7 US telecommunications companies To see more customer results, visit www.invoca.com/customers. **Average Rating:** 4.5/5.0 **Total Reviews:** 926 **How Do G2 Users Rate Invoca?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10) - **Integrations:** 9.0/10 (Category avg: 8.7/10) - **Marketing Channels:** 9.2/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 9.0/10 (Category avg: 8.8/10) **Who Is the Company Behind Invoca?** - **Seller:** [Invoca](https://www.g2.com/sellers/invoca) - **Company Website:** https://www.invoca.com/ - **Year Founded:** 2008 - **HQ Location:** Santa Barbara, CA - **Twitter:** @Invoca (4,204 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/210676/ (383 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Hospital & Health Care - **Company Size:** 38% Small-Business, 33% Mid-Market #### What Are Invoca's Pros and Cons? **Pros:** - Helpful (28 reviews) - Ease of Use (25 reviews) - Analytics (23 reviews) - Customer Support (20 reviews) - Attribution Accuracy (19 reviews) **Cons:** - Learning Curve (9 reviews) - Missing Features (9 reviews) - Call Issues (8 reviews) - Complexity (8 reviews) - Complex Setup (8 reviews) ### What Do G2 Reviewers Say About Invoca? *AI-generated summary from verified user reviews* **Pros:** - Users value the **excellent support** from Invoca, with dedicated specialists enhancing their success and experience. - Users find Invoca's platform **easy to navigate** , aided by helpful training and intuitive dashboards for enhanced performance insights. - Users appreciate the **deep analytics capabilities** of Invoca, linking marketing efforts directly to customer conversations and insights. - Users commend the **responsiveness and knowledge of Invoca's customer support** , enhancing overall user experience and satisfaction. - Users value the **attribution accuracy** of Invoca, enabling effective spending optimization and deeper insights into marketing performance. **Cons:** - Users note the **steep learning curve** with Invoca, emphasizing the need for better training and user-friendly design. - Users are frustrated by Invoca's **missing features** like Spanish translation and limited functionality outside the U.S. - Users face **call issues** with Invoca, struggling with complex functionalities and lack of Microsoft Ads integration. - Users find the **complexity of reporting and integrations** challenging, hindering effective use and scalability of Invoca. - Users find the **complex setup** of Invoca a challenge, requiring time and effort for proper integration and customization. #### What Are Recent G2 Reviews of Invoca? **"[Smarter Call Routing and Campaign Tracking That Boosts Efficiency](https://www.g2.com/survey_responses/invoca-review-12640140)"** **Rating:** 4.5/5.0 stars *— Prajwal E.* [Read full review](https://www.g2.com/survey_responses/invoca-review-12640140) --- **"[Deep Call Insights and Proactive Support That Elevate Our Media Strategy](https://www.g2.com/survey_responses/invoca-review-12570137)"** **Rating:** 5.0/5.0 stars *— Verified User in Telecommunications* [Read full review](https://www.g2.com/survey_responses/invoca-review-12570137) --- #### What Are G2 Users Discussing About Invoca? - [What is Invoca used for?](https://www.g2.com/discussions/what-is-invoca-used-for) ### 3. [impact.com](https://www.g2.com/products/impact-com/reviews) Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and advocacy programs. Access 250K+ quality partners, automate manual tasks, and track true incremental value—all while our expert team handles the heavy lifting from migration to optimization. **Average Rating:** 4.4/5.0 **Total Reviews:** 2,324 **How Do G2 Users Rate impact.com?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.4/10) - **Integrations:** 8.1/10 (Category avg: 8.7/10) - **Marketing Channels:** 7.8/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 8.5/10 (Category avg: 8.8/10) **Who Is the Company Behind impact.com?** - **Seller:** [Impact](https://www.g2.com/sellers/impact-d892873b-b1cd-447a-b4c8-a0f039e62cdb) - **Company Website:** https://www.Impact.com - **Year Founded:** 2008 - **HQ Location:** Santa Barbara, CA - **Twitter:** @impactdotcom (7,723 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/impact-partech/ (3,466 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Owner - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 64% Small-Business, 16% Mid-Market #### What Are impact.com's Pros and Cons? **Pros:** - Ease of Use (636 reviews) - Features (379 reviews) - User Interface (346 reviews) - Affiliate Marketing (321 reviews) - Helpful (296 reviews) **Cons:** - Not Intuitive (210 reviews) - Learning Curve (194 reviews) - Poor Usability (176 reviews) - Complexity (172 reviews) - Technical Issues (136 reviews) ### What Do G2 Reviewers Say About impact.com? *AI-generated summary from verified user reviews* **Pros:** - Users find impact.com **incredibly easy to use** , enjoying a seamless experience with its intuitive dashboard and setup. - Users appreciate the **all-in-one solution** of impact.com, excelling in affiliate management and performance measurement. - Users appreciate the **clear and user-friendly interface** of impact.com, enhancing their experience for managing affiliate programs. - Users value the **seamless all-in-one platform** of impact.com for efficient affiliate management and easy navigation. - Users appreciate the **comprehensive solutions** of impact.com for seamless affiliate management and high-quality brand access. **Cons:** - Users find the **user interface unintuitive** , with accessibility issues on smaller screens and frustrating navigation bugs. - Users find the **learning curve steep** , leading to frustration during the onboarding process and initial setup challenges. - Users find **poor usability** as a major issue with Impact.com, complicating navigation and accessibility on smaller screens. - Users find the **initial setup and onboarding process confusing** , leading to frustration and communication challenges with brands. - Users face **technical issues** with navigation and crashing, making the experience frustrating despite other advantages of Impact.com. #### What Are Recent G2 Reviews of impact.com? **"[Comprehensive, Scalable Platform for Managing Partnerships with Powerful Reporting](https://www.g2.com/survey_responses/impact-com-review-13098671)"** **Rating:** 5.0/5.0 stars *— Savanah B.* [Read full review](https://www.g2.com/survey_responses/impact-com-review-13098671) --- **"[Reliable and Rewarding Affiliate Platform](https://www.g2.com/survey_responses/impact-com-review-11449325)"** **Rating:** 5.0/5.0 stars *— Olaleye P.* [Read full review](https://www.g2.com/survey_responses/impact-com-review-11449325) --- #### What Are G2 Users Discussing About impact.com? - [What is impact.com used for?](https://www.g2.com/discussions/what-is-impact-com-used-for) - 4 comments - [What is SaaSquatch used for?](https://www.g2.com/discussions/what-is-saasquatch-used-for) - 1 upvote - [What is Forensiq used for?](https://www.g2.com/discussions/what-is-forensiq-used-for) - 1 comment ### 4. [CaliberMind](https://www.g2.com/products/calibermind/reviews) CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform for enterprise marketers seeking to make data-driven decisions. The platform solves the critical challenge of fragmented and siloed data by unifying disconnected marketing and sales engagement signals into a single, reliable view of the buyer journey. By connecting prospect activities directly to outcomes, CaliberMind delivers a complete picture of go-to-market performance attributing it to the hard unit of measure that business cares about - the revenue dollars. Our AI-assisted reporting features leverage this unified data foundation to streamline creation of role-based dashboards and aggregation of buyer journey summaries, turning data chaos into clear, actionable insights. This empowers marketing teams to confidently prove their impact, optimize campaign performance, and shift their focus from manual reporting to making the strategic decisions that drive predictable revenue. We help Marketing Operations, Sales Operations and Revenue Operations Teams to Deploy Analytics and Custom Reporting At Scale. The era of spreadsheet scrambles, ad-hoc report pulls, and data guesswork that takes days is over. MOps teams shouldn’t be buried in tickets and manual rework — and Marketing leadership shouldn’t have to wait for their reports and then wonder if the numbers are right. CaliberMind helps you solve for both: Our dashboards deliver executive-ready insights, powered by harmonized data — no stitching, no second-guessing. Say goodbye to double-counting, under-reporting, and data wrangling. Say hello to “give me five minutes to check that.” **Average Rating:** 4.5/5.0 **Total Reviews:** 189 **How Do G2 Users Rate CaliberMind?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10) - **Integrations:** 9.1/10 (Category avg: 8.7/10) - **Marketing Channels:** 9.0/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 8.9/10 (Category avg: 8.8/10) **Who Is the Company Behind CaliberMind?** - **Seller:** [CaliberMind](https://www.g2.com/sellers/calibermind) - **Company Website:** https://www.CaliberMind.com - **Year Founded:** 2016 - **HQ Location:** Boulder, CO - **Twitter:** @calibermind (640 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/6439916/ (32 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 49% Mid-Market, 44% Enterprise #### What Are CaliberMind's Pros and Cons? **Pros:** - Ease of Use (42 reviews) - Insights (40 reviews) - Attribution Accuracy (37 reviews) - Helpful (36 reviews) - Analytics (35 reviews) **Cons:** - Learning Curve (42 reviews) - Complexity (20 reviews) - Steep Learning Curve (19 reviews) - Limitations (14 reviews) - Not Intuitive (14 reviews) ### What Do G2 Reviewers Say About CaliberMind? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of CaliberMind, facilitating effortless navigation and streamlined reporting across platforms. - Users value the **clarity in marketing performance** that CaliberMind provides, enhancing visibility into campaign effectiveness and pipeline influence. - Users value the **attribution accuracy** of CaliberMind, enabling precise insights into campaign performance and strategic decision-making. - Users value the **responsive customer support** of CaliberMind, appreciating the team's dedication and effective communication. - Users value the **analytics capabilities** of CaliberMind for delivering deep insights into campaign performance and marketing influence. **Cons:** - Users find the **steep learning curve** of CaliberMind challenging, especially for those new to attribution concepts. - Users find the **complexity in data sharing and learning curve** to be challenges with CaliberMind's functionality. - Users note a **steep learning curve** with CaliberMind, especially for new marketers, though support is helpful. - Users find **engagement limitations** in CaliberMind, citing organization, loading speed, and unnecessary features as drawbacks. - Users find CaliberMind **not intuitive** due to complex setups, learning curves, and inefficient data visualization features. #### What Are Recent G2 Reviews of CaliberMind? **"[Flexible Attribution Models with Insightful Journey Reporting and Great Support](https://www.g2.com/survey_responses/calibermind-review-12946187)"** **Rating:** 5.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/calibermind-review-12946187) --- **"[Clear Multi-Channel Revenue Impact Insights in One UI](https://www.g2.com/survey_responses/calibermind-review-12706399)"** **Rating:** 4.5/5.0 stars *— Kaitlyn H.* [Read full review](https://www.g2.com/survey_responses/calibermind-review-12706399) --- #### What Are G2 Users Discussing About CaliberMind? - [How do you use Calibermind?](https://www.g2.com/discussions/how-do-you-use-calibermind) - [What is the use of Calibermind?](https://www.g2.com/discussions/what-is-the-use-of-calibermind) - 1 comment - [What is Leadspace?](https://www.g2.com/discussions/what-is-leadspace) - [What does CaliberMind do?](https://www.g2.com/discussions/what-does-calibermind-do) - 1 comment ### 5. [Adobe Marketo Measure (formerly Bizible)](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power company growth. **Average Rating:** 4.7/5.0 **Total Reviews:** 142 **How Do G2 Users Rate Adobe Marketo Measure (formerly Bizible)?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10) - **Integrations:** 7.5/10 (Category avg: 8.7/10) - **Marketing Channels:** 9.2/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 9.6/10 (Category avg: 8.8/10) **Who Is the Company Behind Adobe Marketo Measure (formerly Bizible)?** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,842 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®) - **Ownership:** NASDAQ:ADBE **Who Uses This Product?** - **Who Uses This:** Marketing Operations Manager, Digital Marketing Manager - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 71% Mid-Market, 18% Small-Business #### What Are Recent G2 Reviews of Adobe Marketo Measure (formerly Bizible)? **"[Aligning with my Marketing Goals](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-7323946)"** **Rating:** 4.0/5.0 stars *— Kanhaiya B.* [Read full review](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-7323946) --- **"[Clearly Shows Which Marketing Efforts Drive Deals and Revenue](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-12285045)"** **Rating:** 4.5/5.0 stars *— Akshay M.* [Read full review](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-12285045) --- ### 6. [Dreamdata](https://www.g2.com/products/dreamdata/reviews) Dreamdata is a B2B Attribution Platform that gives marketing teams the most complete view of their customer journey anywhere - so they always know what's working and where to invest next. Built for B2B marketers who need to show impact, Dreamdata lets you answer any question on marketing's revenue contribution instantly. Every number traces back to the source including those generated by AI. No waiting for Ops. No black-box reporting. Just numbers that you can stake your reputation on. Scalable Reporting: Measure the ROI of every GTM activity across your full customer journey - from first anonymous touch to closed deal. Campaign Optimization: See exactly which channels, campaigns, and content drive pipeline, so you know where to invest more and where to cut. Audience Targeting: Build dynamic audiences from your pipeline data and sync them directly to your ad platforms to target in-market accounts. Conversions Sync: Feed enriched pipeline data back to your ad platforms automatically, so your campaigns optimize for revenue not just clicks. Try Dreamdata with your own data before you commit. **Average Rating:** 4.7/5.0 **Total Reviews:** 261 **How Do G2 Users Rate Dreamdata?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.4/10) - **Integrations:** 9.0/10 (Category avg: 8.7/10) - **Marketing Channels:** 9.5/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 9.2/10 (Category avg: 8.8/10) **Who Is the Company Behind Dreamdata?** - **Seller:** [dreamdata.io](https://www.g2.com/sellers/dreamdata-io) - **Company Website:** https://dreamdata.io/ - **Year Founded:** 2018 - **HQ Location:** Copenhagen, Capital Region - **Twitter:** @DreamdataIO (291 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/dreamdata-io (103 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Head of Marketing, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 59% Mid-Market, 33% Small-Business #### What Are Dreamdata's Pros and Cons? **Pros:** - Insights (56 reviews) - Attribution Accuracy (45 reviews) - Analytics (43 reviews) - Helpful (40 reviews) - Ease of Use (37 reviews) **Cons:** - Learning Curve (24 reviews) - Missing Features (14 reviews) - Inadequate Reporting (11 reviews) - Not Intuitive (11 reviews) - Poor Reporting (10 reviews) ### What Do G2 Reviewers Say About Dreamdata? *AI-generated summary from verified user reviews* **Pros:** - Users value the **visualization of the B2B buyer journey** with Dreamdata, enabling precise campaign adjustments and ROI tracking. - Users value the **attribution accuracy** of Dreamdata, enabling optimized marketing efforts through precise journey mapping. - Users find **analytics visualization** in Dreamdata invaluable for optimizing marketing efforts and understanding the buyer journey. - Users value the **all-in-one platform** of Dreamdata, offering integrated insights for improved marketing and sales strategies. - Users value the **ease of use** of Dreamdata, praising its intuitive interface and seamless implementation features. **Cons:** - Users report a **steep learning curve** due to the complexity and depth of Dreamdata's features and insights. - Users note the **lack of essential features** like ABM reports and custom dashboards, impacting overall user experience. - Users express frustration with **inadequate reporting** , highlighting challenges in setup and navigation, affecting overall usability. - Users find Dreamdata's interface **not intuitive** , leading to a steep learning curve and inefficient navigation. - Users express frustration with **poor reporting** capabilities, noting that manual setup hampers efficiency and usability. #### What Are Recent G2 Reviews of Dreamdata? **"[Dreamdata helps you make better data-driven decisions](https://www.g2.com/survey_responses/dreamdata-review-8890082)"** **Rating:** 4.5/5.0 stars *— Kürşat K.* [Read full review](https://www.g2.com/survey_responses/dreamdata-review-8890082) --- **"[Dreamdata Delivers Clear Multi-Touch Attribution and Customer Journey Insights](https://www.g2.com/survey_responses/dreamdata-review-12631818)"** **Rating:** 5.0/5.0 stars *— Daniel M.* [Read full review](https://www.g2.com/survey_responses/dreamdata-review-12631818) --- #### What Are G2 Users Discussing About Dreamdata? - [What is Dreamdata used for?](https://www.g2.com/discussions/what-is-dreamdata-used-for) ### 7. [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,942 **How Do G2 Users Rate Demandbase One?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.4/10) - **Integrations:** 8.7/10 (Category avg: 8.7/10) - **Marketing Channels:** 8.7/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 8.3/10 (Category avg: 8.8/10) **Who Is the Company Behind Demandbase One?** - **Seller:** [Demandbase](https://www.g2.com/sellers/demandbase) - **Company Website:** https://www.demandbase.com - **Year Founded:** 2005 - **HQ Location:** San Francisco, CA - **Twitter:** @Demandbase (21,346 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/89759/ (987 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Business Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Mid-Market, 32% Enterprise #### What Are Demandbase One's Pros and Cons? **Pros:** - Ease of Use (211 reviews) - Lead Generation (190 reviews) - Insights (184 reviews) - Features (166 reviews) - Intent Data (159 reviews) **Cons:** - Learning Curve (86 reviews) - Steep Learning Curve (72 reviews) - Complexity (63 reviews) - Learning Difficulty (61 reviews) - Difficult Learning (60 reviews) ### What Do G2 Reviewers Say About Demandbase One? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **user-friendly interface** of Demandbase One, enabling quick and efficient campaign launches. - Users appreciate the **robust lead generation tools** within Demandbase One, enhancing targeting and analytics for improved marketing strategies. - Users appreciate the **variety of integrated tools** in Demandbase One, enhancing account visibility and streamlined marketing efforts. - Users value the **seamless integration** of Demandbase One with CRM, enhancing efficiency and targeted audience building. - Users value the **comprehensive intent data** from Demandbase One, enhancing decision-making and targeting strategies effectively. **Cons:** - Users often find a **steep learning curve** with Demandbase One, making it challenging to fully utilize its features. - Users find the **steep learning curve** of Demandbase One frustrating, requiring substantial training to master the features. - Users find the **complexity of reporting and customization** options a challenge, despite the helpful customer support available. - Users find the **learning difficulty** of Demandbase One challenging, especially for those unfamiliar with ABM platforms. - Users find Demandbase One's **difficult learning curve** off-putting, requiring significant time and effort to master effectively. #### What Are Recent G2 Reviews of Demandbase One? **"[Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility](https://www.g2.com/survey_responses/demandbase-one-review-12742698)"** **Rating:** 4.0/5.0 stars *— Nijat I.* [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12742698) --- **"[Powerful Intent Data and Account Insights for B2B Account Prioritization](https://www.g2.com/survey_responses/demandbase-one-review-12823589)"** **Rating:** 4.5/5.0 stars *— Himanshu J.* [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12823589) --- #### What Are G2 Users Discussing About Demandbase One? - [As a beginner, how do I effectively use Demandbase One's account-based marketing feature for targeted campaigns?](https://www.g2.com/discussions/as-a-beginner-how-do-i-effectively-use-demandbase-one-s-account-based-marketing-feature-for-targeted-campaigns) - 1 upvote - [What is Demandbase ABM/ABX Cloud used for?](https://www.g2.com/discussions/what-is-demandbase-abm-abx-cloud-used-for) - [What does Insideview Data Integrity do?](https://www.g2.com/discussions/what-does-insideview-data-integrity-do) - [What is the use of Insideview Data Integrity?](https://www.g2.com/discussions/what-is-the-use-of-insideview-data-integrity) - [What does inside view do?](https://www.g2.com/discussions/what-does-inside-view-do) ### 8. [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue. **Average Rating:** 4.0/5.0 **Total Reviews:** 4,385 **How Do G2 Users Rate Agentforce Marketing (formerly Salesforce Marketing Cloud)?** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.4/10) - **Integrations:** 8.2/10 (Category avg: 8.7/10) - **Marketing Channels:** 8.6/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 8.4/10 (Category avg: 8.8/10) **Who Is the Company Behind Agentforce Marketing (formerly Salesforce Marketing Cloud)?** - **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce) - **Company Website:** https://www.salesforce.com/ - **Year Founded:** 1999 - **HQ Location:** San Francisco, CA - **Twitter:** @salesforce (579,511 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (83,223 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Marketing Coordinator - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 47% Mid-Market, 28% Small-Business #### What Are Agentforce Marketing (formerly Salesforce Marketing Cloud)'s Pros and Cons? **Pros:** - Ease of Use (341 reviews) - Automation (197 reviews) - Integrations (183 reviews) - Email Marketing (177 reviews) - Features (165 reviews) **Cons:** - Learning Curve (218 reviews) - Steep Learning Curve (154 reviews) - Complexity (140 reviews) - Expensive (138 reviews) - Complex Usage (110 reviews) ### What Do G2 Reviewers Say About Agentforce Marketing (formerly Salesforce Marketing Cloud)? *AI-generated summary from verified user reviews* **Pros:** - Users find the **user-friendly interface** of Agentforce Marketing enhances navigation and facilitates quick learning for effective engagement. - Users value the **advanced automation capabilities** of Salesforce Marketing Cloud, enhancing customer engagement and lead conversion. - Users appreciate the **seamless integrations** that enhance data consolidation and customer engagement across multiple channels. - Users appreciate the **automation capabilities** of Agentforce Marketing, enhancing personalized communications and campaign effectiveness with ease. - Users appreciate the **automation capabilities** of Agentforce Marketing, enhancing segmentation and personalized engagement strategies effectively. **Cons:** - Users face a significant **learning curve** with Salesforce Marketing Cloud, making initial setup and usage challenging. - Users find the **steep learning curve** challenging, requiring significant time and effort to effectively utilize Agentforce Marketing. - Users find the **complexity** of Agentforce Marketing overwhelming, needing extensive knowledge and training to navigate effectively. - Users find the product **expensive** , indicating that its cost may be a barrier for some potential users. - Users find the **complex usage** of Agentforce Marketing challenging, particularly during setup and navigation between its features. #### What Are Recent G2 Reviews of Agentforce Marketing (formerly Salesforce Marketing Cloud)? **"[Powerful, Data-Driven Marketing Automation for Enterprise Teams](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861)"** **Rating:** 5.0/5.0 stars *— Sadi H.* [Read full review](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861) --- **"[Centralized, Automated Customer Engagement with Powerful Targeting](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12960617)"** **Rating:** 4.0/5.0 stars *— Verified User in Oil & Energy* [Read full review](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12960617) --- #### What Are G2 Users Discussing About Agentforce Marketing (formerly Salesforce Marketing Cloud)? - [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) - 3 comments - [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) - 2 comments - [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) - 3 comments - [Do you need salesforce to use pardot?](https://www.g2.com/discussions/do-you-need-salesforce-to-use-pardot) - 2 comments - [What is Salesforce ad studio?](https://www.g2.com/discussions/what-is-salesforce-ad-studio) - 2 comments ### 9. [LiveRamp](https://www.g2.com/products/liveramp/reviews) LiveRamp enables brands, publishers, and platforms to deliver exceptional experiences and drive measurable performance everywhere it matters with the world’s most powerful data collaboration network. Built for interoperability across identifiers, platforms, partners and clouds at scale and powered by its identity resolution technology, the LiveRamp Data Collaboration Platform enables its customers to build enduring brand and business value by collaborating responsibly with data. **Average Rating:** 4.2/5.0 **Total Reviews:** 102 **How Do G2 Users Rate LiveRamp?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.4/10) - **Integrations:** 7.4/10 (Category avg: 8.7/10) - **Marketing Channels:** 6.9/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 6.3/10 (Category avg: 8.8/10) **Who Is the Company Behind LiveRamp?** - **Seller:** [LiveRamp](https://www.g2.com/sellers/liveramp) - **Year Founded:** 2011 - **HQ Location:** San Francisco, CA - **Twitter:** @LiveRamp (6,443 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2241197/ (1,542 employees on LinkedIn®) - **Ownership:** NYSE: RAMP **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 48% Enterprise, 32% Mid-Market #### What Are LiveRamp's Pros and Cons? **Pros:** - Ease of Use (14 reviews) - Platform Integration (11 reviews) - Audience Activation (8 reviews) - Data Management (7 reviews) - Channel Management (5 reviews) **Cons:** - Difficult Learning (6 reviews) - Expensive (6 reviews) - Poor Customer Support (5 reviews) - Learning Curve (4 reviews) - Long Waiting Times (4 reviews) ### What Do G2 Reviewers Say About LiveRamp? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **ease of use** of LiveRamp's platform, making data management and navigation effortless. - Users value the **easy platform integration** of LiveRamp, enabling seamless data use across multiple channels and platforms. - Users value the **effective audience activation** capabilities of LiveRamp, enhancing targeted marketing across various channels. - Users praise LiveRamp for its **robust and reliable data management** , ensuring secure access and trust in analytics. - Users value the **efficient channel management** of LiveRamp, facilitating seamless data connectivity for effective marketing strategies. **Cons:** - Users find LiveRamp's **difficult learning curve** challenging, especially during onboarding and setting up identity matching. - Users express concerns over the **expensive costs** associated with LiveRamp, notably needing additional purchases for basic functions. - Users find the **poor customer support** of LiveRamp frustrating, often receiving incomplete help and relying on automated agents. - Users find the **learning curve for LiveRamp steep** , making setup and activation complex and time-consuming. - Users find the **long waiting times** frustrating, as getting updates and answers can be time-consuming and complex. #### What Are Recent G2 Reviews of LiveRamp? **"[Reliable once it gets going but ramping up lists can be confusing and support is mostly transparent.](https://www.g2.com/survey_responses/liveramp-review-7640549)"** **Rating:** 4.0/5.0 stars *— Matt K.* [Read full review](https://www.g2.com/survey_responses/liveramp-review-7640549) --- **"[Great software](https://www.g2.com/survey_responses/liveramp-review-10873691)"** **Rating:** 5.0/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/liveramp-review-10873691) --- #### What Are G2 Users Discussing About LiveRamp? - [What are the benefits and drawbacks of using LiveRamp for data connectivity?](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-liveramp-for-data-connectivity) - [What is LiveRamp used for?](https://www.g2.com/discussions/liveramp-what-is-liveramp-used-for) - [What is LiveRamp connect?](https://www.g2.com/discussions/what-is-liveramp-connect) - [Is LiveRamp a DMP or DSP?](https://www.g2.com/discussions/is-liveramp-a-dmp-or-dsp) - [Who uses LiveRamp?](https://www.g2.com/discussions/who-uses-liveramp) ### 10. [Factors.AI](https://www.g2.com/products/factors-ai/reviews) Factors.ai is an AI ABM co-worker built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and turn that activity into a qualified pipeline. At its core, Factors.ai is built on a strong first-party data foundation. The platform identifies more than 75% of companies visiting your website, the highest in the industry, and tracks how those accounts move across pages, channels, and campaigns. This gives marketing and sales teams a reliable account-level view of buyer activity, even when visitors never fill out forms. Factors also include LinkedIn AdPilot and Google AdPilot, purpose-built tools for running ABM on LinkedIn and Google. AdPilot activates high-intent accounts throughout your campaigns, helping teams reach the right companies, control ad exposure, and understand how advertising influences the pipeline. Factors.ai enriches this activity with third-party company and firmographic data to provide more context about visiting accounts and help teams understand which companies match their ideal customer profile. Teams use Factors.ai to understand which accounts are researching them and activate that data across marketing and sales workflows. Key capabilities include: • Scout agents: Agents automate your marketing and sales tasks like account research, email creation & reach-out, campaign optimization, list maintenance and so much more based on boundaries you define. • Scout assistant: Scout keeps an eye on your revenue pipeline and surfaces any anomalies, while helping you build your GTM playbook. Within seconds, Scout can answer questions on revenue dips, campaign performance, high-intent accounts, and anything you want to know about your pipeline. • Website visitor identification: Identify more than 75% of companies visiting your website and track how those accounts move across pages, campaigns, and channels. • First-party and third-party data enrichment: Combine website activity with firmographic and company data to better understand who visiting accounts are. • Account segmentation and targeting: Segment accounts based on ICP fit, intent signals, and engagement activity to prioritize outreach and campaigns. • Lead and account scoring: Score accounts based on firmographic attributes, engagement signals, and behavioral data to identify high-potential opportunities. • LinkedIn and Google ad activation: Automatically create audiences and improve ad targeting through LinkedIn AdPilot and Google AdPilot. More than 1,000 GTM teams, including Sprinklr, Freshworks, and Celonis, use Factors.ai to run ABM programs, optimize advertising, and generate pipeline faster. Explore Factors.ai in action: https://www.factors.ai/ **Average Rating:** 4.5/5.0 **Total Reviews:** 197 **How Do G2 Users Rate Factors.AI?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10) - **Integrations:** 8.9/10 (Category avg: 8.7/10) - **Marketing Channels:** 9.1/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 9.1/10 (Category avg: 8.8/10) **Who Is the Company Behind Factors.AI?** - **Seller:** [Factors.AI](https://www.g2.com/sellers/factors-ai) - **Company Website:** https://www.factors.ai/ - **Year Founded:** 2020 - **HQ Location:** Stamford, US - **Twitter:** @factorsai (219 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/factors-ai/ (102 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 52% Mid-Market, 36% Small-Business #### What Are Factors.AI's Pros and Cons? **Pros:** - Ease of Use (27 reviews) - Insights (27 reviews) - Analytics (22 reviews) - Customer Support (19 reviews) - Intent Data (18 reviews) **Cons:** - Missing Features (11 reviews) - Lack of Information (10 reviews) - Learning Curve (10 reviews) - Steep Learning Curve (9 reviews) - Not Intuitive (7 reviews) ### What Do G2 Reviewers Say About Factors.AI? *AI-generated summary from verified user reviews* **Pros:** - Users find the **ease of use** of Factors.AI invaluable for deriving actionable insights and streamlining marketing efforts. - Users value the **actionable insights** from Factors.AI, enhancing their marketing strategies and optimizing campaign efforts. - Users value the **detailed analytics** of Factors.AI, which enhance decision-making and streamline access to insights. - Users rave about the **outstanding customer support** , with prompt responses and proactive assistance maximizing Factors.AI's potential. - Users value the **goldmine of intent data** from Factors.AI, enhancing campaign ROI and engagement strategies significantly. **Cons:** - Users find the **missing features** of Factors.AI, such as accurate lead capture and essential reporting, disappointing. - Users note a **lack of information** about individual prospects, limiting the effectiveness of targeting campaigns. - Users identify a **steep learning curve** that makes initial usage challenging, despite helpful support and solid software. - Users note a **steep learning curve** , suggesting the need for better tutorials to fully utilize Factors.AI's features. - Users find the platform **not intuitive** , requiring a steep learning curve and offering a complex user experience. #### What Are Recent G2 Reviews of Factors.AI? **"[Effective De-Anonymization, Complex UI Challenges](https://www.g2.com/survey_responses/factors-ai-review-9120807)"** **Rating:** 4.5/5.0 stars *— Yash B.* [Read full review](https://www.g2.com/survey_responses/factors-ai-review-9120807) --- **"[Our go-to layer for account prioritization and deanonymization, signals for our sales team to act on](https://www.g2.com/survey_responses/factors-ai-review-13088481)"** **Rating:** 4.5/5.0 stars *— Sai K.* [Read full review](https://www.g2.com/survey_responses/factors-ai-review-13088481) --- #### What Are G2 Users Discussing About Factors.AI? - [What is Factors.AI used for?](https://www.g2.com/discussions/what-is-factors-ai-used-for) - 1 comment ### 11. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. **Average Rating:** 4.4/5.0 **Total Reviews:** 14,173 **How Do G2 Users Rate ActiveCampaign?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.4/10) - **Integrations:** 7.9/10 (Category avg: 8.7/10) - **Marketing Channels:** 7.3/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 7.1/10 (Category avg: 8.8/10) **Who Is the Company Behind ActiveCampaign?** - **Seller:** [ActiveCampaign](https://www.g2.com/sellers/activecampaign) - **Company Website:** https://www.activecampaign.com - **Year Founded:** 2003 - **HQ Location:** Chicago, IL - **Twitter:** @ActiveCampaign (13,203 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/221390/ (848 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 92% Small-Business, 7% Mid-Market #### What Are ActiveCampaign's Pros and Cons? **Pros:** - Ease of Use (1270 reviews) - Automation (1254 reviews) - Automations (987 reviews) - Automation Features (944 reviews) - Features (823 reviews) **Cons:** - Learning Curve (601 reviews) - Missing Features (535 reviews) - Expensive (506 reviews) - Limited Features (400 reviews) - Not Intuitive (376 reviews) ### What Do G2 Reviewers Say About ActiveCampaign? *AI-generated summary from verified user reviews* **Pros:** - Users enjoy the **ease of use** of ActiveCampaign, appreciating its seamless automation and inclusive features for effective email management. - Users love the **easy automation programming** in ActiveCampaign, making contact management and email segmentation seamless and efficient. - Users love the **powerful and easy-to-use automations** in ActiveCampaign, significantly enhancing their workflow and organization. - Users love the **phenomenal automation features** of ActiveCampaign, enhancing email campaigns and improving user engagement effectively. - Users admire ActiveCampaign's **all-in-one platform** , particularly for its effective segmentation and personalized email marketing features. **Cons:** - Users highlight a **challenging learning curve** with ActiveCampaign, requiring time and support to navigate its features effectively. - Users find the **missing features** frustrating, particularly regarding form building and complex automations. - Users find ActiveCampaign's pricing **too steep** , especially for newer plans, affecting overall value perception. - Users find the **limited features** of ActiveCampaign challenging, wishing for better reporting, testing, and design options. - Users find ActiveCampaign **not intuitive** , with email creation and complex automations leading to unnecessary complications. #### What Are Recent G2 Reviews of ActiveCampaign? **"[Efficient Automation with Solid Support](https://www.g2.com/survey_responses/activecampaign-review-11726223)"** **Rating:** 5.0/5.0 stars *— CHRISTIAN ADOLFO M.* [Read full review](https://www.g2.com/survey_responses/activecampaign-review-11726223) --- **"[Powerful, Intuitive Automations That Streamline Email and CRM in ActiveCampaign](https://www.g2.com/survey_responses/activecampaign-review-13041580)"** **Rating:** 4.5/5.0 stars *— Dharamveer p.* [Read full review](https://www.g2.com/survey_responses/activecampaign-review-13041580) --- #### What Are G2 Users Discussing About ActiveCampaign? - [What are some creative ways businesses are using ActiveCampaign to automate their marketing efforts?](https://www.g2.com/discussions/what-are-some-creative-ways-businesses-are-using-activecampaign-to-automate-their-marketing-efforts) - 1 comment - [How much does ActiveCampaign cost?](https://www.g2.com/discussions/how-much-does-activecampaign-cost) - 1 comment - [What is ActiveCampaign CRM?](https://www.g2.com/discussions/what-is-activecampaign-crm) - 1 comment - [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) - 7 comments - [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) - 20 comments ### 12. [Nielsen Marketing Cloud](https://www.g2.com/products/nielsen-marketing-cloud/reviews) Nielsen Marketing Cloud is a comprehensive platform designed to empower brands, agencies, and media companies by integrating Nielsen's extensive consumer and media data with advanced marketing applications. This unified solution enables users to effectively plan, activate, and analyze marketing campaigns across multiple channels, ensuring a deeper understanding of audiences and improved marketing outcomes. Key Features and Functionality: - Data Management Platform (DMP): Centralizes first-party, second-party, and third-party data to create a holistic view of the consumer, facilitating precise audience segmentation and targeting. - Audience Segmentation: Allows for the creation and continuous updating of audience groups based on demographics, behaviors, and psychographics, ensuring relevant and personalized marketing efforts. - Real-Time Analytics: Provides immediate insights into campaign performance and audience engagement, enabling marketers to make data-driven decisions and optimize campaigns on the fly. - Cross-Channel Marketing: Facilitates seamless marketing across various channels, including digital, mobile, and TV, ensuring consistent messaging and a unified customer experience. - Predictive Analytics: Utilizes machine learning algorithms to forecast future trends and consumer behaviors, aiding in strategic planning and resource allocation. - Media Planning and Activation: Streamlines the process of planning and executing media campaigns, optimizing reach and efficiency through data-driven insights. - Integration Capabilities: Easily connects with other marketing tools and platforms, enhancing data flow and operational efficiency. Primary Value and Solutions Provided: Nielsen Marketing Cloud addresses the complexities of modern marketing by offering a unified platform that combines data management, analytics, and activation tools. By leveraging Nielsen's proprietary data and advanced technologies, the platform enables marketers to gain a comprehensive understanding of their audiences, deliver personalized and effective campaigns, and measure their impact with precision. This holistic approach leads to improved marketing efficiency, reduced media waste, and enhanced return on investment, ultimately driving business growth and customer engagement. **Average Rating:** 3.6/5.0 **Total Reviews:** 56 **How Do G2 Users Rate Nielsen Marketing Cloud?** - **Has the product been a good partner in doing business?:** 7.3/10 (Category avg: 9.4/10) **Who Is the Company Behind Nielsen Marketing Cloud?** - **Seller:** [Nielsen](https://www.g2.com/sellers/nielsen) - **HQ Location:** New York, NY - **Twitter:** @Nielsen (182,466 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1714/ (29,093 employees on LinkedIn®) - **Ownership:** NYSE:NLSN - **Total Revenue (USD mm):** $6,290 **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 42% Enterprise, 31% Small-Business #### What Are Nielsen Marketing Cloud's Pros and Cons? **Pros:** - Ease of Use (5 reviews) - Helpful (4 reviews) - Analytics (2 reviews) - Data Management (2 reviews) - Marketing Efficiency (2 reviews) **Cons:** - Expensive (3 reviews) - Learning Curve (2 reviews) - Complexity (1 reviews) - Data Export (1 reviews) - Expensive Pricing (1 reviews) ### What Do G2 Reviewers Say About Nielsen Marketing Cloud? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** in Nielsen Marketing Cloud, simplifying research with accessible insights and navigation. - Users find Nielsen Marketing Cloud **extremely helpful** for gaining insights and simplifying research tasks effectively. - Users value the **advanced segmentation and analysis tools** of Nielsen Marketing Cloud, enhancing their research and marketing strategies. - Users value the **advanced segmentation and data analysis tools** of Nielsen Marketing Cloud, enhancing their marketing strategies efficiently. - Users appreciate the **marketing efficiency** of Nielsen Marketing Cloud, leveraging reliable data for informed decision-making. **Cons:** - Users find the **cost prohibitive** for small businesses, complicating access to Nielsen Marketing Cloud's features. - Users find the **learning curve steep** , making adaptation difficult, especially for small businesses facing high costs. - Users find the **complexity of the interface** daunting, with a steep learning curve and high costs for small businesses. - Users find **data export challenging** , particularly for remote work, making report downloading frustrating and time-consuming. - Users find the **expensive pricing** of Nielsen Marketing Cloud challenging, especially for small businesses facing budget constraints. #### What Are Recent G2 Reviews of Nielsen Marketing Cloud? **"[User-Friendly and Effective for Expanding Reach](https://www.g2.com/survey_responses/nielsen-marketing-cloud-review-11745415)"** **Rating:** 4.0/5.0 stars *— Robin W.* [Read full review](https://www.g2.com/survey_responses/nielsen-marketing-cloud-review-11745415) --- **"[G2 Marketing Review](https://www.g2.com/survey_responses/nielsen-marketing-cloud-review-9095882)"** **Rating:** 4.5/5.0 stars *— prasad v.* [Read full review](https://www.g2.com/survey_responses/nielsen-marketing-cloud-review-9095882) --- #### What Are G2 Users Discussing About Nielsen Marketing Cloud? - [What is Nielsen Attribution (formerly Visual IQ) used for?](https://www.g2.com/discussions/what-is-nielsen-attribution-formerly-visual-iq-used-for) - [What is Nielsen DMP used for?](https://www.g2.com/discussions/what-is-nielsen-dmp-used-for) - [How do I gain access to Nielsen data?](https://www.g2.com/discussions/how-do-i-gain-access-to-nielsen-data) - [What is Nielsen data analytics?](https://www.g2.com/discussions/what-is-nielsen-data-analytics) - [What does Nielsen do and how can it be helpful to marketers?](https://www.g2.com/discussions/what-does-nielsen-do-and-how-can-it-be-helpful-to-marketers) ### 13. [Openprise](https://www.g2.com/products/openprise/reviews) Openprise makes your GTM data smarter with AI and automation. As the only data and AI orchestration platform built for modern go-to-market teams, Openprise automates your processes, unifies your data silos, and consolidates point solutions so Ops leaders can build smarter GTM data — your data, your way, your timeline. Fortune 500 companies and high-growth enterprises alike rely on Openprise and its partner ecosystem to unlock cleaner data, more efficient operations, and AI-ready pipelines. See how Openprise makes your GTM data smarter at www.openprisetech.com and follow us on LinkedIn. For more information, please visit www.openprisetech.com. **Average Rating:** 4.9/5.0 **Total Reviews:** 63 **How Do G2 Users Rate Openprise?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.4/10) - **Integrations:** 9.6/10 (Category avg: 8.7/10) - **Marketing Channels:** 10.0/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 10.0/10 (Category avg: 8.8/10) **Who Is the Company Behind Openprise?** - **Seller:** [Openprise](https://www.g2.com/sellers/openprise) - **Year Founded:** 2014 - **HQ Location:** San Mateo, US - **Twitter:** @openprisetech (3,573 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3526047/ (125 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 59% Enterprise, 34% Mid-Market #### What Are Openprise's Pros and Cons? **Pros:** - Booking Efficiency (1 reviews) - Data Management (1 reviews) - Data Quality (1 reviews) - Flexibility (1 reviews) - Lead Generation (1 reviews) **Cons:** - Poor Navigation (1 reviews) ### What Do G2 Reviewers Say About Openprise? *AI-generated summary from verified user reviews* **Pros:** - Users value the **booking efficiency** of Openprise, benefiting from its strong database and flexible lead routing options. - Users value the **strong database and storage modules** in Openprise, enabling complex lead routing with flexibility. - Users value the **strong database and storage modules** in Openprise, enhancing complex lead routing capabilities. - Users value the **flexibility** of Openprise, enabling diverse and complex lead routing strategies with ease. - Users value the **strong database and flexible lead routing options** in Openprise, enhancing their lead generation processes. **Cons:** - Users find **navigation difficult** in Openprise, suggesting improvements for a more user-friendly interface. #### What Are Recent G2 Reviews of Openprise? **"[Robust and versatile tool for Lead routing process automation](https://www.g2.com/survey_responses/openprise-review-10755221)"** **Rating:** 4.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/openprise-review-10755221) --- **"[Great Tool, Even Better Implementation and Support Teams!](https://www.g2.com/survey_responses/openprise-review-5210577)"** **Rating:** 5.0/5.0 stars *— Veronica K.* [Read full review](https://www.g2.com/survey_responses/openprise-review-5210577) --- #### What Are G2 Users Discussing About Openprise? - [What is Openprise used for?](https://www.g2.com/discussions/what-is-openprise-used-for) ### 14. [CallRail](https://www.g2.com/products/callrail/reviews) CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide, CallRail’s AI-powered solutions help businesses attribute each call, text, chat and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities with AI that can handle lead interactions 24/7. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,706 **How Do G2 Users Rate CallRail?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10) - **Integrations:** 8.6/10 (Category avg: 8.7/10) - **Marketing Channels:** 8.7/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 8.7/10 (Category avg: 8.8/10) **Who Is the Company Behind CallRail?** - **Seller:** [CallRail](https://www.g2.com/sellers/callrail) - **Company Website:** https://www.callrail.com - **Year Founded:** 2011 - **HQ Location:** Atlanta, GA - **Twitter:** @CallRail (6,067 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2567008/ (353 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Real Estate - **Company Size:** 73% Small-Business, 22% Mid-Market #### What Are CallRail's Pros and Cons? **Pros:** - Ease of Use (109 reviews) - Features (102 reviews) - Call Tracking (90 reviews) - Helpful (76 reviews) - Call Recording (64 reviews) **Cons:** - Missing Features (29 reviews) - Integration Issues (26 reviews) - Call Issues (23 reviews) - Expensive (22 reviews) - Learning Curve (22 reviews) ### What Do G2 Reviewers Say About CallRail? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of CallRail, streamlining call management and enhancing tracking efficiency. - Users value CallRail's **user-friendly platform and effective call tracking** , enhancing their ability to manage and convert leads efficiently. - Users value the **powerful insights** from CallRail, effectively tracking calls and optimizing marketing campaigns with clarity. - Users highly value the **powerful insights** provided by CallRail, enhancing clarity on campaign effectiveness and tracking. - Users value the **call recording features** of CallRail, enhancing customer satisfaction and offering seamless communication tools. **Cons:** - Users are disappointed by the **missing features** like better integrations and more natural AI voice interactions. - Users face significant **integration issues** with CallRail, particularly with third-party apps and CRM systems. - Users face **call issues** with CallRail, including difficulties in forwarding calls and CRM integration complications. - Users find CallRail's **expensive pricing** adds up quickly, making it challenging to justify combined costs with other services. - Users find the **learning curve steep** with CallRail, as managing settings and numbers is often time-consuming. #### What Are Recent G2 Reviews of CallRail? **"[Helpful Support team with minor UI tweaks needed](https://www.g2.com/survey_responses/callrail-review-13105402)"** **Rating:** 4.0/5.0 stars *— Jessica C.* [Read full review](https://www.g2.com/survey_responses/callrail-review-13105402) --- **"[Effortless Call Tracking with AI Insights, Needs Setup Simplification](https://www.g2.com/survey_responses/callrail-review-11188871)"** **Rating:** 4.5/5.0 stars *— Kevin D.* [Read full review](https://www.g2.com/survey_responses/callrail-review-11188871) --- #### What Are G2 Users Discussing About CallRail? - [I'm new to CallRail and can't figure out how to integrate it with my marketing analytics. Any guidance?](https://www.g2.com/discussions/i-m-new-to-callrail-and-can-t-figure-out-how-to-integrate-it-with-my-marketing-analytics-any-guidance) - [What is CallRail used for?](https://www.g2.com/discussions/callrail-what-is-callrail-used-for) - [How do I temporarily disable Chrome Remote Desktop?](https://www.g2.com/discussions/how-do-i-temporarily-disable-chrome-remote-desktop) - [How do I cancel CallRail?](https://www.g2.com/discussions/how-do-i-cancel-callrail) - 1 comment - [Is CallRail free?](https://www.g2.com/discussions/is-callrail-free) - 2 comments ### 15. [LeadsRx](https://www.g2.com/products/leadsrx/reviews) LeadsRx is a SaaS platform that helps brands and agencies understand the performance of marketing budgets and marketing campaigns. The system is uniquely differentiated by the LeadsRx Universal Conversion Tracking Pixel™ and built-in identity graph technologies. These result in getting onboarded in days instead of months, customer journey maps that stitch together journeys across devices and browsers, and Return on Ad Spend (ROAS) reports that cover the broadest range of marketing channels including digital, radio, TV, podcast, OTT, and more. We view our mission as arming courageous marketers with the insights, technology, and confidence they need to deepen customer relationships and spark marketing performance. This enables brands to grow their business by putting the customer at the center of everything they do. Teams that use LeadsRx reduce wasted ad spend, optimize the customer journey, and make data-based decisions that stand the test of time. **Average Rating:** 4.4/5.0 **Total Reviews:** 50 **How Do G2 Users Rate LeadsRx?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10) - **Integrations:** 8.2/10 (Category avg: 8.7/10) - **Marketing Channels:** 7.9/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 8.5/10 (Category avg: 8.8/10) **Who Is the Company Behind LeadsRx?** - **Seller:** [Unbounce](https://www.g2.com/sellers/unbounce) - **Year Founded:** 2009 - **HQ Location:** Vancouver - **Twitter:** @unbounce (72,651 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/503432/ (130 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 42% Small-Business, 33% Enterprise #### What Are Recent G2 Reviews of LeadsRx? **"[Invaluable Solution for Broadcast and Multi-Platform Attribution Measurement](https://www.g2.com/survey_responses/leadsrx-review-6851631)"** **Rating:** 4.5/5.0 stars *— Dishant S.* [Read full review](https://www.g2.com/survey_responses/leadsrx-review-6851631) --- **"[So many benefits](https://www.g2.com/survey_responses/leadsrx-review-4616047)"** **Rating:** 5.0/5.0 stars *— JUDY T.* [Read full review](https://www.g2.com/survey_responses/leadsrx-review-4616047) --- #### What Are G2 Users Discussing About LeadsRx? - [What is LeadsRx used for?](https://www.g2.com/discussions/what-is-leadsrx-used-for) ### 16. [Full Circle Insights](https://www.g2.com/products/full-circle-insights/reviews) Full Circle Insights is the Attribution Modeling and Funnel Measurement Solution Built for Salesforce As your Salesforce data experts, we help marketing and sales teams connect in a central location to finally deliver accurate attribution, build funnels, and create data-driven strategies that drive revenue. The Full Circle Insights team comprises former Salesforce executives, marketing experts, product managers, and automation specialists who understand how valuable data is – and how frustrating it can be to get. Our powerful, Salesforce-native solution empowers your team to easily create multiple attribution models and funnels, measure sales and marketing impact, and align company-wide while keeping your data safe in Salesforce. **Average Rating:** 4.0/5.0 **Total Reviews:** 133 **How Do G2 Users Rate Full Circle Insights?** - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.4/10) - **Integrations:** 6.7/10 (Category avg: 8.7/10) - **Marketing Channels:** 9.3/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 8.8/10 (Category avg: 8.8/10) **Who Is the Company Behind Full Circle Insights?** - **Seller:** [CONQUER](https://www.g2.com/sellers/conquer) - **Company Website:** https://conquer.io - **Year Founded:** 2007 - **HQ Location:** Reno, NV - **LinkedIn® Page:** https://www.linkedin.com/company/727098/ (82 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 82% Mid-Market, 15% Enterprise #### What Are Full Circle Insights's Pros and Cons? **Pros:** - Collaboration (1 reviews) - Contact Management (1 reviews) - CRM Integration (1 reviews) - Customer Acquisition (1 reviews) - Customer Support (1 reviews) **Cons:** - Dashboard Issues (1 reviews) - Inefficient Reporting (1 reviews) - Lack of Flexibility (1 reviews) - Limited Customization (1 reviews) - Limited Features (1 reviews) ### What Do G2 Reviewers Say About Full Circle Insights? *AI-generated summary from verified user reviews* **Pros:** - Users value the **seamless collaboration** within Full Circle Insights, benefiting from its integration with Salesforce. - Users value the **native Salesforce integration** for seamless contact management and streamlined funnel oversight. - Users appreciate the **CRM integration with Salesforce** , enabling streamlined management of their sales funnel in one place. - Users value the **seamless Salesforce integration** for effective funnel management within a single system. - Users value the **integrated customer support** of Full Circle Insights, effectively managing everything within Salesforce. **Cons:** - Users find **dashboard issues** due to limitations in reporting functionality, requiring adjustments per individual report. - Users find **inefficient reporting** in Full Circle Insights, relying heavily on Salesforce for limited reporting capabilities. - Users find the **lack of flexibility** in Full Circle Insights' reporting limits their ability to customize insights effectively. - Users find **limited customization** in Full Circle Insights due to reliance on Salesforce's reporting capabilities. - Users find **limited features** in Full Circle Insights' reporting, relying heavily on Salesforce for in-depth functionality. #### What Are Recent G2 Reviews of Full Circle Insights? **"[A game changer](https://www.g2.com/survey_responses/full-circle-insights-review-3536844)"** **Rating:** 5.0/5.0 stars *— Dipika R.* [Read full review](https://www.g2.com/survey_responses/full-circle-insights-review-3536844) --- **"[Full Funnel attribution tracking solution](https://www.g2.com/survey_responses/full-circle-insights-review-6732110)"** **Rating:** 5.0/5.0 stars *— Amanda S.* [Read full review](https://www.g2.com/survey_responses/full-circle-insights-review-6732110) --- #### What Are G2 Users Discussing About Full Circle Insights? - [What is Full Circle Insights used for?](https://www.g2.com/discussions/what-is-full-circle-insights-used-for) - 1 comment ## What Is Attribution Software? [Account-Based Execution Software](https://www.g2.com/categories/account-based-execution) ## What Software Categories Are Similar to Attribution Software? - [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) - [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) - [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics) --- ## How Do You Choose the Right Attribution Software? ### What You Should Know About Attribution Software ### What is Attribution Software? Attribution software, or marketing attribution software, is used to determine the marketing tactics that are contributing to sales or conversions. Marketing teams use a variety of software and marketing tools to funnel prospects from product awareness all the way down to purchase. During this customer journey, prospects go through various channels or touchpoints; there is usually a point where a prospect goes from being interested to becoming a committed buyer. Attribution platforms allow marketers to determine which touchpoint or channel was most effective in convincing that prospect to become a committed buyer and finally make a purchase. There are various attribution models that marketers use to determine which touchpoints are the most effective for their business, such as first-touch, last-touch, and multi-touch attribution. To choose a model, it is important for a business to evaluate their sales cycle and determine how much of it is done online and offline. For example, most e-commerce sites rely heavily on touchpoints such as [display advertising](https://www.g2.com/categories/display-advertising) and [native advertising](https://www.g2.com/categories/native-advertising). Conversely, a local service such as an auto mechanic may prefer traditional methods like newspaper advertising. Ultimately, most organizations may utilize several attribution models to evaluate which marketing campaigns are the most effective. The best way to begin using attribution software is by mapping out a typical customer journey and identifying which channels and touchpoints are the most important for the particular business model.  Lastly, it’s important to note that attribution software should not be mistaken for [mobile attribution software](https://www.g2.com/categories/mobile-attribution). Rather than focusing on which touchpoints convert a prospect into a buyer, mobile attribution software focuses specifically on the techniques that drove each user to install a mobile application. Mobile attribution provides insight into where each mobile application install came from across every marketing channel, device, and advertising network. #### What Types of Attribution Software Exist?  Since there are so many different touchpoints and channels that a buyer sifts through during the sales funnel, there are various types of attribution software to help determine the channel that influenced a purchase the most. Listed below are some of the types of attribution software:  **Multi-touch attribution** Multi-touch attribution helps determine which touchpoint is the most responsible for a final sale. Rather than testing major sales channels, multi-touch attribution focuses on granular touchpoints such as marketing messages and native ads. For example, if a customer is searching for new phones on the internet, they may soon see ads from various phone companies. If a customer sees an ad for a phone they like and immediately proceeds to the company website, then marketers can accurately determine that particular ad is what influenced that buyer to come to the website. Multi-touch attribution is beneficial because it offers specific granular data for marketers rather than broad assumptions on what contributed to a sale.  Additionally, there are two major types of multi-touch attribution: first-touch attribution and last-touch attribution. First-touch attribution gives credit to the first marketing touchpoint as the most influential touchpoint that contributed to a sale. For example, if a customer’s first interaction with a company is by clicking on a display advertisement, then the display advertisement would be considered the most important touchpoint in a first-touch attribution model. Even if the customer went through various other touchpoints after clicking on the display advertisement, it wouldn’t matter in this model because the first touchpoint is considered the most important. Last-touch attribution is the complete opposite, where the last touchpoint is considered the most important. Let’s say a customer clicked on the display advertisement and then proceeded to a video advertisement before making the final purchase. In a last-touch attribution model, the video advertisement would be considered the most important touchpoint since this is the last touchpoint before the purchase. There are other models of multi-touch attribution that consider all touchpoints equally important or weigh each touchpoint differently. The key takeaway is that attribution software allows marketers to choose from many different models to measure touchpoints and their importance. Marketers can play around with various models and choose the ones they consider most effective in their strategy.  **Marketing mix modeling** Marketing mix modeling is a more complex type of attribution because it takes into account a variety of factors that contribute to a sale. The four major factors that marketing mix modeling focuses on include product, price, place, and promotion. Marketing mix modeling tries to find the optimal balance across these four marketing efforts to determine the weight of importance that should be given to each. This offers insight into which marketing channels are working and which ones are not. ### What are the Common Features of Attribution Software?  From [custom attribution](https://www.g2.com/categories/attribution/f/custom-attribution) modeling to conversion summary reports, attribution software provides all the necessary tools to track how buyers funneled through the customer journey and converted into a purchase.  **Attribution modeling:** Attribution modeling allows users to select from a variety of attribution models. Whether it’s single-touch or multi-touch attribution, users can select from a variety of attribution models that place varying importance on marketing touchpoints across the customer journey. **Cross-channel attribution:** It’s important that marketers are able to use attribution software to connect campaigns across channels and fully understand a customer’s journey. Cross-channel attribution means that marketers can follow prospects and understand the different steps they take across the entire customer journey.  **Offline attribution:** [Offline attribution](https://www.g2.com/categories/attribution/f/offline-attribution) allows users to track touchpoints through offline channels such as traditional ads, marketing events, or in-store promotions. **Dashboards** : Marketing dashboards consolidate all data on touchpoints and marketing channel performance. This allows users to view and manage this data to evaluate which campaigns are working better than the others. **Promotion analysis** : Promotion analysis tools allow users to measure the performance of sales and promotions. By evaluating how often users click on ads that display promotions or sales, users can evaluate the effectiveness of price cuts. **Integrations** : It’s important for attribution software to integrate with different tools and systems, like CRM software and marketing automation software, to ensure that all marketing data is being utilized across the entire marketing strategy.  ### What are the Benefits of Attribution Software?  **Spend optimization:** Attribution platforms allows businesses to optimize spend across all marketing efforts. For example, marketers can use attribution software to pull cost data from all major ad platforms, correlate those costs to specific accounts, and then track revenue from touchpoints over time.  **Personalized content:** Marketers can utilize attribution software to present more effective personalized content to potential buyers. This software provides companies with visibility on how digital assets impact sales opportunities and revenue, which enables marketers to automatically optimize user journeys with personalized, revenue-driven recommendations.  **Improved product development:** This type of software enables businesses to improve product development through attribution data analysis. Contact-level attribution offers a unique insight into the needs and wants of customers, and this data can be referenced during product updates so teams can focus on the features and functionalities that matter most.  **Revenue tracking:** Attribution software allows marketers to accurately determine if sales and promotions are effective drivers of revenue. This type of software enables marketers to track, connect, and credit marketing efforts to their downstream revenue generation.  ### Who Uses Attribution Software?  Attribution platforms are used across a wide variety of industries. From business to business software providers, as well as service industries, every business must evaluate the performance of their marketing efforts. With this in mind, attribution software is usually found within the marketing departments of these businesses. Below are some of the most common industries that take advantage of attribution software:  **E-commerce:** Any business that sells goods online can greatly benefit from using attribution software. E-commerce businesses generally funnel their consumers through many touchpoints and marketing channels, which makes it difficult to determine which ones contributed the most to a final sale. From native ads to video advertising, attribution software helps e-commerce businesses ascertain which channels are the most effective. **Retailers:** While e-commerce businesses only have to focus on online conversions, retailers must focus on both online and offline conversions. Although it might be more difficult to track, retailers that log sales in store can gather customer information such as emails to target their marketing efforts on that particular customer. This can help track if promotional emails lead to customer conversions in stores. #### Software Related to Attribution Software Related solutions that can be used together with attribution software include: [CRM software](https://www.g2.com/categories/crm): A CRM is usually one of the core products in a businesses’ software stack that helps them track and manage customer interactions in a single system of record. It houses all relevant customer data including contact information, history, and transaction summaries. It makes sense for users to integrate attribution software alongside CRM software to monitor how a certain deal closes in the sales funnel. Once that is recorded, users can also use customer information to reiterate back into the attribution process. This facilitates the use of customer information to understand products they like and send out personalized messages and offers. The two can work in tandem to complete sales on a more regular basis. [E-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) **:** It can be very beneficial to integrate attribution software with e-commerce platforms to more accurately track sales conversions. Every time a purchase is made online, users can then analyze if the product sales was due to a particular ad or any other marketing touchpoint. [Marketing automation software](https://www.g2.com/categories/marketing-automation): Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. Since attribution software also focuses on measuring the outcome of marketing campaigns, it makes sense to integrate both marketing automation software and attribution software. ### Challenges with Attribution Software A lot of the issues that arise out of attribution software are due to incorrect attribution. This can be caused by biases in data or other factors. Here are some of the most common pitfalls to look out for. **Correlation-based biases:** Correlation-based biases occur when marketers believe that certain marketing efforts caused a chain of events when they did not. For example, if attribution software picks up on clicking a display advertisement as being the first touchpoint in the customer journey when it was really a customer going to the physical store, then this can be an incorrect correlation. This may make marketers weigh more importance on display advertising, leading to misguided efforts. **In-market bias:** In-market bias refers to customers who would have purchased a product whether or not they clicked on an advertisement in the first place. Once again, this can cause marketers to increase spend on display advertising because this is what they think caused the customer to make a purchase. **Integrations:** There is an abundance of marketing touchpoints, or any interaction between the company and a potential buyer, that customers experience. These touchpoints could be any activity, from viewing marketing content mentioned on social media or attending a company’s virtual event or webinar. As the number of marketing touchpoints increases, it is even more imperative that all of a company’s marketing technology stack integrates with attribution software correctly so marketers can measure the impact of all these touchpoints.  ### Which Companies Should Buy Attribution Software? Any company that invests in marketing efforts could benefit from purchasing attribution software. Attribution software assists businesses in determining the most appropriate channel to focus their marketing efforts on and the best time to reach buyers. Businesses don’t want to spend money on a particular marketing campaign or channel that isn’t driving results; attribution software helps solve that problem.  **E-commerce:** When a business sells products online, it is important to effectively market those products using various channels. Attribution marketing is imperative for e-commerce businesses to track their marketing campaign’s performance across various channels as many e-commerce brands have a multichannel digital marketing strategy.  ### How to Buy Attribution Software #### Selection of Attribution Software When a company is ready to start evaluating different attribution tools, there are a few aspects that are important to consider. **Security:** It’s important to choose an attribution software that is secure and will safely house customer data. Due to an increasing number of data privacy regulations, like the GDPR and CCPA, it is imperative that attribution software has exceptional security features.  **Integrations:** Ease and breadth of integrations is also an important factor to consider when choosing an attribution tool. There is an abundance of sources that attribution software pulls in data from, and that is contingent on having exceptional integrations with other types of software (i.e., CRM, marketing automation, [email marketing](https://www.g2.com/categories/email-marketing), digital advertising, [SEO](https://www.g2.com/categories/seo), etc.).  **Attribution sources:** Varying attribution software specialize in certain types of attribution, so companies should evaluate which type of marketing activities they want to track and measure. Some attribution tools specialize in tracking offline marketing activities, mobile-only marketing activities, [social media advertising](https://www.g2.com/categories/social-media-advertising) activities, etc. When evaluating for which attribution tool is best for the organization, buyers must consider if they need a specialized or a general tool.  ### What Does Attribution Software Cost? The cost for attribution software varies depending on multiple factors, including the amount of channels it supports, the breadth and ease of APIs and integrations, the robustness of reporting and drill-down capabilities, support hours, and the ability to set up custom attribution models.  #### Return on Investment (ROI) While some attribution tools will include offline marketing activity channels, other attribution tools may charge extra to set up offline marketing attribution. Additionally, attribution tools that support multichannel methods may cost more as they enable marketers to see the ROI across all marketing channels, which can ensure marketing budgets are being allocated effectively. To measure the ROI of the attribution tool of choice, buyers should look at the drill down of every click, conversion, and budget allocation for all marketing campaigns and determine how these campaigns are performing against how much revenue is coming into the company.  ### Implementation of Attribution Software **How is Attribution Software Implemented?** There are multiple steps marketers should take before implementing attribution software. First, it’s important for marketers to evaluate what questions they want their attribution tool to answer. For example, if the director of customer success is involved in this decision process, it might be important to see if the attribution tool can measure the impact of marketing campaigns on customer renewals.  Then, during implementation, marketers should be ready to connect their other marketing technology. Marketers should think about all the tools that make these touchpoints possible so all the tools are communicating with each other. IT teams may need to help out when connecting various systems with the attribution tool that is selected. Finally, when implementing attribution software, marketers should keep in mind that it takes time to implement the attribution model that works best for a company. It will take time to understand and test which model is performing well against company goals.  ### Attribution Software Trends **Account-based marketing attribution ** Some attribution tools specialize in account-based marketing attribution, which surfaces each touchpoint for each lead and contact under specific accounts. These tools help marketers better understand engagement with multiple contacts associated within an account or buying group, as well as gain complete visibility into touchpoints across contacts and leads within a matched account. Attribution tools with the specialization can also tie how much revenue each engagement within an account is worth and measure the progress of a customized account journey.  **Offline tracking** Offline tracking, in combination with tracking digital channels, is becoming increasingly important for marketers. Tracking leads, conversions, and engagement from offline channels (i.e., events) alongside channels like digital advertising enables marketers to measure the effectiveness of all marketing touchpoints throughout a customer journey.