Best Analytics Tools & Software

Analytics tools and software include several different tools for measuring the performance of digital content. They can also convert business data into reports, dashboards, and other visualizations. 

Common analytics tools include data collection, analysis, and reporting platforms, which are essential for understanding digital content performance. Business intelligence software transforms raw data into meaningful insights, aiding strategic decision-making. Data virtualization software allows real-time access to data without replication, improving efficiency. Predictive analytics software forecasts future trends, helping businesses plan proactively. Statistical analysis software performs complex computations, offering deep insights into data patterns.

Businesses benefit from analytical software by tracking user behavior and identifying poorly performing content. Analytical software and tools can collect information for optimizing websites and mobile applications. Analytical tools and software are often offered within larger content management suites.

Best Analytics tools and software at a glance:

These software solutions are ranked using an algorithm that calculates customer satisfaction and market presence based on reviews from our user community. For more information, please check out G2’s Research Scoring Methodology.

Best Analytics Tools & Software by type

G2 scores products inside each subcategory, against the products they actually compete with. Below are the three highest-scoring products in each type, in the same order as the navigation.

Rank Products Rating Reviews
1
Tableau
Tableau

Tableau is the world’s leading AI-powered analytics platform. Whether you are a business user or an analyst, Tableau turns trusted data into...

Tableau is the world’s leading AI-powered analytics platform. Whether you are a business user or an analyst, Tableau turns trusted data into...

4.4/5

4,237

938 in last year

2
Joule
Joule

Joule is an AI copilot that’s grounded in an organization's business data and infused with AI agents. It proactively assists employees in every...

Joule is an AI copilot that’s grounded in an organization's business data and infused with AI agents. It proactively assists employees in every...

4.1/5

173

144 in last year

3
Hex
Hex

Hex is the world’s favorite AI Analytics platform. With Hex, anyone can explore data using natural language, with or without code, all on trusted...

Hex is the world’s favorite AI Analytics platform. With Hex, anyone can explore data using natural language, with or without code, all on trusted...

4.5/5

433

159 in last year

2
Joule
3
Hex
Hex

Showing top 3 of 70 Agentic Analytics Software products

Rank Products Rating Reviews
1
Luigi's Box
Luigi's Box

Luigi's Box is an AI search and discovery platform for both people and AI agents. It helps e-commerce businesses and other companies with...

Luigi's Box is an AI search and discovery platform for both people and AI agents. It helps e-commerce businesses and other companies with...

4.8/5

437

29 in last year

2
AlphaSense
AlphaSense

Meet AlphaSense: the world's leading market intelligence and search platform. AlphaSense is a market intelligence platform used by the...

Meet AlphaSense: the world's leading market intelligence and search platform.

AlphaSense is a market intelligence platform used by the...

4.6/5

369

70 in last year

3
Elasticsearch
Elasticsearch

Build next generation search experiences for your customers and employees that support your organization’s technology objectives. Elasticsearch...

Build next generation search experiences for your customers and employees that support your organization’s technology objectives. Elasticsearch...

4.5/5

316

59 in last year

Showing top 3 of 165 AI Search and Discovery Platforms Software products

Rank Products Rating Reviews
1
Tableau
Tableau

Tableau is the world’s leading AI-powered analytics platform. Whether you are a business user or an analyst, Tableau turns trusted data into...

Tableau is the world’s leading AI-powered analytics platform. Whether you are a business user or an analyst, Tableau turns trusted data into...

4.4/5

4,237

938 in last year

2
Microsoft Power BI
Microsoft Power BI

Power BI Desktop puts visual analytics at your fingertips. With this powerful authoring tool, you can create interactive data visualizations and...

Power BI Desktop puts visual analytics at your fingertips. With this powerful authoring tool, you can create interactive data visualizations and...

4.5/5

1,668

258 in last year

3
Databricks
Databricks

Databricks is the Data and AI company. More than 20,000 organizations worldwide — including adidas, AT&T, Bayer, Block, Mastercard, Rivian,...

Databricks is the Data and AI company. More than 20,000 organizations worldwide — including adidas, AT&T, Bayer, Block, Mastercard, Rivian,...

4.6/5

1,417

794 in last year

Showing top 3 of 609 Analytics Platforms products

Rank Products Rating Reviews
1
SAP HANA Cloud
SAP HANA Cloud

SAP HANA Cloud is a modern database-as-a-service (DBaaS) powering the next generation of intelligent data applications. SAP HANA Cloud offers a...

SAP HANA Cloud is a modern database-as-a-service (DBaaS) powering the next generation of intelligent data applications. SAP HANA Cloud offers a...

4.3/5

621

60 in last year

2
FME Platform
FME Platform

FME, made by Safe Software, is the only All-Data, Any-AI Enterprise Integration Platform connecting all your data, applications, and AI services....

FME, made by Safe Software, is the only All-Data, Any-AI Enterprise Integration Platform connecting all your data, applications, and AI services....

4.6/5

136

99 in last year

3
Strategy Mosaic
Strategy Mosaic

Strategy Mosaic, from Strategy (formerly MicroStrategy), is an enterprise-grade universal semantic layer solution designed to enhance the...

Strategy Mosaic, from Strategy (formerly MicroStrategy), is an enterprise-grade universal semantic layer solution designed to enhance the...

4.5/5

15

12 in last year

Showing top 3 of 78 Data Virtualization Software products

Rank Products Rating Reviews
1
Databricks
Databricks

Databricks is the Data and AI company. More than 20,000 organizations worldwide — including adidas, AT&T, Bayer, Block, Mastercard, Rivian,...

Databricks is the Data and AI company. More than 20,000 organizations worldwide — including adidas, AT&T, Bayer, Block, Mastercard, Rivian,...

4.6/5

1,417

794 in last year

2
Domo
Domo

Domo’s AI and data platform business is now part of Progress Software. Domo's cloud-native AI data readiness platform complements and...

Domo’s AI and data platform business is now part of Progress Software. Domo's cloud-native AI data readiness platform complements and...

4.3/5

1,096

165 in last year

3
Looker
Looker

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and...

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and...

4.4/5

1,757

202 in last year

Showing top 3 of 774 Data Visualization Tools products

Rank Products Rating Reviews
1
DroneDeploy
DroneDeploy

DroneDeploy powers field teams with robotics and AI. As the only platform that combines robotic automation, AI agents and truly unified reality...

DroneDeploy powers field teams with robotics and AI. As the only platform that combines robotic automation, AI agents and truly unified reality...

4.6/5

132

33 in last year

2
Sitemark
Sitemark

Sitemark provides an all-in-one platform to boost productivity, quality, and performance of renewable energy projects across their entire...

Sitemark provides an all-in-one platform to boost productivity, quality, and performance of renewable energy projects across their entire...

4.9/5

30

4 in last year

3
DatuBIM
DatuBIM

Datumate, founded in 2011, is a construction technology (contech) company that offers a SaaS, cloud-based photogrammetry solution for stakeholders...

Datumate, founded in 2011, is a construction technology (contech) company that offers a SaaS, cloud-based photogrammetry solution for stakeholders...

4.9/5

11

0 in last year

Showing top 3 of 83 Drone Analytics Software products

Rank Products Rating Reviews
1
Tableau
Tableau

Tableau is the world’s leading AI-powered analytics platform. Whether you are a business user or an analyst, Tableau turns trusted data into...

Tableau is the world’s leading AI-powered analytics platform. Whether you are a business user or an analyst, Tableau turns trusted data into...

4.4/5

4,237

938 in last year

2
Sigma
Sigma

Sigma is the AI runtime layer for analytics, agents, and apps built on live warehouse data. It is a cloud analytics and business intelligence...

Sigma is the AI runtime layer for analytics, agents, and apps built on live warehouse data. It is a cloud analytics and business intelligence...

4.5/5

632

116 in last year

3
IBM Cognos Analytics
IBM Cognos Analytics

IBM Cognos Analytics is a business intelligence and analytics solution that uses agentic AI to help teams transform trusted data into actionable...

IBM Cognos Analytics is a business intelligence and analytics solution that uses agentic AI to help teams transform trusted data into actionable...

4.1/5

551

103 in last year

Showing top 3 of 204 Embedded Business Intelligence Software products

Rank Products Rating Reviews
1
Slack
Slack

Slack is your single workspace that connects you with the people and tools you work with everyday, no matter where you are or what you do. With...

Slack is your single workspace that connects you with the people and tools you work with everyday, no matter where you are or what you do. With...

4.5/5

40,506

3,718 in last year

2
Notion
Notion

Notion is the connected AI workspace that brings all work together in a tool that adapts to every team—with AI to find answers and automate...

Notion is the connected AI workspace that brings all work together in a tool that adapts to every team—with AI to find answers and automate...

4.6/5

13,980

5,527 in last year

3
Glean
Glean

Glean is an enterprise AI platform that brings together AI assistants, AI agents, and enterprise search to help employees find answers, create...

Glean is an enterprise AI platform that brings together AI assistants, AI agents, and enterprise search to help employees find answers, create...

4.7/5

339

202 in last year

Showing top 3 of 345 Enterprise Search Software products

No scored products are available for this category yet.

Rank Products Rating Reviews
1
Elasticsearch
Elasticsearch

Build next generation search experiences for your customers and employees that support your organization’s technology objectives. Elasticsearch...

Build next generation search experiences for your customers and employees that support your organization’s technology objectives. Elasticsearch...

4.5/5

316

59 in last year

2
Guru
Guru

Guru is the AI Source of Truth for your company—an AI knowledge platform that connects everything your teams know, makes it accessible everywhere...

Guru is the AI Source of Truth for your company—an AI knowledge platform that connects everything your teams know, makes it accessible everywhere...

4.7/5

2,346

121 in last year

3
HeyMarvin
HeyMarvin

HeyMarvin is the #1 AI-native customer insights platform. Teams use HeyMarvin to turn scattered customer knowledge into shared understanding the...

HeyMarvin is the #1 AI-native customer insights platform. Teams use HeyMarvin to turn scattered customer knowledge into shared understanding the...

4.8/5

136

15 in last year

Showing top 3 of 164 Insight Engines Software products

Rank Products Rating Reviews
1
Salesforce Sales Cloud
Salesforce Sales Cloud

Accelerate revenue from pipeline to paycheck with Salesforce Sales Cloud - your complete growth platform that brings together the power of humans...

Accelerate revenue from pipeline to paycheck with Salesforce Sales Cloud - your complete growth platform that brings together the power of humans...

4.4/5

27,592

2,426 in last year

2
Google Maps Platform
Google Maps Platform

Google Maps Platform is a comprehensive suite of APIs and SDKs that enables developers to integrate dynamic, real-world mapping and location-based...

Google Maps Platform is a comprehensive suite of APIs and SDKs that enables developers to integrate dynamic, real-world mapping and location-based...

4.7/5

60

12 in last year

3
Tableau
Tableau

Tableau is the world’s leading AI-powered analytics platform. Whether you are a business user or an analyst, Tableau turns trusted data into...

Tableau is the world’s leading AI-powered analytics platform. Whether you are a business user or an analyst, Tableau turns trusted data into...

4.4/5

4,237

938 in last year

Showing top 3 of 363 Location Intelligence Software products

Rank Products Rating Reviews
1
Cribl
Cribl

Cribl is the AI Platform for Telemetry, giving organizations a flexible way to collect, process, route, store, search, and analyze the logs,...

Cribl is the AI Platform for Telemetry, giving organizations a flexible way to collect, process, route, store, search, and analyze the logs,...

4.6/5

164

154 in last year

2
Azure Analysis Services
Azure Analysis Services

Azure Analysis Services integrates with many Azure services enabling you to build sophisticated analytics solutions.Its integration with Azure...

Azure Analysis Services integrates with many Azure services enabling you to build sophisticated analytics solutions.Its integration with Azure...

4.4/5

157

1 in last year

3
SolarWinds Database Observability
SolarWinds Database...

SolarWinds Database Observability brings together SolarWinds database monitoring and performance management capabilities for organizations running...

SolarWinds Database Observability brings together SolarWinds database monitoring and performance management capabilities for organizations running...

4.5/5

234

25 in last year

Showing top 3 of 703 Other Analytics Software products

Rank Products Rating Reviews
1
Tableau
Tableau

Tableau is the world’s leading AI-powered analytics platform. Whether you are a business user or an analyst, Tableau turns trusted data into...

Tableau is the world’s leading AI-powered analytics platform. Whether you are a business user or an analyst, Tableau turns trusted data into...

4.4/5

4,237

938 in last year

2
Salesloft
Salesloft

Salesloft is the revenue orchestration platform that closes the gap between what revenue teams know and what they do next. Powered by agentic AI,...

Salesloft is the revenue orchestration platform that closes the gap between what revenue teams know and what they do next. Powered by agentic AI,...

4.5/5

9,917

233 in last year

3
SAS Viya
SAS Viya

SAS Viya is a cloud-native data and AI platform that enables teams to build, deploy and scale explainable AI that drives trusted, confident...

SAS Viya is a cloud-native data and AI platform that enables teams to build, deploy and scale explainable AI that drives trusted, confident...

4.3/5

840

166 in last year

Showing top 3 of 590 Predictive Analytics Software products

Rank Products Rating Reviews
1
Microsoft Power BI
Microsoft Power BI

Power BI Desktop puts visual analytics at your fingertips. With this powerful authoring tool, you can create interactive data visualizations and...

Power BI Desktop puts visual analytics at your fingertips. With this powerful authoring tool, you can create interactive data visualizations and...

4.5/5

1,668

258 in last year

2
GoodData.AI
GoodData.AI

GoodData.AI is the full-stack, AI-native decision intelligence platform that helps businesses turn data into actionable, enterprise-grade insights....

GoodData.AI is the full-stack, AI-native decision intelligence platform that helps businesses turn data into actionable, enterprise-grade insights....

4.3/5

649

102 in last year

3
Tableau
Tableau

Tableau is the world’s leading AI-powered analytics platform. Whether you are a business user or an analyst, Tableau turns trusted data into...

Tableau is the world’s leading AI-powered analytics platform. Whether you are a business user or an analyst, Tableau turns trusted data into...

4.4/5

4,237

938 in last year

Showing top 3 of 39 Semantic Layer Tools products

Rank Products Rating Reviews
1
Google Programmable Search Engine
Google Programmable Search...

Google Programmable Search Engine is a customizable search solution that enables website owners to integrate a tailored search experience directly...

Google Programmable Search Engine is a customizable search solution that enables website owners to integrate a tailored search experience directly...

4.4/5

298

274 in last year

2
Elasticsearch
Elasticsearch

Build next generation search experiences for your customers and employees that support your organization’s technology objectives. Elasticsearch...

Build next generation search experiences for your customers and employees that support your organization’s technology objectives. Elasticsearch...

4.5/5

316

59 in last year

3
Algolia
Algolia

Algolia empowers businesses to deliver lightning-fast, AI-driven search and discovery experiences that convert. Trusted by over 18,000 companies...

Algolia empowers businesses to deliver lightning-fast, AI-driven search and discovery experiences that convert. Trusted by over 18,000 companies...

4.5/5

490

52 in last year

Showing top 3 of 62 Site Search Software products

Rank Products Rating Reviews
1
SAS Viya
SAS Viya

SAS Viya is a cloud-native data and AI platform that enables teams to build, deploy and scale explainable AI that drives trusted, confident...

SAS Viya is a cloud-native data and AI platform that enables teams to build, deploy and scale explainable AI that drives trusted, confident...

4.3/5

840

166 in last year

2
IBM SPSS Statistics
SPSS Statistics

IBM SPSS Statistics is an end-to-end statistical solution that simplifies advanced statistical analysis across industries for users of any...

IBM SPSS Statistics is an end-to-end statistical solution that simplifies advanced statistical analysis across industries for users of any...

4.2/5

936

25 in last year

3
Minitab Statistical Software
Minitab Statistical Software

Minitab Statistical Software is a comprehensive statistical analysis solution designed to assist organizations in understanding their data,...

Minitab Statistical Software is a comprehensive statistical analysis solution designed to assist organizations in understanding their data,...

4.6/5

227

8 in last year

Showing top 3 of 183 Statistical Analysis Software products

Rank Products Rating Reviews
1
Google Cloud Natural Language API
Google Cloud Natural...

Derive insights from unstructured text using Google machine learning.

Derive insights from unstructured text using Google machine learning.

4.3/5

182

70 in last year

2
Amazon Comprehend
Amazon Comprehend

Amazon Comprehend is a natural language processing (NLP) service that uses machine learning to find insights and relationships in text. Amazon...

Amazon Comprehend is a natural language processing (NLP) service that uses machine learning to find insights and relationships in text. Amazon...

4.3/5

86

15 in last year

3
Chattermill
Chattermill

Chattermill is the AI-native customer feedback analysis and voice of customer platform that unifies fragmented feedback and surfaces what to act on...

Chattermill is the AI-native customer feedback analysis and voice of customer platform that unifies fragmented feedback and surfaces what to act on...

4.4/5

252

40 in last year

Showing top 3 of 270 Text Analysis Software products

Rank Products Rating Reviews
1
TrendMiner
TrendMiner

TrendMiner offers a fast, powerful, and intuitive industrial analytics & AI software platform. With a focus on highly digitized manufacturing...

TrendMiner offers a fast, powerful, and intuitive industrial analytics & AI software platform. With a focus on highly digitized manufacturing...

4.6/5

201

22 in last year

2
Nixtla
Nixtla

TimeGPT is a cutting-edge foundation model specifically designed for time series forecasting and anomaly detection. This innovative solution...

TimeGPT is a cutting-edge foundation model specifically designed for time series forecasting and anomaly detection. This innovative solution...

4.7/5

56

17 in last year

3
Amazon Forecast
Amazon Forecast

Amazon Forecast is a fully managed service that uses machine learning to deliver highly accurate forecasts.

Amazon Forecast is a fully managed service that uses machine learning to deliver highly accurate forecasts.

4.3/5

102

21 in last year

Showing top 3 of 47 Time Series Intelligence Software products

Rank Products Rating Reviews
1
Cisco Meraki
Cisco Meraki

Cisco Meraki is a cloud-managed IT solutions provider that simplifies the management of complex networks through a centralized, web-based...

Cisco Meraki is a cloud-managed IT solutions provider that simplifies the management of complex networks through a centralized, web-based...

4.3/5

219

17 in last year

2
Purple
Purple

Purple improves the way people connect in the real world. Our identity-based platform runs guest, staff, and multi-tenant WiFi from one place,...

Purple improves the way people connect in the real world. Our identity-based platform runs guest, staff, and multi-tenant WiFi from one place,...

4.2/5

46

7 in last year

3
Bloom Intelligence
Bloom Intelligence

RESTAURANT MARKETING PLATFORM CDP to collect, clean, and centralize guest data. AI-powered marketing automation and reputation management to fuel...

RESTAURANT MARKETING PLATFORM

CDP to collect, clean, and centralize guest data. AI-powered marketing automation and reputation management to fuel...

4.7/5

24

1 in last year

Showing top 3 of 59 Visitor Behavior Intelligence Software products

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Published: 2026-08-25