Best Analytics Tools & Software

Analytics tools and software include several different tools for measuring the performance of digital content. They can also convert business data into reports, dashboards, and other visualizations. 

Common analytics tools include data collection, analysis, and reporting platforms, which are essential for understanding digital content performance. Business intelligence software transforms raw data into meaningful insights, aiding strategic decision-making. Data virtualization software allows real-time access to data without replication, improving efficiency. Predictive analytics software forecasts future trends, helping businesses plan proactively. Statistical analysis software performs complex computations, offering deep insights into data patterns.

Businesses benefit from analytical software by tracking user behavior and identifying poorly performing content. Analytical software and tools can collect information for optimizing websites and mobile applications. Analytical tools and software are often offered within larger content management suites.

Best Analytics tools and software at a glance:

• Best Analytics Platforms: Microsoft Power BI
• Best Data Virtualization Software: AWS Glue
• Best Enterprise Search Software: Microsoft Bing Web Search API
• Best Predictive Analytics Software: Amazon QuickSight
• Best Statistical Analysis Software: IBM SPSS Statistics
• Best Text Analysis Software: Google Cloud Natural Language API
• Best Time Series Intelligence Software: Google Cloud Interference API

These software solutions are ranked using an algorithm that calculates customer satisfaction and market presence based on reviews from our user community. For more information, please check out G2’s Research Scoring Methodology.