# The Top 20 Easiest To Use A/B Testing Tools

See the top A/B Testing Tools products based on usability ratings. A product’s usability score is calculated by a[proprietary algorithm](https://sell.g2.com/g2-scoring-methodologies)that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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[![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Easiest+To+Use+A%2FB+Testing+Tools+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fa-b-testing-tools%3Ftab%3Deasiest_to_use%0aSee+the+top+A%2FB+Testing+Tools+products+based+on+usability+ratings.+Compare+products+according+to+their+usability+scores+to+streamline+the+buying+process+and+quickly+identify+the+best+products+based+on+real+user+experiences)

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The Top 20 Easiest To Use A/B Testing Tools

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[![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Easiest+To+Use+A%2FB+Testing+Tools+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fa-b-testing-tools%3Ftab%3Deasiest_to_use%0aSee+the+top+A%2FB+Testing+Tools+products+based+on+usability+ratings.+Compare+products+according+to+their+usability+scores+to+streamline+the+buying+process+and+quickly+identify+the+best+products+based+on+real+user+experiences)

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[Collapse AllExpand All](#)

Usability Score

Compare

[Expand/Collapse EngageBay](#)

#1

[![EngageBay](https://images.g2crowd.com/uploads/product/hd_favicon/a0b88ff17ce915a35f07f0800b76fd4c/engagebay.svg "EngageBay")](/products/engagebay/reviews)

[EngageBay](/products/engagebay/reviews)

9.0

[Expand/Collapse EngageBay](#)

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.6

Ease of Use

Average: 8.9

9.8

Meets Requirements

Average: 9.1

9.9

Customer Segment Breakdown

Small Business

66%

Mid Market

31%

Enterprise

2%

[Expand/Collapse LaunchDarkly](#)

#2

[![LaunchDarkly](https://images.g2crowd.com/uploads/product/hd_favicon/e5aaf2adae6668e3a1bcd6c4bac042a5/launchdarkly.svg "LaunchDarkly")](/products/launchdarkly/reviews)

[LaunchDarkly](/products/launchdarkly/reviews)

8.9

[Expand/Collapse LaunchDarkly](#)

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.5

Ease of Use

Average: 8.9

8.8

Meets Requirements

Average: 9.1

9.1

Customer Segment Breakdown

Small Business

10%

Mid Market

50%

Enterprise

40%

[Expand/Collapse Convertful](#)

#3

[![Convertful](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_a80d2f53a1a7d853407e537477f44534/convertful.png "Convertful")](/products/convertful/reviews)

[Convertful](/products/convertful/reviews)

8.8

[Expand/Collapse Convertful](#)

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.8

Ease of Use

Average: 8.9

9.9

Meets Requirements

Average: 9.1

9.9

Customer Segment Breakdown

Small Business

97%

Mid Market

3%

[Expand/Collapse Webtrends Optimize](#)

#4

[![Webtrends Optimize](https://images.g2crowd.com/uploads/product/hd_favicon/7f3d848aadef05eb131fd59657d83ea7/webtrends-optimize.svg "Webtrends Optimize")](/products/webtrends-optimize/reviews)

[Webtrends Optimize](/products/webtrends-optimize/reviews)

8.8

[Expand/Collapse Webtrends Optimize](#)

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.1

Ease of Use

Average: 8.9

8.6

Meets Requirements

Average: 9.1

9.3

Customer Segment Breakdown

Small Business

40%

Mid Market

41%

Enterprise

19%

[Expand/Collapse Omniconvert](#)

#5

[![Omniconvert](https://images.g2crowd.com/uploads/product/hd_favicon/1728795f4bf51b07a9e8ad912a86608f/omniconvert.svg "Omniconvert")](/products/omniconvert/reviews)

[Omniconvert](/products/omniconvert/reviews)

8.8

[Expand/Collapse Omniconvert](#)

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.8

Ease of Use

Average: 8.9

8.5

Meets Requirements

Average: 9.1

8.9

Customer Segment Breakdown

Small Business

54%

Mid Market

35%

Enterprise

10%

[Expand/Collapse PostHog](#)

#6

[![PostHog](https://images.g2crowd.com/uploads/product/hd_favicon/072cdadc1ee951a3b1914e3a7dd95c91/posthog.svg "PostHog")](/products/posthog/reviews)

[PostHog](/products/posthog/reviews)

8.8

[Expand/Collapse PostHog](#)

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.6

Ease of Use

Average: 8.9

8.5

Meets Requirements

Average: 9.1

9.1

Customer Segment Breakdown

Small Business

81%

Mid Market

17%

Enterprise

2%

[Expand/Collapse FlexiFunnels](#)

#7

[![FlexiFunnels](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_8d7818bc55471ffb13447acb3d3e2d9e/flexifunnels.png "FlexiFunnels")](/products/flexifunnels/reviews)

[FlexiFunnels](/products/flexifunnels/reviews)

8.7

[Expand/Collapse FlexiFunnels](#)

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.0

10.0

Ease of Use

Average: 8.9

9.6

Meets Requirements

Average: 9.1

9.7

Customer Segment Breakdown

Small Business

99%

Enterprise

1%

[Expand/Collapse Varify.io®](#)

#8

[![Varify.io®](https://images.g2crowd.com/uploads/product/hd_favicon/a80954d0c2b50922f774da8bbee80b07/varify-io.svg "Varify.io®")](/products/varify-io/reviews)

[Varify.io®](/products/varify-io/reviews)

8.6

[Expand/Collapse Varify.io®](#)

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.6

Ease of Use

Average: 8.9

9.3

Meets Requirements

Average: 9.1

9.2

Customer Segment Breakdown

Small Business

71%

Mid Market

26%

Enterprise

3%

[Expand/Collapse Croct](#)

#9

[![Croct](https://images.g2crowd.com/uploads/product/hd_favicon/18738375148885f619bb31756cb1b15e/croct.svg "Croct")](/products/croct/reviews)

[Croct](/products/croct/reviews)

8.6

[Expand/Collapse Croct](#)

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.3

Ease of Use

Average: 8.9

8.7

Meets Requirements

Average: 9.1

9.4

Customer Segment Breakdown

Small Business

11%

Mid Market

58%

Enterprise

31%

[Expand/Collapse VWO Testing](#)

#10

[![VWO Testing](https://images.g2crowd.com/uploads/product/hd_favicon/7f2ba18cb7212bda044bea61149e1908/wingify-vwo-testing.svg "VWO Testing")](/products/wingify-vwo-testing/reviews)

[VWO Testing](/products/wingify-vwo-testing/reviews)

8.6

[Expand/Collapse VWO Testing](#)

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.8

Ease of Use

Average: 8.9

8.5

Meets Requirements

Average: 9.1

8.7

Customer Segment Breakdown

Small Business

26%

Mid Market

57%

Enterprise

18%

[Expand/Collapse Nvecta](#)

#11

[![Nvecta](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5e2f21133d474e25e4ce116cdc2f8b27/nvecta.png "Nvecta")](/products/nvecta/reviews)

[Nvecta](/products/nvecta/reviews)

8.6

[Expand/Collapse Nvecta](#)

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.5

Ease of Use

Average: 8.9

9.6

Meets Requirements

Average: 9.1

9.4

Customer Segment Breakdown

Small Business

69%

Mid Market

28%

Enterprise

3%

[Expand/Collapse AB Tasty](#)

#12

[![AB Tasty](https://images.g2crowd.com/uploads/product/hd_favicon/ceceb7e0a5def6fc849e00c1952dfade/ab-tasty.svg "AB Tasty")](/products/ab-tasty/reviews)

[AB Tasty](/products/ab-tasty/reviews)

8.6

[Expand/Collapse AB Tasty](#)

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.8

Ease of Use

Average: 8.9

8.3

Meets Requirements

Average: 9.1

8.3

Customer Segment Breakdown

Small Business

17%

Mid Market

51%

Enterprise

32%

[Expand/Collapse Bloomreach](#)

#13

[![Bloomreach](https://images.g2crowd.com/uploads/product/hd_favicon/acd3373828bc7684cdbada5df73826f4/bloomreach-bloomreach.svg "Bloomreach")](/products/bloomreach-bloomreach/reviews)

[Bloomreach](/products/bloomreach-bloomreach/reviews)

8.5

[Expand/Collapse Bloomreach](#)

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.0

Ease of Use

Average: 8.9

8.0

Meets Requirements

Average: 9.1

8.7

Customer Segment Breakdown

Small Business

28%

Mid Market

50%

Enterprise

22%

[Expand/Collapse Optibase](#)

#14

[![Optibase](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5e680dc006d65d10655d1b7307aab78a/optibase.png "Optibase")](/products/optibase/reviews)

[Optibase](/products/optibase/reviews)

8.5

[Expand/Collapse Optibase](#)

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.8

Ease of Use

Average: 8.9

9.5

Meets Requirements

Average: 9.1

9.1

Customer Segment Breakdown

Small Business

84%

Mid Market

16%

[Expand/Collapse Webflow](#)

#15

[![Webflow](https://images.g2crowd.com/uploads/product/hd_favicon/96b527f3a3c7952e109278c446da2108/webflow.svg "Webflow")](/products/webflow/reviews)

[Webflow](/products/webflow/reviews)

8.5

[Expand/Collapse Webflow](#)

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.3

Ease of Use

Average: 8.9

8.7

Meets Requirements

Average: 9.1

8.6

Customer Segment Breakdown

Small Business

71%

Mid Market

23%

Enterprise

7%

[Expand/Collapse MoEngage](#)

#16

[![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/83adfbfdcb23e3dc26f5ef3fcd5713fd/moengage.svg "MoEngage")](/products/moengage/reviews)

[MoEngage](/products/moengage/reviews)

8.4

[Expand/Collapse MoEngage](#)

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.3

Ease of Use

Average: 8.9

9.2

Meets Requirements

Average: 9.1

9.2

Customer Segment Breakdown

Small Business

23%

Mid Market

55%

Enterprise

22%

[Expand/Collapse Harness Platform](#)

#17

[![Harness Platform](https://images.g2crowd.com/uploads/product/hd_favicon/475270ef4d082eb00bedc920f653506d/harness-platform.svg "Harness Platform")](/products/harness-platform/reviews)

[Harness Platform](/products/harness-platform/reviews)

8.4

[Expand/Collapse Harness Platform](#)

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.1

Ease of Use

Average: 8.9

9.4

Meets Requirements

Average: 9.1

9.2

Customer Segment Breakdown

Small Business

18%

Mid Market

38%

Enterprise

44%

[Expand/Collapse Voyado](#)

#18

[![Voyado](https://images.g2crowd.com/uploads/product/hd_favicon/f975d37a256be586f36714dc3b3e7ac6/voyado.svg "Voyado")](/products/voyado/reviews)

[Voyado](/products/voyado/reviews)

8.4

[Expand/Collapse Voyado](#)

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.2

Ease of Use

Average: 8.9

9.5

Meets Requirements

Average: 9.1

8.8

Customer Segment Breakdown

Small Business

32%

Mid Market

50%

Enterprise

18%

[Expand/Collapse Convert Experiences](#)

#19

[![Convert Experiences](https://images.g2crowd.com/uploads/product/hd_favicon/1487565805/convert-experiences.svg "Convert Experiences")](/products/convert-experiences/reviews)

[Convert Experiences](/products/convert-experiences/reviews)

8.3

[Expand/Collapse Convert Experiences](#)

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.2

Ease of Use

Average: 8.9

8.6

Meets Requirements

Average: 9.1

8.6

Customer Segment Breakdown

Small Business

55%

Mid Market

40%

Enterprise

5%

[Expand/Collapse Kameleoon](#)

#20

[![Kameleoon](https://images.g2crowd.com/uploads/product/hd_favicon/3bc1198d9a20366791fede989eda8954/kameleoon.svg "Kameleoon")](/products/kameleoon/reviews)

[Kameleoon](/products/kameleoon/reviews)

8.3

[Expand/Collapse Kameleoon](#)

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.3

Ease of Use

Average: 8.9

7.7

Meets Requirements

Average: 9.1

8.6

Customer Segment Breakdown

Small Business

19%

Mid Market

54%

Enterprise

27%