Best UK Software Companies

2025

Nothing but the best software. Find the best software for anything and everything you want to accomplish, as decided by software buyers on the world’s largest and most trusted software marketplace.

G2 is proud to share our 2025 list of the Best UK Software Companies

We are excited to share our 2025 Best UK Software Companies list. Based on honest reviews and ratings from our G2 users this year, this list features UK software companies and service providers found on G2. Top software vendors include: Sage Software, Sophos, and Synthesia.

Check out our FAQs to learn more.

Best Software Companies / UK Software Companies

Out of 2,360 total vendors in this category, and 648 that were eligible for the 2025 Best Software Awards, here are the 50 best software vendors. When looking at this year’s winners, 17 remained on the list from last year, while 33 are new entrants — representing a 66% change on this list since the 2024 Best Software Awards.

Previous Winners

1

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Sage Software

Accounting

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Sage Software

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Sage provides software in accounting, ERP, CRM, and more across industries and available for entrepreneur, small, midsized, and larger businesses.

Sage provides software in accounting, ERP, CRM, and more across industries and available for entrepreneur, small, midsized, and larger businesses.

2

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Sophos

Endpoint Protection Suites

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Sophos

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Sophos delivers IT security and data protection for businesses. They produced our first encryption and antivirus products back in the 1980s.

Sophos delivers IT security and data protection for businesses. They produced our first encryption and antivirus products back in the 1980s.

G2 Awards

Best Software Products 2025

Best Security Software Products 2025

Best Enterprise Products 2025

3

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Synthesia

Video Editing

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Synthesia

Synthesia offers an AI-powered video synthesis platform that enables businesses to generate personalized videos from plain text.

Synthesia offers an AI-powered video synthesis platform that enables businesses to generate personalized videos from plain text.

G2 Awards

Best AI Software Products 2025

Best Fastest Growing Products 2025

Best Design Software Products 2025

4

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Mimecast

Cloud Email Security

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Mimecast

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Mimecast is an AI-powered, API-enabled connected Human Risk Management platform, purpose-built to protect organizations from the spectrum of cyber threats. Integrating cutting-edge technology with human-centric pathways, our platform enhances visibility and provides strategic insight that enables de

Mimecast is an AI-powered, API-enabled connected Human Risk Management platform, purpose-built to protect organizations from the spectrum of cyber threats. Integrating cutting-edge technology with human-centric pathways, our platform enhances visibility and provides strategic insight that enables de

G2 Awards

Best Security Software Products 2025

5

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VEED

Video Editing

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VEED

Your audience prefers video. Wow them with VEED, the fastest and easiest way to make professional-quality videos.

Your audience prefers video. Wow them with VEED, the fastest and easiest way to make professional-quality videos.

Categories

Products

G2 Awards

Best Design Software Products 2025

6

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Dotdigital

Marketing Automation

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Dotdigital

Dotdigital is an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys. With Dotdigital, marketers can seamlessly unify, enrich, and segment customer data. Breaking down data siloes, Dotdi

Dotdigital is an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys. With Dotdigital, marketers can seamlessly unify, enrich, and segment customer data. Breaking down data siloes, Dotdi

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7

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Glassbox

Session Replay

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Glassbox

Glassbox is an analytics platform that captures, visualizes, and analyzes digital interactions.

Glassbox is an analytics platform that captures, visualizes, and analyzes digital interactions.

8

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Checkout.com

Payment Processing

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Checkout.com

Checkout.com is a financial technology company that delivers a high-performance payments platform. Enterprise and scaling businesses use our cloud-based platform to process payments, send payouts, and manage card programs. Checkout.com is headquartered in London, with offices in New York, Paris, Dub

Checkout.com is a financial technology company that delivers a high-performance payments platform. Enterprise and scaling businesses use our cloud-based platform to process payments, send payouts, and manage card programs. Checkout.com is headquartered in London, with offices in New York, Paris, Dub

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G2 Awards

Best Commerce Software Products 2025

9

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Canonical Ltd.

Operating System

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Canonical Ltd.

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We deliver open source to the world faster, more securely and more cost effectively than any other company.We develop Ubuntu, the world’s most popular enterprise Linux from cloud to edge, together with a passionate global community of 200,000 contributors. Ubuntu means 'humanity to others'​. We chos

We deliver open source to the world faster, more securely and more cost effectively than any other company.We develop Ubuntu, the world’s most popular enterprise Linux from cloud to edge, together with a passionate global community of 200,000 contributors. Ubuntu means 'humanity to others'​. We chos

10

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Bizagi

Business Process Management

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Bizagi

Bizagi is a cloud-native PaaS that allows you to modernize and optimize your business by creating low-code apps using automated processes as the backbone. Bizagi brings together the best of both worlds by allowing users to quickly design and develop custom applications, maintaining all the benefits

Bizagi is a cloud-native PaaS that allows you to modernize and optimize your business by creating low-code apps using automated processes as the backbone. Bizagi brings together the best of both worlds by allowing users to quickly design and develop custom applications, maintaining all the benefits

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G2 Awards

Best IT Management Software Products 2025

11

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Exclaimer

Email Signature

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Exclaimer

Exclaimer is the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel.

Exclaimer is the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel.

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G2 Awards

Best Highest Satisfaction Products 2025

Best Software Products 2025

Best Marketing & Digital Advertising Software Products 2025

12

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Ideagen

Quality Management (QMS)

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Ideagen

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Ideagen helps the quiet voices and safe hands that protect organisations - a name trusted globally to deliver world-class, innovative regulatory and compliance software. Our portfolio of solutions and services help solve complex quality, EHS, collaboration, risk, audit and compliance challenges in h

Ideagen helps the quiet voices and safe hands that protect organisations - a name trusted globally to deliver world-class, innovative regulatory and compliance software. Our portfolio of solutions and services help solve complex quality, EHS, collaboration, risk, audit and compliance challenges in h

G2 Awards

Best Governance, Risk & Compliance Software Products 2025

Best Financial Service Software Products 2025

13

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Pearson

Digital Credential Management

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Pearson

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Pearson Languages is part of the Pearson plc. At Pearson, our purpose is simple: to add life to a lifetime of learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c. 0,000 Pearson employees are committed to creating vibrant and enriching learn

Pearson Languages is part of the Pearson plc. At Pearson, our purpose is simple: to add life to a lifetime of learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c. 0,000 Pearson employees are committed to creating vibrant and enriching learn

14

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Cognism

Sales Intelligence

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Cognism

Cognism is a B2B sales acceleration software company that provides a marketing and sales acceleration solution. We’re providing the intelligence your revenue teams need! Our data is used all around the world, helping sales and marketing teams drive predictable pipeline.People think we’re pretty grea

Cognism is a B2B sales acceleration software company that provides a marketing and sales acceleration solution. We’re providing the intelligence your revenue teams need! Our data is used all around the world, helping sales and marketing teams drive predictable pipeline.People think we’re pretty grea

15

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GWI

Audience Intelligence Platforms

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GWI

We’re the target audience company that does things a bit differently. Our job is to cut through the noise and give you facts you can trust. Our flagship study represents more than billion people around the world, and it tells you how consumers are changing; their actions, ideals, perceptions, feel

We’re the target audience company that does things a bit differently. Our job is to cut through the noise and give you facts you can trust. Our flagship study represents more than billion people around the world, and it tells you how consumers are changing; their actions, ideals, perceptions, feel

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16

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Payhawk

Expense Management

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Payhawk

Payhawk helps you manage and automate everything between your bank and accounting software in real-time.

Payhawk helps you manage and automate everything between your bank and accounting software in real-time.

Products

G2 Awards

Best Accounting & Finance Software Products 2025

17

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Prolific

User Research

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Prolific

Prolific is a technology company that enables researchers in AI, industry, and academia to collect high-quality human-powered data at scale. With Prolific, people are driving breakthroughs in science, technology, and society. Our products and services make it quicker and easier for people to secure

Prolific is a technology company that enables researchers in AI, industry, and academia to collect high-quality human-powered data at scale. With Prolific, people are driving breakthroughs in science, technology, and society. Our products and services make it quicker and easier for people to secure

Categories

Products

18

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StaffCircle

Performance Management

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StaffCircle

The all-in-one performance management solution combining culture & engagement, performance management and skills & development into a single easy to use software tool.StaffCircle creates consistent connections and processes between management and workforce. It offers an integrated performance and co

The all-in-one performance management solution combining culture & engagement, performance management and skills & development into a single easy to use software tool.StaffCircle creates consistent connections and processes between management and workforce. It offers an integrated performance and co

G2 Awards

Best Highest Satisfaction Products 2025

19

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Hack The Box

Cybersecurity Professional Development

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Hack The Box

Hack The Box is the Cyber Performance Center with the mission to provide a human-first platform to create and maintain high-performing cybersecurity individuals and organizations. Hack The Box is the only platform that unites upskilling, workforce development, and the human focus in the cybersecurit

Hack The Box is the Cyber Performance Center with the mission to provide a human-first platform to create and maintain high-performing cybersecurity individuals and organizations. Hack The Box is the only platform that unites upskilling, workforce development, and the human focus in the cybersecurit

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G2 Awards

Best Fastest Growing Products 2025

Best Education Software Products 2025

20

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Jiminny

Conversation Intelligence

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Jiminny

Jiminny allows users to record, transcribe, and analyze calls and meetings in real-time to help capture important data points.

Jiminny allows users to record, transcribe, and analyze calls and meetings in real-time to help capture important data points.

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21

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MetaCompliance

Security Awareness Training

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MetaCompliance

MetaCompliance is a leading provider of cybersecurity and compliance training solutions. Specializing in helping organizations manage risk and promote a culture of security awareness, MetaCompliance offers a range of services, including e-learning modules, policy management, and phishing simulation

MetaCompliance is a leading provider of cybersecurity and compliance training solutions. Specializing in helping organizations manage risk and promote a culture of security awareness, MetaCompliance offers a range of services, including e-learning modules, policy management, and phishing simulation

G2 Awards

Best Security Software Products 2025

22

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Pabau

Medical Spa

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Pabau

Pabau is a clinic management software that collects and organizes all the information you gather throughout the client life cycle, then empowers you to use it to achieve great things. It will help you automate the consultation process, help dramatically grow your sales & save you time by eliminating

Pabau is a clinic management software that collects and organizes all the information you gather throughout the client life cycle, then empowers you to use it to achieve great things. It will help you automate the consultation process, help dramatically grow your sales & save you time by eliminating

Categories

Products

G2 Awards

Best Healthcare Software Products 2025

23

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LoyaltyLion

Loyalty Management

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LoyaltyLion

At LoyaltyLion, we help Shopify brands increase repeat purchases with their own integrated loyalty programs that motivate shoppers with unique loyalty experiences.We provide the tools and expertise you need to drive growth through higher repeat purchase rates, better retention and greater customer l

At LoyaltyLion, we help Shopify brands increase repeat purchases with their own integrated loyalty programs that motivate shoppers with unique loyalty experiences.We provide the tools and expertise you need to drive growth through higher repeat purchase rates, better retention and greater customer l

24

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Memrise Ltd.

Language Learning

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Memrise Ltd.

Memrise is an award-winning language learning system with over 50 million users. Specialising in combining cognitive science, powerful tech and entertaining content, Memrise makes language learning genuinely recreational. We offer 200 language combinations across 24 languages on our website, iOS and

Memrise is an award-winning language learning system with over 50 million users. Specialising in combining cognitive science, powerful tech and entertaining content, Memrise makes language learning genuinely recreational. We offer 200 language combinations across 24 languages on our website, iOS and

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25

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Payara Services Ltd

Application Server

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Payara Services Ltd

Payara Services Ltd is a technology company specializing in the development and support of open-source software solutions for Java applications. Known for its Payara Platform, which enhances the GlassFish application server, the company provides services including cloud-native application deployment

Payara Services Ltd is a technology company specializing in the development and support of open-source software solutions for Java applications. Known for its Payara Platform, which enhances the GlassFish application server, the company provides services including cloud-native application deployment

26

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Seeq Corporation

Time Series Intelligence

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Seeq Corporation

Seeq Corporation develops software and services that accelerate industrial process analytics on industrial process data. Industrial process data is the collection of time-series data, events, and signals, as well as related contextual data, generated by production and manufacturing organizations. Du

Seeq Corporation develops software and services that accelerate industrial process analytics on industrial process data. Industrial process data is the collection of time-series data, events, and signals, as well as related contextual data, generated by production and manufacturing organizations. Du

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27

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Silktide

Digital Governance

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Silktide

Silktide makes software to understand and improve websites, covering accessibility, SEO, UX, data privacy, and more. Our platform is used by organizations around the world to review millions of websites every year. We're a fully distributed global team with staff in many countries. Our headquarters

Silktide makes software to understand and improve websites, covering accessibility, SEO, UX, data privacy, and more. Our platform is used by organizations around the world to review millions of websites every year. We're a fully distributed global team with staff in many countries. Our headquarters

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28

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Zestia Ltd

CRM

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Zestia Ltd

Zestia Solutions is a technology delivery and consulting company. Our team is knowledgeable and committed in delivering software that is designed to meet real business requirements not technical wizardry for its own sake. We believe the simplest solutions are the most elegant.

Zestia Solutions is a technology delivery and consulting company. Our team is knowledgeable and committed in delivering software that is designed to meet real business requirements not technical wizardry for its own sake. We believe the simplest solutions are the most elegant.

Categories

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29

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Redstor

Online Backup

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Redstor

Redstor provides backup solutions and data recovery on a cloud based system. All products in one platform. Learn more about backup as a service today.

Redstor provides backup solutions and data recovery on a cloud based system. All products in one platform. Learn more about backup as a service today.

30

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Vevox

Audience Response

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Vevox

Vevox is an interactive audience engagement platform that helps businesses and organizations create real-time polls, surveys, and Q&A sessions to increase participation in meetings and events.

Vevox is an interactive audience engagement platform that helps businesses and organizations create real-time polls, surveys, and Q&A sessions to increase participation in meetings and events.

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31

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Eseye

IoT Connectivity Management

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Eseye

As a world leader in IoT connectivity solutions, Eseye helps customers to realise lasting value from global IoT projects. We bring the deep device expertise needed to integrate, manage and optimise IoT connectivity for estates of any scale or complexity. Then seamlessly connect these devices across

As a world leader in IoT connectivity solutions, Eseye helps customers to realise lasting value from global IoT projects. We bring the deep device expertise needed to integrate, manage and optimise IoT connectivity for estates of any scale or complexity. Then seamlessly connect these devices across

32

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Chattermill

Feedback Analytics

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Chattermill

The Chattermill Customer Feedback Analytics Platform helps businesses unlock their customer reality. Using Chattermill, companies can unify their customer feedback data across surveys, reviews, support tickets, conversations, and social media to uncover what customers want, need, and expect from the

The Chattermill Customer Feedback Analytics Platform helps businesses unlock their customer reality. Using Chattermill, companies can unify their customer feedback data across surveys, reviews, support tickets, conversations, and social media to uncover what customers want, need, and expect from the

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33

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Metaview

Talent Intelligence

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Metaview

Metaview automatically writes your recruiting notes for you so you can save time and focus on high-quality interactions with candidates.

Metaview automatically writes your recruiting notes for you so you can save time and focus on high-quality interactions with candidates.

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34

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clearer.io

Online Reputation Management

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clearer.io

Start collecting genuine text & video reviews from your happy customers in under 10 minutes.

Start collecting genuine text & video reviews from your happy customers in under 10 minutes.

G2 Awards

Best Commerce Software Products 2025

35

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PortSwigger

Vulnerability Scanner

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PortSwigger

PortSwigger is a global leader in the creation of software tools for security testing of web applications. For over a decade, we have worked at the cutting edge of the web security industry, and our software is well established as the de facto standard toolkit used by web security professionals.

PortSwigger is a global leader in the creation of software tools for security testing of web applications. For over a decade, we have worked at the cutting edge of the web security industry, and our software is well established as the de facto standard toolkit used by web security professionals.

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36

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Idox PLC

CMMS

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Idox PLC

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Idox group's specialist software solutions power the performance of government and industry, driving productivity and a better experience for everyone.

Idox group's specialist software solutions power the performance of government and industry, driving productivity and a better experience for everyone.

G2 Awards

Best CAD & PLM Software Products 2025

37

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Notepad++

Text Editor

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Notepad++

Notepad++ is a source code editor which supports several programming languages running under the MS Windows environment.

Notepad++ is a source code editor which supports several programming languages running under the MS Windows environment.

38

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trumpet

Digital Sales Room

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trumpet

Centralise your buyer journeys and close deals faster with digital sales room – Interactive, collaborative and auto-personalised spaces. Imagine one space where you can centralise marketing content, video recordings, demo recordings, mutual action plans, proposals, forms/surveys, e-signature & more.

Centralise your buyer journeys and close deals faster with digital sales room – Interactive, collaborative and auto-personalised spaces. Imagine one space where you can centralise marketing content, video recordings, demo recordings, mutual action plans, proposals, forms/surveys, e-signature & more.

Products

G2 Awards

Best Sales Software Products 2025

Best Fastest Growing Products 2025

39

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Shiptheory

Shipping

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Shiptheory

Shiptheory directly connects to popular carriers and e-commerce platforms to automate shipping. As a Royal Mail Approved Integrator and FedEx Compatible Provider, our web-based app connects to trusted carriers globally to create a seamless shipping process. Shiptheory links up with printers, handhel

Shiptheory directly connects to popular carriers and e-commerce platforms to automate shipping. As a Royal Mail Approved Integrator and FedEx Compatible Provider, our web-based app connects to trusted carriers globally to create a seamless shipping process. Shiptheory links up with printers, handhel

Categories

Products

G2 Awards

Best Supply Chain & Logistics Software

40

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Signifo

Expense Management

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Signifo

Webexpenses is a leading provider of Expense Management, Invoice Processing, and Payments solutions, helping businesses of all sizes across 70+ countries streamline processes and eliminate manual errors. Our innovative mobile app empowers users to manage expenses on the go, with reimbursements often

Webexpenses is a leading provider of Expense Management, Invoice Processing, and Payments solutions, helping businesses of all sizes across 70+ countries streamline processes and eliminate manual errors. Our innovative mobile app empowers users to manage expenses on the go, with reimbursements often

41

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Lead Forensics

Visitor Identification

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Lead Forensics

Lead Forensics is a B2B lead generation and website tracking software that helps businesses identify and engage with potential customers. By providing insights into anonymous website visitors, Lead Forensics enables companies to track visitor behavior, gather contact information, and enhance their m

Lead Forensics is a B2B lead generation and website tracking software that helps businesses identify and engage with potential customers. By providing insights into anonymous website visitors, Lead Forensics enables companies to track visitor behavior, gather contact information, and enhance their m

42

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Redgate Software

Database Comparison

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Redgate Software

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Redgate offers end-to-end Database DevOps to help organizations streamline software development and get value from their data faster. Redgate’s portfolio of solutions helps organizations reliably solve the complex challenges of database management across the DevOps lifecycle on any database, anywher

Redgate offers end-to-end Database DevOps to help organizations streamline software development and get value from their data faster. Redgate’s portfolio of solutions helps organizations reliably solve the complex challenges of database management across the DevOps lifecycle on any database, anywher

43

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EvaluAgent

Contact Center Quality Assurance

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EvaluAgent

It’s QA, but not as you know it.Find your focus with clear, objective insights from AI-powered conversation intelligence and automated QA.

It’s QA, but not as you know it.Find your focus with clear, objective insights from AI-powered conversation intelligence and automated QA.

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44

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Pimberly

Product Information Management (PIM)

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Pimberly

Pimberly is a leading Product Information Management (PIM) platform that helps businesses manage and optimize their product data across multiple channels. The software streamlines the process of collecting, enriching, and distributing product information, enabling organizations to deliver consistent

Pimberly is a leading Product Information Management (PIM) platform that helps businesses manage and optimize their product data across multiple channels. The software streamlines the process of collecting, enriching, and distributing product information, enabling organizations to deliver consistent

G2 Awards

Best Commerce Software Products 2025

45

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Paddle

Merchant of Record

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Paddle

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Managing global payments complexity for SaaS and digital product companies. We’re the Merchant of Record that helps you get paid from anywhere and grow everywhere. Paddle manages global payments complexity for SaaS and digital product.

Managing global payments complexity for SaaS and digital product companies. We’re the Merchant of Record that helps you get paid from anywhere and grow everywhere. Paddle manages global payments complexity for SaaS and digital product.

46

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Threecolts

Customer Self-Service

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Threecolts

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Threecolts offers an advanced ecommerce software suite empowering sellers on Amazon, Walmart, and more. Streamline operations, boost sales, and scale with our multi-solution platform. Join 20,000+ successful businesses today. Despite the e-commerce boom, only 18% of retail sales occur online, highli

Threecolts offers an advanced ecommerce software suite empowering sellers on Amazon, Walmart, and more. Streamline operations, boost sales, and scale with our multi-solution platform. Join 20,000+ successful businesses today. Despite the e-commerce boom, only 18% of retail sales occur online, highli

G2 Awards

Best Commerce Software Products 2025

47

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The Access Group

HCM Software

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The Access Group

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The Access Group is a leading software provider that delivers a comprehensive range of business solutions tailored for various industries, including finance, human resources, and education. Their offerings encompass enterprise resource planning (ERP), finance management, and cloud-based software des

The Access Group is a leading software provider that delivers a comprehensive range of business solutions tailored for various industries, including finance, human resources, and education. Their offerings encompass enterprise resource planning (ERP), finance management, and cloud-based software des

G2 Awards

Best Non-Profit Software Products 2025

48

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Elucidat

Course Authoring

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Elucidat

Elucidat is a cloud-based authoring tool designed for creating and managing eLearning content. It enables organizations to produce responsive digital learning experiences efficiently, allowing collaboration among team members and ensuring that content can be easily updated and maintained. With featu

Elucidat is a cloud-based authoring tool designed for creating and managing eLearning content. It enables organizations to produce responsive digital learning experiences efficiently, allowing collaboration among team members and ensuring that content can be easily updated and maintained. With featu

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49

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Fuse Universal

Learning Experience Platforms (LXP)

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Fuse Universal

The Fuse learning platform helps to connect users with the knowledge and expertise they need to improve their skills and perform at their potential.Used by some of the world's greatest brands — including Hilti, Mazda, IHG and Lotus Cars — Fuse sparks active engagement and fosters a collaborative wor

The Fuse learning platform helps to connect users with the knowledge and expertise they need to improve their skills and perform at their potential.Used by some of the world's greatest brands — including Hilti, Mazda, IHG and Lotus Cars — Fuse sparks active engagement and fosters a collaborative wor

50

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Cledara

SaaS Spend Management

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Cledara

Cledara is a platform for finance teams that gives visibility of your organization's software stack, provides data and insights to cut excess spend, and streamlines software-related admin. Now you have a detailed view of your software spending, you can see which tools are being used and where you co

Cledara is a platform for finance teams that gives visibility of your organization's software stack, provides data and insights to cut excess spend, and streamlines software-related admin. Now you have a detailed view of your software spending, you can see which tools are being used and where you co

Products

G2 Awards

Best IT Management Software Products 2025

FAQs

What are the G2 Best Software Awards?

G2’s annual Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real users and publicly available market presence data.

How are the winners determined?

Dozens of lists are generated based on G2’s verified user reviews and publicly available market presence data. G2 uses Satisfaction and Market Presence scores to rank products and vendors across different categories. Scores are first calculated within categories for all products with at least one review in the past year, which also appears on at least one G2 Grid® (having at least 10 total reviews) for a category that aligns with a Best Software list. Scores are then aggregated and compared based on the scoring criteria for each of the three Best Software lists: Best Software Companies, Best Software Products, and Best Software by Function.

Read more about the methodology used to calculate G2’s Best Software Awards here.

How does a vendor become eligible for the awards?

To be eligible for one of G2’s Best Software Companies or Products lists, a software product or company must have at least one review in the prior calendar year. Products must also appear on at least one G2 Grid® (having at least 10 total reviews all time) for a category that aligns with a Best Software list. Scores reflect only data from reviews submitted during the evaluation period (January 1st, 2024 - December 31, 2024).

Can software sellers and products win multiple awards?

Yes. A software seller and/or product has the potential to be named on multiple lists based on its eligibility and rankings.

How are reviews verified and vetted?

Authenticity and trust are paramount to our approach to review collection, moderation, and publishing. It is our aim to ensure every review is the honest opinion of a real user and their own experience with a product or service. Every review submitted to G2 undergoes rigorous moderation. We verify user identities and use over 43 data points and consistent guidelines to ensure authenticity. In fact, G2 rejects over one-third of the reviews submitted for not meeting those guidelines and standards. And while we see the clear opportunity for AI and are using it to fuel our own innovations, G2 maintains that reviews should come from genuine user experiences, only allowing AI for minor content enhancements but not review generation. For more information, view G2’s community guidelines.

Were G2’s 2025 Best Software lists researched and published using the same methodology and criteria as past years? If not, what is new?

Some eligibility requirements have changed for Best Software 2025. Changes for 2025 include:

  • Vendors no longer need 50+ reviews to qualify for the awards. To be considered for one of G2’s Best Software Sellers or Best Software Products Lists, a software company must have at least one review over the prior calendar year. Products must also appear on at least one G2 Grid® (having at least 10 total reviews all time) for a child category that aligns with a Best Software list.

    • This change was made to expand eligibility for vendors and products on G2 while simplifying the requirements, making it easier to be considered. However, on the most competitive Best Software lists, winners typically have hundreds or even thousands of reviews.

  • For the Functional Product Lists, a product’s percentage of categories and reviews earned within that functional list will be used as a factor in scoring. Previously, we considered representation across all categories across G2.

    • We believe this change will provide a better representation of the top-ranked products for each functional product list.

We also added the following new lists in 2025:

  • Best Governance, Risk & Compliance Software Products

  • Best Supply Chain & Logistics Software Products

  • Best Hosting Software Products

  • Best Data Privacy Software Products

  • Best Healthcare Software Products

  • Best Non-Profit Software Products

  • Best Legal Software Products

  • Best Financial Services Software Products

  • Best Real Estate Software Products

How can I promote my Best Software Award recognition if I am named a winner?

All winners will receive an email from G2 providing promotional materials and instructions, including templates and guidelines for:

  • Accessing their Best Software Award badge(s) in my.g2

  • Promoting their recognition via news announcements

  • Celebrating with customizable social media graphics

How will G2 celebrate the winners?

G2 will celebrate award winners through a series of promotions, including news announcements, social media posts, emails, website banners, and more. While some winners will be featured on billboards in New York City, this is limited to select top winners pre-determined by G2.

How are the Best Software Awards different from G2’s quarterly reports?

Key differences between G2’s Best Software Awards and Market Reports include:

  • Best Software consists of annual awards lists accessed without log-in required, whereas Seasonal Market Reports are quarterly detailed reports viewed only by logging into my.g2.
  • There are also differences in eligibility criteria and the depth and breadth of the product & vendor recognition.
  • Learn more here.