2025
Nothing but the best software. Find the best software for anything and everything you want to accomplish, as decided by software buyers on the world’s largest and most trusted software marketplace.
We are excited to share our 2025 Best Sales Software list. Based on honest reviews and ratings from our G2 users this year, this list features sales tools and sales management software found on G2. Top sales software vendors include: Salesforce, HubSpot, and LinkedIn.
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Award-Winning Best Sales Software Product Categories Include:
Out of 4,560 total products in this category, and 1,649 that were eligible for the 2025 Best Software Awards, here are the 50 best software products. When looking at this year’s winners, 20 remained on the list from last year, while 30 are new entrants — representing a 60% change on this list since the 2024 Best Software Awards.
1
Salesforce Sales Cloud
CRM
Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud.
Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud.
Categories
G2 Awards
Best Sales Software Products 2025
Best Software Products 2025
Best Mid-Market Products 2025
Best Enterprise Products 2025
Best Highest Satisfaction Products 2025
Best Small Business Products 2025
2
HubSpot Sales Hub
CRM
Supercharge your sales process with Sales Hub, a powerful and easy-to-use sales CRM that includes sales engagement tools, configure-price-quote (CPQ) functionality, and robust sales analytics for growing teams.
Supercharge your sales process with Sales Hub, a powerful and easy-to-use sales CRM that includes sales engagement tools, configure-price-quote (CPQ) functionality, and robust sales analytics for growing teams.
Categories
G2 Awards
Best Sales Software Products 2025
Best Small Business Products 2025
Best Software Products 2025
Best Mid-Market Products 2025
Best Highest Satisfaction Products 2025
3
LinkedIn Sales Navigator
Sales Intelligence
LinkedIn Sales Navigator is the best version of LinkedIn for sales professionals. By harnessing the power of a 500 million member network, LinkedIn Sales Navigator will help you better target, understand, and engage with buyers.
LinkedIn Sales Navigator is the best version of LinkedIn for sales professionals. By harnessing the power of a 500 million member network, LinkedIn Sales Navigator will help you better target, understand, and engage with buyers.
Categories
G2 Awards
Best Sales Software Products 2025
Best Software Products 2025
Best Mid-Market Products 2025
Best Enterprise Products 2025
4
Salesforce Partner Relationship Management (PRM)
Partner Relationship Management (PRM)
Salesforce Partner Relationship Management recruits, onboards, trains, and supports your indirect sales channels with theThis channel management software gives you a direct view into the performance of you channel partners so you collaborate better and drive more deals features that increase partner
Salesforce Partner Relationship Management recruits, onboards, trains, and supports your indirect sales channels with theThis channel management software gives you a direct view into the performance of you channel partners so you collaborate better and drive more deals features that increase partner
Categories
G2 Awards
Best Sales Software Products 2025
Best Software Products 2025
5
PandaDoc
Proposal
PandaDoc is an app that lets you build, track, and sign your docs all in one place. Automate your workflow, discover what sells with built-in analytics, and get legally binding signatures in minutes.
PandaDoc is an app that lets you build, track, and sign your docs all in one place. Automate your workflow, discover what sells with built-in analytics, and get legally binding signatures in minutes.
Categories
G2 Awards
Best Sales Software Products 2025
6
Gong
Conversation Intelligence
The patented Gong Revenue Intelligence Platform™ captures and understands every customer interaction, then delivers insights at scale, empowering revenue teams to make decisions based on data instead of opinions.
The patented Gong Revenue Intelligence Platform™ captures and understands every customer interaction, then delivers insights at scale, empowering revenue teams to make decisions based on data instead of opinions.
Categories
G2 Awards
Best Sales Software Products 2025
Best Highest Satisfaction Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
7
Dropbox Sign (formerly HelloSign)
E-Signature
Fast, Secure, and Legally Binding eSignatures for Business
Fast, Secure, and Legally Binding eSignatures for Business
Categories
G2 Awards
Best Sales Software Products 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
8
Seismic Content
Sales Enablement
Seismic’s leading sales enablement solution allows marketing teams to personalize content at scale and equips large sales teams with the right content for every interaction, dramatically improving time spent selling and win rates.
Seismic’s leading sales enablement solution allows marketing teams to personalize content at scale and equips large sales teams with the right content for every interaction, dramatically improving time spent selling and win rates.
Categories
G2 Awards
Best Sales Software Products 2025
9
Pipedrive
CRM
Pipedrive is a web-based sales CRM software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process so they can focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite their sales tasks in one workspace
Pipedrive is a web-based sales CRM software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process so they can focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite their sales tasks in one workspace
Categories
G2 Awards
Best Sales Software Products 2025
10
Xodo Sign
E-Signature
The idea behind eversign is helping both small and large businesses make the digital leap while guiding them every step of the way. We truly understand that a great deal of companies hesitate when it comes to managing and processing sensitive data such as contracts and business agreements in the clo
The idea behind eversign is helping both small and large businesses make the digital leap while guiding them every step of the way. We truly understand that a great deal of companies hesitate when it comes to managing and processing sensitive data such as contracts and business agreements in the clo
Categories
G2 Awards
Best Sales Software Products 2025
Best Highest Satisfaction Products 2025
11
Salesforce Spiff
Sales Compensation
Let us save you from hours spent every month in finicky spreadsheets. Improve quality and provide your reps with personalized, real-time commission portals. Along the way we'll work together to boost sales by up to 10%.
Let us save you from hours spent every month in finicky spreadsheets. Improve quality and provide your reps with personalized, real-time commission portals. Along the way we'll work together to boost sales by up to 10%.
Categories
G2 Awards
Best Sales Software Products 2025
Best Fastest Growing Products 2025
12
Mindtickle
Sales Training and Onboarding
Mindtickle is the revenue enablement platform that combines on-the-job learning and deal execution to drive behavior change and get more revenue per rep. Mindtickle is recognized as a market leader by top industry analysts and is ranked by G2 as the #1 sales onboarding and training product. This yea
Mindtickle is the revenue enablement platform that combines on-the-job learning and deal execution to drive behavior change and get more revenue per rep. Mindtickle is recognized as a market leader by top industry analysts and is ranked by G2 as the #1 sales onboarding and training product. This yea
Categories
G2 Awards
Best Sales Software Products 2025
13
Salesloft
Sales Engagement
Salesloft powers durable revenue growth for the world’s most demanding companies. Salesloft’s industry-leading Revenue Orchestration Platform uses purpose-built AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal. More than 5,000 cus
Salesloft powers durable revenue growth for the world’s most demanding companies. Salesloft’s industry-leading Revenue Orchestration Platform uses purpose-built AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal. More than 5,000 cus
Categories
G2 Awards
Best Sales Software Products 2025
14
Consensus
Demo Automation
Consensus is leading the world into a new era of demo automation. Our platform gets your buyers what they need when they need it. It then multiplies your revenue team's impact with unique insights on those buyers. As a result, you'll see faster close times, larger deals, and higher close rates. Buyi
Consensus is leading the world into a new era of demo automation. Our platform gets your buyers what they need when they need it. It then multiplies your revenue team's impact with unique insights on those buyers. As a result, you'll see faster close times, larger deals, and higher close rates. Buyi
Categories
G2 Awards
Best Sales Software Products 2025
15
Proposify
Proposal
Proposify proposal software helps growing teams remove document bottlenecks, and get visibility into the most important stage of your sales cycle: the close.
Proposify proposal software helps growing teams remove document bottlenecks, and get visibility into the most important stage of your sales cycle: the close.
Categories
G2 Awards
Best Sales Software Products 2025
16
Docusign CLM
Contract Lifecycle Management (CLM)
Docusign CLM contract management and content management platform makes it easy for employees, customers, partners, and vendors to create, share, process, and approve contracts, documents and content.
Docusign CLM contract management and content management platform makes it easy for employees, customers, partners, and vendors to create, share, process, and approve contracts, documents and content.
Categories
G2 Awards
Best Sales Software Products 2025
17
GetAccept
Sales Enablement
GetAccept is an all-in-one solution for e-signature, contract management, proposal creation, sales collateral management, document tracking and prospecting. Used by sales, HR, customer success and development teams; personal video messaging, live chat and analytics are popular features.
GetAccept is an all-in-one solution for e-signature, contract management, proposal creation, sales collateral management, document tracking and prospecting. Used by sales, HR, customer success and development teams; personal video messaging, live chat and analytics are popular features.
Categories
G2 Awards
Best Sales Software Products 2025
18
Apollo.io
Sales Intelligence
Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M co
Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M co
Categories
G2 Awards
Best Sales Software Products 2025
Best Small Business Products 2025
Best Highest Satisfaction Products 2025
Best Software Products 2025
19
Ignition
Proposal
Proposal, contract, payment - all in one document. Practice Ignition is a better way to onboard and manage clients.
Proposal, contract, payment - all in one document. Practice Ignition is a better way to onboard and manage clients.
Categories
G2 Awards
Best Sales Software Products 2025
20
Jotform Sign
E-Signature
Discover what happens when e-signatures meet automation. With Jotform Sign, you can create powerful documents to be filled out and signed seamlessly on any device. Simply upload an existing PDF document, choose from 600+ ready-made templates, or build a document from scratch — then share it with cli
Discover what happens when e-signatures meet automation. With Jotform Sign, you can create powerful documents to be filled out and signed seamlessly on any device. Simply upload an existing PDF document, choose from 600+ ready-made templates, or build a document from scratch — then share it with cli
Categories
G2 Awards
Best Sales Software Products 2025
21
Allego
Sales Enablement
Allego’s learning and enablement platform elevates performance for sales and other teams by combining learning, content, and collaboration into one app, designed for the flow of work.
Allego’s learning and enablement platform elevates performance for sales and other teams by combining learning, content, and collaboration into one app, designed for the flow of work.
Categories
G2 Awards
Best Sales Software Products 2025
22
Highspot
Sales Enablement
Highspot is the industry’s most advanced sales enablement solution. With artificial intelligence technology that powers industry-leading search and recommendations, a flexible approach to content organization, advanced analytics, dynamic guided selling experiences and 50+ certified technology integr
Highspot is the industry’s most advanced sales enablement solution. With artificial intelligence technology that powers industry-leading search and recommendations, a flexible approach to content organization, advanced analytics, dynamic guided selling experiences and 50+ certified technology integr
Categories
G2 Awards
Best Sales Software Products 2025
23
Supademo
Demo Automation
Build interactive, embeddable product demos and tours in minutes. Popular use cases include: - Showcasing value up-front: embed an interactive product demo on landing pages or feature blogs to let users self-educate without signup or paywall; - Simplifying support & training: empower users to "lear
Build interactive, embeddable product demos and tours in minutes. Popular use cases include: - Showcasing value up-front: embed an interactive product demo on landing pages or feature blogs to let users self-educate without signup or paywall; - Simplifying support & training: empower users to "lear
Categories
G2 Awards
Best Fastest Growing Products 2025
Best Sales Software Products 2025
24
Nooks
Auto Dialer
Nooks is an AI-Powered Parallel Dialer and Virtual Salesfloor that helps SDR teams 5x their conversations and supercharge productivity.
Nooks is an AI-Powered Parallel Dialer and Virtual Salesfloor that helps SDR teams 5x their conversations and supercharge productivity.
Categories
G2 Awards
Best Sales Software Products 2025
Best Fastest Growing Products 2025
Best Highest Satisfaction Products 2025
25
monday CRM
CRM
monday CRM is a dedicated sales platform that enables business owners, sales teams, and RevOps to manage the entire sales cycle from pre- to post-sales — managing all customer data in one centralized place. Capture leads, manage contact communication, automate manual processes, and track every deal
monday CRM is a dedicated sales platform that enables business owners, sales teams, and RevOps to manage the entire sales cycle from pre- to post-sales — managing all customer data in one centralized place. Capture leads, manage contact communication, automate manual processes, and track every deal
Categories
G2 Awards
Best Sales Software Products 2025
26
SAP Sales Cloud
CRM
SAP CRM can help you better engage with your customers in person, online, or via a mobile. Leverage true 360 customer insight – from interaction history to social media sentiments
SAP CRM can help you better engage with your customers in person, online, or via a mobile. Leverage true 360 customer insight – from interaction history to social media sentiments
Categories
G2 Awards
Best Sales Software Products 2025
27
Close
CRM
Close is an all-in-one sales CRM designed to increase sales productivity for sales teams. With built-in calling, email, SMS, and more, sales teams are able to close more deals and make more sales—all without manual data entry!
Close is an all-in-one sales CRM designed to increase sales productivity for sales teams. With built-in calling, email, SMS, and more, sales teams are able to close more deals and make more sales—all without manual data entry!
Categories
G2 Awards
Best Sales Software Products 2025
Best Highest Satisfaction Products 2025
28
ZoomInfo Sales
Sales Intelligence
Find your next customer with ZoomInfo Sales, the biggest, most accurate, and most frequently refreshed database of contact and company insights, intelligence, and purchasing intent data, all in one, modern go-to-market platform.
Find your next customer with ZoomInfo Sales, the biggest, most accurate, and most frequently refreshed database of contact and company insights, intelligence, and purchasing intent data, all in one, modern go-to-market platform.
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Sales Software Products 2025
Best Highest Satisfaction Products 2025
29
Navattic
Demo Automation
Navattic empowers prospects to get hands-on with your product earlier in the buying journey through no-code interactive product demo software. Join the hundreds of GTM teams using Navattic to: - Embed clickable product tours on their website - Share interactive demos as follow-up sales assets - Send
Navattic empowers prospects to get hands-on with your product earlier in the buying journey through no-code interactive product demo software. Join the hundreds of GTM teams using Navattic to: - Embed clickable product tours on their website - Share interactive demos as follow-up sales assets - Send
Categories
G2 Awards
Best Sales Software Products 2025
Best Fastest Growing Products 2025
30
BoldSign
E-Signature
BoldSign is a modern e-signature app that makes it fast, simple, secure, and cost-effective to send documents out for legally binding signatures. Save frequently used contracts as custom-branded templates, easily track and follow up, and manage even complex workflow sequences seamlessly. BoldSign al
BoldSign is a modern e-signature app that makes it fast, simple, secure, and cost-effective to send documents out for legally binding signatures. Save frequently used contracts as custom-branded templates, easily track and follow up, and manage even complex workflow sequences seamlessly. BoldSign al
Categories
G2 Awards
Best Sales Software Products 2025
31
airSlate SignNow
E-Signature
signNow is an award-winning e-signature solution used by millions of people to sign, send and manage documents on any device. E-Signature users rate signNow ahead of competitors in key categories like Setup, Maintenance, Support, Ease of Business and Signature Process. signNow's industry-leading mob
signNow is an award-winning e-signature solution used by millions of people to sign, send and manage documents on any device. E-Signature users rate signNow ahead of competitors in key categories like Setup, Maintenance, Support, Ease of Business and Signature Process. signNow's industry-leading mob
Categories
G2 Awards
Best Sales Software Products 2025
32
Nutshell
CRM
33
Clari
Revenue Operations & Intelligence (RO&I)
With Clari, sales leaders get instant insight about their forecast and deal progress, with a direct line to reps to coach and align on next steps to close.
With Clari, sales leaders get instant insight about their forecast and deal progress, with a direct line to reps to coach and align on next steps to close.
Categories
G2 Awards
Best Sales Software Products 2025
34
D&B Hoovers
Sales Intelligence
Anchored by Dun & Bradstreet’s powerful D-U-N-S® Numbering System, D&B Hoovers (formerly Avention) uses sophisticated analytics to deliver a sales acceleration solution packed with insight.
Anchored by Dun & Bradstreet’s powerful D-U-N-S® Numbering System, D&B Hoovers (formerly Avention) uses sophisticated analytics to deliver a sales acceleration solution packed with insight.
Categories
G2 Awards
Best Sales Software Products 2025
35
Storylane
Demo Automation
Interactive Demo Platform for Marketing and Sales Engineering teams in SaaS companies. Using Storylane Marketing can build Self Guided Product Tours and host it on their website. They can also enable resource pages for features and new product releases. Sales Engineering teams can create custom
Interactive Demo Platform for Marketing and Sales Engineering teams in SaaS companies. Using Storylane Marketing can build Self Guided Product Tours and host it on their website. They can also enable resource pages for features and new product releases. Sales Engineering teams can create custom
Categories
G2 Awards
Best Fastest Growing Products 2025
Best Sales Software Products 2025
36
DealHub.io
CPQ
Easy to set up and easy to use, DealHub award-winning Sales Engagement and CPQ platform lets you share relevant content, quickly produce error-free quotes, track buyer engagement and automate sales workflows and approvals. DealHub is fully native within Salesforce and Microsoft Dynamics CRM.
Easy to set up and easy to use, DealHub award-winning Sales Engagement and CPQ platform lets you share relevant content, quickly produce error-free quotes, track buyer engagement and automate sales workflows and approvals. DealHub is fully native within Salesforce and Microsoft Dynamics CRM.
Categories
G2 Awards
Best Sales Software Products 2025
37
Thomson Reuters Document Intelligence
Contract Analytics
With Thomson Reuters Document Intelligence, lawyers gain immediate insights into their contracts with AI trained by experienced Practical Law editors. By eliminating tedious manual steps, what took days or weeks before now takes seconds. This lets lawyers spend more time on legal work instead of pap
With Thomson Reuters Document Intelligence, lawyers gain immediate insights into their contracts with AI trained by experienced Practical Law editors. By eliminating tedious manual steps, what took days or weeks before now takes seconds. This lets lawyers spend more time on legal work instead of pap
Categories
G2 Awards
Best Legal Software Products 2025
Best Sales Software Products 2025
38
Crystal
AI Sales Assistant
Crystal shows you the best way to communicate with any prospect, customer, or coworker based on their unique personality.
Crystal shows you the best way to communicate with any prospect, customer, or coworker based on their unique personality.
Categories
G2 Awards
Best Sales Software Products 2025
39
Xactly Incent
Sales Compensation
Xactly Incent is an award-winning, first-of-its-kind cloud solution for Incentive Compensation Management (ICM). Incent helps customers of all sizes and complexity streamline their ICM processes with easy administration, advanced automation, market-leading calculation speeds, and clear data visualiz
Xactly Incent is an award-winning, first-of-its-kind cloud solution for Incentive Compensation Management (ICM). Incent helps customers of all sizes and complexity streamline their ICM processes with easy administration, advanced automation, market-leading calculation speeds, and clear data visualiz
Categories
G2 Awards
Best Sales Software Products 2025
40
Oneflow
E-Signature
Oneflow makes contract handling easy and efficient for everyone involved in one powerful workspace.
Oneflow makes contract handling easy and efficient for everyone involved in one powerful workspace.
Categories
G2 Awards
Best Sales Software Products 2025
41
Foxit eSign
E-Signature
Legally-binding electronic signature service to prepare and gather important signed documents.
Legally-binding electronic signature service to prepare and gather important signed documents.
Categories
G2 Awards
Best Sales Software Products 2025
42
emSigner
E-Signature
emSigner is a leading eSignature and workflow automation platform, trusted by 1,000+ businesses globally. It offers flexible signing options, seamless integration with major applications, and boosts efficiency with a focus on security and regulatory compliance. Designed for SMEs to large enterprises
emSigner is a leading eSignature and workflow automation platform, trusted by 1,000+ businesses globally. It offers flexible signing options, seamless integration with major applications, and boosts efficiency with a focus on security and regulatory compliance. Designed for SMEs to large enterprises
Categories
G2 Awards
Best Sales Software Products 2025
43
Bigin by Zoho CRM
CRM
44
LinkedIn Sales Insights
Sales Intelligence
LinkedIn Sales Insights is a platform for Sales Operations that delivers real-time market and account data from the world’s largest professional network. Transform your sales planning with more accurate account data and insights to focus your sales teams on the right accounts.
LinkedIn Sales Insights is a platform for Sales Operations that delivers real-time market and account data from the world’s largest professional network. Transform your sales planning with more accurate account data and insights to focus your sales teams on the right accounts.
Categories
G2 Awards
Best Sales Software Products 2025
45
ListKit
Sales Intelligence
ListKit stands at the forefront of B2B prospecting, offering a game-changing data platform tailored for modern sales and marketing strategies. With a database of 500 million B2B leads, ListKit empowers agencies and sales teams alike to connect with the right prospects, streamline outreach, and maxim
ListKit stands at the forefront of B2B prospecting, offering a game-changing data platform tailored for modern sales and marketing strategies. With a database of 500 million B2B leads, ListKit empowers agencies and sales teams alike to connect with the right prospects, streamline outreach, and maxim
Categories
G2 Awards
Best Highest Satisfaction Products 2025
Best Sales Software Products 2025
46
Showpad Content
Sales Enablement
Showpad Content makes every buyer interaction count, by preparing sellers better beforehand, turning them into trusted advisors during and by providing actionable insights for a better follow-up afterward. Showpad Content is a part of the Showpad Sales Enablement Platform, which unifies sales conten
Showpad Content makes every buyer interaction count, by preparing sellers better beforehand, turning them into trusted advisors during and by providing actionable insights for a better follow-up afterward. Showpad Content is a part of the Showpad Sales Enablement Platform, which unifies sales conten
Categories
G2 Awards
Best Sales Software Products 2025
47
Evisort
Contract Management
Evisort helps you create, collaborate, manage, analyze, and report on your contracts with AI-powered contract management and analysis. Evisort’s proprietary AI can extract 70+ data points from tens of thousands of contracts a day, allowing you to connect contract data across your organization. Legal
Evisort helps you create, collaborate, manage, analyze, and report on your contracts with AI-powered contract management and analysis. Evisort’s proprietary AI can extract 70+ data points from tens of thousands of contracts a day, allowing you to connect contract data across your organization. Legal
Categories
G2 Awards
Best Sales Software Products 2025
48
Zoho CRM
CRM
Zoho CRM helps you to attract, retain, delight customers and grow your company into a customer-focused organization.
Zoho CRM helps you to attract, retain, delight customers and grow your company into a customer-focused organization.
Categories
G2 Awards
Best Sales Software Products 2025
49
trumpet
Digital Sales Room
Loved by Sales, Customer Success and Marketing - Turn better buyer journeys into more revenue with trumpet's Pods. Create hyper-personalised and interactive microsites that close more deals, quicker. Accelerate your sales cycles from cold outreach through to onboarding by centralising your buyer jou
Loved by Sales, Customer Success and Marketing - Turn better buyer journeys into more revenue with trumpet's Pods. Create hyper-personalised and interactive microsites that close more deals, quicker. Accelerate your sales cycles from cold outreach through to onboarding by centralising your buyer jou
Categories
G2 Awards
Best Fastest Growing Products 2025
Best Sales Software Products 2025
50
Aligned
Digital Sales Room
Aligned is a collaborative workspace for B2B sellers & buyers. It allows reps to create a digital environment for each deal in which they can communicate more effectively with all stakeholders, better collaborate on resources, and create accountability for timelines, plans, and next steps. It also p
Aligned is a collaborative workspace for B2B sellers & buyers. It allows reps to create a digital environment for each deal in which they can communicate more effectively with all stakeholders, better collaborate on resources, and create accountability for timelines, plans, and next steps. It also p
Categories
G2 Awards
Best Sales Software Products 2025
What are the G2 Best Software Awards?
G2’s annual Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real users and publicly available market presence data.
How are the winners determined?
Dozens of lists are generated based on G2’s verified user reviews and publicly available market presence data. G2 uses Satisfaction and Market Presence scores to rank products and vendors across different categories. Scores are first calculated within categories for all products with at least one review in the past year, which also appears on at least one G2 Grid® (having at least 10 total reviews) for a category that aligns with a Best Software list. Scores are then aggregated and compared based on the scoring criteria for each of the three Best Software lists: Best Software Companies, Best Software Products, and Best Software by Function.
Read more about the methodology used to calculate G2’s Best Software Awards here.
How does a vendor become eligible for the awards?
To be eligible for one of G2’s Best Software Companies or Products lists, a software product or company must have at least one review in the prior calendar year. Products must also appear on at least one G2 Grid® (having at least 10 total reviews all time) for a category that aligns with a Best Software list. Scores reflect only data from reviews submitted during the evaluation period (January 1st, 2024 - December 31, 2024).
Can software sellers and products win multiple awards?
Yes. A software seller and/or product has the potential to be named on multiple lists based on its eligibility and rankings.
How are reviews verified and vetted?
Authenticity and trust are paramount to our approach to review collection, moderation, and publishing. It is our aim to ensure every review is the honest opinion of a real user and their own experience with a product or service. Every review submitted to G2 undergoes rigorous moderation. We verify user identities and use over 43 data points and consistent guidelines to ensure authenticity. In fact, G2 rejects over one-third of the reviews submitted for not meeting those guidelines and standards. And while we see the clear opportunity for AI and are using it to fuel our own innovations, G2 maintains that reviews should come from genuine user experiences, only allowing AI for minor content enhancements but not review generation. For more information, view G2’s community guidelines.
Were G2’s 2025 Best Software lists researched and published using the same methodology and criteria as past years? If not, what is new?
Some eligibility requirements have changed for Best Software 2025. Changes for 2025 include:
Vendors no longer need 50+ reviews to qualify for the awards. To be considered for one of G2’s Best Software Sellers or Best Software Products Lists, a software company must have at least one review over the prior calendar year. Products must also appear on at least one G2 Grid® (having at least 10 total reviews all time) for a child category that aligns with a Best Software list.
This change was made to expand eligibility for vendors and products on G2 while simplifying the requirements, making it easier to be considered. However, on the most competitive Best Software lists, winners typically have hundreds or even thousands of reviews.
For the Functional Product Lists, a product’s percentage of categories and reviews earned within that functional list will be used as a factor in scoring. Previously, we considered representation across all categories across G2.
We believe this change will provide a better representation of the top-ranked products for each functional product list.
We also added the following new lists in 2025:
Best Governance, Risk & Compliance Software Products
Best Supply Chain & Logistics Software Products
Best Hosting Software Products
Best Data Privacy Software Products
Best Healthcare Software Products
Best Non-Profit Software Products
Best Legal Software Products
Best Financial Services Software Products
Best Real Estate Software Products
How can I promote my Best Software Award recognition if I am named a winner?
All winners will receive an email from G2 providing promotional materials and instructions, including templates and guidelines for:
Accessing their Best Software Award badge(s) in my.g2
Promoting their recognition via news announcements
Celebrating with customizable social media graphics
How will G2 celebrate the winners?
G2 will celebrate award winners through a series of promotions, including news announcements, social media posts, emails, website banners, and more. While some winners will be featured on billboards in New York City, this is limited to select top winners pre-determined by G2.
How are the Best Software Awards different from G2’s quarterly reports?
Key differences between G2’s Best Software Awards and Market Reports include: