Best Software for 2025 is now live!

Best Software for Mid-Market Businesses

2025

Nothing but the best software. Find the best software for anything and everything you want to accomplish, as decided by software buyers on the world’s largest and most trusted software marketplace.

G2 is proud to share our 2025 list of the Best Software for Mid-Market Businesses

We are excited to share our 2025 Best Software for Mid-Market Businesses list. Based on honest reviews and ratings from our G2 users this year, this list features mid-market software and service providers found on G2. Top software vendors include: Rippling, UKG, and Deel.

Check out our FAQs to learn more.

Award-Winning Best Software for Mid-Market Business Categories Include:

Best Software Products / Products for Mid-Market

Out of 125,912 total products in this category, and 1,928 that were eligible for the 2025 Best Software Awards, here are the 50 best software products. When looking at this year’s winners, 30 remained on the list from last year, while 20 are new entrants — representing a 40% change on this list since the 2024 Best Software Awards.

Previous Winners

1

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Rippling

Core HR

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Rippling

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A Single, Modern System for Your Payroll, Benefits, HR & IT.

A Single, Modern System for Your Payroll, Benefits, HR & IT.

Categories

G2 Awards

Best HR Software Products 2025

Best Mid-Market Products 2025

Best Small Business Products 2025

Best Software Products 2025

Best Highest Satisfaction Products 2025

Best Fastest Growing Products 2025

2

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UKG Ready

HCM Software

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UKG Ready

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Designed for small businesses where everyone wears multiple hats, UKG Ready® is the all-in-one HR solution that guides and empowers your people to make their day-to-day easier. From HR and payroll to talent and time, we’re the partner in your corner rooting for your success and giving you the tools,

Designed for small businesses where everyone wears multiple hats, UKG Ready® is the all-in-one HR solution that guides and empowers your people to make their day-to-day easier. From HR and payroll to talent and time, we’re the partner in your corner rooting for your success and giving you the tools,

Categories

G2 Awards

Best Enterprise Products 2025

Best Mid-Market Products 2025

Best HR Software Products 2025

Best Software Products 2025

Best Highest Satisfaction Products 2025

Best Small Business Products 2025

3

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Deel

Multi-Country Payroll

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Deel

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Deel simplifies payroll so you can hire anyone, anywhere. We streamline compliance and payments through our independent contractor and EOR model. With Deel, generate legally binding contracts that cover local labor laws in over 150 countries, offer flexible withdrawals, and enjoy 24/7 customer suppo

Deel simplifies payroll so you can hire anyone, anywhere. We streamline compliance and payments through our independent contractor and EOR model. With Deel, generate legally binding contracts that cover local labor laws in over 150 countries, offer flexible withdrawals, and enjoy 24/7 customer suppo

G2 Awards

Best Small Business Products 2025

Best Mid-Market Products 2025

Best HR Software Products 2025

Best Enterprise Products 2025

Best Software Products 2025

Best Highest Satisfaction Products 2025

4

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Salesforce Sales Cloud

CRM

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Salesforce Sales Cloud

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Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud.

Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud.

Categories

G2 Awards

Best Sales Software Products 2025

Best Software Products 2025

Best Mid-Market Products 2025

Best Enterprise Products 2025

Best Highest Satisfaction Products 2025

Best Small Business Products 2025

5

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Paylocity

Core HR

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Paylocity

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Paylocity’s comprehensive product suite delivers a unified platform for professionals to make strategic decisions in the areas of benefits, core HR, payroll, talent, and workforce management, while cultivating a modern workplace and improving employee engagement.

Paylocity’s comprehensive product suite delivers a unified platform for professionals to make strategic decisions in the areas of benefits, core HR, payroll, talent, and workforce management, while cultivating a modern workplace and improving employee engagement.

Categories

G2 Awards

Best Mid-Market Products 2025

Best HR Software Products 2025

Best Software Products 2025

6

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HubSpot Marketing Hub

Marketing Automation

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HubSpot Marketing Hub

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Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.

Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.

G2 Awards

Best Marketing & Digital Advertising Software Products 2025

Best Small Business Products 2025

Best Mid-Market Products 2025

Best Software Products 2025

Best Enterprise Products 2025

Best Highest Satisfaction Products 2025

7

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BambooHR

HCM Software

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BambooHR

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Make a successful transition from tracking employee information in spreadsheets to managing it with personalized HR software that frees up time for meaningful work.

Make a successful transition from tracking employee information in spreadsheets to managing it with personalized HR software that frees up time for meaningful work.

Categories

G2 Awards

Best HR Software Products 2025

Best Mid-Market Products 2025

Best Small Business Products 2025

Best Software Products 2025

Best Highest Satisfaction Products 2025

8

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Billtrust

Accounts Receivable

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Billtrust

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Billtrust helps accounts receivable teams transition from expensive paper invoicing and check acceptance to efficient, automated electronic billing and integrated B2B payments.

Billtrust helps accounts receivable teams transition from expensive paper invoicing and check acceptance to efficient, automated electronic billing and integrated B2B payments.

G2 Awards

Best Accounting & Finance Software Products 2025

Best Mid-Market Products 2025

Best Enterprise Products 2025

Best Software Products 2025

9

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Microsoft SharePoint

Employee Intranet

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Microsoft SharePoint

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With SharePoint you can manage versions, apply retention schedules, declare records, and place legal holds, whether you're dealing with traditional content, Web content.

With SharePoint you can manage versions, apply retention schedules, declare records, and place legal holds, whether you're dealing with traditional content, Web content.

G2 Awards

Best Collaboration & Productivity Software Products 2025

Best Mid-Market Products 2025

Best Small Business Products 2025

Best Enterprise Products 2025

Best Software Products 2025

10

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HiBob HRIS

Core HR

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HiBob HRIS

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Modern HR tech, built for the way people work today: globally, remotely, and collaboratively

Modern HR tech, built for the way people work today: globally, remotely, and collaboratively

Categories

G2 Awards

Best HR Software Products 2025

Best Mid-Market Products 2025

Best Software Products 2025

Best Highest Satisfaction Products 2025

11

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LinkedIn Recruiter

Recruiting Automation

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LinkedIn Recruiter

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LinkedIn Talent Basic, Finder, and Pro Plans. Obtain additional access to talent and tools to manage recruiting on LinkedIn's network.

LinkedIn Talent Basic, Finder, and Pro Plans. Obtain additional access to talent and tools to manage recruiting on LinkedIn's network.

G2 Awards

Best Mid-Market Products 2025

Best HR Software Products 2025

Best Small Business Products 2025

Best Software Products 2025

12

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Smartsheet

Project Management

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Smartsheet

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Smartsheet is a modern work management platform that helps teams manage projects, automate processes, and scale workflows all in one central platform.

Smartsheet is a modern work management platform that helps teams manage projects, automate processes, and scale workflows all in one central platform.

G2 Awards

Best Project Management Software Products 2025

Best Software Products 2025

Best Small Business Products 2025

Best Mid-Market Products 2025

Best Highest Satisfaction Products 2025

Best Enterprise Products 2025

13

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Joan

Meeting Room Booking Systems

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Joan

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After a decade of leading research and global deployments of epaper signage in areas where displaying digital information was completely unimaginable, Visionect also placed its ultra low power digital displays into the office environment with JOAN, the only room booking system built bottom-up specif

After a decade of leading research and global deployments of epaper signage in areas where displaying digital information was completely unimaginable, Visionect also placed its ultra low power digital displays into the office environment with JOAN, the only room booking system built bottom-up specif

G2 Awards

Best Office Software Products 2025

Best Mid-Market Products 2025

14

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Salesforce Service Cloud

Help Desk

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Salesforce Service Cloud

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Deliver excellent customer service with a 360-degree view of your customers, an enterprise grade knowledge base, agent productivity tools, service contracts & entitlements, and analytics for complete visibility all on the Salesforce Platform.

Deliver excellent customer service with a 360-degree view of your customers, an enterprise grade knowledge base, agent productivity tools, service contracts & entitlements, and analytics for complete visibility all on the Salesforce Platform.

Categories

G2 Awards

Best Customer Service Software Products 2025

Best Enterprise Products 2025

Best Mid-Market Products 2025

Best Software Products 2025

Best Small Business Products 2025

15

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SAP Fieldglass

Vendor Management

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SAP Fieldglass

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SAP Fieldglass is a provider for services procurement and external workforce management.

SAP Fieldglass is a provider for services procurement and external workforce management.

G2 Awards

Best Mid-Market Products 2025

Best Software Products 2025

16

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Vanta

Security Compliance

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Vanta

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It was clear that security and privacy had become mainstream issues, and that we all increasingly relied on cloud services to store everything from our personal photos to our communications at work. Vanta’s mission is to be the layer of trust on top of these services, and to secure the internet, inc

It was clear that security and privacy had become mainstream issues, and that we all increasingly relied on cloud services to store everything from our personal photos to our communications at work. Vanta’s mission is to be the layer of trust on top of these services, and to secure the internet, inc

G2 Awards

Best Governance, Risk & Compliance Software Products 2025

Best Fastest Growing Products 2025

Best Small Business Products 2025

Best Mid-Market Products 2025

Best Software Products 2025

Best Security Software Products 2025

Best Highest Satisfaction Products 2025

17

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HubSpot Sales Hub

CRM

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HubSpot Sales Hub

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Supercharge your sales process with Sales Hub, a powerful and easy-to-use sales CRM that includes sales engagement tools, configure-price-quote (CPQ) functionality, and robust sales analytics for growing teams.

Supercharge your sales process with Sales Hub, a powerful and easy-to-use sales CRM that includes sales engagement tools, configure-price-quote (CPQ) functionality, and robust sales analytics for growing teams.

Categories

G2 Awards

Best Sales Software Products 2025

Best Small Business Products 2025

Best Software Products 2025

Best Mid-Market Products 2025

Best Highest Satisfaction Products 2025

18

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ZoomInfo Sales

Sales Intelligence

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ZoomInfo Sales

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Find your next customer with ZoomInfo Sales, the biggest, most accurate, and most frequently refreshed database of contact and company insights, intelligence, and purchasing intent data, all in one, modern go-to-market platform.

Find your next customer with ZoomInfo Sales, the biggest, most accurate, and most frequently refreshed database of contact and company insights, intelligence, and purchasing intent data, all in one, modern go-to-market platform.

G2 Awards

Best Marketing & Digital Advertising Software Products 2025

Best Mid-Market Products 2025

Best Software Products 2025

Best Sales Software Products 2025

Best Highest Satisfaction Products 2025

19

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Sprout Social

Social Media Suites

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Sprout Social

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Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at

Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at

G2 Awards

Best Marketing & Digital Advertising Software Products 2025

Best Software Products 2025

Best Mid-Market Products 2025

Best Small Business Products 2025

Best Highest Satisfaction Products 2025

Best Enterprise Products 2025

20

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Hootsuite

Social Media Management

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Hootsuite

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Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati

Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati

G2 Awards

Best Marketing & Digital Advertising Software Products 2025

Best Software Products 2025

Best Small Business Products 2025

Best Mid-Market Products 2025

Best Highest Satisfaction Products 2025

Best Enterprise Products 2025

21

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Asana

Project Collaboration

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Asana

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Asana helps teams orchestrate their work, from small projects to strategic initiatives. Headquartered in San Francisco, CA, Asana has more than 139,000 paying customers and millions of free organizations across 200 countries. Global customers such as Amazon, Japan Airlines, Sky, and Affirm rely on A

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Headquartered in San Francisco, CA, Asana has more than 139,000 paying customers and millions of free organizations across 200 countries. Global customers such as Amazon, Japan Airlines, Sky, and Affirm rely on A

G2 Awards

Best Project Management Software Products 2025

Best Software Products 2025

Best Small Business Products 2025

Best Highest Satisfaction Products 2025

Best Mid-Market Products 2025

22

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Workvivo

Employee Communications

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Workvivo

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Workvivo is an internal communication and engagement platform that is designed to bring what’s happening in the organisation alive in a fun, intuitive and highly engaging way, while at the same time being structured completely around what the organisation is trying to achieve and connecting employee

Workvivo is an internal communication and engagement platform that is designed to bring what’s happening in the organisation alive in a fun, intuitive and highly engaging way, while at the same time being structured completely around what the organisation is trying to achieve and connecting employee

G2 Awards

Best Collaboration & Productivity Software Products 2025

Best Enterprise Products 2025

Best Mid-Market Products 2025

Best HR Software Products 2025

Best Software Products 2025

23

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Culture Amp

Employee Engagement

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Culture Amp

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Culture Amp makes it easy for culture-focused companies to collect, understand and act on employee feedback and improve employee engagement, experience and effectiveness.

Culture Amp makes it easy for culture-focused companies to collect, understand and act on employee feedback and improve employee engagement, experience and effectiveness.

G2 Awards

Best HR Software Products 2025

Best Mid-Market Products 2025

Best Software Products 2025

24

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ADP Workforce Now

HCM Software

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ADP Workforce Now

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From basic payroll and helping with Affordable Care Act (ACA) compliance, to managing employees across borders, ADP Workforce Now is a simple, powerful solution that helps companies with 50 or more employees improve their business performance.

From basic payroll and helping with Affordable Care Act (ACA) compliance, to managing employees across borders, ADP Workforce Now is a simple, powerful solution that helps companies with 50 or more employees improve their business performance.

Categories

G2 Awards

Best HR Software Products 2025

Best Mid-Market Products 2025

25

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NinjaOne

Endpoint Management

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NinjaOne

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NinjaOne, the automated endpoint management platform, delivers real-time visibility, security, and control over all endpoints to increase productivity for more than 20,000 customers.

NinjaOne, the automated endpoint management platform, delivers real-time visibility, security, and control over all endpoints to increase productivity for more than 20,000 customers.

G2 Awards

Best IT Management Software Products 2025

Best Fastest Growing Products 2025

Best Mid-Market Products 2025

Best Software Products 2025

Best Small Business Products 2025

Best Highest Satisfaction Products 2025

26

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ManageEngine Endpoint Central

Unified Endpoint Management (UEM)

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ManageEngine Endpoint Central

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Endpoint Central is an integrated desktop and mobile device management software that helps in managing servers, laptops, desktops, smartphones, and tablets from a central location.

Endpoint Central is an integrated desktop and mobile device management software that helps in managing servers, laptops, desktops, smartphones, and tablets from a central location.

G2 Awards

Best IT Management Software Products 2025

Best Mid-Market Products 2025

Best Software Products 2025

27

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monday Work Management

Project Management

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monday Work Management

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monday.com is a software company that gives anyone the power to build and improve how their organization runs.

monday.com is a software company that gives anyone the power to build and improve how their organization runs.

G2 Awards

Best Project Management Software Products 2025

Best Small Business Products 2025

Best Software Products 2025

Best Highest Satisfaction Products 2025

Best Mid-Market Products 2025

28

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Jira

Product Management

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Jira

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Jira is an issue and project tracker for teams building great software. Track bugs and tasks, link issues to related code, agile planning, and monitor activity.

Jira is an issue and project tracker for teams building great software. Track bugs and tasks, link issues to related code, agile planning, and monitor activity.

G2 Awards

Best Development Software Products 2025

Best Enterprise Products 2025

Best Software Products 2025

Best Mid-Market Products 2025

Best Highest Satisfaction Products 2025

29

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Datto RMM

Remote Monitoring & Management (RMM)

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Datto RMM

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A proactive remote monitoring & management (RMM) that maximizes productivity.

A proactive remote monitoring & management (RMM) that maximizes productivity.

G2 Awards

Best Security Software Products 2025

Best Small Business Products 2025

Best Mid-Market Products 2025

Best Software Products 2025

Best Highest Satisfaction Products 2025

30

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Birdeye

Online Reputation Management

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Birdeye

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Birdeye is a reputation, social media, and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye’s all-in-one platform to effortlessly manage online reputation, connect with prospects through digital channels, and gain customer experience insights to grow

Birdeye is a reputation, social media, and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye’s all-in-one platform to effortlessly manage online reputation, connect with prospects through digital channels, and gain customer experience insights to grow

G2 Awards

Best Marketing & Digital Advertising Software Products 2025

Best Small Business Products 2025

Best Mid-Market Products 2025

Best Software Products 2025

Best Customer Service Software Products 2025

Best Highest Satisfaction Products 2025

31

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Insider

Mobile Marketing

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Insider

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Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.

Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.

G2 Awards

Best Marketing & Digital Advertising Software Products 2025

Best Enterprise Products 2025

Best Mid-Market Products 2025

Best Small Business Products 2025

Best Software Products 2025

32

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Confluence

Knowledge Base

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Confluence

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Give your team one place to share, find, and collaborate on information they need to get work done.

Give your team one place to share, find, and collaborate on information they need to get work done.

Categories

G2 Awards

Best Content Management Software Products 2025

Best Enterprise Products 2025

Best Mid-Market Products 2025

Best Software Products 2025

33

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Gong

Conversation Intelligence

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Gong

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The patented Gong Revenue Intelligence Platform™ captures and understands every customer interaction, then delivers insights at scale, empowering revenue teams to make decisions based on data instead of opinions.

The patented Gong Revenue Intelligence Platform™ captures and understands every customer interaction, then delivers insights at scale, empowering revenue teams to make decisions based on data instead of opinions.

G2 Awards

Best Sales Software Products 2025

Best Highest Satisfaction Products 2025

Best Mid-Market Products 2025

Best Software Products 2025

34

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Blackbaud Raiser's Edge NXT

Donor Management

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Blackbaud Raiser's Edge NXT

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Smart, scalable, and predictive, Raiser’s Edge NXT is ready to help you grow your constituent base and expand your revenue streams, so you can increase your impact like never before.

Smart, scalable, and predictive, Raiser’s Edge NXT is ready to help you grow your constituent base and expand your revenue streams, so you can increase your impact like never before.

G2 Awards

Best Non-Profit Software Products 2025

Best Mid-Market Products 2025

Best Software Products 2025

35

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Playvox Quality Management

Contact Center Quality Assurance

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Playvox Quality Management

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Playvox is a modern Quality Assurance software. Improve customer experience and satisfaction by evaluating, coaching, training and motivating your agents to increase their performance. All in one centralized place.

Playvox is a modern Quality Assurance software. Improve customer experience and satisfaction by evaluating, coaching, training and motivating your agents to increase their performance. All in one centralized place.

G2 Awards

Best Customer Service Software Products 2025

Best Small Business Products 2025

Best Mid-Market Products 2025

36

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Greenhouse

Applicant Tracking Systems (ATS)

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Greenhouse

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The platform was built to help you get better at recruiting. Find better talent, conduct more meaningful interviews and get the data you need to improve your process and make the right decisions, faster.

The platform was built to help you get better at recruiting. Find better talent, conduct more meaningful interviews and get the data you need to improve your process and make the right decisions, faster.

G2 Awards

Best HR Software Products 2025

Best Enterprise Products 2025

Best Mid-Market Products 2025

Best Highest Satisfaction Products 2025

Best Software Products 2025

37

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LinkedIn Sales Navigator

Sales Intelligence

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LinkedIn Sales Navigator

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LinkedIn Sales Navigator is the best version of LinkedIn for sales professionals. By harnessing the power of a 500 million member network, LinkedIn Sales Navigator will help you better target, understand, and engage with buyers.

LinkedIn Sales Navigator is the best version of LinkedIn for sales professionals. By harnessing the power of a 500 million member network, LinkedIn Sales Navigator will help you better target, understand, and engage with buyers.

G2 Awards

Best Sales Software Products 2025

Best Software Products 2025

Best Mid-Market Products 2025

Best Enterprise Products 2025

38

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Remote

Global Employment Platforms (GEP)

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Remote

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Remote offers global HR solutions for the future of work. Learn about how we make it possible for businesses of all sizes to employ global talent legally and easily.

Remote offers global HR solutions for the future of work. Learn about how we make it possible for businesses of all sizes to employ global talent legally and easily.

G2 Awards

Best HR Software Products 2025

Best Mid-Market Products 2025

Best Fastest Growing Products 2025

39

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Microsoft Entra ID

Identity and Access Management (IAM)

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Microsoft Entra ID

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Entra ID is a comprehensive identity and access management cloud solution that provides a robust set of capabilities to manage users and groups and help secure access to applications including Microsoft online services like Office 365 and a world of non-Microsoft SaaS applications.

Entra ID is a comprehensive identity and access management cloud solution that provides a robust set of capabilities to manage users and groups and help secure access to applications including Microsoft online services like Office 365 and a world of non-Microsoft SaaS applications.

G2 Awards

Best Security Software Products 2025

Best Enterprise Products 2025

Best Mid-Market Products 2025

40

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Google Analytics

Digital Analytics

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Google Analytics

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Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

G2 Awards

Best Marketing & Digital Advertising Software Products 2025

Best Small Business Products 2025

Best Mid-Market Products 2025

41

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mjPRO

Procure to Pay

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mjPRO

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mjPRO is an industry agnostic, SaaS based, full stack P2P platform, from the house of mjunction. It digitises the entire procurement chain from "Plan to Pay" by connecting all data and stakeholders. It can be integrated with any ERP and even work standalone. The AI/ML powered supplier connect / ePro

mjPRO is an industry agnostic, SaaS based, full stack P2P platform, from the house of mjunction. It digitises the entire procurement chain from "Plan to Pay" by connecting all data and stakeholders. It can be integrated with any ERP and even work standalone. The AI/ML powered supplier connect / ePro

Categories

G2 Awards

Best Mid-Market Products 2025

42

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Seamless.AI

Sales Intelligence

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Seamless.AI

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Seamless.ai delivers the world's best sales leads. Maximize revenue, increase sales and acquire your total addressable market instantly using artificial intelligence.

Seamless.ai delivers the world's best sales leads. Maximize revenue, increase sales and acquire your total addressable market instantly using artificial intelligence.

G2 Awards

Best Highest Satisfaction Products 2025

Best Marketing & Digital Advertising Software Products 2025

Best Small Business Products 2025

Best Software Products 2025

Best Mid-Market Products 2025

43

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Braze

Mobile Marketing

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Braze

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Create powerful customer engagement with ease, at any scale

Create powerful customer engagement with ease, at any scale

G2 Awards

Best Marketing & Digital Advertising Software Products 2025

Best Mid-Market Products 2025

Best Software Products 2025

44

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Drata

Cloud Compliance

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Drata

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Drata is the world's most advanced security and compliance automation platform with the mission to help businesses earn and keep the trust of their users, customers, partners, and prospects. With Drata, thousands of companies streamline risk management and over 12 compliance frameworks—such as SOC 2

Drata is the world's most advanced security and compliance automation platform with the mission to help businesses earn and keep the trust of their users, customers, partners, and prospects. With Drata, thousands of companies streamline risk management and over 12 compliance frameworks—such as SOC 2

G2 Awards

Best Security Software Products 2025

Best Governance, Risk & Compliance Software Products 2025

Best Mid-Market Products 2025

Best Highest Satisfaction Products 2025

Best Small Business Products 2025

Best Software Products 2025

45

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Awardco

Employee Recognition

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Awardco

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Awardco is a technology-based platform designed to allow organizations to offer employees 10 Million Amazon.com products and other third-party vendors as reward choices, with zero product markup.

Awardco is a technology-based platform designed to allow organizations to offer employees 10 Million Amazon.com products and other third-party vendors as reward choices, with zero product markup.

G2 Awards

Best Highest Satisfaction Products 2025

Best HR Software Products 2025

Best Software Products 2025

Best Mid-Market Products 2025

46

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Bonusly

Employee Recognition

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Bonusly

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Bonusly’s performance enablement solution recognizes employee wins, builds meaningful connections, enables consistent feedback, and equips managers with tools and insights—to unlock your team's full potential. Bonusly builds meaningful relationships between employers and employees, celebrating miles

Bonusly’s performance enablement solution recognizes employee wins, builds meaningful connections, enables consistent feedback, and equips managers with tools and insights—to unlock your team's full potential. Bonusly builds meaningful relationships between employers and employees, celebrating miles

G2 Awards

Best Highest Satisfaction Products 2025

Best HR Software Products 2025

Best Mid-Market Products 2025

47

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MaintainX

CMMS

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MaintainX

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MaintainX is a mobile-first workflow management platform for industrial and frontline workers. We are a modern IoT-enabled cloud-based tool for maintenance, safety, and operations on equipment and facilities.

MaintainX is a mobile-first workflow management platform for industrial and frontline workers. We are a modern IoT-enabled cloud-based tool for maintenance, safety, and operations on equipment and facilities.

Categories

G2 Awards

Best Mid-Market Products 2025

Best Fastest Growing Products 2025

48

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Bullhorn ATS & CRM

Staffing

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Bullhorn ATS & CRM

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Bullhorn’s full-featured, Web-based applicant tracking system and recruitment CRM solution are designed to meet the needs of staffing and recruiting agencies of all sizes.

Bullhorn’s full-featured, Web-based applicant tracking system and recruitment CRM solution are designed to meet the needs of staffing and recruiting agencies of all sizes.

Categories

G2 Awards

Best HR Software Products 2025

Best Software Products 2025

Best Enterprise Products 2025

Best Mid-Market Products 2025

Best Highest Satisfaction Products 2025

49

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Jamf Pro

Mobile Device Management (MDM)

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Jamf Pro

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A complete Apple management solution for IT pros to empower users and simplify the deployment, inventory, and security of Macs, iPads, and iPhones. Designed to automate device management for you while driving end-user productivity and creativity, Jamf Pro (formerly Casper Suite) is the EMM tool that

A complete Apple management solution for IT pros to empower users and simplify the deployment, inventory, and security of Macs, iPads, and iPhones. Designed to automate device management for you while driving end-user productivity and creativity, Jamf Pro (formerly Casper Suite) is the EMM tool that

G2 Awards

Best IT Management Software Products 2025

Best Enterprise Products 2025

Best Mid-Market Products 2025

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Workiva

Audit Management

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Workiva

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Workiva (NYSE:WK) Wdesk is a cloud-based productivity platform for enterprises that collect, link, report, and analyze business data with control and accountability.

Workiva (NYSE:WK) Wdesk is a cloud-based productivity platform for enterprises that collect, link, report, and analyze business data with control and accountability.

G2 Awards

Best Enterprise Products 2025

Best Governance, Risk & Compliance Software Products 2025

Best Accounting & Finance Software Products 2025

Best Mid-Market Products 2025

Best Software Products 2025

FAQs

What are the G2 Best Software Awards?

G2’s annual Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real users and publicly available market presence data.

How are the winners determined?

Dozens of lists are generated based on G2’s verified user reviews and publicly available market presence data. G2 uses Satisfaction and Market Presence scores to rank products and vendors across different categories. Scores are first calculated within categories for all products with at least one review in the past year, which also appears on at least one G2 Grid® (having at least 10 total reviews) for a category that aligns with a Best Software list. Scores are then aggregated and compared based on the scoring criteria for each of the three Best Software lists: Best Software Companies, Best Software Products, and Best Software by Function.

Read more about the methodology used to calculate G2’s Best Software Awards here.

How does a vendor become eligible for the awards?

To be eligible for one of G2’s Best Software Companies or Products lists, a software product or company must have at least one review in the prior calendar year. Products must also appear on at least one G2 Grid® (having at least 10 total reviews all time) for a category that aligns with a Best Software list. Scores reflect only data from reviews submitted during the evaluation period (January 1st, 2024 - December 31, 2024).

Can software sellers and products win multiple awards?

Yes. A software seller and/or product has the potential to be named on multiple lists based on its eligibility and rankings.

How are reviews verified and vetted?

Authenticity and trust are paramount to our approach to review collection, moderation, and publishing. It is our aim to ensure every review is the honest opinion of a real user and their own experience with a product or service. Every review submitted to G2 undergoes rigorous moderation. We verify user identities and use over 43 data points and consistent guidelines to ensure authenticity. In fact, G2 rejects over one-third of the reviews submitted for not meeting those guidelines and standards. And while we see the clear opportunity for AI and are using it to fuel our own innovations, G2 maintains that reviews should come from genuine user experiences, only allowing AI for minor content enhancements but not review generation. For more information, view G2’s community guidelines.

Were G2’s 2025 Best Software lists researched and published using the same methodology and criteria as past years? If not, what is new?

Some eligibility requirements have changed for Best Software 2025. Changes for 2025 include:

  • Vendors no longer need 50+ reviews to qualify for the awards. To be considered for one of G2’s Best Software Sellers or Best Software Products Lists, a software company must have at least one review over the prior calendar year. Products must also appear on at least one G2 Grid® (having at least 10 total reviews all time) for a child category that aligns with a Best Software list.

    • This change was made to expand eligibility for vendors and products on G2 while simplifying the requirements, making it easier to be considered. However, on the most competitive Best Software lists, winners typically have hundreds or even thousands of reviews.

  • For the Functional Product Lists, a product’s percentage of categories and reviews earned within that functional list will be used as a factor in scoring. Previously, we considered representation across all categories across G2.

    • We believe this change will provide a better representation of the top-ranked products for each functional product list.

We also added the following new lists in 2025:

  • Best Governance, Risk & Compliance Software Products

  • Best Supply Chain & Logistics Software Products

  • Best Hosting Software Products

  • Best Data Privacy Software Products

  • Best Healthcare Software Products

  • Best Non-Profit Software Products

  • Best Legal Software Products

  • Best Financial Services Software Products

  • Best Real Estate Software Products

How can I promote my Best Software Award recognition if I am named a winner?

All winners will receive an email from G2 providing promotional materials and instructions, including templates and guidelines for:

  • Accessing their Best Software Award badge(s) in my.g2

  • Promoting their recognition via news announcements

  • Celebrating with customizable social media graphics

How will G2 celebrate the winners?

G2 will celebrate award winners through a series of promotions, including news announcements, social media posts, emails, website banners, and more. While some winners will be featured on billboards in New York City, this is limited to select top winners pre-determined by G2.

How are the Best Software Awards different from G2’s quarterly reports?

Key differences between G2’s Best Software Awards and Market Reports include:

  • Best Software consists of annual awards lists accessed without log-in required, whereas Seasonal Market Reports are quarterly detailed reports viewed only by logging into my.g2.
  • There are also differences in eligibility criteria and the depth and breadth of the product & vendor recognition.
  • Learn more here.