Best Software for Small Business
2024
Nothing but the best software. Find the best software for anything and everything you want to accomplish, as decided by software buyers on the world’s largest and most trusted software marketplace.
G2 is proud to share our 2024 list of the Best Software for Small Business
We are proud to deliver our Best Software for Small Business list for 2024. This best software list features some of the top software sellers and service providers found on G2. Some of the top Small Business Software Sellers include Gusto, Hubspot, and Monday.Com.
Check out our FAQs to learn more.
Award-Winning Best Software for Small Business Categories Include:
Best Software Products / Products for Small Business
Out of 117,579 total products in this category, and 1,740 that were eligible for the 2024 Best Software Awards, here are the 50 best software products. When looking at this year’s winners, 22 remained on the list from last year, while 28 are new entrants — representing a 56% change on this list since the 2023 Best Software Awards.
1
Gusto
Payroll
Payroll, benefits, and HR made refreshingly easy.
Payroll, benefits, and HR made refreshingly easy.
Categories
G2 Awards
Best Small Business Products 2024
Highest Satisfaction Products 2024
Best Software Products 2024
Best HR Products 2024
Implementation Leader Payroll Winter 2025
Results Leader Contractor Management Winter 2025
Usability Leader Benefits Administration Winter 2025
Grid Leader Core HR Winter 2025
2
HubSpot Service Hub
Help Desk
Customer service software that makes it easy to manage and connect with customers, and truly help them succeed. You’ll make customers happier, keep them longer, and grow your business faster. Service teams can show the value of their work and prove an actual return on investment because Service Hub
Customer service software that makes it easy to manage and connect with customers, and truly help them succeed. You’ll make customers happier, keep them longer, and grow your business faster. Service teams can show the value of their work and prove an actual return on investment because Service Hub
Categories
G2 Awards
Best Small Business Products 2024
Best Customer Service Products 2024
Best Software Products 2024
Best Mid-Market Products 2024
Highest Satisfaction Products 2024
ANZ Leader Customer Self-Service Winter 2025
Canada Leader Shared Inbox Winter 2025
Americas Leader Customer Self-Service Winter 2025
Europe Leader Shared Inbox Winter 2025
3
monday Work Management
Project Management
monday.com is a software company that gives anyone the power to build and improve how their organization runs.
monday.com is a software company that gives anyone the power to build and improve how their organization runs.
Categories
G2 Awards
Best Project Management Products 2024
Best Small Business Products 2024
Best Mid-Market Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Best Enterprise Products 2024
Best Content Management Products 2024
Best Collaboration and Productivity Products 2024
Australia Leader Objectives and Key Results (OKR) Winter 2025
4
Zoho Desk
Help Desk
Zoho Desk pulls in all your customer interactions from across multiple channels into a single, clean interface. You can then seamlessly continue these conversations and help customers easily.
Zoho Desk pulls in all your customer interactions from across multiple channels into a single, clean interface. You can then seamlessly continue these conversations and help customers easily.
Categories
G2 Awards
Best Customer Service Products 2024
Best Small Business Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Europe Leader Contact Center Knowledge Base Winter 2025
Europe Leader Customer Self-Service Winter 2025
Canada Leader Help Desk Winter 2025
Southeast Asia Leader Help Desk Winter 2025
Middle East Leader Customer Communications Management Winter 2025
5
Smartsheet
Project Management
Smartsheet is a modern work management platform that helps teams manage projects, automate processes, and scale workflows all in one central platform.
Smartsheet is a modern work management platform that helps teams manage projects, automate processes, and scale workflows all in one central platform.
Categories
G2 Awards
Best Project Management Products 2024
Best Mid-Market Products 2024
Best Software Products 2024
Best Enterprise Products 2024
Best Small Business Products 2024
Highest Satisfaction Products 2024
EMEA Leader Project Management Winter 2025
Momentum Leader Privacy Impact Assessment (PIA) Winter 2025
Grid Leader Project and Portfolio Management Winter 2025
6
HubSpot Marketing Hub
Marketing Automation
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Best Small Business Products 2024
Best Mid-Market Products 2024
Best Software Products 2024
Best Enterprise Products 2024
Highest Satisfaction Products 2024
Middle East Leader Marketing Analytics Winter 2025
Asia Pacific Leader Attribution Winter 2025
Usability Leader Landing Page Builders Winter 2025
7
CedCommerce
Multichannel Retail
We aim to provide best-in-class and affordable solutions for all your e-commerce, digital marketing, and global marketplace requirements. Come grow with us.
We aim to provide best-in-class and affordable solutions for all your e-commerce, digital marketing, and global marketplace requirements. Come grow with us.
Categories
G2 Awards
Best Small Business Products 2024
Best Software Products 2024
Best Commerce Products 2024
Highest Satisfaction Products 2024
Relationship Leader Multichannel Retail Winter 2025
Results Leader Multichannel Retail Winter 2025
Grid Leader Multichannel Retail Winter 2025
EMEA Leader Multichannel Retail Winter 2025
8
Sprout Social
Social Media Suites
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Categories
G2 Awards
Best Software Products 2024
Highest Satisfaction Products 2024
Best Enterprise Products 2024
Best Mid-Market Products 2024
Best Small Business Products 2024
Best Marketing & Digital Advertising Products 2024
Grid Leader Social Media Listening Tools Winter 2025
Americas Leader Social Customer Service Winter 2025
Southeast Asia Leader Social Media Listening Tools Winter 2025
9
HubSpot Sales Hub
CRM
Supercharge your sales process with Sales Hub, a powerful and easy-to-use sales CRM that includes sales engagement tools, configure-price-quote (CPQ) functionality, and robust sales analytics for growing teams.
Supercharge your sales process with Sales Hub, a powerful and easy-to-use sales CRM that includes sales engagement tools, configure-price-quote (CPQ) functionality, and robust sales analytics for growing teams.
Categories
G2 Awards
Best Sales Products 2024
Best Small Business Products 2024
Best Mid-Market Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Middle East & Africa Leader Conversation Intelligence Winter 2025
Asia Pacific Leader Sales Enablement Winter 2025
Europe Leader Email Tracking Winter 2025
Canada Leader Email Tracking Winter 2025
10
Google Analytics
Digital Analytics
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
Categories
G2 Awards
Best Mid-Market Products 2024
Best Software Products 2024
Best Small Business Products 2024
Best Enterprise Products 2024
Highest Satisfaction Products 2024
Asia Pacific Leader Content Analytics Winter 2025
Grid Leader Mobile Analytics Winter 2025
Asia Pacific Leader Mobile App Analytics Winter 2025
Spain Leader Digital Analytics Winter 2025
11
Deel
Multi-Country Payroll
Deel simplifies payroll so you can hire anyone, anywhere. We streamline compliance and payments through our independent contractor and EOR model. With Deel, generate legally binding contracts that cover local labor laws in over 150 countries, offer flexible withdrawals, and enjoy 24/7 customer suppo
Deel simplifies payroll so you can hire anyone, anywhere. We streamline compliance and payments through our independent contractor and EOR model. With Deel, generate legally binding contracts that cover local labor laws in over 150 countries, offer flexible withdrawals, and enjoy 24/7 customer suppo
Categories
G2 Awards
Best HR Products 2024
Best Mid-Market Products 2024
Best Small Business Products 2024
Best Software Products 2024
Fastest Growing Products 2024
Best Enterprise Products 2024
Highest Satisfaction Products 2024
Grid Leader Multi-Country Payroll Winter 2025
Relationship Leader Freelancer Management Systems Winter 2025
12
Notion
Knowledge Base
Notion is a unified workspace for teams. Notion is a connected workspace where your team can create docs, take notes, manage tasks, and organize your work – all in one place. And now, with Notion AI, you can augment your capabilities in new and unexpected ways. Leverage the power of AI right inside
Notion is a unified workspace for teams. Notion is a connected workspace where your team can create docs, take notes, manage tasks, and organize your work – all in one place. And now, with Notion AI, you can augment your capabilities in new and unexpected ways. Leverage the power of AI right inside
Categories
G2 Awards
Best Small Business Products 2024
Fastest Growing Products 2024
Best Software Products 2024
Best Project Management Products 2024
Best Mid-Market Products 2024
Highest Satisfaction Products 2024
Best AI Products 2024
Canada Leader Knowledge Management Winter 2025
Implementation Leader Knowledge Management Winter 2025
13
RUN Powered by ADP
Payroll
Whether you’ve been in business for 25 years or you’re just getting started, RUN Powered by ADP® can help. They've spent countless hours — and burned through even more cups of coffee — building a smarter, simpler, and more affordable payroll, tax and HR solution to help you get back to the work that
Whether you’ve been in business for 25 years or you’re just getting started, RUN Powered by ADP® can help. They've spent countless hours — and burned through even more cups of coffee — building a smarter, simpler, and more affordable payroll, tax and HR solution to help you get back to the work that
Categories
G2 Awards
Best Small Business Products 2024
Best HR Products 2024
Best Software Products 2024
Grid Leader Onboarding Winter 2025
Americas Leader Payroll Winter 2025
Grid Leader Background Check Winter 2025
Grid Leader Payroll Winter 2025
14
BambooHR
HCM Software
Make a successful transition from tracking employee information in spreadsheets to managing it with personalized HR software that frees up time for meaningful work.
Make a successful transition from tracking employee information in spreadsheets to managing it with personalized HR software that frees up time for meaningful work.
Categories
G2 Awards
Best HR Products 2024
Highest Satisfaction Products 2024
Best Mid-Market Products 2024
Best Small Business Products 2024
Best Software Products 2024
Canada Leader Workforce Management Winter 2025
EMEA Leader Workforce Management Winter 2025
Latin America Leader Performance Management Winter 2025
Canada Leader Candidate Relationship Management Winter 2025
15
Apollo.io
Sales Intelligence
Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M co
Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M co
Categories
G2 Awards
Best Sales Products 2024
Best Marketing & Digital Advertising Products 2024
Best Small Business Products 2024
Highest Satisfaction Products 2024
Fastest Growing Products 2024
Best Software Products 2024
EMEA Leader Lead Capture Winter 2025
Relationship Leader Lead Scoring Winter 2025
Usability Leader Lead Scoring Winter 2025
16
Insider
Mobile Marketing
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Categories
G2 Awards
Best Enterprise Products 2024
Best Mid-Market Products 2024
Best Software Products 2024
Best Marketing & Digital Advertising Products 2024
Best Small Business Products 2024
Highest Satisfaction Products 2024
Best Commerce Products 2024
Fastest Growing Products 2024
Relationship Leader Customer Journey Analytics Winter 2025
17
ClickUp
Project Management
ClickUp is one app to replace them all. It's the future of work. More than just task management - ClickUp offers docs, reminders, goals, calendars, and even an inbox. Fully customizable, ClickUp works for every type of team, so all teams can use the same app to plan, organize, and collaborate.
ClickUp is one app to replace them all. It's the future of work. More than just task management - ClickUp offers docs, reminders, goals, calendars, and even an inbox. Fully customizable, ClickUp works for every type of team, so all teams can use the same app to plan, organize, and collaborate.
Categories
G2 Awards
Best Collaboration and Productivity Products 2024
Best Project Management Products 2024
Best Content Management Products 2024
Best IT Management Products 2024
Best Small Business Products 2024
Highest Satisfaction Products 2024
Best Software Products 2024
Best Development Products 2024
Results Leader Product Management Winter 2025
18
Salesforce Sales Cloud
CRM
Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud.
Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud.
Categories
G2 Awards
Best Sales Products 2024
Best Enterprise Products 2024
Best Mid-Market Products 2024
Best Small Business Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
United Kingdom Leader CRM Winter 2025
Asia Leader AI Sales Assistant Winter 2025
Latin America Leader Sales Analytics Winter 2025
19
AuditBoard
Enterprise Risk Management (ERM)
AuditBoard’s modern connected risk platform is designed to elevate your teams, engage the front lines of your business, and help you leverage risk as a strategic driver. At the heart of our connected risk architecture is a unified data core that centralizes your organization's risks, controls, polic
AuditBoard’s modern connected risk platform is designed to elevate your teams, engage the front lines of your business, and help you leverage risk as a strategic driver. At the heart of our connected risk architecture is a unified data core that centralizes your organization's risks, controls, polic
Categories
G2 Awards
Best Small Business Products 2024
Best Enterprise Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Relationship Leader Security Compliance Winter 2025
Momentum Leader Regulatory Change Management Winter 2025
Implementation Leader Enterprise Risk Management (ERM) Winter 2025
Grid Leader Enterprise Risk Management (ERM) Winter 2025
Results Leader Security Compliance Winter 2025
20
Freshdesk
Help Desk
Freshdesk is a cloud-based helpdesk software that streamlines customer conversations across multiple channels including email & phone. It enables faster collaboration with your support team for quick responses to your customer. With 150+ integrations, we make it simple for businesses to provide supe
Freshdesk is a cloud-based helpdesk software that streamlines customer conversations across multiple channels including email & phone. It enables faster collaboration with your support team for quick responses to your customer. With 150+ integrations, we make it simple for businesses to provide supe
Categories
G2 Awards
Best Customer Service Products 2024
Best Small Business Products 2024
Best Software Products 2024
Best Mid-Market Products 2024
Highest Satisfaction Products 2024
Middle East & Africa Leader Shared Inbox Winter 2025
Asia Leader Shared Inbox Winter 2025
United Kingdom Leader Help Desk Winter 2025
Asia Pacific Leader Social Customer Service Winter 2025
21
Vanta
Security Compliance
It was clear that security and privacy had become mainstream issues, and that we all increasingly relied on cloud services to store everything from our personal photos to our communications at work. Vanta’s mission is to be the layer of trust on top of these services, and to secure the internet, inc
It was clear that security and privacy had become mainstream issues, and that we all increasingly relied on cloud services to store everything from our personal photos to our communications at work. Vanta’s mission is to be the layer of trust on top of these services, and to secure the internet, inc
Categories
G2 Awards
Best Small Business Products 2024
Best Software Products 2024
Best Mid-Market Products 2024
Highest Satisfaction Products 2024
Best Security Products 2024
Europe Leader Security Compliance Winter 2025
Results Leader Vendor Management Winter 2025
Grid Leader Security Compliance Winter 2025
Europe Leader Audit Management Winter 2025
22
Drata
Cloud Compliance
Drata is the world's most advanced security and compliance automation platform with the mission to help businesses earn and keep the trust of their users, customers, partners, and prospects. With Drata, thousands of companies streamline risk management and over 12 compliance frameworks—such as SOC 2
Drata is the world's most advanced security and compliance automation platform with the mission to help businesses earn and keep the trust of their users, customers, partners, and prospects. With Drata, thousands of companies streamline risk management and over 12 compliance frameworks—such as SOC 2
Categories
G2 Awards
Best Small Business Products 2024
Best Software Products 2024
Best Mid-Market Products 2024
Highest Satisfaction Products 2024
Best Security Products 2024
EMEA Leader Vendor Security and Privacy Assessment Winter 2025
Canada Leader Security Compliance Winter 2025
Momentum Leader Vendor Security and Privacy Assessment Winter 2025
Europe Leader Vendor Security and Privacy Assessment Winter 2025
23
Zoho Social
Social Media Management
Schedule unlimited posts, manage social networks, track conversations, and measure performance from a single dashboard.
Schedule unlimited posts, manage social networks, track conversations, and measure performance from a single dashboard.
Categories
G2 Awards
Best Small Business Products 2024
Middle East & Africa Leader Social Media Analytics Winter 2025
Middle East Leader Social Media Suites Winter 2025
EMEA Leader Social Media Analytics Winter 2025
Africa Leader Social Media Management Winter 2025
Africa Leader Social Media Analytics Winter 2025
Italy Leader Social Media Suites Winter 2025
EMEA Leader Social Media Suites Winter 2025
24
Fathom
Conversation Intelligence
Fathom records, transcribes, highlights, and summarizes your meetings so you can focus on the conversation.
Fathom records, transcribes, highlights, and summarizes your meetings so you can focus on the conversation.
Categories
G2 Awards
Highest Satisfaction Products 2024
Best Collaboration and Productivity Products 2024
Best Small Business Products 2024
Best Sales Products 2024
Fastest Growing Products 2024
Best Software Products 2024
Relationship Leader Note-Taking Software Winter 2025
Relationship Leader AI Sales Assistant Winter 2025
25
Hootsuite
Social Media Management
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Categories
G2 Awards
Best Enterprise Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Best Mid-Market Products 2024
Best Small Business Products 2024
Best Marketing & Digital Advertising Products 2024
Implementation Leader Social Media Suites Winter 2025
Relationship Leader Social Media Analytics Winter 2025
United Kingdom Leader Social Media Management Winter 2025
26
Birdeye
Online Reputation Management
Birdeye is a reputation, social media, and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye’s all-in-one platform to effortlessly manage online reputation, connect with prospects through digital channels, and gain customer experience insights to grow
Birdeye is a reputation, social media, and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye’s all-in-one platform to effortlessly manage online reputation, connect with prospects through digital channels, and gain customer experience insights to grow
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Best AI Products 2024
Best Customer Service Products 2024
Best Small Business Products 2024
Best Mid-Market Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Grid Leader Patient Engagement Winter 2025
ANZ Leader Live Chat Winter 2025
27
StackAdapt
Demand Side Platform (DSP)
With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns.
With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns.
Categories
G2 Awards
Best Mid-Market Products 2024
Best Software Products 2024
Best Marketing & Digital Advertising Products 2024
Best Small Business Products 2024
Highest Satisfaction Products 2024
Usability Leader Native Advertising Winter 2025
Europe Leader Display Advertising Winter 2025
Relationship Leader Display Advertising Winter 2025
28
Zoho Invoice
Billing
Zoho Invoice is an online invoicing app that is designed to help you create beautiful invoices, track payments and get paid faster.
Zoho Invoice is an online invoicing app that is designed to help you create beautiful invoices, track payments and get paid faster.
Categories
G2 Awards
Best Small Business Products 2024
Highest Satisfaction Products 2024
Fastest Growing Products 2024
Middle East & Africa Leader Billing Winter 2025
Results Leader Billing Winter 2025
Usability Leader Billing Winter 2025
Relationship Leader Billing Winter 2025
29
Chargebee
Subscription Management
Chargebee is the leading Revenue Growth Management platform that helps over 6500 subscription businesses to acquire subscribers, grow and retain revenue, scale financial operations, and maintain an integrated revenue stack.
Chargebee is the leading Revenue Growth Management platform that helps over 6500 subscription businesses to acquire subscribers, grow and retain revenue, scale financial operations, and maintain an integrated revenue stack.
Categories
G2 Awards
Best Commerce Products 2024
Best Small Business Products 2024
Best Software Products 2024
EMEA Leader Subscription Management Winter 2025
Relationship Leader Subscription Management Winter 2025
Asia Pacific Leader Subscription Revenue Management Winter 2025
EMEA Leader Subscription Billing Winter 2025
Europe Leader Subscription Billing Winter 2025
30
TikTok Ads
Mobile Advertising
Meet global customers in their loved apps Successful ads drive your business forward
Meet global customers in their loved apps Successful ads drive your business forward
Categories
G2 Awards
Fastest Growing Products 2024
Best Software Products 2024
Best Small Business Products 2024
Grid Leader Mobile Advertising Winter 2025
Asia Pacific Leader Mobile Advertising Winter 2025
EMEA Leader Mobile Advertising Winter 2025
Asia Leader Mobile Advertising Winter 2025
31
Seamless.AI
Sales Intelligence
Seamless.ai delivers the world's best sales leads. Maximize revenue, increase sales and acquire your total addressable market instantly using artificial intelligence.
Seamless.ai delivers the world's best sales leads. Maximize revenue, increase sales and acquire your total addressable market instantly using artificial intelligence.
Categories
G2 Awards
Best Small Business Products 2024
Highest Satisfaction Products 2024
Best Software Products 2024
Results Leader Sales Intelligence Winter 2025
Grid Leader Buyer Intent Data Providers Winter 2025
Canada Leader Sales Intelligence Winter 2025
Implementation Leader Sales Intelligence Winter 2025
Asia High performer Buyer Intent Data Providers Winter 2025
Southeast Asia Leader Sales Intelligence Winter 2025
32
Paymode
AP Automation
Paymode is the largest and fastest-growing B2B electronic payment network, processing over $300 billion per year to more than 500,000 member organizations. Payers and Vendors harness the power of this innovative, cloud-based solution to simplify the migration to electronic payments. Paymode is quick
Paymode is the largest and fastest-growing B2B electronic payment network, processing over $300 billion per year to more than 500,000 member organizations. Payers and Vendors harness the power of this innovative, cloud-based solution to simplify the migration to electronic payments. Paymode is quick
Categories
G2 Awards
Best Accounting and Finance Products 2024
Best Small Business Products 2024
Best Software Products 2024
Implementation Leader Invoice Management Winter 2025
Results Leader Invoice Management Winter 2025
Grid Leader Invoice Management Fall 2024
Grid Leader AP Automation Fall 2024
Implementation Leader Invoice Management Fall 2024
Results Leader Invoice Management Fall 2024
33
ADP TotalSource
PEO Providers
With ADP TotalSource companies can offer their employees Fortune 500-caliber benefits, a top-flight 401(k) plan, and attractive programs such as career development opportunities. Equally important, the management team of each of these businesses gains executive guidance and a personalized action pla
With ADP TotalSource companies can offer their employees Fortune 500-caliber benefits, a top-flight 401(k) plan, and attractive programs such as career development opportunities. Equally important, the management team of each of these businesses gains executive guidance and a personalized action pla
Categories
G2 Awards
Best Small Business Products 2024
Best Software Products 2024
Grid Leader Benefits Support Winter 2025
Grid Leader Global Employment Platforms (GEP) Winter 2025
Grid Leader PEO Providers Winter 2025
Momentum Leader Benefits Support Winter 2025
Grid Leader PEO Providers Fall 2024
34
HubSpot Operations Hub
iPaaS
HubSpot Operations Hub allows you to keep all your contacts in 2-Way, Real Time Sync no matter if you use (Gmail/Outlook, Salesforce, Pipedrive, Constant Contact, Prosperworks, HubSpot, MailChimp or ActiveCampaign to name a few).
HubSpot Operations Hub allows you to keep all your contacts in 2-Way, Real Time Sync no matter if you use (Gmail/Outlook, Salesforce, Pipedrive, Constant Contact, Prosperworks, HubSpot, MailChimp or ActiveCampaign to name a few).
Categories
G2 Awards
Best IT Infrastructure Products 2024
Best Small Business Products 2024
Implementation Leader Stream Analytics Winter 2025
Results Leader Stream Analytics Winter 2025
Usability Leader Stream Analytics Winter 2025
Momentum Leader Stream Analytics Winter 2025
35
BILL Spend & Expense (Formerly Divvy)
Expense Management
Divvy is free, fully-automated proactive spend management platform, giving instant visibility and control over company spend and expenses.
Divvy is free, fully-automated proactive spend management platform, giving instant visibility and control over company spend and expenses.
Categories
G2 Awards
Best Small Business Products 2024
Best Software Products 2024
Americas Leader Spend Management Winter 2025
Grid Leader Spend Management Winter 2025
Americas Leader Expense Management Winter 2025
Implementation Leader Spend Management Winter 2025
36
Procore
Construction Project Management
Procore is an online construction software for project management, cost management, communications and collaboration.
Procore is an online construction software for project management, cost management, communications and collaboration.
Categories
G2 Awards
Best Small Business Products 2024
Best Software Products 2024
Relationship Leader Punch List Winter 2025
Usability Leader Construction ERP Winter 2025
Usability Leader Construction Drawing Management Winter 2025
Momentum Leader Construction Risk Assessment Software Winter 2025
Grid Leader Construction Project Management Winter 2025
Canada Leader Construction Project Management Winter 2025
Grid Leader Punch List Winter 2025
37
ActiveCampaign
Marketing Automation
ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can cr
ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can cr
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Best Small Business Products 2024
Best Commerce Products 2024
Highest Satisfaction Products 2024
Best Software Products 2024
Momentum Leader Email Template Builder Winter 2025
Europe Leader Pop-Up Builder Winter 2025
United Kingdom Leader Conversational Marketing Winter 2025
Germany Leader E-Commerce Personalization Winter 2025
38
Optimizely Web Experimentation
A/B Testing
Start testing for the very first time or continue scaling your existing experimentation program. Optimizely Web Experimentation gives you the insights needed to create high-performing experiences that lead to more conversions.
Start testing for the very first time or continue scaling your existing experimentation program. Optimizely Web Experimentation gives you the insights needed to create high-performing experiences that lead to more conversions.
Categories
G2 Awards
Best Development Products 2024
Best Small Business Products 2024
Best Commerce Products 2024
Implementation Leader Personalization Engines Winter 2025
Results Leader Personalization Engines Winter 2025
Implementation Leader Personalization Winter 2025
Implementation Leader Personalization Engines Fall 2024
Results Leader Personalization Engines Fall 2024
Implementation Leader Personalization Fall 2024
39
SOCi
Social Media Management
SOCi is an all-in-one platform for multi-location marketers to reach and engage their local customers across 100s or 1000s of local search, social, and review pages.
SOCi is an all-in-one platform for multi-location marketers to reach and engage their local customers across 100s or 1000s of local search, social, and review pages.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Highest Satisfaction Products 2024
Best Mid-Market Products 2024
Best Software Products 2024
Best Small Business Products 2024
Best Enterprise Products 2024
Best AI Products 2024
Relationship Leader Local Listing Management Winter 2025
Relationship Leader Social Media Advertising Winter 2025
40
LinkedIn Sales Navigator
Sales Intelligence
LinkedIn Sales Navigator is the best version of LinkedIn for sales professionals. By harnessing the power of a 500 million member network, LinkedIn Sales Navigator will help you better target, understand, and engage with buyers.
LinkedIn Sales Navigator is the best version of LinkedIn for sales professionals. By harnessing the power of a 500 million member network, LinkedIn Sales Navigator will help you better target, understand, and engage with buyers.
Categories
G2 Awards
Best Enterprise Products 2024
Best Software Products 2024
Best Mid-Market Products 2024
Best Small Business Products 2024
41
LogRocket
Session Replay
LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.
LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Best Small Business Products 2024
Highest Satisfaction Products 2024
Best Software Products 2024
EMEA Leader Session Replay Winter 2025
United Kingdom Leader Session Replay Winter 2025
Grid Leader Session Replay Winter 2025
Middle East & Africa Leader Session Replay Winter 2025
Relationship Leader Bug Tracking Winter 2025
42
Webex Events & Webinars
Event Management Platforms
Webex Events (formerly Socio) powers flexible, end-to-end virtual, in-person and hybrid event experiences—from multi-track conferences to tradeshows to networking events.
Webex Events (formerly Socio) powers flexible, end-to-end virtual, in-person and hybrid event experiences—from multi-track conferences to tradeshows to networking events.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Best Mid-Market Products 2024
Best Enterprise Products 2024
Best Small Business Products 2024
Best Software Products 2024
Usability Leader Webinar Winter 2025
Grid Leader Webinar Winter 2025
Asia Leader Webinar Winter 2025
India Leader Webinar Winter 2025
43
Zoho Recruit
Applicant Tracking Systems (ATS)
Zoho Recruit takes in-house recruiting to a whole new level. Make your work uncomplicated by sourcing, tracking and hiring your talent - all from one place.
Zoho Recruit takes in-house recruiting to a whole new level. Make your work uncomplicated by sourcing, tracking and hiring your talent - all from one place.
Categories
G2 Awards
Best Small Business Products 2024
Best HR Products 2024
Canada Leader Recruitment Marketing Winter 2025
United Kingdom Leader Applicant Tracking Systems (ATS) Winter 2025
Grid Leader Staffing Winter 2025
Africa Leader Applicant Tracking Systems (ATS) Winter 2025
Grid Leader Recruitment Marketing Winter 2025
EMEA Leader Recruiting Automation Winter 2025
Asia Pacific Leader Recruiting Automation Winter 2025
44
Acronis Cyber Protect Cloud
Cloud Data Security
Acronis Cyber Protect Cloud unites backup and next-generation, AI-based anti-malware, antivirus, and endpoint protection management in one solution. Integration and automation provide unmatched ease for service providers — reducing complexity while increasing productivity and decreasing operating co
Acronis Cyber Protect Cloud unites backup and next-generation, AI-based anti-malware, antivirus, and endpoint protection management in one solution. Integration and automation provide unmatched ease for service providers — reducing complexity while increasing productivity and decreasing operating co
Categories
G2 Awards
Best Security Products 2024
Best IT Management Products 2024
Best Small Business Products 2024
EMEA Leader SaaS Backup Winter 2025
Relationship Leader SaaS Backup Winter 2025
Asia Pacific Leader Patch Management Winter 2025
Asia Leader Cloud Data Security Winter 2025
Grid Leader Cloud Data Security Winter 2025
Grid Leader Server Backup Winter 2025
45
Hiver
Help Desk
Hiver transforms your inbox (Gmail or Outlook) into a simple, powerful collaboration and customer support tool.
Hiver transforms your inbox (Gmail or Outlook) into a simple, powerful collaboration and customer support tool.
Categories
G2 Awards
Best Office Products 2024
Best Small Business Products 2024
Highest Satisfaction Products 2024
Usability Leader Shared Inbox Winter 2025
Implementation Leader Email Management Winter 2025
Usability Leader Email Management Winter 2025
Relationship Leader Shared Inbox Winter 2025
Momentum Leader Email Management Winter 2025
46
Trello
Project Management
Trello is a collaboration tool that organizes your projects into cards and boards. In one glance, Trello tells you what's being worked on, who's working on it, and where something is in process.
Trello is a collaboration tool that organizes your projects into cards and boards. In one glance, Trello tells you what's being worked on, who's working on it, and where something is in process.
Categories
G2 Awards
Best Project Management Products 2024
Best Small Business Products 2024
Best Software Products 2024
Implementation Leader Task Management Winter 2025
Implementation Leader Project Collaboration Winter 2025
Implementation Leader Work Management Winter 2025
47
Weave
Patient Relationship Management (PRM)
Beautiful dental practice management software to help you strengthen relationships with your patients.
Beautiful dental practice management software to help you strengthen relationships with your patients.
Categories
G2 Awards
Best Small Business Products 2024
Grid Leader Patient Intake Winter 2025
Grid Leader Patient Relationship Management (PRM) Winter 2025
Grid Leader Optometry Winter 2025
Momentum Leader Patient Scheduling Winter 2025
Grid Leader HIPAA Compliant Messaging Winter 2025
Implementation Leader Patient Engagement Winter 2025
48
Rippling
Core HR
A Single, Modern System for Your Payroll, Benefits, HR & IT.
A Single, Modern System for Your Payroll, Benefits, HR & IT.
Categories
G2 Awards
Best HR Products 2024
Best Security Products 2024
Best Mid-Market Products 2024
Best Small Business Products 2024
Best Software Products 2024
Usability Leader Onboarding Winter 2025
Results Leader Cloud Directory Services Winter 2025
49
Intercom
Live Chat
Intercom is the leader in AI-first Customer Service, dramatically improving experiences for customers, support agents, and managers. For customers, Intercom enables the best customer experience by instantly resolving 50% of support volume, in any language, any time and any channel, providing actiona
Intercom is the leader in AI-first Customer Service, dramatically improving experiences for customers, support agents, and managers. For customers, Intercom enables the best customer experience by instantly resolving 50% of support volume, in any language, any time and any channel, providing actiona
Categories
G2 Awards
Best AI Products 2024
Best Customer Service Products 2024
Best Mid-Market Products 2024
Best Small Business Products 2024
Best Collaboration and Productivity Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
EMEA Leader Live Chat Winter 2025
Spain Leader Live Chat Winter 2025
50
NinjaOne
Endpoint Management
NinjaOne, the automated endpoint management platform, delivers real-time visibility, security, and control over all endpoints to increase productivity for more than 20,000 customers.
NinjaOne, the automated endpoint management platform, delivers real-time visibility, security, and control over all endpoints to increase productivity for more than 20,000 customers.
Categories
G2 Awards
Best IT Management Products 2024
Fastest Growing Products 2024
Best IT Infrastructure Products 2024
Best Security Products 2024
Best Small Business Products 2024
Best Software Products 2024
Germany Leader Mobile Device Management (MDM) Winter 2025
Canada Leader Mobile Device Management (MDM) Winter 2025
EMEA Leader Remote Monitoring & Management (RMM) Winter 2025
FAQs
What are the G2 Best Software Awards?
G2’s Annual Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real users.
How are the winners determined?
More than 30 different lists are generated using G2’s proprietary algorithm based on G2’s verified user reviews and publicly available market presence data. The top 100 software companies are ranked based on a combination of Satisfaction and Market Presence scores. The top 100 products are ranked based on reviews across all categories in which they are a part. Satisfaction is an aggregate score based on a company’s products across their assigned categories. More tailored company and product lists (e.g., "India Software Companies" and "Products for Small Businesses") feature a smaller set of winners at 25 or 50 appearing on each list.
Read more about the methodology used to calculate G2’s Best Software Awards here.
How many reviews does a vendor need to be eligible?
To be included in one of G2’s Best Software Sellers or Best Software Products Lists, a software company must receive at least 50 approved reviews in aggregate across all of its G2-listed products during the 2023 calendar year. Reviews must have been submitted by Dec. 31, 2023 to impact Best Software eligibility and rankings. Scores reflect only data from reviews submitted during this evaluation period.
How are the Best Software Awards different from quarterly badge lists?
For G2’s annual Best Software Awards, the scores reflect reviews submitted in the evaluation period - in this case, the calendar year 2023. Other G2 reports might include more or less data which would potentially show different rankings for software companies and products.
Read more about G2’s research scoring methodologies.
Can software sellers and products win multiple awards?
Yes. A software seller and/or product has the potential to be named on multiple lists based on its eligibility and rankings.
How are reviews verified and vetted?
It is important to us at G2 to be objective and trustworthy, with reviews being thoroughly vetted. To ensure this, we require the use of a LinkedIn™ account or verified business email address to validate a G2 reviewer’s identity and current employer. We also validate reviewers by partnering with companies to securely authenticate users through select platforms. We do not allow users to leave reviews for their current employers, former employers, or competitors.
For more information on the reviews process, view G2’s community guidelines.
Were G2’s 2024 Best Software Lists researched and published using the same methodology and criteria as past years? If not, what is new?
Eligibility criteria and methodology have remained unchanged from last year. Being eligible, of course, does not guarantee inclusion on a list.
We did, however, add net-new lists in 2024 for:
Companies:
APAC Software Companies
Products:
Rookies of the Year
Best Products for Professionals in Analytics (this was previously combined with AI)
Best Products for Professionals in AI (this was previously combined with Analytics)
Best Products for Professionals in Education
