Best New Software Products

2024

Nothing but the best software. Find the best software for anything and everything you want to accomplish, as decided by software buyers on the world’s largest and most trusted software marketplace.

G2 is proud to share our 2024 list of the Best New Software Products

We are proud to share our 2024 list of Rookies of the Year. This list of best new software companies features some of the newest software sellers and service providers on G2. Some of the top Rookies of the Year include: Trumpet, Midjourney, and Brask.

The Rookies of the Year list features the top 25 newly listed products across all of G2. To be featured on this list, a product must have received its first review in 2023. Think of these newcomers as products to keep an eye on throughout 2024.

Check out our FAQs to learn more.

Award-Winning Best New Software Product Categories Include:

1

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ENDVR

Sales Gamification

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ENDVR

Digital platform for driving retail sales in the physical world

Digital platform for driving retail sales in the physical world

G2 Awards

Rookies of the Year 2024

Highest Satisfaction Products 2024

Grid Leader Sales Gamification Winter 2025

Momentum Leader Sales Gamification Winter 2025

Results Leader Sales Gamification Winter 2025

Grid High performer Sales Gamification Winter 2025

Momentum Leader Sales Gamification Fall 2024

Grid Leader Sales Gamification Fall 2024

2

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trumpet

Digital Sales Room

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trumpet

Loved by Sales, Customer Success and Marketing - Turn better buyer journeys into more revenue with trumpet's Pods. Create hyper-personalised and interactive microsites that close more deals, quicker. Accelerate your sales cycles from cold outreach through to onboarding by centralising your buyer jou

Loved by Sales, Customer Success and Marketing - Turn better buyer journeys into more revenue with trumpet's Pods. Create hyper-personalised and interactive microsites that close more deals, quicker. Accelerate your sales cycles from cold outreach through to onboarding by centralising your buyer jou

G2 Awards

Rookies of the Year 2024

Results Leader Digital Sales Room Winter 2025

Momentum Leader Digital Sales Room Winter 2025

Relationship Leader Digital Sales Room Winter 2025

Implementation Leader Sales Enablement Winter 2025

Implementation Leader Digital Sales Room Winter 2025

Momentum Leader Sales Enablement Winter 2025

3

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eFax Online Fax Service

Online Fax

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eFax Online Fax Service

eFax is a fully hosted cloud fax service used by businesses globally — including nearly half of the Fortune 500. With eFax Corporate, your employees can securely send and receive faxes by email, from any desktop, tablet or smartphone. Our fax service helps businesses boost productivity, enhance regu

eFax is a fully hosted cloud fax service used by businesses globally — including nearly half of the Fortune 500. With eFax Corporate, your employees can securely send and receive faxes by email, from any desktop, tablet or smartphone. Our fax service helps businesses boost productivity, enhance regu

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G2 Awards

Rookies of the Year 2024

Implementation Leader Online Fax Winter 2025

Usability Leader Online Fax Winter 2025

Grid Leader Online Fax Winter 2025

Grid Leader HIPAA Compliant Messaging Winter 2025

Momentum Leader HIPAA Compliant Messaging Winter 2025

4

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WhatsApp Business Platform

Live Chat

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WhatsApp Business Platform

The WhatsApp Business API is a messaging platform designed for businesses to communicate with their customers on the popular messaging app, WhatsApp. It allows businesses to create a verified WhatsApp Business Account and interact with customers through messaging, notifications, and automation tools

The WhatsApp Business API is a messaging platform designed for businesses to communicate with their customers on the popular messaging app, WhatsApp. It allows businesses to create a verified WhatsApp Business Account and interact with customers through messaging, notifications, and automation tools

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G2 Awards

Rookies of the Year 2024

India Leader WhatsApp Marketing Winter 2025

Asia Pacific Leader WhatsApp Marketing Winter 2025

Asia Leader WhatsApp Marketing Winter 2025

Grid Leader WhatsApp Marketing Winter 2025

5

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Midjourney

AI Image Generators

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Midjourney

Midjourney is an independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species. Midjourney provides text-to-image AI services online and users can use a chat application, Discord, to communicate with the bot to create images. It uses simple comma

Midjourney is an independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species. Midjourney provides text-to-image AI services online and users can use a chat application, Discord, to communicate with the bot to create images. It uses simple comma

G2 Awards

Rookies of the Year 2024

Momentum Leader AI Image Generators Winter 2025

India High performer AI Image Generators Winter 2025

India Leader AI Image Generators Winter 2025

Asia Leader AI Image Generators Winter 2025

Asia Pacific Leader AI Image Generators Winter 2025

Grid Leader AI Image Generators Spring 2024

Asia Pacific Leader AI Image Generators Spring 2024

6

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Rask AI

Machine Translation

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Rask AI

Intelligent video localization at scale. Accelerated audio & video production for creators, educators and global businesses – all in one platform

Intelligent video localization at scale. Accelerated audio & video production for creators, educators and global businesses – all in one platform

G2 Awards

Rookies of the Year 2024

Best AI Products 2024

Best Content Management Products 2024

Implementation Leader Translation Management Winter 2025

EMEA Leader Machine Translation Winter 2025

Europe High performer Machine Translation Winter 2025

Grid Leader Video Translation Winter 2025

Usability Leader Translation Management Winter 2025

7

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Clay

Sales Intelligence

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Clay

Clay automates your data enrichment and email outbound motion by aggregating 50+ data providers, real-time data scraping, and AI message writing into a simple spreadsheet. Filter your dream lead lists with 300+ attributes to target the right leads at the right time, and then use AI to write personal

Clay automates your data enrichment and email outbound motion by aggregating 50+ data providers, real-time data scraping, and AI message writing into a simple spreadsheet. Filter your dream lead lists with 300+ attributes to target the right leads at the right time, and then use AI to write personal

G2 Awards

Rookies of the Year 2024

Results Leader Sales Intelligence Winter 2025

Relationship Leader AI Writing Assistant Winter 2025

Results Leader Synthetic Media Winter 2025

Results Leader AI Writing Assistant Winter 2025

Results Leader AI Sales Assistant Winter 2025

8

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Groundswell

Corporate Social Responsibility (CSR)

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Groundswell

Groundswell is a corporate social impact platform that effortlessly manages donation matching, gifting, and volunteer programs that empower employees to make an impact on causes that matter most to them. Our platform provides employees with tax-advantaged personal giving accounts. Corporate admins c

Groundswell is a corporate social impact platform that effortlessly manages donation matching, gifting, and volunteer programs that empower employees to make an impact on causes that matter most to them. Our platform provides employees with tax-advantaged personal giving accounts. Corporate admins c

G2 Awards

Rookies of the Year 2024

Relationship Leader Corporate Social Responsibility (CSR) Winter 2025

Grid Leader Corporate Social Responsibility (CSR) Winter 2025

Implementation Leader Corporate Social Responsibility (CSR) Winter 2025

Results Leader Corporate Social Responsibility (CSR) Winter 2025

Usability Leader Corporate Volunteering Platform Winter 2025

9

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ElevenLabs

Text to Speech

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ElevenLabs

AI Voice Generator and research lab. Convert text to speech in any voice, style and language with the most powerful AI speech tool ever.

AI Voice Generator and research lab. Convert text to speech in any voice, style and language with the most powerful AI speech tool ever.

Categories

G2 Awards

Rookies of the Year 2024

Grid Leader Video Translation Winter 2025

Momentum Leader Text to Speech Winter 2025

EMEA Leader Text to Speech Winter 2025

Europe Leader Text to Speech Winter 2025

Grid Leader Text to Speech Winter 2025

10

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Hacker Rangers Security Awareness

Security Awareness Training

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Hacker Rangers Security Awareness

Hacker Rangers is the world's first completely gamified platform for security awareness training. Gamification transforms your employees' learning process into an enjoyable experience. Leaderboards, badges, and ranks are just some of the features that Hacker Rangers offers your organization to turn

Hacker Rangers is the world's first completely gamified platform for security awareness training. Gamification transforms your employees' learning process into an enjoyable experience. Leaderboards, badges, and ranks are just some of the features that Hacker Rangers offers your organization to turn

G2 Awards

Rookies of the Year 2024

Usability Leader Security Awareness Training Winter 2025

Momentum Leader Gamification Winter 2025

Relationship Leader Security Awareness Training Winter 2025

Results Leader Gamification Winter 2025

11

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Slack Connector for Jira

Other Office

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Slack Connector for Jira

Slack Connector provides 2-way integration between Slack messaging system and your Jira Cloud instance.

Slack Connector provides 2-way integration between Slack messaging system and your Jira Cloud instance.

Categories

G2 Awards

Rookies of the Year 2024

Grid High performer Other Office Winter 2025

Usability Leader Other Office Winter 2025

Relationship Leader Other Office Winter 2025

Implementation Leader Other Office Winter 2025

12

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Konvey

Other Video

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Konvey

Konvey is a cutting-edge video messaging software designed for effective communication, onboarding new customers, educating audience and providing stellar service support to customers. It’s simple, fun and easy to use. Essentially, you can use it to reach customers, convince them to buy new product

Konvey is a cutting-edge video messaging software designed for effective communication, onboarding new customers, educating audience and providing stellar service support to customers. It’s simple, fun and easy to use. Essentially, you can use it to reach customers, convince them to buy new product

Categories

G2 Awards

Rookies of the Year 2024

13

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tl;dv

Transcription

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tl;dv

tl;dv is the AI-powered meeting recorder to understand & champion your users’ needs. Record, transcribe, and tag your customer calls to share insights within seconds after your meeting ended.

tl;dv is the AI-powered meeting recorder to understand & champion your users’ needs. Record, transcribe, and tag your customer calls to share insights within seconds after your meeting ended.

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G2 Awards

Rookies of the Year 2024

Europe High performer AI Meeting Assistants Winter 2025

EMEA High performer AI Meeting Assistants Winter 2025

Asia Pacific High performer Transcription Winter 2025

Asia High performer Transcription Winter 2025

Asia Pacific High performer AI Meeting Assistants Winter 2025

Momentum Leader AI Meeting Assistants Winter 2025

EMEA High performer Transcription Winter 2025

14

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Reverse Contact

Lead Intelligence

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Reverse Contact

Reverse contact is a reverse email lookup tool designed to optimize your data enrichment process. Using just an email address, our tool can find the LinkedIn profile associated with that contact and generate a list of employee/company-related information in a few clicks. Offering a unique search,

Reverse contact is a reverse email lookup tool designed to optimize your data enrichment process. Using just an email address, our tool can find the LinkedIn profile associated with that contact and generate a list of employee/company-related information in a few clicks. Offering a unique search,

G2 Awards

Rookies of the Year 2024

Europe High performer Lead Intelligence Winter 2025

EMEA High performer Lead Intelligence Winter 2025

Grid Leader Lead Intelligence Winter 2025

Grid High performer Lead Intelligence Winter 2025

France High performer Lead Intelligence Fall 2024

15

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SunFish

Core HR

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SunFish

Where HR Technology meets Employee Empathy Workplaze is a state-of the art HR solution that reframes the focus to employee-centricity. In a reality where new paradigms challenge our traditional concepts of work relationships and employment, HR must serve as a platform. A platform to leverage HR dat

Where HR Technology meets Employee Empathy Workplaze is a state-of the art HR solution that reframes the focus to employee-centricity. In a reality where new paradigms challenge our traditional concepts of work relationships and employment, HR must serve as a platform. A platform to leverage HR dat

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G2 Awards

Rookies of the Year 2024

Best HR Products 2024

Southeast Asia High performer HCM Software Winter 2025

Southeast Asia Leader Performance Management Winter 2025

Southeast Asia High performer Core HR Winter 2025

Southeast Asia Leader Core HR Winter 2025

Asia Pacific High performer HCM Software Winter 2025

Asia High performer HCM Software Winter 2025

16

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Pulsetic

Website Monitoring

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Pulsetic

Stay informed and maintain transparency with your customers by receiving notifications through various methods, including phone calls, SMS, email, Telegram, or Slack, when a website experiences downtime. Additionally, create visually appealing status pages, badges, and issue management reports to sh

Stay informed and maintain transparency with your customers by receiving notifications through various methods, including phone calls, SMS, email, Telegram, or Slack, when a website experiences downtime. Additionally, create visually appealing status pages, badges, and issue management reports to sh

G2 Awards

Rookies of the Year 2024

Usability Leader Website Monitoring Winter 2025

Results Leader Website Monitoring Winter 2025

Implementation Leader Website Monitoring Winter 2025

Relationship Leader Website Monitoring Winter 2025

17

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HitPay

Payment Gateways

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HitPay

With HitPay payment gateway, you can accept local and international payment methods including bank transfers, e-wallets, credit cards, Buy Now Pay Later, and more, all in one integration. HitPay provides a full suite of payment solutions — which include Shopify and WooCommerce plugins, payment links

With HitPay payment gateway, you can accept local and international payment methods including bank transfers, e-wallets, credit cards, Buy Now Pay Later, and more, all in one integration. HitPay provides a full suite of payment solutions — which include Shopify and WooCommerce plugins, payment links

G2 Awards

Rookies of the Year 2024

Best Commerce Products 2024

Results Leader Payment Gateways Winter 2025

Usability Leader Payment Gateways Winter 2025

Relationship Leader Payment Gateways Winter 2025

Momentum Leader Payment Gateways Winter 2025

18

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Topo.io

Lead Generation Services

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Topo.io

Topo is the buyer engagement platform that enables sales teams to better engage with prospects and increase deals velocity by bringing together resources, stakeholders and next steps with prospects—all in one place.

Topo is the buyer engagement platform that enables sales teams to better engage with prospects and increase deals velocity by bringing together resources, stakeholders and next steps with prospects—all in one place.

G2 Awards

Rookies of the Year 2024

Grid High performer Lead Generation Services Winter 2025

Results Leader Digital Sales Room Fall 2024

Usability Leader Digital Sales Room Fall 2024

19

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Smore

Online Form Builder

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Smore

Welcome to Smore, the no-code SaaS platform that allows you to easily build your own interactive forms. With Smore, you can create custom forms for surveys, quizzes, registration, and more, without needing any coding experience. Our intuitive drag-and-drop interface makes it simple to design and cu

Welcome to Smore, the no-code SaaS platform that allows you to easily build your own interactive forms. With Smore, you can create custom forms for surveys, quizzes, registration, and more, without needing any coding experience. Our intuitive drag-and-drop interface makes it simple to design and cu

G2 Awards

Rookies of the Year 2024

Results Leader Survey Winter 2025

Usability Leader Survey Winter 2025

20

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MaestroPayment

Contractor Payments

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MaestroPayment

If you're managing contractors and freelancers, you know how time-consuming and complex it can be to track and pay them. That's why we're excited to introduce Maestro, an innovative platform that can streamline your contractor management process. Maestro offers an easy-to-use and fully aut

If you're managing contractors and freelancers, you know how time-consuming and complex it can be to track and pay them. That's why we're excited to introduce Maestro, an innovative platform that can streamline your contractor management process. Maestro offers an easy-to-use and fully aut

G2 Awards

Rookies of the Year 2024

Usability Leader Contractor Payments Winter 2025

Results Leader Contractor Payments Winter 2025

Implementation Leader Contractor Payments Winter 2025

21

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Activepieces

iPaaS

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Activepieces

Activepieces is a no-code workflow automation builder that lets you automate your organization's department from marketing to sales and operations. For example, you can receive Slack notifications about payments on Stripe.

Activepieces is a no-code workflow automation builder that lets you automate your organization's department from marketing to sales and operations. For example, you can receive Slack notifications about payments on Stripe.

Categories

G2 Awards

Rookies of the Year 2024

Implementation Leader iPaaS Winter 2025

EMEA High performer iPaaS Winter 2025

Europe High performer iPaaS Winter 2025

Momentum Leader iPaaS Winter 2025

Asia Pacific High performer iPaaS Winter 2025

Grid Leader iPaaS Winter 2025

22

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BotCity

Robotic Process Automation (RPA)

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BotCity

BotCity is Robotic Process Automation (RPA) platform for tech teams. We leverage RPA development in Python and other languages combined with a powerful Cloud Orchestrator that brings governance, reliability, and scalability to your RPA initiatives. The RPA deliverable is just software, giving our u

BotCity is Robotic Process Automation (RPA) platform for tech teams. We leverage RPA development in Python and other languages combined with a powerful Cloud Orchestrator that brings governance, reliability, and scalability to your RPA initiatives. The RPA deliverable is just software, giving our u

G2 Awards

Rookies of the Year 2024

Momentum Leader Robotic Process Automation (RPA) Winter 2025

Implementation Leader Robotic Process Automation (RPA) Winter 2025

Relationship Leader Robotic Process Automation (RPA) Winter 2025

Usability Leader Robotic Process Automation (RPA) Winter 2025

Results Leader Robotic Process Automation (RPA) Winter 2025

Latin America High performer Robotic Process Automation (RPA) Winter 2025

23

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BuddiesHR

Employee Engagement

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BuddiesHR

The All-in-One Culture platform that thrives where your culture happens: in Slack.

The All-in-One Culture platform that thrives where your culture happens: in Slack.

G2 Awards

Rookies of the Year 2024

Momentum Leader Productivity Bots Winter 2025

Usability Leader Productivity Bots Winter 2025

Implementation Leader Productivity Bots Winter 2025

Results Leader Productivity Bots Winter 2025

Relationship Leader Productivity Bots Winter 2025

Usability Leader Team Building Winter 2025

24

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SellDo

Real Estate CRM

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SellDo

Sell.Do is a complete, end-to-end real estate CRM that empowers real estate businesses to automate their marketing & sales cycle, optimize operations, and attain maximum ROI. The unique software solution has been built exclusively by real estate experts and industry veterans to enhance the overall c

Sell.Do is a complete, end-to-end real estate CRM that empowers real estate businesses to automate their marketing & sales cycle, optimize operations, and attain maximum ROI. The unique software solution has been built exclusively by real estate experts and industry veterans to enhance the overall c

Categories

G2 Awards

Rookies of the Year 2024

Results Leader Real Estate CRM Winter 2025

Relationship Leader Real Estate CRM Winter 2025

Usability Leader Real Estate CRM Winter 2025

25

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Success.ai

Email Marketing

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Success.ai

Success.ai uses AI to help you send unlimited emails to verified leads, turbocharging your outreach. We identify the right leads to target, personalize your emails, and track the results of your campaigns so you can achieve unstoppable growth.

Success.ai uses AI to help you send unlimited emails to verified leads, turbocharging your outreach. We identify the right leads to target, personalize your emails, and track the results of your campaigns so you can achieve unstoppable growth.

Categories

G2 Awards

Rookies of the Year 2024

Relationship Leader Email Marketing Winter 2025

Africa High performer Email Marketing Winter 2025

Middle East & Africa High performer Lead Intelligence Winter 2025

Africa High performer Lead Intelligence Winter 2025

Africa Leader Email Marketing Winter 2025

Usability Leader Email Marketing Winter 2025

Usability Leader Sales Intelligence Winter 2025

FAQs

What are the G2 Best Software Awards?

G2’s Annual Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real users.

How are the winners determined?

More than 30 different lists are generated using G2’s proprietary algorithm based on G2’s verified user reviews and publicly available market presence data. The top 100 software companies are ranked based on a combination of Satisfaction and Market Presence scores. The top 100 products are ranked based on reviews across all categories in which they are a part. Satisfaction is an aggregate score based on a company’s products across their assigned categories. More tailored company and product lists (e.g., "India Software Companies" and "Products for Small Businesses") feature a smaller set of winners at 25 or 50 appearing on each list.

Read more about the methodology used to calculate G2’s Best Software Awards here.

How many reviews does a vendor need to be eligible?

To be included in one of G2’s Best Software Sellers or Best Software Products Lists, a software company must receive at least 50 approved reviews in aggregate across all of its G2-listed products during the 2023 calendar year. Reviews must have been submitted by Dec. 31, 2023 to impact Best Software eligibility and rankings. Scores reflect only data from reviews submitted during this evaluation period.

How are the Best Software Awards different from quarterly badge lists?

For G2’s annual Best Software Awards, the scores reflect reviews submitted in the evaluation period - in this case, the calendar year 2023. Other G2 reports might include more or less data which would potentially show different rankings for software companies and products.

Read more about G2’s research scoring methodologies.

Can software sellers and products win multiple awards?

Yes. A software seller and/or product has the potential to be named on multiple lists based on its eligibility and rankings.

How are reviews verified and vetted?

It is important to us at G2 to be objective and trustworthy, with reviews being thoroughly vetted. To ensure this, we require the use of a LinkedIn™ account or verified business email address to validate a G2 reviewer’s identity and current employer. We also validate reviewers by partnering with companies to securely authenticate users through select platforms. We do not allow users to leave reviews for their current employers, former employers, or competitors.

For more information on the reviews process, view G2’s community guidelines.

Were G2’s 2024 Best Software Lists researched and published using the same methodology and criteria as past years? If not, what is new?

Eligibility criteria and methodology have remained unchanged from last year. Being eligible, of course, does not guarantee inclusion on a list.

We did, however, add net-new lists in 2024 for:

  • Companies:

    • APAC Software Companies

  • Products:

    • Rookies of the Year

    • Best Products for Professionals in Analytics (this was previously combined with AI)

    • Best Products for Professionals in AI (this was previously combined with Analytics)

    • Best Products for Professionals in Education