2024
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We are proud to share our 2024 list of Rookies of the Year. This list of best new software companies features some of the newest software sellers and service providers on G2. Some of the top Rookies of the Year include: Trumpet, Midjourney, and Brask.
The Rookies of the Year list features the top 25 newly listed products across all of G2. To be featured on this list, a product must have received its first review in 2023. Think of these newcomers as products to keep an eye on throughout 2024.
Check out our FAQs to learn more.
Award-Winning Best New Software Product Categories Include:
This is a new list for 2024. Out of 11,305 total products in this category — and 37 that were eligible for the 2024 Best Software Awards — here are the 25 best software products.
1
ENDVR
Sales Gamification
Digital platform for driving retail sales in the physical world
Digital platform for driving retail sales in the physical world
Categories
G2 Awards
Rookies of the Year 2024
Highest Satisfaction Products 2024
Grid Leader Sales Gamification Winter 2025
Momentum Leader Sales Gamification Winter 2025
Results Leader Sales Gamification Winter 2025
Grid High performer Sales Gamification Winter 2025
Momentum Leader Sales Gamification Fall 2024
Grid Leader Sales Gamification Fall 2024
2
trumpet
Digital Sales Room
Loved by Sales, Customer Success and Marketing - Turn better buyer journeys into more revenue with trumpet's Pods. Create hyper-personalised and interactive microsites that close more deals, quicker. Accelerate your sales cycles from cold outreach through to onboarding by centralising your buyer jou
Loved by Sales, Customer Success and Marketing - Turn better buyer journeys into more revenue with trumpet's Pods. Create hyper-personalised and interactive microsites that close more deals, quicker. Accelerate your sales cycles from cold outreach through to onboarding by centralising your buyer jou
Categories
G2 Awards
Rookies of the Year 2024
Results Leader Digital Sales Room Winter 2025
Momentum Leader Digital Sales Room Winter 2025
Relationship Leader Digital Sales Room Winter 2025
Implementation Leader Sales Enablement Winter 2025
Implementation Leader Digital Sales Room Winter 2025
Momentum Leader Sales Enablement Winter 2025
3
eFax Online Fax Service
Online Fax
eFax is a fully hosted cloud fax service used by businesses globally — including nearly half of the Fortune 500. With eFax Corporate, your employees can securely send and receive faxes by email, from any desktop, tablet or smartphone. Our fax service helps businesses boost productivity, enhance regu
eFax is a fully hosted cloud fax service used by businesses globally — including nearly half of the Fortune 500. With eFax Corporate, your employees can securely send and receive faxes by email, from any desktop, tablet or smartphone. Our fax service helps businesses boost productivity, enhance regu
Categories
G2 Awards
Rookies of the Year 2024
Implementation Leader Online Fax Winter 2025
Usability Leader Online Fax Winter 2025
Grid Leader Online Fax Winter 2025
Grid Leader HIPAA Compliant Messaging Winter 2025
Momentum Leader HIPAA Compliant Messaging Winter 2025
4
WhatsApp Business Platform
Live Chat
The WhatsApp Business API is a messaging platform designed for businesses to communicate with their customers on the popular messaging app, WhatsApp. It allows businesses to create a verified WhatsApp Business Account and interact with customers through messaging, notifications, and automation tools
The WhatsApp Business API is a messaging platform designed for businesses to communicate with their customers on the popular messaging app, WhatsApp. It allows businesses to create a verified WhatsApp Business Account and interact with customers through messaging, notifications, and automation tools
Categories
G2 Awards
Rookies of the Year 2024
India Leader WhatsApp Marketing Winter 2025
Asia Pacific Leader WhatsApp Marketing Winter 2025
Asia Leader WhatsApp Marketing Winter 2025
Grid Leader WhatsApp Marketing Winter 2025
5
Midjourney
AI Image Generators
Midjourney is an independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species. Midjourney provides text-to-image AI services online and users can use a chat application, Discord, to communicate with the bot to create images. It uses simple comma
Midjourney is an independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species. Midjourney provides text-to-image AI services online and users can use a chat application, Discord, to communicate with the bot to create images. It uses simple comma
Categories
G2 Awards
Rookies of the Year 2024
Momentum Leader AI Image Generators Winter 2025
India High performer AI Image Generators Winter 2025
India Leader AI Image Generators Winter 2025
Asia Leader AI Image Generators Winter 2025
Asia Pacific Leader AI Image Generators Winter 2025
Grid Leader AI Image Generators Spring 2024
Asia Pacific Leader AI Image Generators Spring 2024
6
Rask AI
Machine Translation
Intelligent video localization at scale. Accelerated audio & video production for creators, educators and global businesses – all in one platform
Intelligent video localization at scale. Accelerated audio & video production for creators, educators and global businesses – all in one platform
Categories
G2 Awards
Rookies of the Year 2024
Best AI Products 2024
Best Content Management Products 2024
Implementation Leader Translation Management Winter 2025
EMEA Leader Machine Translation Winter 2025
Europe High performer Machine Translation Winter 2025
Grid Leader Video Translation Winter 2025
Usability Leader Translation Management Winter 2025
7
Clay
Sales Intelligence
Clay automates your data enrichment and email outbound motion by aggregating 50+ data providers, real-time data scraping, and AI message writing into a simple spreadsheet. Filter your dream lead lists with 300+ attributes to target the right leads at the right time, and then use AI to write personal
Clay automates your data enrichment and email outbound motion by aggregating 50+ data providers, real-time data scraping, and AI message writing into a simple spreadsheet. Filter your dream lead lists with 300+ attributes to target the right leads at the right time, and then use AI to write personal
Categories
G2 Awards
Rookies of the Year 2024
Results Leader Sales Intelligence Winter 2025
Relationship Leader AI Writing Assistant Winter 2025
Results Leader Synthetic Media Winter 2025
Results Leader AI Writing Assistant Winter 2025
Results Leader AI Sales Assistant Winter 2025
8
Groundswell
Corporate Social Responsibility (CSR)
Groundswell is a corporate social impact platform that effortlessly manages donation matching, gifting, and volunteer programs that empower employees to make an impact on causes that matter most to them. Our platform provides employees with tax-advantaged personal giving accounts. Corporate admins c
Groundswell is a corporate social impact platform that effortlessly manages donation matching, gifting, and volunteer programs that empower employees to make an impact on causes that matter most to them. Our platform provides employees with tax-advantaged personal giving accounts. Corporate admins c
Categories
G2 Awards
Rookies of the Year 2024
Relationship Leader Corporate Social Responsibility (CSR) Winter 2025
Grid Leader Corporate Social Responsibility (CSR) Winter 2025
Implementation Leader Corporate Social Responsibility (CSR) Winter 2025
Results Leader Corporate Social Responsibility (CSR) Winter 2025
Usability Leader Corporate Volunteering Platform Winter 2025
9
ElevenLabs
Text to Speech
AI Voice Generator and research lab. Convert text to speech in any voice, style and language with the most powerful AI speech tool ever.
AI Voice Generator and research lab. Convert text to speech in any voice, style and language with the most powerful AI speech tool ever.
Categories
G2 Awards
Rookies of the Year 2024
Grid Leader Video Translation Winter 2025
Momentum Leader Text to Speech Winter 2025
EMEA Leader Text to Speech Winter 2025
Europe Leader Text to Speech Winter 2025
Grid Leader Text to Speech Winter 2025
10
Hacker Rangers Security Awareness
Security Awareness Training
Hacker Rangers is the world's first completely gamified platform for security awareness training. Gamification transforms your employees' learning process into an enjoyable experience. Leaderboards, badges, and ranks are just some of the features that Hacker Rangers offers your organization to turn
Hacker Rangers is the world's first completely gamified platform for security awareness training. Gamification transforms your employees' learning process into an enjoyable experience. Leaderboards, badges, and ranks are just some of the features that Hacker Rangers offers your organization to turn
Categories
G2 Awards
Rookies of the Year 2024
Usability Leader Security Awareness Training Winter 2025
Momentum Leader Gamification Winter 2025
Relationship Leader Security Awareness Training Winter 2025
Results Leader Gamification Winter 2025
11
Slack Connector for Jira
Other Office
Slack Connector provides 2-way integration between Slack messaging system and your Jira Cloud instance.
Slack Connector provides 2-way integration between Slack messaging system and your Jira Cloud instance.
Categories
G2 Awards
Rookies of the Year 2024
Grid High performer Other Office Winter 2025
Usability Leader Other Office Winter 2025
Relationship Leader Other Office Winter 2025
Implementation Leader Other Office Winter 2025
12
Konvey
Other Video
Konvey is a cutting-edge video messaging software designed for effective communication, onboarding new customers, educating audience and providing stellar service support to customers. It’s simple, fun and easy to use. Essentially, you can use it to reach customers, convince them to buy new product
Konvey is a cutting-edge video messaging software designed for effective communication, onboarding new customers, educating audience and providing stellar service support to customers. It’s simple, fun and easy to use. Essentially, you can use it to reach customers, convince them to buy new product
Categories
G2 Awards
Rookies of the Year 2024
13
tl;dv
Transcription
tl;dv is the AI-powered meeting recorder to understand & champion your users’ needs. Record, transcribe, and tag your customer calls to share insights within seconds after your meeting ended.
tl;dv is the AI-powered meeting recorder to understand & champion your users’ needs. Record, transcribe, and tag your customer calls to share insights within seconds after your meeting ended.
Categories
G2 Awards
Rookies of the Year 2024
Europe High performer AI Meeting Assistants Winter 2025
EMEA High performer AI Meeting Assistants Winter 2025
Asia Pacific High performer Transcription Winter 2025
Asia High performer Transcription Winter 2025
Asia Pacific High performer AI Meeting Assistants Winter 2025
Momentum Leader AI Meeting Assistants Winter 2025
EMEA High performer Transcription Winter 2025
14
Reverse Contact
Lead Intelligence
Reverse contact is a reverse email lookup tool designed to optimize your data enrichment process. Using just an email address, our tool can find the LinkedIn profile associated with that contact and generate a list of employee/company-related information in a few clicks. Offering a unique search,
Reverse contact is a reverse email lookup tool designed to optimize your data enrichment process. Using just an email address, our tool can find the LinkedIn profile associated with that contact and generate a list of employee/company-related information in a few clicks. Offering a unique search,
Categories
G2 Awards
Rookies of the Year 2024
Europe High performer Lead Intelligence Winter 2025
EMEA High performer Lead Intelligence Winter 2025
Grid Leader Lead Intelligence Winter 2025
Grid High performer Lead Intelligence Winter 2025
France High performer Lead Intelligence Fall 2024
15
SunFish
Core HR
Where HR Technology meets Employee Empathy Workplaze is a state-of the art HR solution that reframes the focus to employee-centricity. In a reality where new paradigms challenge our traditional concepts of work relationships and employment, HR must serve as a platform. A platform to leverage HR dat
Where HR Technology meets Employee Empathy Workplaze is a state-of the art HR solution that reframes the focus to employee-centricity. In a reality where new paradigms challenge our traditional concepts of work relationships and employment, HR must serve as a platform. A platform to leverage HR dat
Categories
G2 Awards
Rookies of the Year 2024
Best HR Products 2024
Southeast Asia High performer HCM Software Winter 2025
Southeast Asia Leader Performance Management Winter 2025
Southeast Asia High performer Core HR Winter 2025
Southeast Asia Leader Core HR Winter 2025
Asia Pacific High performer HCM Software Winter 2025
Asia High performer HCM Software Winter 2025
16
Pulsetic
Website Monitoring
Stay informed and maintain transparency with your customers by receiving notifications through various methods, including phone calls, SMS, email, Telegram, or Slack, when a website experiences downtime. Additionally, create visually appealing status pages, badges, and issue management reports to sh
Stay informed and maintain transparency with your customers by receiving notifications through various methods, including phone calls, SMS, email, Telegram, or Slack, when a website experiences downtime. Additionally, create visually appealing status pages, badges, and issue management reports to sh
Categories
G2 Awards
Rookies of the Year 2024
Usability Leader Website Monitoring Winter 2025
Results Leader Website Monitoring Winter 2025
Implementation Leader Website Monitoring Winter 2025
Relationship Leader Website Monitoring Winter 2025
17
HitPay
Payment Gateways
With HitPay payment gateway, you can accept local and international payment methods including bank transfers, e-wallets, credit cards, Buy Now Pay Later, and more, all in one integration. HitPay provides a full suite of payment solutions — which include Shopify and WooCommerce plugins, payment links
With HitPay payment gateway, you can accept local and international payment methods including bank transfers, e-wallets, credit cards, Buy Now Pay Later, and more, all in one integration. HitPay provides a full suite of payment solutions — which include Shopify and WooCommerce plugins, payment links
Categories
G2 Awards
Rookies of the Year 2024
Best Commerce Products 2024
Results Leader Payment Gateways Winter 2025
Usability Leader Payment Gateways Winter 2025
Relationship Leader Payment Gateways Winter 2025
Momentum Leader Payment Gateways Winter 2025
18
Topo.io
Lead Generation Services
Topo is the buyer engagement platform that enables sales teams to better engage with prospects and increase deals velocity by bringing together resources, stakeholders and next steps with prospects—all in one place.
Topo is the buyer engagement platform that enables sales teams to better engage with prospects and increase deals velocity by bringing together resources, stakeholders and next steps with prospects—all in one place.
Categories
G2 Awards
Rookies of the Year 2024
Grid High performer Lead Generation Services Winter 2025
Results Leader Digital Sales Room Fall 2024
Usability Leader Digital Sales Room Fall 2024
19
Smore
Online Form Builder
Welcome to Smore, the no-code SaaS platform that allows you to easily build your own interactive forms. With Smore, you can create custom forms for surveys, quizzes, registration, and more, without needing any coding experience. Our intuitive drag-and-drop interface makes it simple to design and cu
Welcome to Smore, the no-code SaaS platform that allows you to easily build your own interactive forms. With Smore, you can create custom forms for surveys, quizzes, registration, and more, without needing any coding experience. Our intuitive drag-and-drop interface makes it simple to design and cu
Categories
G2 Awards
Rookies of the Year 2024
Results Leader Survey Winter 2025
Usability Leader Survey Winter 2025
20
MaestroPayment
Contractor Payments
If you're managing contractors and freelancers, you know how time-consuming and complex it can be to track and pay them. That's why we're excited to introduce Maestro, an innovative platform that can streamline your contractor management process. Maestro offers an easy-to-use and fully aut
If you're managing contractors and freelancers, you know how time-consuming and complex it can be to track and pay them. That's why we're excited to introduce Maestro, an innovative platform that can streamline your contractor management process. Maestro offers an easy-to-use and fully aut
Categories
G2 Awards
Rookies of the Year 2024
Usability Leader Contractor Payments Winter 2025
Results Leader Contractor Payments Winter 2025
Implementation Leader Contractor Payments Winter 2025
21
Activepieces
iPaaS
Activepieces is a no-code workflow automation builder that lets you automate your organization's department from marketing to sales and operations. For example, you can receive Slack notifications about payments on Stripe.
Activepieces is a no-code workflow automation builder that lets you automate your organization's department from marketing to sales and operations. For example, you can receive Slack notifications about payments on Stripe.
Categories
G2 Awards
Rookies of the Year 2024
Implementation Leader iPaaS Winter 2025
EMEA High performer iPaaS Winter 2025
Europe High performer iPaaS Winter 2025
Momentum Leader iPaaS Winter 2025
Asia Pacific High performer iPaaS Winter 2025
Grid Leader iPaaS Winter 2025
22
BotCity
Robotic Process Automation (RPA)
BotCity is Robotic Process Automation (RPA) platform for tech teams. We leverage RPA development in Python and other languages combined with a powerful Cloud Orchestrator that brings governance, reliability, and scalability to your RPA initiatives. The RPA deliverable is just software, giving our u
BotCity is Robotic Process Automation (RPA) platform for tech teams. We leverage RPA development in Python and other languages combined with a powerful Cloud Orchestrator that brings governance, reliability, and scalability to your RPA initiatives. The RPA deliverable is just software, giving our u
Categories
G2 Awards
Rookies of the Year 2024
Momentum Leader Robotic Process Automation (RPA) Winter 2025
Implementation Leader Robotic Process Automation (RPA) Winter 2025
Relationship Leader Robotic Process Automation (RPA) Winter 2025
Usability Leader Robotic Process Automation (RPA) Winter 2025
Results Leader Robotic Process Automation (RPA) Winter 2025
Latin America High performer Robotic Process Automation (RPA) Winter 2025
23
BuddiesHR
Employee Engagement
The All-in-One Culture platform that thrives where your culture happens: in Slack.
The All-in-One Culture platform that thrives where your culture happens: in Slack.
Categories
G2 Awards
Rookies of the Year 2024
Momentum Leader Productivity Bots Winter 2025
Usability Leader Productivity Bots Winter 2025
Implementation Leader Productivity Bots Winter 2025
Results Leader Productivity Bots Winter 2025
Relationship Leader Productivity Bots Winter 2025
Usability Leader Team Building Winter 2025
24
SellDo
Real Estate CRM
Sell.Do is a complete, end-to-end real estate CRM that empowers real estate businesses to automate their marketing & sales cycle, optimize operations, and attain maximum ROI. The unique software solution has been built exclusively by real estate experts and industry veterans to enhance the overall c
Sell.Do is a complete, end-to-end real estate CRM that empowers real estate businesses to automate their marketing & sales cycle, optimize operations, and attain maximum ROI. The unique software solution has been built exclusively by real estate experts and industry veterans to enhance the overall c
Categories
G2 Awards
Rookies of the Year 2024
Results Leader Real Estate CRM Winter 2025
Relationship Leader Real Estate CRM Winter 2025
Usability Leader Real Estate CRM Winter 2025
25
Success.ai
Email Marketing
Success.ai uses AI to help you send unlimited emails to verified leads, turbocharging your outreach. We identify the right leads to target, personalize your emails, and track the results of your campaigns so you can achieve unstoppable growth.
Success.ai uses AI to help you send unlimited emails to verified leads, turbocharging your outreach. We identify the right leads to target, personalize your emails, and track the results of your campaigns so you can achieve unstoppable growth.
Categories
G2 Awards
Rookies of the Year 2024
Relationship Leader Email Marketing Winter 2025
Africa High performer Email Marketing Winter 2025
Middle East & Africa High performer Lead Intelligence Winter 2025
Africa High performer Lead Intelligence Winter 2025
Africa Leader Email Marketing Winter 2025
Usability Leader Email Marketing Winter 2025
Usability Leader Sales Intelligence Winter 2025
What are the G2 Best Software Awards?
G2’s Annual Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real users.
How are the winners determined?
More than 30 different lists are generated using G2’s proprietary algorithm based on G2’s verified user reviews and publicly available market presence data. The top 100 software companies are ranked based on a combination of Satisfaction and Market Presence scores. The top 100 products are ranked based on reviews across all categories in which they are a part. Satisfaction is an aggregate score based on a company’s products across their assigned categories. More tailored company and product lists (e.g., "India Software Companies" and "Products for Small Businesses") feature a smaller set of winners at 25 or 50 appearing on each list.
Read more about the methodology used to calculate G2’s Best Software Awards here.
How many reviews does a vendor need to be eligible?
To be included in one of G2’s Best Software Sellers or Best Software Products Lists, a software company must receive at least 50 approved reviews in aggregate across all of its G2-listed products during the 2023 calendar year. Reviews must have been submitted by Dec. 31, 2023 to impact Best Software eligibility and rankings. Scores reflect only data from reviews submitted during this evaluation period.
How are the Best Software Awards different from quarterly badge lists?
For G2’s annual Best Software Awards, the scores reflect reviews submitted in the evaluation period - in this case, the calendar year 2023. Other G2 reports might include more or less data which would potentially show different rankings for software companies and products.
Read more about G2’s research scoring methodologies.
Can software sellers and products win multiple awards?
Yes. A software seller and/or product has the potential to be named on multiple lists based on its eligibility and rankings.
How are reviews verified and vetted?
It is important to us at G2 to be objective and trustworthy, with reviews being thoroughly vetted. To ensure this, we require the use of a LinkedIn™ account or verified business email address to validate a G2 reviewer’s identity and current employer. We also validate reviewers by partnering with companies to securely authenticate users through select platforms. We do not allow users to leave reviews for their current employers, former employers, or competitors.
For more information on the reviews process, view G2’s community guidelines.
Were G2’s 2024 Best Software Lists researched and published using the same methodology and criteria as past years? If not, what is new?
Eligibility criteria and methodology have remained unchanged from last year. Being eligible, of course, does not guarantee inclusion on a list.
We did, however, add net-new lists in 2024 for:
Companies:
APAC Software Companies
Products:
Rookies of the Year
Best Products for Professionals in Analytics (this was previously combined with AI)
Best Products for Professionals in AI (this was previously combined with Analytics)
Best Products for Professionals in Education