Best Marketing & Digital Advertising Software Products
2023
Nothing but the best software. G2 is proud to share our 2023 list of the Best Marketing & Digital Advertising Software Products
Find the best software for anything and everything you want to accomplish, as decided by software buyers on the world’s largest and most trusted software marketplace. Based on honest reviews and ratings from our G2 users this year, this list features the top software products found on G2.
Top 5 Best Marketing & Digital Advertising Software Products:
Best Software by Function / Marketing and Digital Advertising Products
1
HubSpot Marketing Hub
Marketing Automation
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Best Software Products 2023
Best Products for Mid-Market 2023
Best Products for Small Business 2023
Highest Satisfaction Products 2023
Best Products for Enterprise 2023
Grid Leader Landing Page Builders Winter 2024
Grid Leader Marketing Analytics Winter 2024
2
Semrush
SEO Tools
Online Visibility and Content Marketing SaaS Platform
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Implementation Leader Local Marketing Winter 2024
Italy Leader Social Media Suites Winter 2024
Implementation Leader Market Intelligence Winter 2024
India Leader Social Media Suites Winter 2024
Implementation Leader Content Analytics Winter 2024
Implementation Leader Marketing Analytics Winter 2024
3
AdRoll ABM (Formerly RollWorks)
Account Data Management
AdRoll ABM (Formerly RollWorks) seamlessly combines precise B2B audience segmentation and targeting solutions with a cross-channel demand-side platform into a single application. Powered by InIQ and BidIQ, our AI buyer insight engine and bid optimization engine, AdRoll ABM offers a powerful, yet eas
AdRoll ABM (Formerly RollWorks) seamlessly combines precise B2B audience segmentation and targeting solutions with a cross-channel demand-side platform into a single application. Powered by InIQ and BidIQ, our AI buyer insight engine and bid optimization engine, AdRoll ABM offers a powerful, yet eas
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Implementation Leader Display Advertising Winter 2024
Implementation Leader Retargeting Winter 2024
Relationship Leader Retargeting Winter 2024
Grid Leader Account-Based Advertising Winter 2024
Momentum Leader Account-Based Advertising Winter 2024
4
ActiveCampaign
Marketing Automation
ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can cr
ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can cr
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Best Products for Small Business 2023
Highest Satisfaction Products 2023
Best Software Products 2023
Best Commerce Products 2023
ANZ Leader Online Form Builder Winter 2024
Spain Leader Online Form Builder Winter 2024
Australia Leader Online Form Builder Winter 2024
ANZ Leader Marketing Automation Winter 2024
5
GTM Workspace - Powered by ZoomInfo
Sales Intelligence
GTM Workspace is a unified sales execution platform that brings together CRM data, ZoomInfo intelligence, engagement history, and buying signals in one consolidated view - so account executives and account managers can manage their entire book of business, prioritize pipeline, and act on the best op
GTM Workspace is a unified sales execution platform that brings together CRM data, ZoomInfo intelligence, engagement history, and buying signals in one consolidated view - so account executives and account managers can manage their entire book of business, prioritize pipeline, and act on the best op
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Best Sales Products 2023
Best Office Products 2023
Best Products for Enterprise 2023
Best Products for Mid-Market 2023
Best Software Products 2023
Grid Leader Lead Mining Winter 2024
Asia Leader Lead Mining Winter 2024
Asia Pacific Leader Lead Mining Winter 2024
6
Reputation
Online Reputation Management
Reputation has changed the way companies improve their customer experience (CX) through customer feedback. Our platform translates vast amounts of public and private feedback data into insights that companies use to learn from and grow – including CX, Operations, and much more. We refer to this proc
Reputation has changed the way companies improve their customer experience (CX) through customer feedback. Our platform translates vast amounts of public and private feedback data into insights that companies use to learn from and grow – including CX, Operations, and much more. We refer to this proc
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Best Customer Service Products 2023
Best Software Products 2023
Highest Satisfaction Products 2023
Results Leader Experience Management Winter 2024
Asia Pacific Leader Experience Management Winter 2024
Grid Leader Experience Management Winter 2024
Usability Leader Experience Management Winter 2024
Relationship Leader Experience Management Winter 2024
7
SOCi
AI Agents For Business Operations
AI-powered marketing solutions for multi-location businesses.
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Highest Satisfaction Products 2023
Momentum Leader Store Locator Winter 2024
Implementation Leader Local SEO Winter 2024
Grid Leader Store Locator Winter 2024
Relationship Leader Social Media Advertising Winter 2024
Results Leader Social Media Advertising Winter 2024
Implementation Leader Social Media Advertising Winter 2024
8
Insider One
Mobile Marketing
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orc
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orc
Reviews
Categories
G2 Awards
Best Products for Mid-Market 2023
Best UK Sellers 2023
Best Marketing Products 2023
Best Global Sellers 2023
Best Products for Enterprise 2023
Best EMEA Sellers 2023
Best Software Products 2023
Best Commerce Products 2023
Highest Satisfaction Products 2023
Best Products for Small Business 2023
Fastest Growing Products 2023
Asia Pacific Leader Mobile Marketing Winter 2024
9
Constant Contact
Email Marketing
Whether you’re looking to reach more customers, sell more products, or simply share your passion with the world, Constant Contact has all the tools, features, and expert guidance you need to get online — and grow online — all in one place.
Whether you’re looking to reach more customers, sell more products, or simply share your passion with the world, Constant Contact has all the tools, features, and expert guidance you need to get online — and grow online — all in one place.
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Best Commerce Products 2023
Implementation Leader Social Media Advertising Winter 2024
Results Leader Social Media Advertising Winter 2024
Usability Leader Social Media Advertising Winter 2024
Americas Leader Email Marketing Winter 2024
10
Dotdigital
Marketing Automation
Customer data platform and cross-channel marketing automation for SMEs, retailers, and big brands.
Customer data platform and cross-channel marketing automation for SMEs, retailers, and big brands.
Reviews
Categories
G2 Awards
Best UK Sellers 2023
Best Marketing Products 2023
Europe Leader Transactional Email Winter 2024
Best Global Sellers 2023
United Kingdom Leader Personalization Winter 2024
EMEA Leader Email Template Builder Winter 2024
Europe Leader Email Template Builder Winter 2024
EMEA Leader Email Deliverability Winter 2024
United Kingdom Leader Email Deliverability Winter 2024
11
6sense Revenue Marketing
Account-Based Orchestration Platforms
6sense is an ABM/ABX platform that helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team, helping them know everything they need to know so they can do anything needed to compete and win more ofte
6sense is an ABM/ABX platform that helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team, helping them know everything they need to know so they can do anything needed to compete and win more ofte
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Usability Leader Account-Based Advertising Winter 2024
Relationship Leader Account-Based Analytics Winter 2024
Relationship Leader Account-Based Advertising Winter 2024
Results Leader Account-Based Analytics Winter 2024
Results Leader Lead Scoring Winter 2024
Grid Leader Account-Based Orchestration Platforms Winter 2024
12
Similarweb
Competitive Intelligence
Digital is now the most important driver of growth and profitability for just about every business. Similarweb is a platform that gives our customers a true 360 degree view of all digital activity across customers, prospects, partners, and competition. The resulting insights give our customers — who
Digital is now the most important driver of growth and profitability for just about every business. Similarweb is a platform that gives our customers a true 360 degree view of all digital activity across customers, prospects, partners, and competition. The resulting insights give our customers — who
Reviews
Categories
G2 Awards
Best Products for Enterprise 2023
Best Marketing Products 2023
Best Products for Mid-Market 2023
Best Software Products 2023
Relationship Leader Content Analytics Winter 2024
United Kingdom Leader Market Intelligence Winter 2024
Europe Leader Market Intelligence Winter 2024
13
Demandbase One
Account Data Management
The biggest and fastest growing companies in the world rely on Demandbase to drive their ABM and ABX strategies and to maximize their go-to-market performance. With the Demandbase ABX Cloud, fueled by our Account Intelligence, you have one platform to connect your 1st and 3rd party data for one view
The biggest and fastest growing companies in the world rely on Demandbase to drive their ABM and ABX strategies and to maximize their go-to-market performance. With the Demandbase ABX Cloud, fueled by our Account Intelligence, you have one platform to connect your 1st and 3rd party data for one view
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Europe Leader Marketing Account Intelligence Winter 2024
EMEA Leader Account Data Management Winter 2024
Americas Leader Account-Based Analytics Winter 2024
EMEA Leader Marketing Account Intelligence Winter 2024
Relationship Leader Account-Based Analytics Winter 2024
Asia Leader Account-Based Advertising Winter 2024
Relationship Leader Account-Based Advertising Winter 2024
Grid Leader Account-Based Advertising Winter 2024
14
Birdeye
Online Reputation Management
Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by over 200,000 businesses to deliver measurable growth with AI. With Birdeye, brands harness the power of intelligent agents to run marketing, automate engagement, and drive business outcomes at scale. Built specificall
Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by over 200,000 businesses to deliver measurable growth with AI. With Birdeye, brands harness the power of intelligent agents to run marketing, automate engagement, and drive business outcomes at scale. Built specificall
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Best Customer Service Products 2023
Canada Leader Experience Management Winter 2024
Europe Leader Experience Management Winter 2024
Relationship Leader Experience Management Winter 2024
Grid Leader Feedback Analytics Winter 2024
Implementation Leader Experience Management Winter 2024
Usability Leader Experience Management Winter 2024
15
Webex Events & Webinars
Event Management Platforms
Webex Events (formerly Socio) powers flexible, end-to-end virtual, in-person and hybrid event experiences—from multi-track conferences to tradeshows to networking events.
Webex Events (formerly Socio) powers flexible, end-to-end virtual, in-person and hybrid event experiences—from multi-track conferences to tradeshows to networking events.
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Grid Leader Event Marketing Winter 2024
Implementation Leader Event Registration & Ticketing Winter 2024
Europe Leader Event Management Platforms Winter 2024
Grid Leader Virtual Event Platforms Winter 2024
Grid Leader Lead Retrieval Winter 2024
Relationship Leader Event Marketing Winter 2024
16
Brevo Marketing Platform
Email Marketing
Easily manage your marketing campaigns, transactional emails, and SMS messages all in one simple and powerful platform.
Easily manage your marketing campaigns, transactional emails, and SMS messages all in one simple and powerful platform.
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Best France Sellers 2023
Italy Leader Marketing Automation Winter 2024
Best EMEA Sellers 2023
Spain Leader Marketing Automation Winter 2024
Canada Leader Marketing Automation Winter 2024
Middle East & Africa Leader Marketing Automation Winter 2024
France Leader Marketing Automation Winter 2024
Latin America High performer Landing Page Builders Winter 2024
EMEA High performer Landing Page Builders Winter 2024
Europe High performer Landing Page Builders Winter 2024
17
Salesforce Marketing Cloud Account Engagement
Marketing Automation
Powerful B2B marketing automation featuring lead scoring, nurturing, email marketing and more.
Powerful B2B marketing automation featuring lead scoring, nurturing, email marketing and more.
Categories
G2 Awards
Best Marketing Products 2023
Americas Leader Email Template Builder Winter 2024
Grid Leader Landing Page Builders Winter 2024
Asia Pacific Leader Account-Based Orchestration Platforms Winter 2024
Asia Leader Account-Based Orchestration Platforms Winter 2024
Grid Leader Email Template Builder Winter 2024
Grid Leader Marketing Analytics Winter 2024
Grid Leader Lead Scoring Winter 2024
Grid Leader Lead Capture Winter 2024
18
WebEngage
Marketing Automation
WebEngage is a user engagement and retention platform that helps you unify customer data, execute marketing campaigns, and track performance.
WebEngage is a user engagement and retention platform that helps you unify customer data, execute marketing campaigns, and track performance.
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Best India Sellers 2023
India Leader SMS Marketing Winter 2024
Asia Pacific Leader SMS Marketing Winter 2024
Asia Leader SMS Marketing Winter 2024
India High performer Personalization Winter 2024
India Leader Personalization Winter 2024
19
Contentsquare
Digital Experience Monitoring (DEM)
Contentsquare’s Digital Experience Analytics Cloud enables Marketing, eCommerce, Operations, Analytics, and Product teams to understand what makes their customers click so they can prioritize the right actions for creating better web and app experiences that drive more revenue.
Contentsquare’s Digital Experience Analytics Cloud enables Marketing, eCommerce, Operations, Analytics, and Product teams to understand what makes their customers click so they can prioritize the right actions for creating better web and app experiences that drive more revenue.
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Best France Sellers 2023
Best Products for Enterprise 2023
Best EMEA Sellers 2023
Best Development Products 2023
Best Software Products 2023
United Kingdom Leader Heatmap Tools Winter 2024
Europe Leader Heatmap Tools Winter 2024
EMEA Leader Customer Journey Mapping Winter 2024
Europe Leader Customer Journey Analytics Winter 2024
EMEA Leader Session Replay Winter 2024
20
Meltwater
Social Media Listening Tools
Manage and measure a data-driven PR program with hyper-targeted search, pitching, social media and journalist relations features.
Manage and measure a data-driven PR program with hyper-targeted search, pitching, social media and journalist relations features.
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Best Software Products 2023
Grid Leader Media Monitoring Winter 2024
Canada Leader Social Media Suites Winter 2024
Latin America Leader Social Media Analytics Winter 2024
Grid Leader Media and Influencer Targeting Winter 2024
Relationship Leader Media and Influencer Targeting Winter 2024
21
Klaviyo
Marketing Automation
Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions.
Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions.
Reviews
Categories
G2 Awards
Best Products for Small Business 2023
Best Software Products 2023
Best Marketing Products 2023
Highest Satisfaction Products 2023
Fastest Growing Products 2023
Results Leader Email Template Builder Winter 2024
Results Leader Customer Data Platform (CDP) Winter 2024
Asia Leader SMS Marketing Winter 2024
22
Terminus (by DemandScience)
Account-Based Orchestration Platforms
Terminus is the most complete ABM platform available. Find the right audiences, get relevant messages in front of them across every channel, bring your sales team along for the entire revenue journey, and measure performance on everything – all from one place.
Terminus is the most complete ABM platform available. Find the right audiences, get relevant messages in front of them across every channel, bring your sales team along for the entire revenue journey, and measure performance on everything – all from one place.
Categories
G2 Awards
Best Marketing Products 2023
Implementation Leader Marketing Analytics Winter 2024
Usability Leader Account-Based Advertising Winter 2024
Implementation Leader Account-Based Orchestration Platforms Winter 2024
Results Leader Account-Based Advertising Winter 2024
Results Leader Account-Based Orchestration Platforms Winter 2024
23
Glassbox
Session Replay
Glassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX.
Glassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX.
Reviews
Categories
G2 Awards
Best UK Sellers 2023
Best Marketing Products 2023
Best Development Products 2023
Best Global Sellers 2023
Best EMEA Sellers 2023
Best Products for Enterprise 2023
Best Commerce Products 2023
Highest Satisfaction Products 2023
Best Software Products 2023
Implementation Leader Mobile Analytics Winter 2024
Grid Leader Digital Experience Monitoring (DEM) Winter 2024
Implementation Leader Mobile App Analytics Winter 2024
24
Brandwatch Consumer Intelligence
Social Media Listening Tools
Brandwatch is a platform for social media monitoring, allowing you to analyse and utilise conversations from across the social web.
Brandwatch is a platform for social media monitoring, allowing you to analyse and utilise conversations from across the social web.
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Best Products for Enterprise 2023
Grid Leader Audience Intelligence Platforms Winter 2024
25
Hootsuite
Social Media Management
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Reviews
Categories
G2 Awards
Best Software Products 2023
Best Products for Small Business 2023
Best Marketing Products 2023
Best Products for Mid-Market 2023
Highest Satisfaction Products 2023
France Leader Social Media Suites Winter 2024
Implementation Leader Social Media Analytics Winter 2024
Implementation Leader Social Media Listening Tools Winter 2024
26
Sprout Social
Social Media Suites
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Reviews
Categories
G2 Awards
Best Products for Mid-Market 2023
Best Products for Enterprise 2023
Best Marketing Products 2023
Best Software Products 2023
Best Products for Small Business 2023
Highest Satisfaction Products 2023
EMEA Leader Social Media Suites Winter 2024
EMEA Leader Social Media Management Winter 2024
EMEA Leader Social Media Analytics Winter 2024
27
Airmeet - Virtual Events & Webinar Platform
Virtual Event Platforms
Airmeet is a top-notch online event platform that simplifies the connection between event organizers and their audience. Forget the hassles of traditional events – with Airmeet, organizers and exhibitors can focus on engaging with their audience and creating memorable experiences. Plus, organizers c
Airmeet is a top-notch online event platform that simplifies the connection between event organizers and their audience. Forget the hassles of traditional events – with Airmeet, organizers and exhibitors can focus on engaging with their audience and creating memorable experiences. Plus, organizers c
Reviews
Categories
G2 Awards
Best India Sellers 2023
Best Marketing Products 2023
Asia Pacific Leader Virtual Event Platforms Winter 2024
Asia Leader Virtual Event Platforms Winter 2024
Asia Leader Event Registration & Ticketing Winter 2024
Asia Pacific Leader Event Management Platforms Winter 2024
Usability Leader Webinar Winter 2024
Asia Pacific Leader Event Networking and Matchmaking Winter 2024
Usability Leader Event Networking and Matchmaking Winter 2024
28
Whova
Event Management Platforms
Whova is a comprehensive event management platform that promotes success throughout the event life cycle; time-saving event management tools provide a smoother event planning experience, and an award-winning event app facilitates engaging experiences during the event. Whova supports a broad range of
Whova is a comprehensive event management platform that promotes success throughout the event life cycle; time-saving event management tools provide a smoother event planning experience, and an award-winning event app facilitates engaging experiences during the event. Whova supports a broad range of
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Implementation Leader Mobile Event Apps Winter 2024
Implementation Leader Event Planning Winter 2024
Implementation Leader Event Management Platforms Winter 2024
Grid Leader Event Networking and Matchmaking Winter 2024
Usability Leader Event Networking and Matchmaking Winter 2024
Momentum Leader Mobile Event Apps Winter 2024
Usability Leader Mobile Event Apps Winter 2024
Momentum Leader Event Management Platforms Winter 2024
29
BigMarker
Virtual Event Platforms
Live, on-demand, and automated webinar software - Customizable, interactive webinars and online events for marketing, sales, training, and onboarding.
Live, on-demand, and automated webinar software - Customizable, interactive webinars and online events for marketing, sales, training, and onboarding.
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Implementation Leader Virtual Event Platforms Winter 2024
Relationship Leader Live Stream Winter 2024
Implementation Leader Webinar Winter 2024
Implementation Leader Event Marketing Winter 2024
Results Leader Live Stream Winter 2024
Relationship Leader Virtual Event Platforms Winter 2024
30
Yext
AI Marketing Agents
Yext is the enterprise agentic marketing platform. Built on the world's most comprehensive structured data infrastructure for local businesses, Yext gives brands the intelligence to see where they're losing, the verified data AI trusts, and the content and data distribution to reach every surface th
Yext is the enterprise agentic marketing platform. Built on the world's most comprehensive structured data infrastructure for local businesses, Yext gives brands the intelligence to see where they're losing, the verified data AI trusts, and the content and data distribution to reach every surface th
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Best Customer Service Products 2023
Best Content Management Products 2023
Grid Leader Local Marketing Winter 2024
Results Leader Local Listing Management Winter 2024
Grid Leader Store Locator Winter 2024
Usability Leader Local Listing Management Winter 2024
31
RingCentral Events
Virtual Event Platforms
Create engaging webinar and event experiences with RingCentral Events. Run personalized AI-powered events that reflect your brand, build community, and create a lasting impression with your audience from start to finish.
Create engaging webinar and event experiences with RingCentral Events. Run personalized AI-powered events that reflect your brand, build community, and create a lasting impression with your audience from start to finish.
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Latin America Leader Virtual Event Platforms Winter 2024
Europe Leader Virtual Event Platforms Winter 2024
EMEA Leader Event Management Platforms Winter 2024
Europe Leader Event Management Platforms Winter 2024
EMEA Leader Event Registration & Ticketing Winter 2024
United Kingdom Leader Webinar Winter 2024
Europe Leader Event Registration & Ticketing Winter 2024
32
Intuit Mailchimp All-in-One Marketing Platform
Marketing Automation
Mailchimp is a leading marketing automation platform trusted by over 11 million users, from small businesses to global brands like TEDTalks, Shutterstock, and Boston Market. With AI-powered insights, seamless integrations, and expert support, Mailchimp helps businesses connect with customers, drive
Mailchimp is a leading marketing automation platform trusted by over 11 million users, from small businesses to global brands like TEDTalks, Shutterstock, and Boston Market. With AI-powered insights, seamless integrations, and expert support, Mailchimp helps businesses connect with customers, drive
Reviews
Categories
G2 Awards
Best Marketing Products 2023
India Leader Social Media Advertising Winter 2024
India Leader Marketing Automation Winter 2024
Grid Leader Retargeting Winter 2024
33
Viant Technology
Demand Side Platform (DSP)
Viant Technology is a mobile and cross-channel programmatic advertising platform connecting brands to consumers and enabling meaningful engagement with individual people. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their mobile investment.
Viant Technology is a mobile and cross-channel programmatic advertising platform connecting brands to consumers and enabling meaningful engagement with individual people. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their mobile investment.
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Grid Leader Demand Side Platform (DSP) Winter 2024
Grid Leader Display Advertising Winter 2024
Latin America Leader Cross-Channel Advertising Winter 2024
Relationship Leader Mobile Advertising Winter 2024
Momentum Leader Video Advertising Winter 2024
34
Hubilo
Virtual Event Platforms
Build better webinar programs that drive real revenue Every Webinar+ is an opportunity to grow both your audience and your revenue. 2x your pipeline by using Webinar+ today. Founded in early 2020, Hubilo unlocks massive insights and value of webinars for the B2B marketer, proving ROI, accelerating p
Build better webinar programs that drive real revenue Every Webinar+ is an opportunity to grow both your audience and your revenue. 2x your pipeline by using Webinar+ today. Founded in early 2020, Hubilo unlocks massive insights and value of webinars for the B2B marketer, proving ROI, accelerating p
Categories
G2 Awards
Best Marketing Products 2023
Southeast Asia Leader Virtual Event Platforms Winter 2024
EMEA Leader Event Networking and Matchmaking Winter 2024
Europe Leader Event Networking and Matchmaking Winter 2024
Implementation Leader Event Networking and Matchmaking Winter 2024
Asia Pacific Leader Mobile Event Apps Winter 2024
Southeast Asia Leader Webinar Winter 2024
35
CleverTap
Mobile Marketing
CleverTap is the leading mobile marketing platform that helps marketers and growth teams understand, segment and engage their users for increased retention, customer lifetime value, and campaign ROI.
CleverTap is the leading mobile marketing platform that helps marketers and growth teams understand, segment and engage their users for increased retention, customer lifetime value, and campaign ROI.
Reviews
Categories
G2 Awards
Best India Sellers 2023
Best Development Products 2023
Best Marketing Products 2023
Asia Leader Mobile App Optimization Winter 2024
Asia Pacific Leader Mobile App Optimization Winter 2024
India Leader Customer Journey Mapping Winter 2024
Asia Pacific Leader Customer Journey Mapping Winter 2024
Asia Leader Customer Journey Mapping Winter 2024
India Leader Mobile Marketing Winter 2024
36
SAP Engagement Cloud (formerly SAP Emarsys)
Marketing Automation
SAP Engagement Cloud (formerly SAP Emarsys) empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowd
SAP Engagement Cloud (formerly SAP Emarsys) empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowd
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Best Germany Sellers 2023
Best Commerce Products 2023
Best EMEA Sellers 2023
Grid Leader Location-Based Marketing Winter 2024
Grid Leader Loyalty Management Winter 2024
Grid Leader Transactional Email Winter 2024
Grid Leader E-Commerce Personalization Winter 2024
ANZ High performer Marketing Automation Winter 2024
Momentum Leader Location-Based Marketing Winter 2024
37
StackAdapt
Demand Side Platform (DSP)
With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns.
With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns.
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Best Products for Small Business 2023
Best Software Products 2023
Canada Leader Cross-Channel Advertising Winter 2024
Implementation Leader Display Advertising Winter 2024
Implementation Leader Demand Side Platform (DSP) Winter 2024
Implementation Leader Native Advertising Winter 2024
Implementation Leader Video Advertising Winter 2024
38
Cvent Event Marketing & Management
Event Management Platforms
Cvent provides easy-to-use, integrated technology solutions to maximize the impact of meetings and events of all sizes.
Cvent provides easy-to-use, integrated technology solutions to maximize the impact of meetings and events of all sizes.
Reviews
Categories
G2 Awards
Best Products for Enterprise 2023
Best Marketing Products 2023
Grid Leader Event Marketing Winter 2024
Grid Leader Event Registration & Ticketing Winter 2024
Grid Leader Event Management Platforms Winter 2024
39
Swapcard
Event Management Platforms
Swapcard’s comprehensive event mobile app will allow you to manage your event easily and gather valuable data. Simplify your attendee’s experience and deliver valuable content.
Swapcard’s comprehensive event mobile app will allow you to manage your event easily and gather valuable data. Simplify your attendee’s experience and deliver valuable content.
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Best France Sellers 2023
Europe Leader Mobile Event Apps Winter 2024
EMEA Leader Mobile Event Apps Winter 2024
Europe Leader Event Networking and Matchmaking Winter 2024
EMEA Leader Event Networking and Matchmaking Winter 2024
Europe Leader Virtual Event Platforms Winter 2024
40
Keap
CRM
Small business CRM, e-commerce, email and social marketing solution all in one place
Reviews
Categories
G2 Awards
Best Sales Products 2023
Best Marketing Products 2023
Implementation Leader Quote-to-Cash Winter 2024
Asia Pacific Leader Email Tracking Winter 2024
Asia Pacific Leader Lead Capture Winter 2024
Canada High performer Landing Page Builders Winter 2024
41
Braze
Push Notification
Create powerful customer engagement with ease, at any scale
Reviews
Categories
G2 Awards
Best Products for Enterprise 2023
Best Products for Mid-Market 2023
Best Software Products 2023
Highest Satisfaction Products 2023
Best Marketing Products 2023
Momentum Leader Push Notification Winter 2024
Europe Leader Personalization Engines Winter 2024
EMEA Leader Push Notification Winter 2024
42
Bloomreach
Marketing Automation
Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale o
Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale o
Reviews
Categories
G2 Awards
Best Commerce Products 2023
Best Marketing Products 2023
Best Content Management Products 2023
Grid Leader E-Commerce Data Integration Winter 2024
Grid Leader Digital Experience Platforms (DXP) Winter 2024
United Kingdom Leader A/B Testing Winter 2024
Europe Leader Customer Data Platform (CDP) Winter 2024
EMEA Leader E-Commerce Data Integration Winter 2024
43
Iterable
Marketing Automation
Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.
Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Results Leader Push Notification Winter 2024
Relationship Leader Push Notification Winter 2024
EMEA Leader Personalization Winter 2024
Canada Leader Personalization Winter 2024
United Kingdom Leader Personalization Winter 2024
Grid Leader Personalization Winter 2024
44
vFairs
Event Management Platforms
vFairs is a top-class online event platform that helps event organizers make memorable connections with their target audience. They take out the hassle normally associated with physical events, leaving organizers and exhibitors to focus on what's most important: engagement with the audience.
vFairs is a top-class online event platform that helps event organizers make memorable connections with their target audience. They take out the hassle normally associated with physical events, leaving organizers and exhibitors to focus on what's most important: engagement with the audience.
Reviews
Categories
G2 Awards
Best Marketing Products 2023
United Kingdom Leader Virtual Event Platforms Winter 2024
Grid Leader Virtual Event Platforms Winter 2024
EMEA Leader Virtual Event Platforms Winter 2024
United Kingdom Leader Event Management Platforms Winter 2024
Middle East & Africa Leader Virtual Event Platforms Winter 2024
Canada High performer Event Management Platforms Winter 2024
45
GetResponse
Email Marketing
GetResponse is the email, automation, and AI platform that helps you grow your business across the channels you own - like email, SMS, landing pages, and popups. From solo founders to scaling ecommerce brands, we make it easier to launch campaigns, drive revenue, and keep customers coming back – all
GetResponse is the email, automation, and AI platform that helps you grow your business across the channels you own - like email, SMS, landing pages, and popups. From solo founders to scaling ecommerce brands, we make it easier to launch campaigns, drive revenue, and keep customers coming back – all
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Best Commerce Products 2023
Implementation Leader Website Builder Winter 2024
Asia Pacific Leader Email Template Builder Winter 2024
Grid Leader E-Commerce Personalization Winter 2024
Latin America Leader Email Marketing Winter 2024
Europe High performer Landing Page Builders Winter 2024
46
Omnisend
Marketing Automation
Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their audience and sales faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make i
Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their audience and sales faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make i
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Best UK Sellers 2023
Implementation Leader Email Template Builder Winter 2024
Best Global Sellers 2023
Implementation Leader Personalization Winter 2024
Middle East High performer Marketing Automation Winter 2024
Southeast Asia High performer Marketing Automation Winter 2024
Canada High performer Email Template Builder Winter 2024
Grid Leader Transactional Email Winter 2024
47
impact.com
Affiliate Marketing
Drive rapid revenue growth through successful affiliate, creator, and referral partnerships—all from one comprehensive platform. impact.com connects you with 250K+ vetted partners through powerful discovery tools, tracks true incremental value with cookieless technology, and automates time-consuming
Drive rapid revenue growth through successful affiliate, creator, and referral partnerships—all from one comprehensive platform. impact.com connects you with 250K+ vetted partners through powerful discovery tools, tracks true incremental value with cookieless technology, and automates time-consuming
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Momentum Leader Affiliate Marketing Winter 2024
India Leader Affiliate Marketing Winter 2024
Grid Leader Affiliate Marketing Winter 2024
Asia Pacific Leader Partner Relationship Management (PRM) Winter 2024
Asia Leader Influencer Marketing Platforms Winter 2024
48
Zuddl
Event Management Platforms
Zuddl is a unified platform, designed with insights from top event marketers, that streamlines event organization across conferences, field events, and webinars, allowing you to focus on creating impactful experiences from one central control center. Conferences: Helping B2B marketers, associations,
Zuddl is a unified platform, designed with insights from top event marketers, that streamlines event organization across conferences, field events, and webinars, allowing you to focus on creating impactful experiences from one central control center. Conferences: Helping B2B marketers, associations,
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Best India Sellers 2023
Fastest Growing Products 2023
Usability Leader Virtual Event Platforms Winter 2024
Momentum Leader Audience Response Winter 2024
Asia Pacific High performer Virtual Event Platforms Winter 2024
Asia High performer Mobile Event Apps Winter 2024
49
Manago AI
Marketing Automation
Manago AI provides an easy to implement next generation solutions that redefine the way traditional marketing tools are used. They are always going above and beyond the expectations regarding the capabilities of email marketing, dynamic & personalized website content, social media marketing, online
Manago AI provides an easy to implement next generation solutions that redefine the way traditional marketing tools are used. They are always going above and beyond the expectations regarding the capabilities of email marketing, dynamic & personalized website content, social media marketing, online
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Europe Leader A/B Testing Winter 2024
Europe Leader Marketing Analytics Winter 2024
Europe Leader Push Notification Winter 2024
EMEA Leader Push Notification Winter 2024
Europe Leader Customer Data Platform (CDP) Winter 2024
EMEA High performer Customer Data Platform (CDP) Winter 2024
EMEA Leader A/B Testing Winter 2024
EMEA Leader Marketing Analytics Winter 2024
50
Mouseflow
Session Replay
With more than 190,000 happy clients, Mouseflow is the behavior analytics platform of choice for digital marketers, Product & UX professionals on startups and enterprises across the world. Mouseflow lets you record all your website visits, not a fraction of them. It also allows you to instantly-buil
With more than 190,000 happy clients, Mouseflow is the behavior analytics platform of choice for digital marketers, Product & UX professionals on startups and enterprises across the world. Mouseflow lets you record all your website visits, not a fraction of them. It also allows you to instantly-buil
Reviews
Categories
G2 Awards
Best Commerce Products 2023
Best Marketing Products 2023
Grid Leader Heatmap Tools Winter 2024
Implementation Leader Marketing Analytics Winter 2024
Implementation Leader E-Commerce Analytics Winter 2024
FAQs
What are the G2 Best Software Awards?
G2’s Annual Best Software Awards ranks the world’s best software companies and products based on authentic, timely reviews from real users.
How are the winners determined?
30 different lists are generated using G2’s proprietary algorithm based on G2’s verified user reviews and publicly available market presence data. The top 100 software companies are ranked based on a combination of Satisfaction and Market Presence scores. The top 100 products are ranked based on reviews across all categories they are a part of. Satisfaction is an aggregate score based on a company’s products across their assigned categories. More tailored company and product lists (e.g., "India Software Companies" and "Products for Small Businesses") feature a smaller set of winners at 50 appearing on each list.
Read more about the methodology used to calculate G2’s Best Software Awards here.
How many reviews does a vendor need to be eligible?
To be included in one of G2’s Best Software Sellers or Best Software Products Lists, a software company or product must receive at least 50 approved and published reviews during the 2022 calendar year. Scores reflect only data from reviews submitted during this evaluation period.
How are the Best Software Awards different from quarterly badge lists?
For G2’s annual Best Software Awards, the scores reflect reviews submitted in the evaluation period - in this case, the calendar year 2022. Other G2 reports might include more or less data which would potentially show different rankings for software companies and products. Also, broadly-defined “Other” categories such as “Other Marketing Software” and “Other IT Security Software” were excluded to ensure we were evaluating products with relevant comparative scoring.
Read more about G2’s research scoring methodologies.
Can software sellers and products win multiple awards?
Yes. A software seller and/or product has the potential to be named on multiple lists based on its eligibility and rankings.
How are reviews verified and vetted?
It is important to us at G2 to be objective and trustworthy, with reviews being thoroughly vetted. To ensure this, we require the use of a LinkedIn™ account or verified business email address to validate a G2 reviewer’s identity and current employer. We also validate reviewers by partnering with companies to securely authenticate users through select platforms. We do not allow users to leave reviews for their current employers, former employers, or competitors.
For more information on the reviews process, view G2’s community guidelines.
Were G2’s 2023 Best Software Lists researched and published using the same methodology and criteria as past years? If not, what is new?
To be more inclusive of software companies and products, in 2022, we reduced the number of vendor-level reviews per calendar year to be eligible - from 100 to 50. This criteria is being leveraged for the 2023 list as well. Being eligible of course does not guarantee inclusion on a list.
In 2023, we also added net-new lists for:
- Companies
- UK Software Companies
- France Software Companies
- Germany Software Companies
- Products (persona-based)
- Best products for professionals in Customer Service