Best Software for Small Business
2023
Nothing but the best software. Find the best software for anything and everything you want to accomplish, as decided by software buyers on the world’s largest and most trusted software marketplace.
G2 is proud to share our 2023 list of the Best Software for Small Business
Each day, new and returning users visit G2 to leverage our growing community of trusted reviewers to feel empowered to make intelligent software buying decisions for their business.
We are proud to deliver our Best Software for Small Business list for 2023. This best software list features some of the top software sellers and service providers found on G2. Top Software Sellers include: Freshworks, Zendesk, and IDrive.
G2’s Best Software Companies Awards are earned based on a combination of G2’s Satisfaction and Market Presence scores for each seller. Best Software for Small Business awards are earned by software products and companies that provide best-in-class customer service products and experiences for their customers.
Check out our FAQs to learn more.
Award-Winning Best Software for Small Business Categories Include:
Best Software Products / Products for Small Business
1
Freshping by Freshworks
Website Monitoring
Freshping by Freshworks
View profileFreshping is a simple Uptime & Performance monitoring tool which helps monitoring uptime/downtime, outages and performance of websites, APIs, web services, web applications with instant outage/down time alerts.
Freshping is a simple Uptime & Performance monitoring tool which helps monitoring uptime/downtime, outages and performance of websites, APIs, web services, web applications with instant outage/down time alerts.
Categories
G2 Awards
Best Products for Small Business 2023
Best Software Products 2023
Best Products for Mid-Market 2023
Highest Satisfaction Products 2023
Grid Leader Website Monitoring Winter 2024
Relationship Leader Website Monitoring Winter 2024
2
Zendesk Support Suite
Help Desk
Zendesk Support Suite
View profileProvide customer support by email, social media, voice, and mobile phone with complete data reporting, TRUSTe certification, and 90+ integrations.
Provide customer support by email, social media, voice, and mobile phone with complete data reporting, TRUSTe certification, and 90+ integrations.
Categories
G2 Awards
Best Software Products 2023
Best Customer Service Products 2023
Best Products for Mid-Market 2023
Best Products for Small Business 2023
Best Products for Enterprise 2023
Highest Satisfaction Products 2023
Best Analytics and AI Products 2023
Results Leader Customer Self-Service Winter 2024
Asia Leader Chatbots Winter 2024
3
IDrive Online and SaaS Backup, Object Storage e2
Online Backup
IDrive Online and SaaS Backup, Object Storage e2
View profileA single account to backup and sync data from multiple computers and mobiles
A single account to backup and sync data from multiple computers and mobiles
Categories
G2 Awards
Best Products for Small Business 2023
Highest Satisfaction Products 2023
Best Software Products 2023
United Kingdom Leader Online Backup Winter 2024
Grid Leader Online Backup Winter 2024
Europe Leader Online Backup Winter 2024
Implementation Leader Object Storage Solutions Winter 2024
4
HubSpot Marketing Hub
Marketing Automation
HubSpot Marketing Hub
View profileMarketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Categories
G2 Awards
Best Marketing Products 2023
Best Software Products 2023
Best Products for Mid-Market 2023
Best Products for Small Business 2023
Best Products for Enterprise 2023
Highest Satisfaction Products 2023
Canada Leader Social Media Advertising Winter 2024
Americas Leader Account-Based Orchestration Platforms Winter 2024
Latin America Leader Social Media Advertising Winter 2024
5
Attentive
Mobile Marketing
Attentive
View profileAttentive is a personalized mobile messaging platform that helps enterprise retail brands acquire, retain, and interact with mobile shoppers in a new way
Attentive is a personalized mobile messaging platform that helps enterprise retail brands acquire, retain, and interact with mobile shoppers in a new way
Categories
G2 Awards
Best Products for Small Business 2023
Best Software Products 2023
Highest Satisfaction Products 2023
Best Products for Mid-Market 2023
Grid Leader SMS Marketing Winter 2024
Relationship Leader SMS Marketing Winter 2024
Grid Leader Mobile Marketing Winter 2024
6
RUN Powered by ADP
Payroll
RUN Powered by ADP
View profileWhether you’ve been in business for 25 years or you’re just getting started, RUN Powered by ADP® can help. They've spent countless hours — and burned through even more cups of coffee — building a smarter, simpler, and more affordable payroll, tax and HR solution to help you get back to the work that
Whether you’ve been in business for 25 years or you’re just getting started, RUN Powered by ADP® can help. They've spent countless hours — and burned through even more cups of coffee — building a smarter, simpler, and more affordable payroll, tax and HR solution to help you get back to the work that
Categories
G2 Awards
Best HR Products 2023
Best Products for Small Business 2023
Best Software Products 2023
Americas Leader Payroll Winter 2024
Grid Leader Payroll Winter 2024
Grid Leader Background Check Winter 2024
Grid Leader Employee Engagement Winter 2024
Grid Leader Harassment Prevention Training Winter 2024
Grid Leader Time & Attendance Winter 2024
7
Zoho Desk
Help Desk
Zoho Desk
View profileZoho Desk pulls in all your customer interactions from across multiple channels into a single, clean interface. You can then seamlessly continue these conversations and help customers easily.
Zoho Desk pulls in all your customer interactions from across multiple channels into a single, clean interface. You can then seamlessly continue these conversations and help customers easily.
Categories
G2 Awards
Best Customer Service Products 2023
Best Software Products 2023
Best Products for Small Business 2023
Highest Satisfaction Products 2023
Best Products for Mid-Market 2023
Grid Leader Social Customer Service Winter 2024
Asia Leader Help Desk Winter 2024
Australia Leader Help Desk Winter 2024
Latin America Leader Help Desk Winter 2024
8
Klaviyo
Marketing Automation
Klaviyo
View profileKlaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions.
Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions.
Categories
G2 Awards
Best Software Products 2023
Best Products for Small Business 2023
Best Marketing Products 2023
Highest Satisfaction Products 2023
Fastest Growing Products 2023
Canada Leader Personalization Winter 2024
Asia Leader SMS Marketing Winter 2024
Results Leader Customer Data Platform (CDP) Winter 2024
Asia Pacific Leader Customer Data Platform (CDP) Winter 2024
9
Vanta
Security Compliance
Vanta
View profileIt was clear that security and privacy had become mainstream issues, and that we all increasingly relied on cloud services to store everything from our personal photos to our communications at work. Vanta’s mission is to be the layer of trust on top of these services, and to secure the internet, inc
It was clear that security and privacy had become mainstream issues, and that we all increasingly relied on cloud services to store everything from our personal photos to our communications at work. Vanta’s mission is to be the layer of trust on top of these services, and to secure the internet, inc
Categories
G2 Awards
Best Products for Small Business 2023
Fastest Growing Products 2023
Best Security Products 2023
Best Software Products 2023
Best Products for Mid-Market 2023
Grid Leader Cloud Compliance Winter 2024
EMEA Leader Security Compliance Winter 2024
Europe Leader Security Compliance Winter 2024
10
HubSpot Sales Hub
CRM
HubSpot Sales Hub
View profileSupercharge your sales process with Sales Hub, a powerful and easy-to-use sales CRM that includes sales engagement tools, configure-price-quote (CPQ) functionality, and robust sales analytics for growing teams.
Supercharge your sales process with Sales Hub, a powerful and easy-to-use sales CRM that includes sales engagement tools, configure-price-quote (CPQ) functionality, and robust sales analytics for growing teams.
Categories
G2 Awards
Best Sales Products 2023
Best Products for Mid-Market 2023
Best Products for Small Business 2023
Best Software Products 2023
Highest Satisfaction Products 2023
Grid Leader Email Tracking Winter 2024
Grid Leader Business Scheduling Winter 2024
Europe Leader Sales Analytics Winter 2024
Americas Leader Sales Engagement Winter 2024
11
monday Work Management
Project Management
monday Work Management
View profilemonday.com is a software company that gives anyone the power to build and improve how their organization runs.
monday.com is a software company that gives anyone the power to build and improve how their organization runs.
Categories
G2 Awards
Best Project Management Products 2023
Best Products for Small Business 2023
Fastest Growing Products 2023
Best Collaboration and Productivity Products 2023
Best Software Products 2023
Best Development Products 2023
Best Products for Mid-Market 2023
Highest Satisfaction Products 2023
Best Content Management Products 2023
12
ActiveCampaign
Marketing Automation
ActiveCampaign
View profileActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can cr
ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can cr
Categories
G2 Awards
Best Marketing Products 2023
Best Products for Small Business 2023
Highest Satisfaction Products 2023
Best Software Products 2023
Best Commerce Products 2023
EMEA Leader Pop-Up Builder Winter 2024
Spain Leader Online Form Builder Winter 2024
Europe Leader Pop-Up Builder Winter 2024
ANZ Leader Online Form Builder Winter 2024
13
BambooHR
HCM Software
BambooHR
View profileMake a successful transition from tracking employee information in spreadsheets to managing it with personalized HR software that frees up time for meaningful work.
Make a successful transition from tracking employee information in spreadsheets to managing it with personalized HR software that frees up time for meaningful work.
Categories
G2 Awards
Best HR Products 2023
Best Software Products 2023
Best Products for Small Business 2023
Highest Satisfaction Products 2023
Best Products for Mid-Market 2023
Grid Leader Workforce Management Winter 2024
Implementation Leader Candidate Relationship Management Winter 2024
Latin America Leader Core HR Winter 2024
Canada Leader Onboarding Winter 2024
14
Rippling
Core HR
A Single, Modern System for Your Payroll, Benefits, HR & IT.
Categories
G2 Awards
Best HR Products 2023
Best Products for Mid-Market 2023
Best Security Products 2023
Best Products for Small Business 2023
Best Software Products 2023
Highest Satisfaction Products 2023
Usability Leader Benefits Administration Winter 2024
Usability Leader Multi-Country Payroll Winter 2024
15
Acronis Cyber Protect Cloud
Cloud Data Security
Acronis Cyber Protect Cloud
View profileAcronis Cyber Protect Cloud unites backup and next-generation, AI-based anti-malware, antivirus, and endpoint protection management in one solution. Integration and automation provide unmatched ease for service providers — reducing complexity while increasing productivity and decreasing operating co
Acronis Cyber Protect Cloud unites backup and next-generation, AI-based anti-malware, antivirus, and endpoint protection management in one solution. Integration and automation provide unmatched ease for service providers — reducing complexity while increasing productivity and decreasing operating co
Categories
G2 Awards
Best Products for Small Business 2023
Best IT Management Products 2023
Best Software Products 2023
Best Security Products 2023
Highest Satisfaction Products 2023
Momentum Leader SaaS Backup Winter 2024
EMEA Leader SaaS Backup Winter 2024
Relationship Leader SaaS Backup Winter 2024
Implementation Leader SaaS Backup Winter 2024
16
Cvent Registration
Event Registration & Ticketing
Cvent Registration
View profileAttract and convert audiences with automated, personalized marketing and beautifully branded websites. Manage speakers, sponsors, and exhibitors. Deliver great content. Event success starts with a unified planning and marketing solution for every event.
Attract and convert audiences with automated, personalized marketing and beautifully branded websites. Manage speakers, sponsors, and exhibitors. Deliver great content. Event success starts with a unified planning and marketing solution for every event.
Categories
G2 Awards
Best Software Products 2023
Best Products for Small Business 2023
Best Products for Enterprise 2023
Best Products for Mid-Market 2023
Highest Satisfaction Products 2023
Grid Leader Event Registration & Ticketing Winter 2024
Momentum Leader Event Marketing Winter 2024
Momentum Leader Event Registration & Ticketing Winter 2024
17
Asana
Project Collaboration
Asana
View profileAsana helps teams orchestrate their work, from small projects to strategic initiatives. Headquartered in San Francisco, CA, Asana has more than 139,000 paying customers and millions of free organizations across 200 countries. Global customers such as Amazon, Japan Airlines, Sky, and Affirm rely on A
Asana helps teams orchestrate their work, from small projects to strategic initiatives. Headquartered in San Francisco, CA, Asana has more than 139,000 paying customers and millions of free organizations across 200 countries. Global customers such as Amazon, Japan Airlines, Sky, and Affirm rely on A
Categories
G2 Awards
Best Project Management Products 2023
Best Products for Small Business 2023
Best Software Products 2023
Best Products for Mid-Market 2023
Highest Satisfaction Products 2023
India Leader Work Management Winter 2024
Usability Leader Marketing Calendar Winter 2024
Asia Leader Objectives and Key Results (OKR) Winter 2024
18
Remote
Global Employment Platforms (GEP)
Remote
View profileRemote offers global HR solutions for the future of work. Learn about how we make it possible for businesses of all sizes to employ global talent legally and easily.
Remote offers global HR solutions for the future of work. Learn about how we make it possible for businesses of all sizes to employ global talent legally and easily.
Categories
G2 Awards
Best Software Products 2023
Best Products for Small Business 2023
Highest Satisfaction Products 2023
Best Products for Mid-Market 2023
Best HR Products 2023
Implementation Leader Freelancer Management Systems Winter 2024
Relationship Leader Freelancer Management Systems Winter 2024
19
HubSpot Service Hub
Help Desk
HubSpot Service Hub
View profileCustomer service software that makes it easy to manage and connect with customers, and truly help them succeed. You’ll make customers happier, keep them longer, and grow your business faster. Service teams can show the value of their work and prove an actual return on investment because Service Hub
Customer service software that makes it easy to manage and connect with customers, and truly help them succeed. You’ll make customers happier, keep them longer, and grow your business faster. Service teams can show the value of their work and prove an actual return on investment because Service Hub
Categories
G2 Awards
Best Customer Service Products 2023
Best Products for Small Business 2023
Best Software Products 2023
Best Products for Mid-Market 2023
Highest Satisfaction Products 2023
Grid Leader Enterprise Feedback Management Winter 2024
India Leader Shared Inbox Winter 2024
Asia Leader Shared Inbox Winter 2024
Europe Leader Shared Inbox Winter 2024
20
Snyk
Software Composition Analysis
Snyk
View profileSnyk is a security solution designed to find and fix vulnerabilities in Node.js and Ruby apps.
Snyk is a security solution designed to find and fix vulnerabilities in Node.js and Ruby apps.
Categories
G2 Awards
Best Security Products 2023
Best Products for Small Business 2023
Fastest Growing Products 2023
Grid Leader Vulnerability Scanner Winter 2024
Relationship Leader Static Application Security Testing (SAST) Winter 2024
Europe Leader Static Application Security Testing (SAST) Winter 2024
Grid Leader Container Security Winter 2024
21
Intercom
Live Chat
Intercom
View profileIntercom is the leader in AI-first Customer Service, dramatically improving experiences for customers, support agents, and managers. For customers, Intercom enables the best customer experience by instantly resolving 50% of support volume, in any language, any time and any channel, providing actiona
Intercom is the leader in AI-first Customer Service, dramatically improving experiences for customers, support agents, and managers. For customers, Intercom enables the best customer experience by instantly resolving 50% of support volume, in any language, any time and any channel, providing actiona
Categories
G2 Awards
Best Customer Service Products 2023
Highest Satisfaction Products 2023
Best Products for Small Business 2023
Best Software Products 2023
Best Analytics and AI Products 2023
Best Products for Mid-Market 2023
Germany Leader Customer Self-Service Winter 2024
Middle East Leader Live Chat Winter 2024
EMEA Leader Live Chat Winter 2024
22
Loom
Video Communications
Loom
View profileCommunicate more effectively with video messaging for work. Individuals and teams can get started for free on our Starter plan.
Communicate more effectively with video messaging for work. Individuals and teams can get started for free on our Starter plan.
Categories
G2 Awards
Best Collaboration and Productivity Products 2023
Best Products for Mid-Market 2023
Best Products for Small Business 2023
Best Software Products 2023
Best Design Products 2023
Fastest Growing Products 2023
Highest Satisfaction Products 2023
Implementation Leader Screen and Video Capture Winter 2024
Asia Leader Screen and Video Capture Winter 2024
23
Lead Forensics
Visitor Identification
Lead Forensics
View profileLead Forensics is the essential software in B2B marketing, instantly know who is visiting your website and get contact info. Try for free.
Lead Forensics is the essential software in B2B marketing, instantly know who is visiting your website and get contact info. Try for free.
Categories
G2 Awards
Highest Satisfaction Products 2023
Best Software Products 2023
Best Products for Small Business 2023
Best Products for Mid-Market 2023
United Kingdom Leader Visitor Identification Winter 2024
United Kingdom Leader Marketing Account Intelligence Winter 2024
EMEA Leader Visitor Identification Winter 2024
Europe Leader Marketing Account Intelligence Winter 2024
24
Hootsuite
Social Media Management
Hootsuite
View profileHootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Categories
G2 Awards
Best Software Products 2023
Best Products for Small Business 2023
Best Marketing Products 2023
Best Products for Mid-Market 2023
Highest Satisfaction Products 2023
Asia Leader Social Media Analytics Winter 2024
France Leader Social Media Suites Winter 2024
United Kingdom Leader Social Media Listening Tools Winter 2024
Spain Leader Social Media Listening Tools Winter 2024
25
Apollo.io
Sales Intelligence
Apollo.io
View profileApollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M co
Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M co
Categories
G2 Awards
Highest Satisfaction Products 2023
Best Products for Small Business 2023
Fastest Growing Products 2023
Best Software Products 2023
Europe Leader Lead Intelligence Winter 2024
Canada Leader Lead Intelligence Winter 2024
France Leader Lead Intelligence Winter 2024
Grid Leader Lead Intelligence Winter 2024
Latin America Leader Lead Intelligence Winter 2024
26
Jotform
Online Form Builder
Jotform
View profileJotform is a powerful online form builder that makes it easy to create robust forms and collect important data. Trusted by over 20M+ users worldwide, such as nonprofits, educational institutions, small businesses, and enterprises, Jotform is a gateway to gathering better information to propel your b
Jotform is a powerful online form builder that makes it easy to create robust forms and collect important data. Trusted by over 20M+ users worldwide, such as nonprofits, educational institutions, small businesses, and enterprises, Jotform is a gateway to gathering better information to propel your b
Categories
G2 Awards
Best Products for Small Business 2023
Best Products for Enterprise 2023
Best Software Products 2023
Highest Satisfaction Products 2023
Europe Leader Event Registration & Ticketing Winter 2024
Asia Pacific Leader Event Registration & Ticketing Winter 2024
United Kingdom Leader Event Registration & Ticketing Winter 2024
Implementation Leader Applicant Tracking Systems (ATS) Winter 2024
United Kingdom Leader Online Form Builder Winter 2024
27
Smartsheet
Project Management
Smartsheet
View profileSmartsheet is a modern work management platform that helps teams manage projects, automate processes, and scale workflows all in one central platform.
Smartsheet is a modern work management platform that helps teams manage projects, automate processes, and scale workflows all in one central platform.
Categories
G2 Awards
Best Project Management Products 2023
Best Products for Enterprise 2023
Best Products for Mid-Market 2023
Best Software Products 2023
Best Products for Small Business 2023
Highest Satisfaction Products 2023
Implementation Leader Project and Portfolio Management Winter 2024
Usability Leader Privacy Impact Assessment (PIA) Winter 2024
Canada Leader Work Management Winter 2024
28
Spruce Health
Telemedicine
Spruce Health
View profileSpruce Health is a platform for communication and care outside of the exam room.
Spruce Health is a platform for communication and care outside of the exam room.
Categories
G2 Awards
Best Products for Small Business 2023
Highest Satisfaction Products 2023
Best Software Products 2023
Usability Leader Telemedicine Winter 2024
Relationship Leader Telemedicine Winter 2024
Results Leader Telemedicine Winter 2024
29
Weave
Patient Relationship Management (PRM)
Weave
View profileBeautiful dental practice management software to help you strengthen relationships with your patients.
Beautiful dental practice management software to help you strengthen relationships with your patients.
Categories
G2 Awards
Best Products for Small Business 2023
Implementation Leader Patient Relationship Management (PRM) Winter 2024
Implementation Leader Patient Engagement Winter 2024
Results Leader Patient Relationship Management (PRM) Winter 2024
Usability Leader Patient Relationship Management (PRM) Winter 2024
Results Leader Patient Engagement Winter 2024
30
YouTube Advertising
Video Hosting
YouTube Advertising
View profileYouTube allows billions of people to discover, watch and share originally-created videos.
YouTube allows billions of people to discover, watch and share originally-created videos.
Categories
G2 Awards
Best Products for Small Business 2023
Best Design Products 2023
Best Software Products 2023
Asia Pacific Leader Video Hosting Winter 2024
India Leader Video Hosting Winter 2024
Asia Leader Video Hosting Winter 2024
31
OutSystems
Low-Code Development Platforms
OutSystems
View profileThe OutSystems AI-powered low-code platform helps you build enterprise-grade, mission-critical software in a fraction of the time. Now you can use low-code and GenAI to improve and accelerate every part of the software development lifecycle.
The OutSystems AI-powered low-code platform helps you build enterprise-grade, mission-critical software in a fraction of the time. Now you can use low-code and GenAI to improve and accelerate every part of the software development lifecycle.
Categories
G2 Awards
Best Development Products 2023
Best Products for Mid-Market 2023
Best Software Products 2023
Best Products for Enterprise 2023
Best Products for Small Business 2023
Highest Satisfaction Products 2023
Best IT Management Products 2023
Latin America Leader Rapid Application Development (RAD) Winter 2024
Europe Leader Low-Code Development Platforms Winter 2024
32
Drata
Cloud Compliance
Drata
View profileDrata is the world's most advanced security and compliance automation platform with the mission to help businesses earn and keep the trust of their users, customers, partners, and prospects. With Drata, thousands of companies streamline risk management and over 12 compliance frameworks—such as SOC 2
Drata is the world's most advanced security and compliance automation platform with the mission to help businesses earn and keep the trust of their users, customers, partners, and prospects. With Drata, thousands of companies streamline risk management and over 12 compliance frameworks—such as SOC 2
Categories
G2 Awards
Fastest Growing Products 2023
Best Products for Small Business 2023
Best Security Products 2023
Best Products for Mid-Market 2023
Best Software Products 2023
Highest Satisfaction Products 2023
Momentum Leader Vendor Security and Privacy Assessment Winter 2024
Asia Leader Vendor Security and Privacy Assessment Winter 2024
EMEA Leader Security Compliance Winter 2024
33
ClickUp
Project Management
ClickUp
View profileClickUp is one app to replace them all. It's the future of work. More than just task management - ClickUp offers docs, reminders, goals, calendars, and even an inbox. Fully customizable, ClickUp works for every type of team, so all teams can use the same app to plan, organize, and collaborate.
ClickUp is one app to replace them all. It's the future of work. More than just task management - ClickUp offers docs, reminders, goals, calendars, and even an inbox. Fully customizable, ClickUp works for every type of team, so all teams can use the same app to plan, organize, and collaborate.
Categories
G2 Awards
Best Content Management Products 2023
Best Collaboration and Productivity Products 2023
Best Project Management Products 2023
Best IT Management Products 2023
Best Products for Small Business 2023
Best Development Products 2023
Fastest Growing Products 2023
Best Software Products 2023
Highest Satisfaction Products 2023
34
SlickText
SMS Marketing
SlickText
View profileSlickText is the industry-leading SMS marketing platform that helps you build relationships, grow sales, and increase engagement through mass-texting.
SlickText is the industry-leading SMS marketing platform that helps you build relationships, grow sales, and increase engagement through mass-texting.
Categories
G2 Awards
Highest Satisfaction Products 2023
Best Products for Small Business 2023
Best Products for Mid-Market 2023
Best Software Products 2023
Relationship Leader SMS Marketing Winter 2024
Grid Leader SMS Marketing Winter 2024
Canada Leader SMS Marketing Winter 2024
35
Sprout Social
Social Media Suites
Sprout Social
View profileSprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Categories
G2 Awards
Best Products for Mid-Market 2023
Best Products for Enterprise 2023
Best Marketing Products 2023
Best Software Products 2023
Best Products for Small Business 2023
Highest Satisfaction Products 2023
Grid Leader Social Media Listening Tools Winter 2024
Grid Leader Social Media Analytics Winter 2024
36
Mixpanel
Product Analytics
Mixpanel
View profileMixpanel helps businesses deeply understand user behavior and drive intelligent action with the leading user analytics solution.
Mixpanel helps businesses deeply understand user behavior and drive intelligent action with the leading user analytics solution.
Categories
G2 Awards
Best Products for Small Business 2023
Best Commerce Products 2023
Best Software Products 2023
Relationship Leader Mobile App Analytics Winter 2024
Relationship Leader Mobile Analytics Winter 2024
Relationship Leader Product Analytics Winter 2024
Europe Leader Product Analytics Winter 2024
India Leader Product Analytics Winter 2024
Asia Pacific Leader Product Analytics Winter 2024
37
Bloomerang
Nonprofit CRM
Bloomerang
View profileBloomerang is a cloud-based donor management system focuses on outreach, engagement, and retention. The product incorporates donor engagement and provides advice from fundraising and nonprofit experts.
Bloomerang is a cloud-based donor management system focuses on outreach, engagement, and retention. The product incorporates donor engagement and provides advice from fundraising and nonprofit experts.
Categories
G2 Awards
Best Products for Small Business 2023
Relationship Leader Grant Management Winter 2024
Grid Leader Grant Management Winter 2024
Grid Leader Nonprofit CRM Winter 2024
Usability Leader Fundraising Winter 2024
Grid Leader Donor Management Winter 2024
Usability Leader Nonprofit CRM Winter 2024
Usability Leader Donor Management Winter 2024
38
Paymode
AP Automation
Paymode
View profilePaymode is the largest and fastest-growing B2B electronic payment network, processing over $300 billion per year to more than 500,000 member organizations. Payers and Vendors harness the power of this innovative, cloud-based solution to simplify the migration to electronic payments. Paymode is quick
Paymode is the largest and fastest-growing B2B electronic payment network, processing over $300 billion per year to more than 500,000 member organizations. Payers and Vendors harness the power of this innovative, cloud-based solution to simplify the migration to electronic payments. Paymode is quick
Categories
G2 Awards
Best Accounting and Finance Products 2023
Best Products for Small Business 2023
Grid Leader Invoice Management Winter 2024
Grid Leader AP Automation Winter 2024
Momentum Leader Invoice Management Winter 2024
Grid Leader AP Automation Fall 2023
Grid Leader Invoice Management Fall 2023
39
Airtable
Project Management
Airtable
View profileAirtable is the all-in-one collaboration platform designed to combine the flexibility of a spreadsheet interface with features like file attachments, kanban card stacks, revision history, calendars and reporting.
Airtable is the all-in-one collaboration platform designed to combine the flexibility of a spreadsheet interface with features like file attachments, kanban card stacks, revision history, calendars and reporting.
Categories
G2 Awards
Best Development Products 2023
Best Project Management Products 2023
Best Products for Small Business 2023
Best Software Products 2023
Fastest Growing Products 2023
EMEA Leader Workplace Innovation Platforms Winter 2024
Relationship Leader Workplace Innovation Platforms Winter 2024
Grid Leader Workplace Innovation Platforms Winter 2024
Americas Leader Workplace Innovation Platforms Winter 2024
40
Certinia PS Cloud
Professional Services Automation
Certinia PS Cloud
View profileCertinia PS Cloud leverages Salesforce,built on Force.com. Manage people, customers, projects and financials in one integrated app.
Certinia PS Cloud leverages Salesforce,built on Force.com. Manage people, customers, projects and financials in one integrated app.
Categories
G2 Awards
Best Products for Small Business 2023
Best Project Management Products 2023
Relationship Leader Professional Services Automation Winter 2024
Grid Leader Resource Management Winter 2024
Americas Leader Professional Services Automation Winter 2024
Canada Leader Professional Services Automation Winter 2024
United Kingdom Leader Professional Services Automation Winter 2024
41
Gong
Conversation Intelligence
Gong
View profileThe patented Gong Revenue Intelligence Platform™ captures and understands every customer interaction, then delivers insights at scale, empowering revenue teams to make decisions based on data instead of opinions.
The patented Gong Revenue Intelligence Platform™ captures and understands every customer interaction, then delivers insights at scale, empowering revenue teams to make decisions based on data instead of opinions.
Categories
G2 Awards
Best Products for Mid-Market 2023
Best Products for Enterprise 2023
Best Sales Products 2023
Best Software Products 2023
Highest Satisfaction Products 2023
Best Products for Small Business 2023
Usability Leader Revenue Operations & Intelligence (RO&I) Winter 2024
Results Leader Revenue Operations & Intelligence (RO&I) Winter 2024
42
monday CRM
CRM
monday CRM
View profilemonday CRM is a dedicated sales platform that enables business owners, sales teams, and RevOps to manage the entire sales cycle from pre- to post-sales — managing all customer data in one centralized place. Capture leads, manage contact communication, automate manual processes, and track every deal
monday CRM is a dedicated sales platform that enables business owners, sales teams, and RevOps to manage the entire sales cycle from pre- to post-sales — managing all customer data in one centralized place. Capture leads, manage contact communication, automate manual processes, and track every deal
Categories
G2 Awards
Fastest Growing Products 2023
Best Sales Products 2023
Best Products for Small Business 2023
Highest Satisfaction Products 2023
Best Software Products 2023
Latin America Leader Email Tracking Winter 2024
Australia Leader Sales Performance Management Winter 2024
Middle East & Africa Leader Sales Performance Management Winter 2024
EMEA Leader Sales Performance Management Winter 2024
43
StackAdapt
Demand Side Platform (DSP)
StackAdapt
View profileWith StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns.
With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns.
Categories
G2 Awards
Best Marketing Products 2023
Best Products for Small Business 2023
Best Software Products 2023
Canada Leader Cross-Channel Advertising Winter 2024
Canada Leader Display Advertising Winter 2024
EMEA Leader Video Advertising Winter 2024
EMEA Leader Display Advertising Winter 2024
Europe Leader Display Advertising Winter 2024
44
Guidebook
Mobile Event Apps
Guidebook
View profileGuidebook allows organizations to create mobile guides to their events and venues.
Guidebook allows organizations to create mobile guides to their events and venues.
Categories
G2 Awards
Highest Satisfaction Products 2023
Best Software Products 2023
Best Products for Small Business 2023
Grid Leader Mobile Event Apps Winter 2024
Momentum Leader Mobile Event Apps Winter 2024
Grid Leader Mobile Event Apps Fall 2023
45
Insider
Mobile Marketing
Insider
View profileInsider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Categories
G2 Awards
Best Products for Mid-Market 2023
Best Marketing Products 2023
Best Products for Enterprise 2023
Best Software Products 2023
Best Commerce Products 2023
Highest Satisfaction Products 2023
Best Products for Small Business 2023
Fastest Growing Products 2023
Middle East & Africa Leader Marketing Automation Winter 2024
46
Tidio
Live Chat
Tidio
View profileTidio is a customer communication product. It provides multi-channel support so users can communicate with customers on the go. Live chat, messenger, or email are all supported.
Tidio is a customer communication product. It provides multi-channel support so users can communicate with customers on the go. Live chat, messenger, or email are all supported.
Categories
G2 Awards
Best Customer Service Products 2023
Highest Satisfaction Products 2023
Best Analytics and AI Products 2023
Best Products for Small Business 2023
France Leader Live Chat Winter 2024
EMEA Leader Live Chat Winter 2024
Middle East & Africa Leader Chatbots Winter 2024
EMEA Leader Chatbots Winter 2024
Middle East & Africa Leader Live Chat Winter 2024
47
Trainual
Training Management Systems
Trainual
View profileTrain employees, contractors, salespeople, interns, vendors, and customers with one simple system.
Train employees, contractors, salespeople, interns, vendors, and customers with one simple system.
Categories
G2 Awards
Best Products for Small Business 2023
Highest Satisfaction Products 2023
Grid Leader Sales Training and Onboarding Winter 2024
Grid Leader Training Management Systems Winter 2024
Implementation Leader Sales Training and Onboarding Winter 2024
Relationship Leader Sales Training and Onboarding Winter 2024
Results Leader Corporate Learning Management Systems Winter 2024
Usability Leader Sales Training and Onboarding Winter 2024
Implementation Leader Corporate Learning Management Systems Winter 2024
48
Brex
Expense Management
Brex
View profileManage all your spend – corporate cards, expense management, reimbursements, travel, and bill pay – in one integrated system. Brex corporate cards: issue local currency cards with custom limits, embedded policies, and cash back. Brex expense management: manage every type of spend and payment method
Manage all your spend – corporate cards, expense management, reimbursements, travel, and bill pay – in one integrated system. Brex corporate cards: issue local currency cards with custom limits, embedded policies, and cash back. Brex expense management: manage every type of spend and payment method
Categories
G2 Awards
Best Products for Small Business 2023
Implementation Leader Spend Management Winter 2024
Relationship Leader Travel & Expense Winter 2024
Asia Leader Spend Management Winter 2024
Relationship Leader Expense Management Winter 2024
Usability Leader Expense Management Winter 2024
Usability Leader Travel & Expense Winter 2024
Latin America Leader Expense Management Winter 2024
Asia Pacific Leader Spend Management Winter 2024
49
GitLab
Version Control Hosting
An open source web interface and source control platform based on Git.
Categories
G2 Awards
Best Development Products 2023
Best Security Products 2023
Best Products for Enterprise 2023
Best Products for Small Business 2023
Best Software Products 2023
Grid Leader Continuous Integration Winter 2024
Usability Leader Application Release Orchestration Winter 2024
50
Tenable Nessus
Vulnerability Scanner
Tenable Nessus
View profileFrom the beginning, we've worked hand-in-hand with the security community. We continuously optimize Nessus based on community feedback to make it the most accurate and comprehensive vulnerability assessment solution in the market. 20 years later and we're still laser focused on community collaborati
From the beginning, we've worked hand-in-hand with the security community. We continuously optimize Nessus based on community feedback to make it the most accurate and comprehensive vulnerability assessment solution in the market. 20 years later and we're still laser focused on community collaborati
Categories
G2 Awards
Best Security Products 2023
Best Products for Small Business 2023
Grid Leader Vulnerability Scanner Winter 2024
Asia Pacific Leader Vulnerability Scanner Winter 2024
India Leader Vulnerability Scanner Winter 2024
Usability Leader Vulnerability Scanner Winter 2024
Asia Leader Vulnerability Scanner Winter 2024
FAQs
What are the G2 Best Software Awards?
G2’s Annual Best Software Awards ranks the world’s best software companies and products based on authentic, timely reviews from real users.
How are the winners determined?
30 different lists are generated using G2’s proprietary algorithm based on G2’s verified user reviews and publicly available market presence data. The top 100 software companies are ranked based on a combination of Satisfaction and Market Presence scores. The top 100 products are ranked based on reviews across all categories they are a part of. Satisfaction is an aggregate score based on a company’s products across their assigned categories. More tailored company and product lists (e.g., "India Software Companies" and "Products for Small Businesses") feature a smaller set of winners at 50 appearing on each list.
Read more about the methodology used to calculate G2’s Best Software Awards here.
How many reviews does a vendor need to be eligible?
To be included in one of G2’s Best Software Sellers or Best Software Products Lists, a software company or product must receive at least 50 approved and published reviews during the 2022 calendar year. Scores reflect only data from reviews submitted during this evaluation period.
How are the Best Software Awards different from quarterly badge lists?
For G2’s annual Best Software Awards, the scores reflect reviews submitted in the evaluation period - in this case, the calendar year 2022. Other G2 reports might include more or less data which would potentially show different rankings for software companies and products. Also, broadly-defined “Other” categories such as “Other Marketing Software” and “Other IT Security Software” were excluded to ensure we were evaluating products with relevant comparative scoring.
Read more about G2’s research scoring methodologies.
Can software sellers and products win multiple awards?
Yes. A software seller and/or product has the potential to be named on multiple lists based on its eligibility and rankings.
How are reviews verified and vetted?
It is important to us at G2 to be objective and trustworthy, with reviews being thoroughly vetted. To ensure this, we require the use of a LinkedIn™ account or verified business email address to validate a G2 reviewer’s identity and current employer. We also validate reviewers by partnering with companies to securely authenticate users through select platforms. We do not allow users to leave reviews for their current employers, former employers, or competitors.
For more information on the reviews process, view G2’s community guidelines.
Were G2’s 2023 Best Software Lists researched and published using the same methodology and criteria as past years? If not, what is new?
To be more inclusive of software companies and products, in 2022, we reduced the number of vendor-level reviews per calendar year to be eligible - from 100 to 50. This criteria is being leveraged for the 2023 list as well. Being eligible of course does not guarantee inclusion on a list.
In 2023, we also added net-new lists for:
- Companies
- UK Software Companies
- France Software Companies
- Germany Software Companies
- Products (persona-based)
- Best products for professionals in Customer Service
