Best Software for Small Business
2023
Nothing but the best software. G2 is proud to share our 2023 list of the Best Software for Small Business
Find the best software for anything and everything you want to accomplish, as decided by software buyers on the world’s largest and most trusted software marketplace. Based on honest reviews and ratings from our G2 users this year, this list features the top software products found on G2.
Top 5 Best Software for Small Business:
Best Software Products / Products for Small Business
1
Freshping by Freshworks
Website Monitoring
Freshping is a simple Uptime & Performance monitoring tool which helps monitoring uptime/downtime, outages and performance of websites, APIs, web services, web applications with instant outage/down time alerts.
Freshping is a simple Uptime & Performance monitoring tool which helps monitoring uptime/downtime, outages and performance of websites, APIs, web services, web applications with instant outage/down time alerts.
Reviews
Categories
G2 Awards
Best India Sellers 2023
Best Products for Small Business 2023
Best Software Products 2023
Best Products for Mid-Market 2023
Highest Satisfaction Products 2023
Grid Leader Website Monitoring Winter 2024
Relationship Leader Website Monitoring Winter 2024
2
Zendesk for Customer Service
Help Desk
Zendesk for Customer Service is an AI-powered service solution that’s easy to set up, use, and scale. It offers out-of-the-box functionality that’s simple to modify, helping businesses move faster. Leveraging AI built on billions of CX interactions, Zendesk enhances the entire service experience—fro
Zendesk for Customer Service is an AI-powered service solution that’s easy to set up, use, and scale. It offers out-of-the-box functionality that’s simple to modify, helping businesses move faster. Leveraging AI built on billions of CX interactions, Zendesk enhances the entire service experience—fro
Reviews
Categories
G2 Awards
Best Software Products 2023
Best Customer Service Products 2023
Best Products for Mid-Market 2023
Best Products for Small Business 2023
Best Products for Enterprise 2023
Highest Satisfaction Products 2023
Best Analytics and AI Products 2023
Grid Leader Contact Center Knowledge Base Winter 2024
Usability Leader Customer Self-Service Winter 2024
3
IDrive Online and SaaS Backup, Object Storage e2
Online Backup
A single account to backup and sync data from multiple computers and mobiles
A single account to backup and sync data from multiple computers and mobiles
Reviews
Categories
G2 Awards
Best Products for Small Business 2023
Best India Sellers 2023
Highest Satisfaction Products 2023
Best Software Products 2023
Grid Leader Online Backup Winter 2024
United Kingdom Leader Online Backup Winter 2024
Implementation Leader Server Backup Winter 2024
Relationship Leader Object Storage Solutions Winter 2024
Implementation Leader Object Storage Solutions Winter 2024
4
HubSpot Marketing Hub
Marketing Automation
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Best Software Products 2023
Best Products for Mid-Market 2023
Best Products for Small Business 2023
Highest Satisfaction Products 2023
Best Products for Enterprise 2023
Grid Leader Marketing Analytics Winter 2024
Grid Leader Account Data Management Winter 2024
5
Attentive
Marketing Automation
Attentive is a personalized mobile messaging platform that helps enterprise retail brands acquire, retain, and interact with mobile shoppers in a new way
Attentive is a personalized mobile messaging platform that helps enterprise retail brands acquire, retain, and interact with mobile shoppers in a new way
Reviews
Categories
G2 Awards
Best Products for Small Business 2023
Best Software Products 2023
Highest Satisfaction Products 2023
Best Products for Mid-Market 2023
Grid Leader SMS Marketing Winter 2024
Relationship Leader SMS Marketing Winter 2024
Grid Leader Mobile Marketing Winter 2024
6
RUN Powered by ADP
Payroll
Whether you’ve been in business for 25 years or you’re just getting started, RUN Powered by ADP® can help. They've spent countless hours — and burned through even more cups of coffee — building a smarter, simpler, and more affordable payroll, tax and HR solution to help you get back to the work that
Whether you’ve been in business for 25 years or you’re just getting started, RUN Powered by ADP® can help. They've spent countless hours — and burned through even more cups of coffee — building a smarter, simpler, and more affordable payroll, tax and HR solution to help you get back to the work that
Reviews
Categories
G2 Awards
Best HR Products 2023
Best Products for Small Business 2023
Best Software Products 2023
Americas Leader Payroll Winter 2024
Grid Leader Payroll Winter 2024
Grid Leader Employee Engagement Winter 2024
Grid Leader Background Check Winter 2024
Grid Leader Time & Attendance Winter 2024
Grid Leader Harassment Prevention Training Winter 2024
7
Zoho Desk
Help Desk
Zoho Desk pulls in all your customer interactions from across multiple channels into a single, clean interface. You can then seamlessly continue these conversations and help customers easily.
Reviews
Categories
G2 Awards
Best Customer Service Products 2023
Best Products for Small Business 2023
Best Software Products 2023
Highest Satisfaction Products 2023
Best Products for Mid-Market 2023
Australia Leader Help Desk Winter 2024
EMEA Leader Help Desk Winter 2024
Africa Leader Help Desk Winter 2024
ANZ Leader Help Desk Winter 2024
8
Klaviyo
Marketing Automation
Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions.
Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions.
Reviews
Categories
G2 Awards
Best Products for Small Business 2023
Best Software Products 2023
Best Marketing Products 2023
Highest Satisfaction Products 2023
Fastest Growing Products 2023
Asia Leader SMS Marketing Winter 2024
Results Leader Email Template Builder Winter 2024
Canada Leader Personalization Winter 2024
Asia Pacific Leader Customer Data Platform (CDP) Winter 2024
9
Vanta
Security Compliance
It was clear that security and privacy had become mainstream issues, and that we all increasingly relied on cloud services to store everything from our personal photos to our communications at work. Vanta’s mission is to be the layer of trust on top of these services, and to secure the internet, inc
It was clear that security and privacy had become mainstream issues, and that we all increasingly relied on cloud services to store everything from our personal photos to our communications at work. Vanta’s mission is to be the layer of trust on top of these services, and to secure the internet, inc
Reviews
Categories
G2 Awards
Best Products for Small Business 2023
Fastest Growing Products 2023
Best Security Products 2023
Best Software Products 2023
Best Products for Mid-Market 2023
Grid Leader Cloud Compliance Winter 2024
EMEA Leader Security Compliance Winter 2024
Europe Leader Vendor Security and Privacy Assessment Winter 2024
10
HubSpot Sales Hub
CRM
Sales Hub is a modern sales software that helps teams build pipeline, accelerate deal velocity, and create stronger customer connections. Powered by HubSpot’s Smart CRM, it combines AI, automation, and insights in one easy-to-use platform, so reps can sell smarter and scale without added complexity.
Sales Hub is a modern sales software that helps teams build pipeline, accelerate deal velocity, and create stronger customer connections. Powered by HubSpot’s Smart CRM, it combines AI, automation, and insights in one easy-to-use platform, so reps can sell smarter and scale without added complexity.
Reviews
Categories
G2 Awards
Best Sales Products 2023
Best Products for Mid-Market 2023
Best Products for Small Business 2023
Best Software Products 2023
Highest Satisfaction Products 2023
Usability Leader Visitor Identification Winter 2024
Results Leader CRM Winter 2024
Results Leader Quote-to-Cash Winter 2024
Relationship Leader Quote-to-Cash Winter 2024
11
monday Work Management
Project Management
monday.com is a software company that gives anyone the power to build and improve how their organization runs.
monday.com is a software company that gives anyone the power to build and improve how their organization runs.
Reviews
Categories
G2 Awards
Best Project Management Products 2023
Best EMEA Sellers 2023
Best Products for Small Business 2023
Fastest Growing Products 2023
Best Collaboration and Productivity Products 2023
Best Software Products 2023
Best Development Products 2023
Best Products for Mid-Market 2023
Highest Satisfaction Products 2023
Best Content Management Products 2023
12
ActiveCampaign
Marketing Automation
ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can cr
ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can cr
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Best Products for Small Business 2023
Highest Satisfaction Products 2023
Best Software Products 2023
Best Commerce Products 2023
Spain Leader Online Form Builder Winter 2024
ANZ Leader Online Form Builder Winter 2024
Australia Leader Online Form Builder Winter 2024
Spain Leader Marketing Automation Winter 2024
13
BambooHR
HCM Software
Make a successful transition from tracking employee information in spreadsheets to managing it with personalized HR software that frees up time for meaningful work.
Make a successful transition from tracking employee information in spreadsheets to managing it with personalized HR software that frees up time for meaningful work.
Reviews
Categories
G2 Awards
Best HR Products 2023
Best Software Products 2023
Highest Satisfaction Products 2023
Best Products for Small Business 2023
Best Products for Mid-Market 2023
Grid Leader Core HR Winter 2024
Grid Leader Workforce Management Winter 2024
Middle East & Africa Leader Applicant Tracking Systems (ATS) Winter 2024
Canada Leader Onboarding Winter 2024
14
Rippling
Core HR
Streamline your business with Rippling’s all-in-one platform for HR, IT, payroll, and spend management. Simplify IT with device management, software access, and compliance monitoring, all from one dashboard. Effortlessly manage the entire employee lifecycle, from hiring to benefits administration. A
Streamline your business with Rippling’s all-in-one platform for HR, IT, payroll, and spend management. Simplify IT with device management, software access, and compliance monitoring, all from one dashboard. Effortlessly manage the entire employee lifecycle, from hiring to benefits administration. A
Reviews
Categories
G2 Awards
Best HR Products 2023
Best Products for Mid-Market 2023
Best Security Products 2023
Best Products for Small Business 2023
Best Software Products 2023
Highest Satisfaction Products 2023
Usability Leader Corporate Learning Management Systems Winter 2024
Usability Leader Time & Attendance Winter 2024
Momentum Leader PEO Providers Winter 2024
15
Acronis Cyber Protect Cloud
Cloud Data Security
Acronis Cyber Protect Cloud unites backup and next-generation, AI-based anti-malware, antivirus, and endpoint protection management in one solution. Integration and automation provide unmatched ease for service providers — reducing complexity while increasing productivity and decreasing operating co
Acronis Cyber Protect Cloud unites backup and next-generation, AI-based anti-malware, antivirus, and endpoint protection management in one solution. Integration and automation provide unmatched ease for service providers — reducing complexity while increasing productivity and decreasing operating co
Reviews
Categories
G2 Awards
Best EMEA Sellers 2023
Best Products for Small Business 2023
Best IT Management Products 2023
Best Software Products 2023
Best Security Products 2023
Highest Satisfaction Products 2023
Momentum Leader SaaS Backup Winter 2024
Grid Leader SaaS Backup Winter 2024
Grid Leader Cloud Security Winter 2024
Grid Leader Cloud Data Security Winter 2024
16
Cvent Registration
Event Registration & Ticketing
Attract and convert audiences with automated, personalized marketing and beautifully branded websites. Manage speakers, sponsors, and exhibitors. Deliver great content. Event success starts with a unified planning and marketing solution for every event.
Attract and convert audiences with automated, personalized marketing and beautifully branded websites. Manage speakers, sponsors, and exhibitors. Deliver great content. Event success starts with a unified planning and marketing solution for every event.
Categories
G2 Awards
Best Software Products 2023
Best Products for Small Business 2023
Best Products for Enterprise 2023
Best Products for Mid-Market 2023
Highest Satisfaction Products 2023
Grid Leader Event Registration & Ticketing Winter 2024
Momentum Leader Event Marketing Winter 2024
Momentum Leader Event Registration & Ticketing Winter 2024
17
Asana
Project Collaboration
Asana is a leading work management platform for human + AI coordination. Over 170,000 customers like Accenture, Amazon, Anthropic, Morningstar, and Suzuki rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or com
Asana is a leading work management platform for human + AI coordination. Over 170,000 customers like Accenture, Amazon, Anthropic, Morningstar, and Suzuki rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or com
Reviews
Categories
G2 Awards
Best Project Management Products 2023
Best Products for Small Business 2023
Best Software Products 2023
Best Products for Mid-Market 2023
Highest Satisfaction Products 2023
Asia Leader Objectives and Key Results (OKR) Winter 2024
India Leader Marketing Calendar Winter 2024
India Leader Work Management Winter 2024
India Leader Objectives and Key Results (OKR) Winter 2024
18
Remote
Global Employment Platforms (GEP)
Remote offers global HR solutions for the future of work. Learn about how we make it possible for businesses of all sizes to employ global talent legally and easily.
Reviews
Categories
G2 Awards
Best Software Products 2023
Best Products for Small Business 2023
Highest Satisfaction Products 2023
Best Products for Mid-Market 2023
Best HR Products 2023
Relationship Leader Freelancer Management Systems Winter 2024
Implementation Leader Freelancer Management Systems Winter 2024
19
HubSpot Service Hub
Help Desk
Deliver personalized support at scale with Breeze customer agent and an AI-powered knowledge base that work together to identify content gaps and enhance self-service. Boost CSAT with proactive tools like health scores and usage analytics that drive adoption. HubSpot Smart CRM powers everything, giv
Deliver personalized support at scale with Breeze customer agent and an AI-powered knowledge base that work together to identify content gaps and enhance self-service. Boost CSAT with proactive tools like health scores and usage analytics that drive adoption. HubSpot Smart CRM powers everything, giv
Reviews
Categories
G2 Awards
Best Customer Service Products 2023
Best Products for Small Business 2023
Best Software Products 2023
Best Products for Mid-Market 2023
Highest Satisfaction Products 2023
Middle East & Africa Leader Shared Inbox Winter 2024
Spain Leader Live Chat Winter 2024
Europe Leader Shared Inbox Winter 2024
United Kingdom Leader Shared Inbox Winter 2024
20
Snyk
Software Composition Analysis
Snyk is a security solution designed to find and fix vulnerabilities in Node.js and Ruby apps.
Reviews
Categories
G2 Awards
Best Security Products 2023
Best Products for Small Business 2023
Fastest Growing Products 2023
Grid Leader Vulnerability Scanner Winter 2024
Relationship Leader Static Application Security Testing (SAST) Winter 2024
Grid Leader Container Security Winter 2024
Europe Leader Static Application Security Testing (SAST) Winter 2024
EMEA Leader Static Application Security Testing (SAST) Winter 2024
21
Fin by Intercom
AI Customer Support Agents
Fin’s AI Agent System gives you complete control with four core capabilities, analyze, train, test, and deploy, all in one easy-to-use workspace. It’s designed to fine-tune quality and drive continuous performance improvement. No code required. Train: Teach Fin with your knowledge, data, policies, a
Fin’s AI Agent System gives you complete control with four core capabilities, analyze, train, test, and deploy, all in one easy-to-use workspace. It’s designed to fine-tune quality and drive continuous performance improvement. No code required. Train: Teach Fin with your knowledge, data, policies, a
Reviews
Categories
G2 Awards
Best Customer Service Products 2023
Highest Satisfaction Products 2023
Best Products for Small Business 2023
Best Software Products 2023
Best Analytics and AI Products 2023
Best Products for Mid-Market 2023
Middle East Leader Live Chat Winter 2024
Germany Leader Customer Self-Service Winter 2024
Nordic Leader Customer Self-Service Winter 2024
22
Loom
Video Communications
Communicate more effectively with video messaging for work. Individuals and teams can get started for free on our Starter plan.
Communicate more effectively with video messaging for work. Individuals and teams can get started for free on our Starter plan.
Reviews
Categories
G2 Awards
Best Collaboration and Productivity Products 2023
Best Products for Mid-Market 2023
Best Products for Small Business 2023
Best Software Products 2023
Best Design Products 2023
Fastest Growing Products 2023
Highest Satisfaction Products 2023
Asia Leader Screen and Video Capture Winter 2024
Latin America Leader Video Hosting Winter 2024
23
Lead Forensics
Visitor Identification
Lead Forensics is the essential software in B2B marketing, instantly know who is visiting your website and get contact info. Try for free.
Lead Forensics is the essential software in B2B marketing, instantly know who is visiting your website and get contact info. Try for free.
Reviews
Categories
G2 Awards
Highest Satisfaction Products 2023
Best Global Sellers 2023
Best UK Sellers 2023
Best Software Products 2023
Best EMEA Sellers 2023
Best Products for Small Business 2023
Best Products for Mid-Market 2023
EMEA Leader Marketing Account Intelligence Winter 2024
EMEA Leader Visitor Identification Winter 2024
United Kingdom Leader Marketing Account Intelligence Winter 2024
Europe Leader Marketing Account Intelligence Winter 2024
24
Hootsuite
Social Media Management
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Reviews
Categories
G2 Awards
Best Software Products 2023
Best Products for Small Business 2023
Best Marketing Products 2023
Best Products for Mid-Market 2023
Highest Satisfaction Products 2023
United Kingdom Leader Social Media Listening Tools Winter 2024
Asia Leader Social Media Analytics Winter 2024
Spain Leader Social Media Listening Tools Winter 2024
Implementation Leader Social Media Listening Tools Winter 2024
25
Apollo.io
Sales Intelligence
Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M co
Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M co
Reviews
Categories
G2 Awards
Highest Satisfaction Products 2023
Best Products for Small Business 2023
Fastest Growing Products 2023
Best Software Products 2023
Usability Leader Synthetic Media Winter 2024
EMEA Leader Sales Intelligence Winter 2024
Australia Leader Sales Intelligence Winter 2024
Canada Leader Sales Intelligence Winter 2024
26
Jotform
Online Form Builder
Trusted by more than 35 million users worldwide, Jotform is a powerful online form builder designed to help individuals and organizations create, customize, and publish forms in minutes, from any device. With an intuitive drag-and-drop interface, Jotform makes it simple for anyone to build professio
Trusted by more than 35 million users worldwide, Jotform is a powerful online form builder designed to help individuals and organizations create, customize, and publish forms in minutes, from any device. With an intuitive drag-and-drop interface, Jotform makes it simple for anyone to build professio
Reviews
Categories
G2 Awards
Best Products for Small Business 2023
Best Products for Enterprise 2023
Best Software Products 2023
Highest Satisfaction Products 2023
Europe Leader Event Registration & Ticketing Winter 2024
Asia Pacific Leader Event Registration & Ticketing Winter 2024
United Kingdom Leader Event Registration & Ticketing Winter 2024
Implementation Leader Applicant Tracking Systems (ATS) Winter 2024
Canada Leader Online Form Builder Winter 2024
27
Smartsheet
Project Management
Smartsheet is a modern work management platform that helps teams manage projects, automate processes, and scale workflows all in one central platform.
Smartsheet is a modern work management platform that helps teams manage projects, automate processes, and scale workflows all in one central platform.
Reviews
Categories
G2 Awards
Best Project Management Products 2023
Best Products for Enterprise 2023
Best Products for Mid-Market 2023
Best Products for Small Business 2023
Best Software Products 2023
Highest Satisfaction Products 2023
EMEA Leader Marketing Calendar Winter 2024
Asia Leader Work Management Winter 2024
Southeast Asia Leader Work Management Winter 2024
28
Spruce Health
Telemedicine
Spruce Health is a platform for communication and care outside of the exam room.
Spruce Health is a platform for communication and care outside of the exam room.
Reviews
Categories
G2 Awards
Best Products for Small Business 2023
Highest Satisfaction Products 2023
Best Software Products 2023
Results Leader Telemedicine Winter 2024
Relationship Leader Telemedicine Winter 2024
Usability Leader Telemedicine Winter 2024
Grid Leader Telemedicine Winter 2024
29
Weave
Patient Relationship Management (PRM)
Beautiful dental practice management software to help you strengthen relationships with your patients.
Reviews
Categories
G2 Awards
Best Products for Small Business 2023
Implementation Leader Patient Relationship Management (PRM) Winter 2024
Results Leader Patient Relationship Management (PRM) Winter 2024
Implementation Leader Patient Engagement Winter 2024
Grid Leader Patient Scheduling Winter 2024
Implementation Leader Patient Intake Winter 2024
30
YouTube Advertising
Video Hosting
YouTube Advertising is a dynamic platform that enables businesses to reach a vast audience through targeted video content. With over two billion monthly active users, YouTube offers unparalleled opportunities for brands to engage with potential customers across various devices, including computers,
YouTube Advertising is a dynamic platform that enables businesses to reach a vast audience through targeted video content. With over two billion monthly active users, YouTube offers unparalleled opportunities for brands to engage with potential customers across various devices, including computers,
Reviews
Categories
G2 Awards
Best Products for Small Business 2023
Best Design Products 2023
Best Software Products 2023
Asia Leader Video Hosting Winter 2024
Asia Pacific Leader Video Hosting Winter 2024
India Leader Video Hosting Winter 2024
31
OutSystems
Low-Code Development Platforms
The OutSystems AI-powered low-code platform helps you build enterprise-grade, mission-critical software in a fraction of the time. Now you can use low-code and GenAI to improve and accelerate every part of the software development lifecycle.
The OutSystems AI-powered low-code platform helps you build enterprise-grade, mission-critical software in a fraction of the time. Now you can use low-code and GenAI to improve and accelerate every part of the software development lifecycle.
Reviews
Categories
G2 Awards
Best Development Products 2023
Best Products for Mid-Market 2023
Best Software Products 2023
Best Products for Enterprise 2023
Best Products for Small Business 2023
Highest Satisfaction Products 2023
Best IT Management Products 2023
Europe Leader Low-Code Development Platforms Winter 2024
Latin America Leader Rapid Application Development (RAD) Winter 2024
32
Drata
Cloud Compliance
Drata is the world's most advanced security and compliance automation platform with the mission to help businesses earn and keep the trust of their users, customers, partners, and prospects. With Drata, thousands of companies streamline risk management and over 12 compliance frameworks—such as SOC 2
Drata is the world's most advanced security and compliance automation platform with the mission to help businesses earn and keep the trust of their users, customers, partners, and prospects. With Drata, thousands of companies streamline risk management and over 12 compliance frameworks—such as SOC 2
Reviews
Categories
G2 Awards
Fastest Growing Products 2023
Best Products for Small Business 2023
Best Security Products 2023
Best Products for Mid-Market 2023
Best Software Products 2023
Highest Satisfaction Products 2023
Asia Leader Vendor Security and Privacy Assessment Winter 2024
Momentum Leader Vendor Security and Privacy Assessment Winter 2024
EMEA Leader Security Compliance Winter 2024
33
ClickUp
Work Management
ClickUp is one app to replace them all. It's the future of work. More than just task management - ClickUp offers docs, reminders, goals, calendars, and even an inbox. Fully customizable, ClickUp works for every type of team, so all teams can use the same app to plan, organize, and collaborate.
ClickUp is one app to replace them all. It's the future of work. More than just task management - ClickUp offers docs, reminders, goals, calendars, and even an inbox. Fully customizable, ClickUp works for every type of team, so all teams can use the same app to plan, organize, and collaborate.
Reviews
Categories
G2 Awards
Best Collaboration and Productivity Products 2023
Best Content Management Products 2023
Best Project Management Products 2023
Best IT Management Products 2023
Best Products for Small Business 2023
Best Development Products 2023
Fastest Growing Products 2023
Best Software Products 2023
Highest Satisfaction Products 2023
34
SlickText
SMS Marketing
SlickText is the industry-leading SMS marketing platform that helps you build relationships, grow sales, and increase engagement through mass-texting.
SlickText is the industry-leading SMS marketing platform that helps you build relationships, grow sales, and increase engagement through mass-texting.
Reviews
Categories
G2 Awards
Highest Satisfaction Products 2023
Best Products for Small Business 2023
Best Products for Mid-Market 2023
Best Software Products 2023
Relationship Leader SMS Marketing Winter 2024
Grid Leader SMS Marketing Winter 2024
Canada Leader SMS Marketing Winter 2024
35
Sprout Social
Social Media Suites
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Reviews
Categories
G2 Awards
Best Products for Mid-Market 2023
Best Products for Enterprise 2023
Best Marketing Products 2023
Best Software Products 2023
Best Products for Small Business 2023
Highest Satisfaction Products 2023
EMEA Leader Social Media Listening Tools Winter 2024
EMEA Leader Social Media Suites Winter 2024
Europe Leader Social Media Suites Winter 2024
36
Mixpanel
Product Analytics
Mixpanel helps businesses deeply understand user behavior and drive intelligent action with the leading user analytics solution.
Mixpanel helps businesses deeply understand user behavior and drive intelligent action with the leading user analytics solution.
Reviews
Categories
G2 Awards
Best Products for Small Business 2023
Best Commerce Products 2023
Best Software Products 2023
Relationship Leader Mobile App Analytics Winter 2024
Relationship Leader Mobile Analytics Winter 2024
Relationship Leader Product Analytics Winter 2024
India Leader Product Analytics Winter 2024
37
Bloomerang CRM
Nonprofit CRM
Bloomerang CRM helps nonprofits raise more by turning donor data into deeper relationships. With a 360º view of every supporter, you can personalize outreach, boost retention, and unlock greater generosity—all in one intuitive, mission-driven platform.
Bloomerang CRM helps nonprofits raise more by turning donor data into deeper relationships. With a 360º view of every supporter, you can personalize outreach, boost retention, and unlock greater generosity—all in one intuitive, mission-driven platform.
Reviews
Categories
G2 Awards
Best Products for Small Business 2023
Relationship Leader Grant Management Winter 2024
Grid Leader Grant Management Winter 2024
Grid Leader Nonprofit CRM Winter 2024
Usability Leader Donor Management Winter 2024
Momentum Leader Grant Management Winter 2024
Usability Leader Grant Management Winter 2024
Usability Leader Nonprofit CRM Winter 2024
38
Paymode
AP Automation
Paymode is the largest and fastest-growing B2B electronic payment network, processing over $500 billion per year to more than 600,000 member businesses. Payers and vendors harness the power of this innovative, cloud-based solution to simplify, streamline, and secure their electronic payments. Paymod
Paymode is the largest and fastest-growing B2B electronic payment network, processing over $500 billion per year to more than 600,000 member businesses. Payers and vendors harness the power of this innovative, cloud-based solution to simplify, streamline, and secure their electronic payments. Paymod
Reviews
Categories
G2 Awards
Best Accounting and Finance Products 2023
Best Products for Small Business 2023
Grid Leader Invoice Management Winter 2024
Grid Leader AP Automation Winter 2024
Momentum Leader Invoice Management Winter 2024
Grid Leader Invoice Management Fall 2023
Grid Leader AP Automation Fall 2023
39
Airtable
Project Management
Airtable is the all-in-one collaboration platform designed to combine the flexibility of a spreadsheet interface with features like file attachments, kanban card stacks, revision history, calendars and reporting.
Airtable is the all-in-one collaboration platform designed to combine the flexibility of a spreadsheet interface with features like file attachments, kanban card stacks, revision history, calendars and reporting.
Reviews
Categories
G2 Awards
Best Development Products 2023
Best Project Management Products 2023
Best Products for Small Business 2023
Best Software Products 2023
Fastest Growing Products 2023
Relationship Leader Workplace Innovation Platforms Winter 2024
EMEA Leader Workplace Innovation Platforms Winter 2024
Grid Leader Workplace Innovation Platforms Winter 2024
Americas Leader Workplace Innovation Platforms Winter 2024
40
Certinia PS Cloud
Professional Services Automation
Certinia PS Cloud leverages Salesforce,built on Force.com. Manage people, customers, projects and financials in one integrated app.
Certinia PS Cloud leverages Salesforce,built on Force.com. Manage people, customers, projects and financials in one integrated app.
Reviews
Categories
G2 Awards
Best Products for Small Business 2023
Best Project Management Products 2023
Relationship Leader Professional Services Automation Winter 2024
Grid Leader Resource Management Winter 2024
Canada Leader Professional Services Automation Winter 2024
Americas Leader Professional Services Automation Winter 2024
United Kingdom Leader Professional Services Automation Winter 2024
41
Gong
Conversation Intelligence
The patented Gong Revenue Intelligence Platform™ captures and understands every customer interaction, then delivers insights at scale, empowering revenue teams to make decisions based on data instead of opinions.
Reviews
Categories
G2 Awards
Best Products for Mid-Market 2023
Best Sales Products 2023
Best Products for Enterprise 2023
Best Software Products 2023
Highest Satisfaction Products 2023
Best Products for Small Business 2023
Grid Leader Revenue Operations & Intelligence (RO&I) Winter 2024
Results Leader Revenue Operations & Intelligence (RO&I) Winter 2024
42
monday CRM
CRM
monday CRM is a dedicated sales platform that enables business owners, sales teams, and RevOps to manage the entire sales cycle from pre- to post-sales — managing all customer data in one centralized place. Capture leads, manage contact communication, automate manual processes, and track every deal
monday CRM is a dedicated sales platform that enables business owners, sales teams, and RevOps to manage the entire sales cycle from pre- to post-sales — managing all customer data in one centralized place. Capture leads, manage contact communication, automate manual processes, and track every deal
Reviews
Categories
G2 Awards
Fastest Growing Products 2023
Best EMEA Sellers 2023
Best Sales Products 2023
Best Products for Small Business 2023
Highest Satisfaction Products 2023
Best Software Products 2023
EMEA Leader Sales Performance Management Winter 2024
Middle East & Africa Leader Sales Performance Management Winter 2024
Europe Leader Sales Performance Management Winter 2024
Australia Leader Sales Performance Management Winter 2024
43
StackAdapt
Demand Side Platform (DSP)
With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns.
With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns.
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Best Products for Small Business 2023
Best Software Products 2023
Canada Leader Cross-Channel Advertising Winter 2024
Relationship Leader Video Advertising Winter 2024
Relationship Leader Demand Side Platform (DSP) Winter 2024
Usability Leader Video Advertising Winter 2024
EMEA Leader Display Advertising Winter 2024
Results Leader Display Advertising Winter 2024
44
Guidebook
Mobile Event Apps
Guidebook allows organizations to create mobile guides to their events and venues.
Guidebook allows organizations to create mobile guides to their events and venues.
Reviews
Categories
G2 Awards
Highest Satisfaction Products 2023
Best Software Products 2023
Best Products for Small Business 2023
Grid Leader Mobile Event Apps Winter 2024
Momentum Leader Mobile Event Apps Winter 2024
Grid Leader Mobile Event Apps Fall 2023
45
Insider One
Mobile Marketing
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orc
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orc
Reviews
Categories
G2 Awards
Best UK Sellers 2023
Best Products for Mid-Market 2023
Best Marketing Products 2023
Best Global Sellers 2023
Best Products for Enterprise 2023
Best EMEA Sellers 2023
Best Software Products 2023
Best Commerce Products 2023
Highest Satisfaction Products 2023
Best Products for Small Business 2023
Fastest Growing Products 2023
Implementation Leader Mobile Marketing Winter 2024
46
Tidio
Live Chat
Tidio is an all-in-one AI customer support platform that includes help desk issue tracking, live chat, chatbot automation (Flows), and an AI customer service agent (Lyro). The platform allows businesses to manage all customer communication from a single dashboard, including email and social media ch
Tidio is an all-in-one AI customer support platform that includes help desk issue tracking, live chat, chatbot automation (Flows), and an AI customer service agent (Lyro). The platform allows businesses to manage all customer communication from a single dashboard, including email and social media ch
Reviews
Categories
G2 Awards
Best EMEA Sellers 2023
Best Customer Service Products 2023
Highest Satisfaction Products 2023
Best Analytics and AI Products 2023
Best Products for Small Business 2023
EMEA Leader Live Chat Winter 2024
France Leader Live Chat Winter 2024
Middle East & Africa Leader Chatbots Winter 2024
EMEA Leader Chatbots Winter 2024
Latin America Leader Chatbots Winter 2024
47
Trainual
Training Management Systems
Train employees, contractors, salespeople, interns, vendors, and customers with one simple system.
Train employees, contractors, salespeople, interns, vendors, and customers with one simple system.
Reviews
Categories
G2 Awards
Best Products for Small Business 2023
Highest Satisfaction Products 2023
Grid Leader Training Management Systems Winter 2024
Implementation Leader Corporate Learning Management Systems Winter 2024
Grid Leader Sales Training and Onboarding Winter 2024
Results Leader Corporate Learning Management Systems Winter 2024
Relationship Leader Sales Training and Onboarding Winter 2024
Relationship Leader Onboarding Winter 2024
Relationship Leader Training Management Systems Winter 2024
48
Brex
Expense Management
Manage all your spend – corporate cards, expense management, reimbursements, travel, and bill pay – in one integrated system. Brex corporate cards: issue local currency cards with custom limits, embedded policies, and cash back. Brex expense management: manage every type of spend and payment method
Manage all your spend – corporate cards, expense management, reimbursements, travel, and bill pay – in one integrated system. Brex corporate cards: issue local currency cards with custom limits, embedded policies, and cash back. Brex expense management: manage every type of spend and payment method
Reviews
Categories
G2 Awards
Best Products for Small Business 2023
Usability Leader Expense Management Winter 2024
Relationship Leader Expense Management Winter 2024
Asia Leader Spend Management Winter 2024
Usability Leader Travel & Expense Winter 2024
Implementation Leader Spend Management Winter 2024
Relationship Leader Travel & Expense Winter 2024
Asia Pacific Leader Spend Management Winter 2024
Latin America Leader Expense Management Winter 2024
49
GitLab
Version Control Hosting
An open source web interface and source control platform based on Git.
Reviews
Categories
G2 Awards
Best Development Products 2023
Best Security Products 2023
Best Products for Enterprise 2023
Best Products for Small Business 2023
Best Software Products 2023
Grid Leader Continuous Integration Winter 2024
Grid Leader Continuous Delivery Winter 2024
50
Tenable Nessus
Vulnerability Scanner
From the beginning, we've worked hand-in-hand with the security community. We continuously optimize Nessus based on community feedback to make it the most accurate and comprehensive vulnerability assessment solution in the market. 20 years later and we're still laser focused on community collaborati
From the beginning, we've worked hand-in-hand with the security community. We continuously optimize Nessus based on community feedback to make it the most accurate and comprehensive vulnerability assessment solution in the market. 20 years later and we're still laser focused on community collaborati
Reviews
Categories
G2 Awards
Best Security Products 2023
Best Products for Small Business 2023
Asia Pacific Leader Vulnerability Scanner Winter 2024
India Leader Vulnerability Scanner Winter 2024
Usability Leader Vulnerability Scanner Winter 2024
Grid Leader Vulnerability Scanner Winter 2024
Asia Leader Vulnerability Scanner Winter 2024
Implementation Leader Vulnerability Scanner Winter 2024
FAQs
What are the G2 Best Software Awards?
G2’s Annual Best Software Awards ranks the world’s best software companies and products based on authentic, timely reviews from real users.
How are the winners determined?
30 different lists are generated using G2’s proprietary algorithm based on G2’s verified user reviews and publicly available market presence data. The top 100 software companies are ranked based on a combination of Satisfaction and Market Presence scores. The top 100 products are ranked based on reviews across all categories they are a part of. Satisfaction is an aggregate score based on a company’s products across their assigned categories. More tailored company and product lists (e.g., "India Software Companies" and "Products for Small Businesses") feature a smaller set of winners at 50 appearing on each list.
Read more about the methodology used to calculate G2’s Best Software Awards here.
How many reviews does a vendor need to be eligible?
To be included in one of G2’s Best Software Sellers or Best Software Products Lists, a software company or product must receive at least 50 approved and published reviews during the 2022 calendar year. Scores reflect only data from reviews submitted during this evaluation period.
How are the Best Software Awards different from quarterly badge lists?
For G2’s annual Best Software Awards, the scores reflect reviews submitted in the evaluation period - in this case, the calendar year 2022. Other G2 reports might include more or less data which would potentially show different rankings for software companies and products. Also, broadly-defined “Other” categories such as “Other Marketing Software” and “Other IT Security Software” were excluded to ensure we were evaluating products with relevant comparative scoring.
Read more about G2’s research scoring methodologies.
Can software sellers and products win multiple awards?
Yes. A software seller and/or product has the potential to be named on multiple lists based on its eligibility and rankings.
How are reviews verified and vetted?
It is important to us at G2 to be objective and trustworthy, with reviews being thoroughly vetted. To ensure this, we require the use of a LinkedIn™ account or verified business email address to validate a G2 reviewer’s identity and current employer. We also validate reviewers by partnering with companies to securely authenticate users through select platforms. We do not allow users to leave reviews for their current employers, former employers, or competitors.
For more information on the reviews process, view G2’s community guidelines.
Were G2’s 2023 Best Software Lists researched and published using the same methodology and criteria as past years? If not, what is new?
To be more inclusive of software companies and products, in 2022, we reduced the number of vendor-level reviews per calendar year to be eligible - from 100 to 50. This criteria is being leveraged for the 2023 list as well. Being eligible of course does not guarantee inclusion on a list.
In 2023, we also added net-new lists for:
- Companies
- UK Software Companies
- France Software Companies
- Germany Software Companies
- Products (persona-based)
- Best products for professionals in Customer Service
