175+ Must-Know Social Media Statistics for 2025

You can list many reasons why social media is an integral part of our society. 

Whether keeping current on world events and local news or simply communicating with friends, social media is more popular than ever. With so many social network platforms, standing out from the crowd can be difficult when you put yourself out there. 

Substantial brand awareness and engagement from social media require time, planning, and a unique social profile. As you create a social media strategy, think about these social media statistics to kick things off on the right foot.

General social media statistics

Below are some general statistics and data about social media and how it’s used.

• 62.3% of the world's population uses social media, roughly 5.04 billion people.
• The number of social media users worldwide grew by 320 million people from January 2023 to January 2024.
• The average person uses 7 different social networks each month.
• 84% of US adults aged 18 to 29 are active social media users.
• Based on a sample of 10.3 million posts in 2024, Facebook Pages had the highest content posting frequency.
• On an average, a single user manages 5 social media accounts

• 6 out of every 10 people have a social network account.
• Nearly 75% of the world’s population aged 13+ uses social media.
• 21% of consumers prefer social media to find answers to their desires.
• Women aged 16 to 24 use social media the most, on average, 3 hours and 4 minutes per day.
• The demographic of men most on social media is aged 20 to 29.
• The average person owns around 8.4 social accounts.
• 70% of social media marketers say they have an employee responsible for managing social commerce.
• 52% of social media marketers use social media to sell products directly within social media apps.
• 87% of social media marketers say social search is important to their overall social media marketing strategy

Social media marketing and advertising statistics

Some statistics focusing on social media marketing and advertising are discussed here.

• 77% of businesses reach customers via social media.
• 90% of social media users follow at least one brand.
• Social media ad spending is expected to hit $219.8 billion in 2024.
• 28.8% of all digital advertising spend comes from social media ads.
• By 2028, mobile is forecasted to drive $255.8 billion in social media ad spending.
• 130 million social media users engage with shopping posts every month.
• Gen Z shoppers are the most inclined to make purchases through social media.
• 71% of consumers with a positive social media experience will likely recommend the brand.

Facebook statistics

Let’s break down some interesting stats about Facebook, which rebranded to Meta in 2022.

• Despite its declining popularity, Facebook still had 3.05 billion people using it each month by mid-2023.

• After Google and YouTube, Facebook is the third-most visited website.
• Every three months, around 1.3 billion fake Facebook accounts are taken down.
• India has the most Facebook users globally, with 314 million accounts.
• About 38.7% of people around the world use Facebook every month.

Usage

Below are statistics that reference how people use Facebook.

• The typical US Facebook user spent about 31 minutes on the platform each day in 2023.
• On average, Facebook Pages typically have a fan engagement of only 0.07%.
• Pictures capture a bit more action, with an average interaction rate of 0.12%.
• Over 80% of people use Facebook on their mobile phones.
• People spend, on average, 19.6 hours per month using Facebook.
• Facebook Messenger is on track to reach an impressive 3 billion users over the course of 2022.
• 35 million people update their Facebook statuses every minute.
• Brands typically share about 5 Facebook posts per week.

Demographics

Below are statistics that consider the type of people using Facebook.

• The biggest demographic on Facebook is males aged 25 to 34.
• India ranks top on the list of the most Facebook users country-wise, with 315 million users.
• Out of all Facebook users, 56.3% are men.
• Facebook is most liked by people from 35 to 45 years of age.

Instagram statistics

Next, let’s explore some interesting stats about Instagram.

• Instagram ads reach almost 30% of internet users.
• 73% of marketers favor Instagram for influencer marketing.
• Instagram drives conversions, as 92% of users say they’ve acted in the moment after seeing a product on Instagram.
• The most popular hashtag on Instagram is #love, followed by #instagood and #fashion.
• Uses of the #ad tag on Instagram decreased 17% over the past year among influencers. This could hint at both a shift in platforms and tactics in the influencer space.
• 11% of Instagram users shop through the app.
• Posts with tagged locations get 79% more engagement.
• Cristiano Ronaldo is the most followed person on Instagram, with 509 million followers.
• National Geographic is the most followed brand on Instagram, reaching 248 million followers.

Usage

Below are statistics focusing on how people use Instagram.

• Instagram has 1.5 billion estimated monthly active users.
• 100 million users launch or watch live videos on Instagram daily.
• 90% of Instagram users follow a business profile.
• Half of Instagram's active users check Stories on a daily basis.
  

• Almost 18.1% of all people use Instagram today.
• More than 100 million photos are uploaded each day.
• The average number of likes per Instagram post is 1,261.
• Instagram ranks fourth on the world's most active social media platforms.
• Instagram users engage more on weekdays, with Wednesdays and Thursdays showing the most activity.
• 81% of Instagrammers use it to research new products and services.

Demographics

Dive into these statistics, focusing on the type of people who use Instagram.

• 64% of Instagram users are under the age of 34.
• India tops the chart with the most number of Instagram users, with over 230 million users.
• The United States has 157 million active Instagram users.
• The gender split on Instagram is 50.7% male users and 49.3% female users.

X (formerly Twitter) statistics

Next, let’s explore some interesting stats about Twitter.

• Twitter currently has over 500 million monthly active users in 2024.
  
• There are 12 countries with a Twitter user base of over 15 million each, including the United Kingdom, Brazil, Turkey, Mexico, Saudi Arabia, Thailand, France, and Germany.
• Tweets with a GIF gain 55% more engagement.
• #DigitalMarketing (47%) is the most popular marketing hashtag among #ContentMarketing tweets, followed by #SEO at 40% and #marketing at 37%.
• Companies using Twitter for customer service see a 19% lift in customer satisfaction.

Usage

Below are stats focusing on how people use Twitter.

• More than 200 million daily users worldwide access X/Twitter daily
• Almost 6.1% of all people use Twitter today.
• Twitter had 600 million monthly active users across the world in May 2024

• 83% of the world's leaders are on Twitter.
• Users spend an average of 5.1 hours per month on Twitter.
• On average, 125 million hashtags are tweeted every day.
• 52% of users check Twitter daily, 84% weekly, and 96% monthly.
• The total number of tweets sent per day is 500 million.
• 80% of active users access Twitter via smartphones.

Demographics

Below are stats regarding the demographics of Twitter users.

• 38.5% of people between the ages of 25 and 34 use Twitter.
• 56.4% of Twitter users are male.
• Worldwide, men use Twitter more than women
  
• The United States has around 77.8 million active Twitter users.
• 42% of all Twitter users graduated college.

TikTok statistics

Next, let’s talk about interesting TikTok stats.

• The most popular TikTok account is Charli D’Amelio, who has over 149 million followers.
• 20% of TikTok users earn more than $75,000 in their careers.
• Among all SocialBee users, in 2024, TikTok experienced the greatest growth in content posting compared to previous years.
  

Usage

These stats focus on how people use TikTok. 

• TikTok is the fastest-growing social network, with a staggering 105% user growth rate in the US over the past two years.
• Around 16.75% of all TikTok visits come from the US, which is almost three times the number of visits from any other nation.
  
• As of September 2024, TikTok has over 1.582 billion monthly active users worldwide and receives around 2.5 billion monthly visits.
• TikTok ranks sixth on the world's most active social media platforms.
• TikTok users spend, on average, a total of 19.6 hours a month scrolling through the app.
• Over 34% of TikTokers make videos daily.
• Almost 83% of users have posted a minimum of one video.
• Users spend an average of 19.6 hours per month on TikTok.

Demographics

Below are stats that focus on the demographics of TikTok users.

• 56.1% of TikTok's users are female.
• 1 in 4 TikTok users are under 20 years old.
• 55% of TikTok users are under 30.
• 20% of US adults use TikTok.
• 39% of Gen Z consumers say that their purchasing decisions are influenced directly by what they see on TikTok.
• TikTok is now more popular among Gen Z consumers than Instagram.
• In the United States, most TikTok users are under 30 years old.

LinkedIn statistics

Up next, we have statistics about LinkedIn. 

• Almost 46% of social media traffic to a company's website comes from LinkedIn.
• 77 job applications are submitted every second, and over 200 million are submitted monthly on LinkedIn.
• Google is the most followed organization on LinkedIn, with 23.3 million followers.

• Listing 5 or more skills on your LinkedIn profile can lead to up to 17x more views.
• 80% of business-to-business social media leads come from LinkedIn.
• 2.7 million LinkedIn pages post at least weekly.
  

Usage

Below are some interesting stats about people who use LinkedIn.

• As of March 2024, 67 million companies have a LinkedIn Page.
• 60% of LinkedIn users are between 25 and 34 years old.
• 65 million people use LinkedIn to search for jobs every week.
• Roughly 10% of all people have a LinkedIn account.
• Every week, 49 million people use LinkedIn to search for jobs.
• Over 810 million people across the world use LinkedIn.
• 3 professionals join LinkedIn every second, with 172,800 new users every single day.
• 36,000 skills are listed on LinkedIn.

Demographics

Keep reading for stats about the demographics of LinkedIn users.

• LinkedIn is most popular with men aged 25-34 years old, and least popular among women aged 55 and over.
• The United States has 180 million LinkedIn members.
• LinkedIn has one of the highest-earning and most educated user bases on social media—51% are college-educated, and half of its users earn more than $75,000 annually.

YouTube statistics 

Next, let’s delve into some YouTube stats.

• YouTube is the second-largest search engine globally.
• YouTube accounts for more than 25% of total worldwide mobile traffic.
• The average video length in 2022 was over 11 minutes long.
• Sports viewership on YouTube is expected to reach 90 million by 2025.
• The most popular search terms on YouTube are song, followed by DJ, dance, and TikTok.

Usage

Take a look at how people use YouTube.

• YouTube is the second most-used social media platform in the world, with over 14 billion total visits.
• The total number of daily active users on YouTube is over 122 million.
• YouTube has 2.6 billion monthly active users.
• YouTube viewers watch over 1 billion hours of video content every day.
• 3 million YouTube TV users have paid subscriptions.
• 23.6 million users pay for YouTube Premium.
• YouTube boasts an average of 23.7 hours per month spent on the platform.
•  YouTube Premium has 27.9 million users as of 2024
  

Demographics

Below are statistics that detail the type of people using YouTube.

• On mobile devices alone, YouTube reaches more adults aged 18 to 24 than any TV network.

• 77% of YouTube users in the US are between the ages of 15 and 25.
• India accounts for 448 million active monthly YouTube users.

Snapchat statistics

Up next are statistics about Snapchat.

• Snapchat is valued at $17.39 billion, making it the 1107th most valuable company.
• Snapchat has 850 million monthly active (MAU) as of 2024 and 432 million daily active users (DAU).
• 25 of Snapchat’s Discover Partners reached over 50 million unique Snapchatters worldwide.
• Snapchat generated a revenue of $2.43 billion in the first half of 2024.
• Over 11 million people worldwide use Snapchat+.
  
• In 2023, Snapchat employed 5,289 individuals, reflecting a slight increase of 0.02% or just 1 employee from the previous year’s total of 5,288.
  

Usage

Below are statistics focusing on how Snapchat is used.

• Users spend an average of 3 hours per month on Snapchat.
• Snapchat boasts over 319 million daily active users.
• On average, users spend over 30 minutes on Snapchat every day.
• About 2.1 million snaps are created every minute on Snapchat.
• The longest Snapchat streak recorded was over 2,089 snaps.
• 200 million Snapchatters use SnapMaps every month to find friends.
  

Demographics

Check out the demographic of Snapchat users.

• Snapchat reaches 75% of millennials and Gen Z.
• 38% of the audience in the 18 to 24 age group makes up the most significant portion of Snapchat’s user base.
  
• The social media app is most popular with men and women aged 18 to 24 and least popular with men over 50.
• 106.7 million Snapchat users are from the United States, while 202.51 million are from India.
• Females comprise 49.1% of the Snapchat’s user base, while males account for 50%.
  
• As of Q2 2024, Europe has about 97 million daily active Snapchat users. Meanwhile, the rest of the world has 235 million Snapchat users.
  

Pinterest statistics

Last but not least, let’s explore some Pinterest statistics.

• Pinterest has the 14th-highest global social network popularity, boasting 482 million active users.
• Every week, Pinterest users collect more than 1.5 billion pins.
• Approximately 85% of people who use Pinterest weekly turn to the platform when beginning a new project.
• 4 of 5 Pinterest users find new brands or products on the platform weekly.
• About 85% of Pinterest users make purchases based on Pins.
• In Q3 2023, Pinterest earned $763 million in revenue.
• Over 240 billion total posts have been pinned

Usage

Check out some stats about how people use Pinterest.

• Pinterest has 518 million monthly active users (MAUs) across the world. 
• Every month, more than 400 million people turn to Pinterest for inspiration.
• 5.6% of all people use Pinterest.
• 68.1% of Pinterest traffic is through direct search.
• 26% of Pinterest users in the United States visit the site daily, 68% weekly, and 91% monthly.
• More than 2 billion searches happen on Pinterest each month.

Demographics

Below are stats about the demographics of Pinterest users.

• Out of all Pinterest users, 60% are women, and 40% are men.
• Pinterest is particularly popular among women in the 25 to 34 age group.

• The United States has the highest number of Pinterest users, boasting nearly 90 million active users
• 42% of Pinterest's global monthly user base is Gen Z.

It's time to get social

These social media facts make it clear that it’s important to use social platforms to their fullest potential when you want to grow your professional or personal brand and stay relevant to your audience.

You can create endless opportunities and possibilities, but don’t forget – your competition is on social media, too. Consider adding social media marketing software to your tech stack to see where you’re getting the most engagement and what your audience wants as you build your social media plan.

Learn more about social media marketing and how to build your path to success!