49 Marketing Automation Statistics That Unveil Latest Trends

Marketing automation isn’t just about sending emails but creating a personalized journey for your customers. It helps handle repetitive tasks so you have more time and ease as you build and nurture business relationships. You can refine campaigns ranging from generating leads to retaining them as loyal customers. Automation looks after many of your company’s moving parts. 

As the market changes, marketing evolves. Your marketing automation software, strategies, and tactics must rise to the occasion and address customer and business expectations. 

Explore the statistics below to discover the latest trends and transformations in marketing automation. Dive deeper and discover how you can adapt to these changes and grow. 

General marketing automation statistics

Marketing automation drives value for sales, marketing, and customer success teams. These statistics should give you a general overview of the state of marketing automation.

• Over 60% of marketers use automation for managing tasks.
• By 2030, marketing automation market revenue will reach over $13 billion.
• Almost 63% of companies use marketing automation to try to perform better than their competitors.
• After implementing marketing automation, sales productivity will likely increase by at least 14%. Marketing automation helps develop leads and keeps them engaged for sales to close effectively. 
• 78% of marketers claim list segmentation as a useful feature of marketing automation tools.
• Automated emails have 180% higher conversion rates as compared to batch emails.
• More than half of the companies think implementing marketing automation is a complicated process.

• 75% of all marketers worldwide use at least one kind of marketing automation tool.
• Organizations see a spike of 20% in productivity among employees after setting up marketing automation.
• 63% of companies with good digital marketing results plan to invest in marketing automation.
• More than 70% of professionals find paying for automation worth it.

Marketing automation impact on efficiency

Marketing automation saves time spent on redundant tasks. It increases the work efficiency of marketers, as well as their strategies. Automating marketing campaigns help you deliver at a lower cost, making your job more efficient. 

Read the latest statistics below to explore several benefits of using marketing automation.

• Successful brands claim they received 80% more leads after implementing marketing automation.
• Social media marketing automation saves users around 6-7 hours every week.
• More than 70% of professionals find paying for automation worth it.
• There is almost a 12.2% cost dip after using automated marketing.
• Some companies have seen up to a 450% lead boost because of automation.

• 77% of organizations using automation have seen more conversions.
• 48% of users claim to have built stronger customer relationships with automation.
• Automated emails earn 320% more revenue compared to traditional emails.

Marketing automation usage statistics

Marketers are increasingly adopting automation across sectors. Some use it for upselling, while others like it for cutting back on every day tasks through integrations and sophisticated bots. 

The statistics below discuss the rising adoption and what it means for the modern business landscape. 

• 64% of marketers almost always use email automation. 
• Marketing is the number one sector for automation, leaving behind sales and finance by 76% and 139%, respectively.
• 58% of companies globally use automation for upselling. 

• 47% of marketers use bots to simplify their jobs.
• 84% of companies that use marketing automation rely on customer relationship management (CRM) and sales automation, too.
• 50% of the organization's main demand for automated marketing is easy integration.
• Almost 70% of the people using marketing automation say the cost is worth it.
• 70% of marketers believe it’s easy to calculate marketing automation performance.
• Over 50% of small and mid-size businesses use marketing automation for drip campaigns. 

Marketing automation ROI statistics

Marketing automation's impact stretches over lead generation to customer retention but at a lower cost. It improves your campaigns' return on investment (ROI), helping you optimize strategies for more profitability. 

Use the statistics below to create a case for marketing automation. Talk facts and stats when presenting the idea to senior leadership to get quick buy-ins. 

• 60% of marketers expect better ROI after six months of implementing marketing automation. 
• Organizations with automated marketing get an ROI of $5.44 for every dollar in the initial three years. The payback period is less than six months.
• Brands with omnichannel marketing automation get a 90% better customer retention rate than others.
• Companies that use more than three channels in automated marketing get around 250% higher purchase rates.
• 33% lesser investment can generate sales-ready leads for organizations that use marketing automation. 
• Companies that use automation to nurture leads generate 50% more warm leads.
• 75% of marketers use automated marketing in some form to get better results.
• 58% of users claim price as the most important driving factor when choosing a marketing solution.

The future of marketing automation

Investments in marketing automation and chatbots have increased to help marketers make their strategies work at a low cost. Many have observed its impact and recognize its role in improving and expediting campaign management. 

Explore the statistics below to understand how marketing operations will trend. 

• In a survey among marketers, 32% of the participants used a combination of AI and automated marketing in 2022. 
• The chatbots market is predicted to grow to approximately $1.25 billion by 2025.
• Over 80% of the advertising process has been automated in 2023. 
• The marketing automation technology market is estimated to reach $25.1 billion in 2024. 
• Over 33% of digital marketers believe automation will gain more importance in the coming years. 

• 40% of marketers plan to implement marketing automation in 2024. 
• B2B companies using automated marketing boosted their sales pipeline contribution by 10% on average. 
• 86% of people are inclined toward marketing automation because it's easy to use.
• The top priority of brands that use marketing automation is productivity optimization (43%), a boost in ROI (41%), and improvement of campaign management (40%). 

Making marketing memorable

The way businesses connect with their audience isn’t the same as a decade ago – marketing automation transformed the game. It makes sure you hit the mark for your campaigns in an efficient and effective manner. 

Keep your focus developing creative strategies and laying the groundwork for establishing meaningful connections. Let automation handle the heavy lifting. 

Learn more about integrated marketing communications and how to get your messaging to resonate.