10 Free Call Tracking Tools to Engage Prospects

Missed calls lead to missed sales. 

Businesses must be mindful of inbound customer calls. However, most rely on traditional contact center software that can’t track inbound calls. This results in lead drops and, subsequently, revenue loss.

Thankfully, free inbound call tracking software comes to the rescue as it tracks, routes, and redirects every inbound call you get. These free call tracking tools also multiply your chances of customer engagement and increase sales success.

Our resident experts at G2 have put together a selective list of the eight best free call tracking software to empower your sales representatives to shortlist better leads and close more deals.  

These free call tracking software have been evaluated based on features, pros and cons, pricing, and authentic user reviews. 

Ready to evaluate the best free call tracking solutions to optimize sales calls better? Each tool on this list offers a built-in lead management database specifically for missed inbound leads. Once the missed leads are stored, the sales team can reach out to those leads again.  

How did we select and evaluate the best free call-tracking software?

At G2, we rank software solutions using a proprietary algorithm that considers customer satisfaction and market presence based on authentic user reviews. Our market research analysts and writers spend weeks testing solutions against multiple criteria set for a software category. We give you unbiased software evaluations – that's the G2 difference! We don't accept payment or exchange links for product placements in this list. Please read our G2 Research Scoring Methodology for more details.

8 best free call tracking software in 2024 

Inbound sales leads have a high purchase intent. Make sure you don't miss out on any by shortlisting the right free call-tracking tool for your company. 

Please note that in the context of this list, software that requires payment after a free trial is considered free. 

To qualify for inclusion in this category, software must:

• Generate unique tracking phone numbers for different marketing campaigns
• Attribute incoming calls and texts to individual ads, campaigns, or keywords
• Record and monitor all inbound calls for each tracking number
• Provide real-time analytics, conversational intelligence, and call reporting
• Integrate with marketing or sales platforms to gather insights on leads and conversion data

This software list has been pulled from G2 in 2024. Some reviews have been edited for clarity.

1. CallRail

CallRail captures, tracks, and stores lead data in your customer relationship management (CRM) software and integrates call transcripts into your upcoming marketing campaigns.

It operates like any mainstream call center software but offers compatible integrations with CRM or enterprise resource planning (ERP) systems to maintain a centralized repository of lead data for your sales and marketing teams.

CallRail also absorbs your old campaign data with each sales call to personalize future engagements. This way, you can prepare for your sales call and have satisfactory answers to your client's questions.

What users like best:

"CallRail's ability to route, track, and analyze calls has been a major game changer for me. Over the last 15 years, I've used many other systems to find order in the chaos. Pulling calls to verify details had been a primary time-consuming task. I love CallRail's intelligent summaries and the verbatim text conversions from speech. I can now read the summary for a quick quality assurance (QA) or search for a keyword to locate the part of the conversation that needs to be referenced.

The mobile app also makes receiving calls, making calls, and submitting web forms an absolute breeze."

- CallRail Review, Brad L. 

What users dislike:

“We are a marketing firm, and CallRail can be expensive, especially for our smaller clients who need advanced features.”

- CallRail Review, Kayla. 

2. Invoca

Invoca's offers a user-friendly and easy-to-navigate AI call-tracking platform. This platform supports custom dialing and storage of toll-free inbound calls.  You can reach out to missed toll-free numbers and establish sales touchpoints.

Further, Invoca also provides conversational intelligence features to extract call details from every received call and summarize them for future client reference.

What users like best:

"It's a powerful, reliable platform we rely on daily to route customer calls to our business. The Invoca team is highly supportive and informed."

- Invoca Review, Lisa C. 

What users dislike:

"Invoca script sometimes has a time delay, resulting in the phone number swap on the website being delayed by a few seconds. The user is occasionally able to see the number swap."

- Invoca Review, Jigna D. 

3. CallTrackingMetrics

CallTrackingMetrics is a lead tracking and nurturing platform that extracts customer contact data and utilizes it for sales and marketing campaigns. It personalizes the feed of prospects with specific ads based on lead activity. It offers accurate lead information, records calls and transcribes each sales conversation so that sales and marketing can collaborate more effectively and close more deals. 

What users like best:

"Excellent interface, calls are easy to rate, and you can switch between client accounts quickly and efficiently. Many sections (ex. Name, Phone Number, Email Address, etc.) can be filled out when listening to a call."

- CallTrackingMetrics Review, Hannah B. 

What users dislike:

"Sometimes required numbers other than the US and European countries are not readily available, more often for Southeast Asian countries and Australia. CTM is not globally available yet.”

- CallTrackingMetrics Review, Jay P. 

4. WhatConverts

WhatConverts provides access to specific inbound call data and calculates the conversion potential of every lead for your sales and marketing teams. It also transcribes telephone conversations so that salespeople can analyze consumer behavior and prepare for future calls. 

WhatConverts also monitors and records audio calls and summarizes the conversation to update your CRM software. It is an accessible, user-friendly, and intuitive solution that assists your sales cycle and maximizes transparency for cross-functional teams.

What users like best:

"The platform itself is highly reliable, with accurate lead tracking. The clarity and depth of data available help us to understand and refine our marketing strategies effectively.

Customer support is excellent. The support team is always ready to assist, providing clear, thoughtful, and efficient help whenever needed. Overall, WhatConverts is a top choice for anyone looking to enhance their marketing analytics capabilities."

- WhatConverts Review, Ryan A.

What users dislike:

"Sometimes it can be difficult to set up form tracking if you have multiple on one page. Another thing I've experienced is that filtering leads aren't always 100% accurate. I do wish there was a dedicated rep or more training on how to make sure you're getting the most out of their platform."

- WhatConverts Review, Alexa F. 

5. Marchex

Marchex registers sales calls and marketing inquiries on a centralized dashboard. It engages interested sales prospects through drip marketing campaigns and tracks marketing analytics on an inbuilt campaign dashboard. It also integrates with CRM software to keep track of customer communications and generate personalized outreach for each client account.

You can also use Marchex to optimize your campaigns in the running team as you get new calls. It records and vets new inbound calls for telephony analysis and marketing interactions.

What users like best:

"Marchex has a simple interface with advanced functionality that makes it easy to request numbers, program ad campaigns, and monitor results.”

- Marchex Review, Trisha H.

What users dislike:

“The payout is not always the highest, and they do not always have exclusive offers.”

- Marchex Review, David K. 

6. Ringba

Ringba is an industry-leading call tracking and management platform. It tracks, captures, and parses incoming calls for multiple clients and gives context to the assigned sales representative. In case the rep is unavailable, Ringba reroutes the sales lead to another available rep so that the call doesn’t go unanswered.

Further, Ringba also promotes account-based marketing by analyzing, segmenting, and distributing inbound leads for live campaigns.

What users like best:

"User-friendly, easy to track, Quick customer service support, easy to add or remove any campaign accordingly, Easy to track the campaign, reliable performance, and the ability to integrate with various marketing tools. Ringba is highly regarded for its comprehensive features and effectiveness in enhancing call marketing strategies.”

- Ringba Review, Rabbi I. 

What users dislike:

"There was some complexity in routing the calls to the right person, this makes the process time consuming and wastes a lot of time. Complicates the steps of work."

- Ringba Review, Keshari N.

7. Ozonetel CloudAgent 

Ozonetel CloudAgent, a cloud telephony extension, tracks your CRM data and auto-updates the progress of your leads. It also connects inbound sales inquiries with their respective sales profiles and enables you to contextualize sales interactions on the fly.

Ozonetell CloudAgent offers plug-and-play features to store, retrieve, manage, add, or delete your records. You can modify or delete lead details and crispen your targeting approach to enhance the productivity of sales agents and call center specialists.

What users like best:

"OzoneTel provides the best tool to call customers and smooth implementation. The customer support is top-notch, with features like call listening and recording that are easy to use. Even with a high frequency of use, the tool runs smoothly and integrates easily with any tool."

- Ozonetel CloudAgent Review, Karthik J.

What users dislike:

"The thing I don't like about the Ozonetel CloudAgent is we cannot push data manually  through the application programming interface (API) simultaneously."

- Ozonetel CloudAgent Review, Arush J. 

8. ActiveDEMAND

ActiveDEMAND is a marketing and sales automation platform that personalizes messaging for received inbound calls. It collects first-party data and shares response metrics with marketing teams to improve campaigns and customer targeting.

ActiveDEMAND also optimizes messaging and product promotion via real-time emails and follow-ups with multiple client accounts. It tracks, audits, and integrates sales data to personalize prospect communication and build better sales funnels for conversions. 

What users like best:

“ActiveDEMAND makes my marketing efforts easier since it has integrated tools such as email marketing, landing pages, and social media management. It proves useful since I do not have to switch between these different tools constantly.”

- ActiveDEMAND Review, Javier P.

What users dislike:

"While the automation builder in ActiveDemand is robust, it's not as sleek as its competitors. The Active Campaign automation builder was a lot easier to use and test, however, with it lacking the easy-to-use texting, we had to look elsewhere. I'm hoping ActiveDemand will continue upgrading its services and only improve from here."

- ActiveDEMAND Review, David J. 

Comparison of the best free inbound call tracking software

If you feel overwhelmed by the wealth of information about free inbound call tracking software, this comparison table will help you with all the most important aspects.

Free call tracking software: frequently asked questions (FAQs)

Can I integrate the free call-tracking software with my existing CRM software?

Yes. Most inbound call tracking software offers basic integrations with the company's CRM or ERP software for easy flow of lead data. Others use API connectors to transfer inbound data, update CRM sales profiles, and mark lead progress in the CRM system. Most inbound call tracking software also integrates with Zapier, where teams can manage all sales software in a centralized space.

Is it possible to tap or otherwise tamper with the calls received on free inbound call tracking systems?

Inbound call tracking systems maintain an internalized database to store and organize phone numbers, call recordings, offline lead sources, advanced call data, and AI-powered conversational details. The system is highly encrypted and controlled by private cloud storage providers, leaving no room for call data infiltration.

What is the top inbound call tracking software on G2?

CallRail, Ozonetel CloudAgent, Invoca, WhatConverts, and CallTrackingMetrics.   

What is the difference between free call tracking software and paid call tracking software?

Free versions offer features like voice recording, dynamic number insertion, SMS credits, autodialer, lead storage, and lead security. Most free plans even offer introductory email and multimedia credits. Paid versions provide advanced lead nurturing and marketing automation features so you can redesign your lead source-to-conversion workflows.

Dial down and dial back 

Missed inbound opportunities equal lost revenue. Tracking high-intent phone calls at all times significantly improves your sales efficiency. It also empowers your sales and marketing teams to work together, nurture better relationships, and consolidate their learnings to improve customer experience.

Confused about how to approach your first high-intent client? Check out 12 sales call scripts that can turn any raw sales interaction into a convertible deal opportunity.