G2 is a marketing communications agency created with one purpose: to help our clients sell more. We have serious experts in every communications channel delivering fresh, compelling work that creates greater awareness, consideration, sales and loyalty for our clients’ brands.

• Website and mobile development
• Online promotions
• Online advertising and marketing campaigns
• Mobile marketing
• Social media marketing
• User experience
• Digital media planning and buying
• SEO, SEM, and local search
• Community management
• Email marketing
• Landing page optimization
• Lead generation
• Responsive design
• Gaming
• Measurement and analytics

• CRM/direct marketing planning and execution
• Direct mail
• DRTV and advertising
• Database management
• Promotions
• Continuity and loyalty programs

• Shopper and retailer insights
• Trade marketing
• Retail navigation
• Path to purchase planning
• Touchpoint planning
• Retail environment strategy and design
• In-store communications, POS and promotional programming
• Channel management
• Product design and packaging

• Customer value enhancement
• Profiling
• Multi-dimensional segmentation
• Predictive modeling
• Database building and operations
• Data mining
• Market prioritization (SMART)
• Propensity and clone modeling
• M&A planning
• Dynamic communications management (DCM)
• Messaging optimization
• Marketing mix models
• Testing – multivariate, A/B, and pre-testing
• Reporting and measurement

• Fully integrated promotional programming
• Sweepstakes and contests
• Partnerships and alliances
• Promotional asset management systems
• Field marketing
• Pop-up stores, exhibits, and roadshows
• Guerilla marketing and street teams
• Mobile marketing
• In-store demos and sampling
• Licensing and sponsorships
• Premiums and incentives

• Positioning
• Brand voice and messaging
• Consumer dialogue
• Insight and ideation
• Naming
• Brand architecture
• Brand identity visualization
• Brand environments
• Product design and messaging
• Package design and messaging
• Experience design
• Retail and environmental design
• Merchandising systems

• Digital display
• SEO/SEM
• Mobile
• Social media
• Video
• Email and direct mail
• Lead generation
• Traditional/multi-media
• Tools – ComScore, Nielsen, DART, etc.

• timex
• covergirl
• goldfish
• adobe
• dos equis

LONDON—WPP (NASDAQ:WPPGY), the world’s leading communications services group, announces that its wholly owned subsidiaries, OgilvyAction and G2, will come together in a joint venture to form a company within the Group that becomes the largest and most geographically complete activation agency in the world.

The new entity marries the skill sets of two successful global businesses, which will operate in more than 100 offices in 56 countries. They bring complementary expertise in consumer activation, trade marketing, shopper marketing, one-to-one marketing and digital activation.

The integration of the talent and resources of the new company is underway. When formally launched in May, the business will offer clients access to talent, data, digital capabilities and greater global reach. The geographic footprint of each agency is complementary with each other, and a major purpose of the new organization will be to drive these disciplines more strongly into emerging markets. Together they are uniquely placed to exploit the intersection of the world’s brands and of distribution systems.

The decision demonstrates WPP’s commitment to activation and shopper marketing, areas that are becoming increasingly important to clients. The company will work closely with The Store, WPP’s global retail practice, which last year brought together the specialist resources of over a dozen WPP companies to create The Shopper Marketing Store, an offer that harnesses and provides easy access to world-class agencies and experts in the field via a single web portal.

Contact:

Feona McEwan, WPP             + 44(0) 207 408 2204

Kevin McCormack, WPP         +1 (212) 632 2239

About WPP

WPP is the world’s largest communications services group with billings of $70.5 billion and revenues of $16.5 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing; and specialist communications. The company employs over 165,000 people (including associates) in over 3,000 offices across 110 countries. For more information, visit www.wpp.com.

WPP was named Holding Company of the Year at the 2012 Cannes Lions International Festival of Creativity for the second year running, since the award was initiated.

Veteran Agency Executive to Lead G2’s U.S. Operations

G2, a top-five global marketing services agency, today announced the appointment of Harvey Kipnis as CEO, G2 USA. Kipnis will be based in New York and will assume a seat on G2 Worldwide’s Global Management Board, reporting to Joe Celia, Chairman & CEO, G2 Worldwide.

“Harvey is one of the most seasoned and well-respected executives in our industry,” said Celia. “He brings with him vast experience in advertising, direct marketing, digital communications, and shopper marketing. With his well-deserved reputation for building strong, long-lasting client relationships, Harvey is ideally suited to take the reins at G2 USA.”

Kipnis most recently served as Regional Director at G2’s WPP sister agency OgilvyOne North America. He previously served as Managing Director of OgilvyOne’s flagship New York office, and as Chief Growth Officer for Ogilvy & Mather North America. Prior to joining Ogilvy in 2003, Kipnis spent 11 years at Digitas, first in its Boston office and then as President of its New York office. He is a graduate of Brandeis University and the Columbia University Graduate School of Journalism.

“I’m thrilled to be joining the G2 team,” said Kipnis. “The agency has tremendous breadth and depth of resources, and a deeply talented staff oriented around driving measurable business results for clients. It’s a great agency that has its best days ahead.”

About G2 USA
G2 is a top-five brand activation agency that helps marketers Maximize Brand CommitmentSM. A part of the G2 Worldwide global network of companies, G2’s multifaceted service offering brings together direct marketing, data analytics, shopper marketing, promotional marketing, experiential marketing, communications planning and digital/interactive marketing G2 USA is headquartered in New York, and has offices in Chicago, Philadelphia and San Francisco. Clients include Adobe, Aetna, Heineken, Kraft, Liberty Mutual, Procter & Gamble, GlaxoSmithKline, and Waste Management. G2 USA is part of the WPP group (NASDAQ: WPPGY). For more information, visit www.g2.com.

New product’s web presence blends cutting-edge technology with bold flavor

G2, a top-five global marketing services agency, today announced the launch of its new website and social media presence for new Pepperidge Farm® JINGOS! crackers. The effort, in conjunction with Pepperidge Farm’s other marketing efforts, encourages consumers to make everyday moments bigger and bolder, in the most fun way imaginable.

The website, created in HTML5, is a single-page design with scrolling-cued animations that bring a bigger, bolder world to life. As users scroll down the page, everyday moments—like hailing a taxi or walking a dog—animate across the screen. Each illustrated moment features a button that, when clicked, makes the animation bolder and more fun. Site visitors can also send eCards to friends with comical doodles of ordinary moments made bolder.

The campaign also engages consumers on Twitter, Tumblr, Pinterest, Instagram, and YouTube. On these social channels, the Make it JINGOS! premise is a catalyst for interpersonal conversation with the brand using videos, photos and other media to discuss moments made bigger, bolder and more fun.

Our new JINGOS! crackers are the Bold Flavor, Snappy Crunch™ snack crackers that are seasoned twice for an explosive flavor,” said Sharon Stenger, Business Director, Adult Snacks, Pepperidge Farm. “The personality of the JINGOS! brand is one of excitement and boldness and our new web presence encompasses this perfectly.”

“We are very excited to have the opportunity to work with Pepperidge Farm on its new product,” said Tom Conti, President, G2 USA. “The JINGOS! digital campaign is the perfect blend of witty branding and cutting-edge technology.”

About Pepperidge Farm
Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. Among the company’s most popular products are Sausalito® and Milano® cookies, Goldfish® and Baked Naturals® crackers, frozen Puff Pastry, frozen garlic loaves and Texas toasts, and more than 50 varieties of fresh baked breads including Pepperidge Farm® Swirl, Farmhouse and Whole Grain. The company added Ecce Panis® gourmet artisan breads to its portfolio in 2009. Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 9 manufacturing facilities and almost 5,000 employees. Pepperidge Farm has been part of Campbell Soup Company since 1961.

About G2 USA
G2 USA is a top-five brand activation agency that helps marketers Maximize Brand CommitmentSM. A part of the G2 Worldwide global network of companies, G2 USA’s multifaceted service offering brings together direct marketing, data analytics, shopper marketing, branding & design, promotional marketing, experiential marketing, communications planning and digital/interactive marketing, to create innovative and compelling marketing programs for our clients. G2 USA utilizes unique and proprietary tools to gain insight into the consumer’s Purchase Decision JourneySM, from consideration to brand selection. G2 USA is headquartered in New York, and has offices in Chicago, Philadelphia and San Francisco. Clients include Adobe, Campbell Soup Company, Heineken, Kraft, Liberty Mutual, Procter & Gamble, GlaxoSmithKline and Waste Management. G2 USA is part of the WPP group (NASDAQ: WPPGY). For more information, visit www.g2.com.

G2 USA, a top-five global marketing services agency, today announced the appointment of Deborah Hankin as Executive Director, Head of Talent Management. In her new role, Hankin will oversee the Human Resources, Recruiting, and Traning & Development teams for all G2 USA offices.

With nearly 20 years of experience in the industry, Hankin has worked in a variety of capacities including account leadership, business development, strategy, and talent acquisition. She has worked at agencies across the globe, including Tokyo and Singapore, and has spent a majority of her career working in New York with agencies including CB, Deutsch, and Wunderman. Most recently, Hankin worked as an executive recruiter at Liz Glatzer & Associates.

“Deborah is a passionate team-builder and pro-active collaborator,” said John Paulson, CEO, G2 USA. “I’m looking forward to her contributions to the G2 USA executive leadership team.”

Working with teams in all of G2’s US-based offices, Hankin will help the agency identify and recuit the best talent, as well as work with staff internally to retain and develop all staff to realize their fullest potential. She will be based in New York.

About G2 USA
G2 USA is a top-five brand activation agency that helps marketers Maximize Brand CommitmentSM. A part of the G2 Worldwide global network of companies, G2 USA’s multifaceted service offering brings together direct marketing, data analytics, shopper marketing, branding & design, promotional marketing, experiential marketing, communications planning and digital/interactive marketing, to create innovative and compelling marketing programs for our clients. G2 USA utilizes unique and proprietary tools to gain insight into the consumer’s Purchase Decision JourneySM, from consideration to brand selection. G2 USA is headquartered in New York, and has offices in Chicago, Cincinnati, Philadelphia and San Francisco. Clients include Adobe, Campbell Soup Company, Heineken, J.M. Smucker, Kraft, Liberty Mutual, Procter & Gamble, GlaxoSmithKline and Waste Management. G2 USA is part of the WPP group (NASDAQ: WPPGY). For more information, visit www.g2.com.