--- title: Whatagraph Reviews meta\_title: 'Whatagraph Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 283 reviews by the users' company size, role or industry to find out how Whatagraph works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 283 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Whatagraph Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Whatagraph but has limited features. Are you part of the Whatagraph team? [Upgrade your plan](https://my.g2.com/whatagraph/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Whatagraph is the marketing intelligence platform where reporting scales without scaling the team behind it. One governed data foundation powers every destination your team uses — client reports, dashboards, AI tools, BigQuery — so the same trustworthy numbers show up everywhere, without anyone in the middle. The agency stops adding a reporting hire for every ten new clients, because the data layer scales, not the headcount. The data team stops being a ticket queue between marketing and its own numbers, because marketing can self-serve from the same governed foundation the analyst uses. And every cross-channel decision — where to move spend, which campaign to scale, which one to stop — runs on numbers that mean the same thing on Monday as they do on Friday, whether the answer comes from a report, a dashboard, or an AI tool. One foundation. Every destination. No operational tax for growing on top of it. * * * Seller [Whatagraph](https://www.g2.com/sellers/whatagraph) Discussions [Whatagraph Community](https://www.g2.com/products/whatagraph/discuss) Languages Supported English Solution Type Best-of-Breed Overview by Linas Zemaitis Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 14 months [ View More Pricing Information ](https://www.g2.com/products/whatagraph/pricing) ## Top-Rated Alternatives [ ![AgencyAnalytics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AgencyAnalytics") AgencyAnalytics 4.7/5(459) ](https://www.g2.com/products/agencyanalytics/reviews) [ ![Databox](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Databox") Databox 4.4/5(194) ](https://www.g2.com/products/databox-databox/reviews) [ ![Data Studio](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Data Studio") Data Studio 4.4/5(476) ](https://www.g2.com/products/data-studio/reviews) [ View All Alternatives ](https://www.g2.com/products/whatagraph/competitors/alternatives) ## User Insights Average based on 283 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Anna A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anna A.") AA Anna A. Director of Analytics Marketing and Advertising Small-Business (50 or fewer emp.) 8/3/2026 "An Indispensable Tool for Centralized Marketing Insights" 5/5 What do you like best about Whatagraph? I really appreciate Whatagraph's clean and easy-to-customize interface, which has made it quite intuitive for our small analytics team. The easy report sharing feature has been a big plus for us. I also like that the API integrations are maintained proactively. The technical support has been very responsive and relentlessly helpful, making our experience with Whatagraph very satisfying overall. Additionally, the initial setup was easier than expected, with a flexible onboarding schedule and instant connections to data, allowing us to quickly produce reports and create reusable templates across clients. Review collected by and hosted on G2.com. What do you dislike about Whatagraph? Visualization, data analysis, and available integrations can be limited, but the team is rolling out improvements constantly and they are very receptive to feedback Review collected by and hosted on G2.com. What problems is Whatagraph solving and how is that benefiting you? Whatagraph centralizes my marketing performance data, making reporting and dashboard creation easy and user-friendly. It simplifies sharing this information with clients and stakeholders. The intuitive interface and support ensure a smooth experience for our small team transitioning from Datorama. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 7/9/2026 "Misleading and Aggressive Sales Outreach" 0/5 What do you like best about Whatagraph? Very little. The only reason I tested Whatagraph was that the concept of automated analytics reporting sounded useful in theory. However, my experience with the sales process and follow-up was so negative that it completely overshadowed any potential value I saw in the platform. Review collected by and hosted on G2.com. What do you dislike about Whatagraph? The biggest issue was the sales and follow-up experience. After I briefly tested the service, I was contacted repeatedly by email and phone. What made the experience especially negative was that they also contacted my CEO directly and wrote in a way that made it sound like I was actively reviewing their solution for internal use. That was misleading, as I had not started any real sales dialogue and had not asked them to contact anyone else. The repeated follow-up felt aggressive, intrusive, and unprofessional. It completely ruined my impression of the company and made me lose trust in the service before I could properly evaluate the product itself. Based on this experience, I would not feel comfortable recommending Whatagraph. Review collected by and hosted on G2.com. What problems is Whatagraph solving and how is that benefiting you? Whatagraph is intended to solve the problem of automating analytics reporting and reducing manual reporting work. However, in my case, I did not get to experience any real benefit from the platform. The sales follow-up and outreach experience became the main issue and made it impossible for me to continue evaluating the product properly. Instead of solving a reporting problem, the experience created unnecessary frustration and took time away from my actual work. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite ![Elliott V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Elliott V.") EV Elliott V. PPC Team Manager Mid-Market (51-1000 emp.) 8/2/2026 "User-Friendly Reporting with Great Sharing Features" 4.5/5 What do you like best about Whatagraph? It's user-friendly and has good sharing features which helps when wanting to send reports both internally and externally Review collected by and hosted on G2.com. What do you dislike about Whatagraph? It can be a bit slow to load at times, particularly for Amazon and Microsoft connectors. But this is few & far between. Review collected by and hosted on G2.com. What problems is Whatagraph solving and how is that benefiting you? It's helping us solve monthly reporting. This helps us appear professional to our clients and makes performance check ins very smooth. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: G2 invite ![Alyssa A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alyssa A.") AA Alyssa A. Bilingual Client Success Manager Mid-Market (51-1000 emp.) 3/31/2026 "Simplifies Marketing Data with Stylish and Intuitive Dashboards" 4.5/5 What do you like best about Whatagraph? I use Whatagraph every month to show my client roster their marketing campaign metrics data. It solves a unified vision of all the campaigns we run with our clients; it's easy to understand and to connect platforms. I love the modern design and how easy it is to edit reports and personalize them. The edit section of each widget is easy to update, from changing colors to adding logos/images from the different platforms we use like GA4. This makes data look understandable and easy to digest for a client who is not an expert in marketing. Review collected by and hosted on G2.com. What do you dislike about Whatagraph? The only thing I don't like about Whatagraph is that sometimes the website/server is slow when I need to download multiple reports. Review collected by and hosted on G2.com. What problems is Whatagraph solving and how is that benefiting you? I use Whatagraph to provide a unified vision of all campaigns, making it easy to understand and connect platforms. Editing and personalizing reports is simple, allowing me to make data digestible for clients who aren't marketing experts. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Alexander M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexander M.") AM Alexander M. Senior Paid Media Specialist Enterprise (\> 1000 emp.) 8/6/2026 "Simple Source Connections and Seamless Data Blending" 5/5 What do you like best about Whatagraph? I like how simple it is to connect sources, aggregate data, and blend everything together. Review collected by and hosted on G2.com. What do you dislike about Whatagraph? I would recommend adding more integrations with a wider range of platforms. Review collected by and hosted on G2.com. What problems is Whatagraph solving and how is that benefiting you? It saves our team time every month when it’s time to get the reporting done. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Bruhith I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bruhith I.") BI Bruhith I. Digital Marketing Specialist Small-Business (50 or fewer emp.) 4/21/2025 "Makes reporting actually enjoyable" 4.5/5 What do you like best about Whatagraph? The dashboards are clean, easy to build, and perfect for client reporting. It pulls in data from Google Ads, Meta, LinkedIn, and even TikTok without any hassle. I love how I can set up automated reports that look great and are client-ready. No more fiddling with spreadsheets or wasting time building slides. Review collected by and hosted on G2.com. What do you dislike about Whatagraph? If two people are editing a report at the same time, the widgets can glitch or break which is frustrating on tight deadlines. There's also no option for a custom URL, and it still doesn’t support X Ads (Twitter), which is a bit limiting for full-funnel campaigns. Review collected by and hosted on G2.com. What problems is Whatagraph solving and how is that benefiting you? It solves the headache of manual reporting. Instead of pulling data from 5 different platforms and building slides or spreadsheets, I can automate everything in one place. It saves hours each week and helps me share insights with clients much faster. It looks professional no need to clean up charts or reformat anything. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 4/29/2026 "Easy, Visual Reporting with Whatagraph" 5/5 What do you like best about Whatagraph? I like how easy the reports are and how it is visually Review collected by and hosted on G2.com. What do you dislike about Whatagraph? Not much, I like Whatagraph very much, a very easy and insightful platform Review collected by and hosted on G2.com. What problems is Whatagraph solving and how is that benefiting you? The ease of reporting to clients Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Brinda G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brinda G.") BG Brinda G. Content Writer Small-Business (50 or fewer emp.) 3/28/2025 "The Most Beautiful and Intuitive Reporting Tool" 5/5 What do you like best about Whatagraph? Over the past two months I've spent dozen of hours living inside the product: both, as a marketer and a product-led content writer. I've suffered through manual reporting, so my main considerations were ease of use, integrations, and data blending. Also, making it pretty! 1. Whatagraph's drag-and-drop widgets are so simple to use, they practically make the report FOR you. And because most marketing reports are really dull, I love small touches like customizing icons for widgets! 2. The customer support team is lightning fast. And I mean, whenever I've had an issue, I can expect to have a proper conversation from within my dashboard in real time in under 3 minutes of raising a ticket. 3. They have a 99.95% uptime guarantee which is pretty neat considering I work with large sets of data from different sources and until now, not once has the platform gone down! 4. A nifty little feature is that it goes one step further in white-labeling and gives you a custom domain so the platform feels like an extension of your brand, not just some random third-party tool. Makes me feel a lot more confident sharing reports with my branding slapped on! 5. But the most note-worthy benefit of using Whatagraph is SAVING BILLABLE HOURS. I don't have to play Dr. Frankenstein with 7 different platforms and then spin the screenshots through Canva to "prettify" the data. Whatagraph does it all, in literally 20 minutes. Review collected by and hosted on G2.com. What do you dislike about Whatagraph? As of now, as a solopreneur, I can't afford Whatagraph long-term. Also, I'd like to be able to connect my personal media accounts to pull data for analysis. (Although I realize that this is a murky data privacy situation.) Review collected by and hosted on G2.com. What problems is Whatagraph solving and how is that benefiting you? -Cuts manual reporting time SIGNIFICANTLY (I mean, like easily 70% billable hours saved) -I can stay in ONE platform, in ONE dashboard and get whatever I need, when I need it, in real time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Patrick C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patrick C.") PC Patrick C. Director of Performance Marketing Small-Business (50 or fewer emp.) 3/26/2025 "Nothing better in the market, especially for the price." 5/5 What do you like best about Whatagraph? It is extremely flexible, the visuals are beautiful (which is important for having clients be engaged in the reports, very customizable to make complex data easy to ingest for the client. Also provides excellent service, they not only take continuous feedback and add new features based on it but one time they went way above and beyond for our agency and completely re-worked their API so we could get some specific valuable data in our reports. Don't think I've ever seen a software willing to go so above and beyond that has plenty of other agencies/clients they have to also support. Review collected by and hosted on G2.com. What do you dislike about Whatagraph? N/A, I think Whatagraph beats a ton of other reporting dashboard vendors that are far more expensive. If I was starting a digital agency today, signing up with Whatagraph would be one of my first moves. Review collected by and hosted on G2.com. What problems is Whatagraph solving and how is that benefiting you? The reports are much more visually pleasing than other basic reporting dashboard options, extremely easy to use (no SQL needed), makes report building/visualizaing data an absolute breeze. Just massively upgraded our reporting offering. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Primary/Secondary Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Primary/Secondary Education") AP Verified User in Primary/Secondary Education Mid-Market (51-1000 emp.) 3/12/2026 "Easy to Use and Intuitive, with Room to Grow" 3.5/5 What do you like best about Whatagraph? Its easy to use and intuitive. I enhoy how things arnt hidden in menus and the AI reporting is very on point Review collected by and hosted on G2.com. What do you dislike about Whatagraph? the exporting of data could be better. But it works well enough Review collected by and hosted on G2.com. What problems is Whatagraph solving and how is that benefiting you? It helps me deliver data to the administration Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Whatagraph? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Whatagraph ](https://www.g2.com/products/whatagraph/discussions/new) GU Guest User What is Whatagraph used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-whatagraph-used-for) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity about 5 years ago Can I get a free trial with Whatagraph? 1 Upvote 3 [ Join the conversation ](https://www.g2.com/discussions/can-i-get-a-free-trial-with-whatagraph) [ View all Discussions ](https://www.g2.com/products/whatagraph/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 14 months ### Average Discount 19% [ View More Pricing Information ](https://www.g2.com/products/whatagraph/pricing) Whatagraph Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_114405f4f2fbda83a0d553e1a3beeb2d/agencyanalytics.jpg "Product Avatar Image") AgencyAnalytics 4.7/5(459) [ Compare Now ](https://www.g2.com/compare/agencyanalytics-vs-whatagraph) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_aeae116c52945fdecd7ed16d621cb315/data-studio.png "Product Avatar Image") Data Studio 4.4/5(476) [ Compare Now ](https://www.g2.com/compare/data-studio-vs-whatagraph) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6dc3e3cb51ce8508e4c66151410625c2/databox-databox.png "Product Avatar Image") Databox 4.4/5(194) [ Compare Now ](https://www.g2.com/compare/databox-databox-vs-whatagraph) ##### ##### Whatagraph Features Reports Reports Interface Graphs and Charts Dashboards Data Updates Historical Snapshots Real-Time Updating Scheduled/Automated Reports Marketing Operations ROI Tracking Data Collection Multi-User Access Campaign Activity Campaign Insights Reports and Dashboards Multichannel Tracking [ View More Features ](https://www.g2.com/products/whatagraph/features) ##### Categories on G2 [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Data Visualization](https://www.g2.com/categories/data-visualization-tools) ##### Explore More [Which Google Workspace project management platforms offer multiple views for teams with different organizational preferences?](https://www.g2.com/discussions/which-google-workspace-project-management-platforms-offer-multiple-views-for-teams-with-different-organizational-preferences)[Which load balancing solutions actually minimize server downtime and latency during traffic spikes rather than just theoretically handling load under ideal conditions?](https://www.g2.com/discussions/which-load-balancing-solutions-actually-minimize-server-downtime-and-latency-during-traffic-spikes-rather-than-just-theoretically-handling-load-under-ideal-conditions)[Which is the best AI chatbot platform for customer engagement?](https://www.g2.com/discussions/which-is-the-best-ai-chatbot-platform-for-customer-engagement) [Leading customer relationship tool for software companies](https://www.g2.com/discussions/leading-customer-relationship-tool-for-software-companies)[Which library management systems software integrates with existing institutional systems without creating new bottlenecks for library teams?](https://www.g2.com/discussions/which-library-management-systems-software-integrates-with-existing-institutional-systems-without-creating-new-bottlenecks-for-library-teams)[Pros and Cons Details](https://www.g2.com/products/whatagraph/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)