--- title: Qualtrics Market Research Reviews meta\_title: 'Qualtrics Market Research Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 3018 reviews by the users' company size, role or industry to find out how Qualtrics Market Research works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 3018 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity --- # Qualtrics Market Research Reviews & Product Details Visit Website Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study. • Insights that arrive after the decision has already been made. • Business teams route around research — using unvalidated generic AI tools. Qualtrics Market Research replaces that infrastructure. We're the only platform where research expertise, validated methodology, and AI are natively embedded, not bolted on — built on 20+ years of experience insights and trained on millions of proprietary and unique market research survey responses that generic AI tools can’t replicate. Research platform, human and synthetic panels, advanced methodology, and AI-powered synthesis — integrated natively, not stitched together. And uniquely: research sits in the same system as CX and EX data, closing the loop between insight and measurable business outcomes in a way no agency or point solution can. The result: research shifts from scarcity to abundance. • Decision-grade insights in 24–48 hours instead of 6–8 weeks. • Research costs cut 50–85%. • Insights compound into institutional knowledge instead of disappearing into slide decks. • Research becomes the thing every business decision runs through. Customers see the difference quickly. • Gabb cut time-to-insight from 7 days to 4 hours and runs research at 50% lower cost. • Navy Federal Credit Union delivers strategic research in under 4 hours versus 5 days. • Workday generated 1,700 product improvement ideas in 3 months. • Booking.com cut fielding costs 50% with synthetic panels. • Victoria's Secret runs 200%+ more research projects on the same team. • Across deployments, Nucleus Research finds an average 100% ROI with 1.5-year payback. Qualtrics is also named a Strong Performer in The Forrester Wave™ for Experience Research Platforms (https://www.qualtrics.com/ebooks-guides/experience-research-wave-report/). \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Why teams choose Qualtrics Market Research 1) Research platform + research expertise + research-grade AI — purpose-built to work together Most platforms give you survey software. Qualtrics gives you a research system. 20+ years of market research expertise embedded in the platform itself. AI trained on real market research data, not internet scraping. Panel access, study design, advanced analytics, and synthesis — integrated natively, not stitched together through APIs. And when you need to connect to your BI tools (Tableau, Power BI, Looker) or bring in specialized panels, Qualtrics is built to integrate, not replace. Agencies have the expertise but not the platform. DIY tools have the platform but not the expertise. Generic AI moves fast but has no research foundation. Qualtrics is the only option where all three exist natively — and plays well with the rest of your stack. 2) The only ecosystem that connects research to CX, EX, and operational data Research sits in the same system as the experience data your organization already collects — CX satisfaction scores, EX engagement metrics, operational performance data. Research questions can be triggered by what's happening in your programs. Findings can be validated against real business outcomes. You can prove research ROI by connecting insights to measurable results. No agency, no specialized MR platform, and no AI tool offers this natively — and it cannot be replicated by stitching tools together. This closes the loop between insight and outcome in a way no one else can. 3) Governance that scales research without diluting it The risk of research democratization is confident conclusions built on flawed inputs — more teams running studies, fewer with methodology expertise to run them well. Qualtrics is the only platform with built-in guardrails that prevent flawed studies from being fielded, a published validation framework for synthetic data that survives stakeholder scrutiny, and centralized visibility that lets research leaders see and govern everything running across the organization. Fast and governed. Scaled and rigorous. That combination doesn't exist anywhere else. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ What you can do with Qualtrics Market Research Move from project to platform. Research becomes always-on infrastructure, not a request queue. Continuous tracking, always-available findings, and AI that surfaces what teams already know before they ask. Every study compounds in Research Hub — the 10th study on a topic makes the 1st study more valuable, not obsolete. Research Agent lets any team member get validated answers without a trained researcher in the room — so research scales beyond the research team without creating governance risk. Get decision-grade insights without the agency wait. Deliver insights in 24–48 hours instead of 6–8 weeks — so findings arrive before the decision, not after it. Synthetic panels compress directional research from weeks to hours at 50% lower cost. Apply advanced methodology (Conjoint with HB analysis, MaxDiff with TURF, Van Westendorp, Gabor-Granger) without an agency — built into the platform so the economics of high-quality research change permanently. AI handles transcript coding, theme detection, and summary generation, so researchers spend their time on interpretation, not mechanics. Govern research as it scales. Built-in methodology guardrails prevent flawed studies from being fielded — Research Agent (early access) enforces best practices at the point of study creation, not after results come back. Federated permissions and branded templates let every team operate within shared quality standards. Audit trails, AI transparency, and a published synthetic validation framework (Generalization, Data Shape, Diversity, Transferability) provide the provenance enterprise stakeholders will ask about. SOC 2, GDPR, HITRUST, ISO 27001, and FedRAMP round out the compliance posture procurement teams already know how to approve. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Key Qualtrics Market Research capabilities • Research hub — AI-powered search and synthesis across every study, including external documents; cross-study intelligence surfaces patterns automatically • Advanced survey tools — Drag-and-drop survey builder, advanced logic, quota management, support for 100+ question types, and PhD-backed templates • Research agent (early access) — AI-guided study scoping for Conjoint and MaxDiff, questionnaire drafting, plain-language Q&A against your accumulated research library • Synthetic panels — Launch studies instantly to pre-test survey designs, screen dozens of ideas, explore new populations, or extend first-wave findings with simulated row-level responses from research- grade AI that replicate real-world audience patterns • Integrated human panels — reach 200M+ vetted respondents across 200+ global markets through a curated network of 30+ panel partners, all accessible in the platform • UX research - Moderated and unmoderated user testing, card sorting and tree testing on the same platform as other market research capabilities. • Advanced methodology — Conjoint (CBC with HB analysis), MaxDiff with TURF, Van Westendorp PSM, Gabor-Granger, segmentation, brand tracking, concept testing • AI summary — automated transcript coding, theme detection, and highlight reel generation for qualitative work • Video & audio analysis — Analyzes thousands of open-text responses and automatically surfaces key themes, sentiment trends, and representative quotes with AI. • Conversational feedback — Uncover layers of valuable context with intelligent follow-up questions that dynamically adapts to customer input • ExpertReview — AI-driven survey quality and methodology checks at the point of design • Stats iQ + Text iQ — AI-powered statistical analysis and open-end text analytics CX + EX + MR integration — research connects natively to experience programs, the only platform that does • Prebuilt XM solutions — survey-in-a-box for brand tracking, concept testing, message testing, A&U, and UX research •Advanced analysis — Crosstabs and customizable reporting dashboards REST API, multi-channel distribution including email and SMS, WCAG 2.0 compliant • Enterprise governance — federated permissions, branded templates, audit trails, AI transparency, bias auditing • System integrations — Salesforce, Snowflake, Tableau, Power BI • Compliance — SOC 2, GDPR, HITRUST, ISO 27001, FedRAMP \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - ABOUT QUALTRICS Qualtrics is the AI-powered experience and research platform organizations use to understand customers, employees, and markets — and act on what they learn. Across customer experience, employee experience, and market research, the Qualtrics platform combines proprietary AI, PhD-backed methodology, and the world's most flexible feedback technology to help teams design better products, deliver better experiences, and make better decisions, faster. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - RELATED QUALTRICS PRODUCTS Qualtrics Customer Experience Hear every customer's voice, fix every broken experience, and increase loyalty and lifetime value. Combines an AI-powered listening engine, predictive intelligence, and closed-loop action capabilities so teams can move beyond measurement to drive change across the entire customer journey. https://www.g2.com/products/qualtrics-customer-experience/reviews Qualtrics Employee Experience Gather continuous feedback at every employee moment that matters and take action to improve engagement, talent planning, productivity, and innovation. Pairs AI-driven analytics and IO-psychology-based decision tools with guided manager action planning and real-time automated workflows. https://www.g2.com/products/qualtrics-employee-experience/reviews * * * Product Website Qualtrics Market Research Seller [Qualtrics](https://www.g2.com/sellers/qualtrics) Discussions [Qualtrics Market Research Community](https://www.g2.com/products/qualtrics-market-research/discuss) Languages Supported Arabic, Bengali, Bulgarian, Catalan, Czech, Welsh, Danish, German, Greek, English, Estonian, Persian, Finnish, French, Gujarati, Hebrew, Hindi, Croatian, Hungarian, Armenian, Indonesian, Icelandic, Italian, Japanese, Georgian, Central Khmer, Korean, Latvian, Lithuanian, Malayalam, Marathi, Macedonian, Mongolian, Dutch, Norwegian, Punjabi, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swahili, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu, Vietnamese, Chinese (Simplified) Solution Type All-in-One Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/qualtrics-market-research/pricing) Qualtrics Solutions (1) See how Qualtrics products can work together to solve real problems. [ ![Solution Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Solution Avatar Image") Qualtrics XM SolutionBy Qualtrics ](/sellers/qualtrics/solutions/qualtrics-xm) Show More ## Qualtrics Market Research Integrations (12) What do users say about integrations? Verified by Qualtrics Market Research [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Acrobat ](https://www.g2.com/products/adobe-acrobat/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Fuel Cycle ](https://www.g2.com/products/fuel-cycle/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Hinterview ](https://www.g2.com/products/hinterview/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft 365 ](https://www.g2.com/products/microsoft365/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Outlook ](https://www.g2.com/products/microsoft-outlook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Snowflake ](https://www.g2.com/products/snowflake/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Tableau ](https://www.g2.com/products/tableau/reviews) Show More ![Shivendra S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shivendra S.") SS Shivendra S. Software Engineer Telecommunications Mid-Market (51-1000 emp.) 8/1/2026 Guest users or non-business users of the software, not included in G2 scores. "it's easy to learn if you are in the business of creating surveys or if it's part of your studies" 4.5/5 What do you like best about Qualtrics Market Research? I love the flexibility of options in terms of how you can deploy questions and the type of questions you can ask using this software. What you can do with the data afterward is just as excellent t Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? Our one complaint is that the price has crept up over the years to the point that it's significantly higher than we were paying 4-5 years ago Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? At times Qualtrics is a more powerful tool than you need. I find that there are some users who adapt to Qualtrics quickly, but others simply do not need it. If you are asking straight-forward surveys and only need basic analysis, you can find easier and lower cost tools. Some people can be overwhelmed by the options and the "analysis" that come with the variety of question-types. That being said, this can be a one-size-fits-all solution, but there will be some training and trial and error involved. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Organic Review from User Profile ![Ishan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ishan S.") IS Ishan S. Manager and Dietician at Chaitanya Homoeo Clinic, Medical Store Owner, Content Creator Hospital & Health Care Small-Business (50 or fewer emp.) 5/13/2026 Guest users or non-business users of the software, not included in G2 scores. "Very useful for Wellness Surveys, Feedback Collection and Research Work" 5/5 What do you like best about Qualtrics Market Research? I work as a Dietician and Nutritionist and also create health education content, awareness presentations, webinar sessions and wellness related online content. qualtrics Strategy & Research helps me handle audience surveys, health feedback and educational research work in a much more organized way. i use it for nutrition and lifestyle questionnaires, webinar feedback forms, wellness awareness surveys and understanding what type of health topics people are more interested in. features like different question types, survey flow, logic settings, mobile preview, response tracking, analytics, reporting dashboards and data export are very useful during health awareness and educational projects. It helps make surveys feel more professional and interactive instead of simple normal forms. the platform also helps while planning online health sessions because I can check audience responses, participation patterns and common wellness related concerns more clearly from survey reports. Survey templates and workflow settings also saves time when creating forms for different awareness programs and webinar topics. Performance has been good during regular use and response collection works smoothly most of the time. sharing surveys, managing responses and checking reports from one place makes the workflow more easy during busy educational content work. Overall, Qualtrics Strategy & Research has been really useful for health awareness surveys, audience feedback, webinar response collection and educational content planning work. It helps keep research and survey related work more structured, interactive and easier to manage. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? platform has many advanced options and settings, so in the beginning it can feel little heavy while managing survey flow, logic and reporting sections together. Basic surveys are easy to create, but when working on detailed feedback forms or multiple wellness questionnaires, sometimes I need extra time to properly organize everything. Another small thing is that the reporting and analytics side is powerful, but sometimes there is so much data visible together that it takes time to focus only on the specific audience insights I actually need for health awareness and webinar related work. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? it is helping solve the problem of managing audience feedback, wellness surveys and educational research work in a more organized way. I regularly create health awareness content, webinar sessions and educational presentations, so understanding audience response and participation is important for my work. the platform helps collect nutrition feedback, lifestyle opinions, webinar responses and wellness related survey data from one place. Features like survey flow, analytics, response tracking and reporting make it easier to understand what type of health topics people are more interested in and what kind of awareness content is helping them more. it also helps reduce manual work while handling larger surveys and audience responses. Instead of using multiple basic form tools separately, I can manage questionnaires, reports and feedback collection in one structured workflow. overall, it helps make health awareness surveys and educational feedback work more organized, interactive and easier to manage during online sessions and content planning projects. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ![Emily H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily H.") EH Emily H. Chief Creative Officer Small-Business (50 or fewer emp.) 4/28/2026 "Intuitive Surveys, Results can be difficult to view" 4/5 What do you like best about Qualtrics Market Research? I like that it's very easy to put together a quick survey with Qualtrics Strategy & Research and have various types of questions. The UI is intuitive and pretty for the person taking the survey. I found it easy to add questions in the format I wanted, rearrange/order them the way I wanted, and add if/then questions. It's easy and quick to build the survey. I prefer Qualtrics more than other tools because it's designed specifically as a survey tool. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? I was having trouble with reading results as a whole. There was one question I had on a 1-5 scale and it was giving me the mean, median, and mode of the results rather than just the number of responses and the number on the scale they selected. I eventually found results in the ways I wanted, but it took me a little while to find the summaries, the results altogether, and the results by individual. Just maybe an easy way to see summary results and individual results on the main survey page. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? I use Qualtrics Strategy & Research to obtain feedback, understand work quality, and plan future strategies. It benefits me to understand where clients are satisfied and dissatisfied. It's easy to create surveys with various questions and an intuitive UI, making it user-friendly for survey takers. Review collected by and hosted on G2.com. Show More 5/11/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Akansha C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akansha C.") AC Akansha C. Infra Managed Service Analyst Information Technology and Services Enterprise (\> 1000 emp.) 3/25/2026 "Essential Tool for Enterprise Experience Management" 4.5/5 What do you like best about Qualtrics Market Research? I use Qualtrics Strategy & Research as a critical telemetry tool for our identity infrastructure. I love its ability to quantify the human element of our infrastructure by integrating X-Data and O-Data to map user sentiment directly to Azure performance metrics. I find Text iQ's automated sentiment analysis incredibly useful, allowing me to move from anecdotal feedback to data-driven decisions quickly. The X-O integration lets me identify specific 'friction points' in our identity lifecycle, helping build evidence-based architectures. I appreciate how it transforms unstructured feedback into a structured, data-driven approach. The integration with our Microsoft ecosystem, including Azure DevOps and Power BI, is seamless, and I value the automated feedback loop it creates for our engineering team. Additionally, I find the initial setup for basic feedback fast and the investment in configuring SSO and API with Azure AD worthwhile for its automation capabilities. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? While the platform is incredibly deep, the onboarding process for advanced research modules has a steep learning curve. Additionally, for a technical team, the initial integration of O-Data can be more manual than the marketing suggests. I’d love to see more 'low-code' connectors for cloud environments like Azure, which would allow us to close the 'Experience Gap' even faster without as much custom configuration. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? I use Qualtrics Strategy & Research to bridge the gap between technical architecture and user experience, solve unstructured feedback issues, automate security audits, and gather feedback on Azure AD deployments for data-backed decisions. Review collected by and hosted on G2.com. Show More 4/18/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Priyanka R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Priyanka R.") PR Priyanka R. Process Manager Mid-Market (51-1000 emp.) 5/20/2026 "Deep Research Expertise That Drives Real Business Impact" 5/5 What do you like best about Qualtrics Market Research? What I like most about Qualtrics Strategy & Research is the way it blends deep research expertise with real-world business impact. The team doesn’t just collect data; they help organizations translate insights into clear, strategic decisions. I also value the emphasis on innovation, advanced analytics, and understanding customer and employee experiences at scale. On top of that, the range of projects and the collaborative environment make it an engaging place to learn, grow, and tackle meaningful business challenges. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? One challenge with Qualtrics Strategy & Research is that the work can be very fast-paced and demanding, especially when managing multiple client projects and tight deadlines. Because the environment is highly data- and client-driven, priorities can shift quickly, which may sometimes make work-life balance difficult during busy periods. Additionally, aligning complex research findings with client expectations can occasionally be challenging, but it also creates opportunities for growth and problem-solving. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? Qualtrics Strategy & Research helps organizations tackle challenges related to understanding customer needs, employee engagement, brand perception, and market behavior. Many companies struggle to translate large volumes of feedback and data into clear, confident business decisions, and Qualtrics helps bridge that gap through research, analytics, and actionable insights. For me, this leads to better customer experiences, more responsive products and services, and stronger workplace environments. I also appreciate the research-driven approach, which supports smarter decisions grounded in real human experiences rather than assumptions. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Thomas W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Thomas W.") TW Thomas W. Sr. CX Manager Enterprise (\> 1000 emp.) 4/23/2026 "Comprehensive Research with Room for Improvement" 3.5/5 What do you like best about Qualtrics Market Research? I like that we have a very solid support team that has been helping us over the year. I have felt a lot of gratitude for the results they have provided. I appreciate the breadth of the research and the depth of the information. Also, how easy it is to use and the quality of the deliverables has been satisfactory. I am grateful to be partnered with Qualtrics for brand research. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? I did find there were some gaps that we discussed with the team that we wanted to try to fill. After the research was done, they didn't go deep enough in certain areas of our growth businesses that we wanted to know about. This resulted in a change of direction for us eventually. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? Qualtrics Strategy & Research helps us understand customer perceptions and feelings about our brand, which is crucial for our B2B company as it's hard to gather this insight through other methods. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Abigail V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abigail V.") AV Abigail V. Lpc-a Small-Business (50 or fewer emp.) 1/27/2026 "Outstanding Tool for Efficient Research and Data Collection" 5/5 What do you like best about Qualtrics Market Research? Using Qualtrics Strategy & Research, I find it a sophisticated tool that's particularly great for university-level research. It allows me to easily gather, organize, and analyze research data which is crucial for presenting at conferences. The accessibility and ease of creating surveys, forming research questions, and sending out links make it extremely efficient. The ability to choose the right subjects and analyze data effectively has been invaluable. It stood out as more professional and organized compared to other tools like SurveyMonkey and Microsoft Forms, which I appreciate. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? I would say maybe a more organized app would be good. That way, you know, we are able to do it from, you know, the comfort of our phone or an iPad. I think, you know, updating an app would be good. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? I find Qualtrics Strategy & Research best for collecting and analyzing data efficiently, making it specific to research needs compared to other general tools like SurveyMonkey. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management") GN Verified User in Non-Profit Organization Management Small-Business (50 or fewer emp.) 4/9/2026 Guest users or non-business users of the software, not included in G2 scores. "Effortless Surveys with Intuitive Features" 5/5 What do you like best about Qualtrics Market Research? I like that Qualtrics Strategy & Research is very simple to use; it's not complicated, which means anyone can use it. I also appreciate how easy it is to look at the results from respondents and create different graphs and tables. There is a lot of flexibility in the features when it comes to viewing results and data, as well as cool options for different types of questions and logic flows. Setting it up is pretty simple, and creating different surveys is straightforward. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? I don't think there's anything that doesn't work as well. But it is kind of like a bit of a more pickier system. You do have to give it a moment to kinda work out. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? I find creating surveys with Qualtrics Strategy & Research easy, whether for evaluations or feedback. I can quickly send surveys, get results, and the features allow me to view results in different ways with graphs and tables, helping customize question logic effortlessly. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Michelle G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michelle G.") MG Michelle G. Technology Director Mid-Market (51-1000 emp.) 6/1/2026 "Robust, Feature-Rich, and Surprisingly Straightforward" 4.5/5 What do you like best about Qualtrics Market Research? Qualtrics is very robust with its features, while also being as straightforward as possible (there are a lot of options, so it can be challenging to format this easily). Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? It can be hard to find all the settings you may want, but there are plenty of free resources online to help you figure it out. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? Sending out mass anonymous surveys across our company. This allows us to easily see the feedback in different forms of data. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Vivek S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vivek S.") VS Vivek S. Associate Engineer Computer Software Small-Business (50 or fewer emp.) 2/4/2026 "Powerful Platform for Research and Insights" 4.5/5 What do you like best about Qualtrics Market Research? What I like most about Qualtrics Strategy & Research is its advanced analytics and flexibility. It makes it easy to collect high-quality feedback and turn complex data into clear, actionable insights for decision-making. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? One downside of Qualtrics Strategy & Research is the steeper learning curve, especially for new users. Some advanced features can feel complex and may require training to use effectively. Pricing can also be on the higher side, which may be a limitation for smaller teams. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? Qualtrics Strategy & Research helps solve the challenge of collecting and analyzing complex feedback at scale. It enables deeper insights through advanced survey logic and analytics, making it easier to understand customer and user behavior. This supports better decision-making, improves research quality, and helps turn data into actionable outcomes more efficiently. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Qualtrics Market Research? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Qualtrics Market Research ](https://www.g2.com/products/qualtrics-market-research/discussions/new) GU Guest User • Last activity about 1 year ago What is Qualtrics CoreXM used for? 2 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) ![Navaneeth M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Navaneeth M.") NM Navaneeth Mohanan • Last activity 3 months ago What is the best-rated experience management service for tech companies? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-the-best-rated-experience-management-service-for-tech-companies) [ View all Discussions ](https://www.g2.com/products/qualtrics-market-research/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 20 months ### Average Discount 14% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/qualtrics-market-research/pricing) ## How much does Qualtrics Market Research cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 17 purchases. 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