--- title: Brandwatch Social Media Management Reviews meta_title: 'Brandwatch Social Media Management Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 983 reviews by the users' company size, role or industry to find out how Brandwatch Social Media Management works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 983 scale: '5' date_modified: '2026-08-11' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Brandwatch Social Media Management Reviews **Vendor:** Brandwatch **Category:** [Social Media Suites](https://www.g2.com/categories/social-media-suites) **Average Rating:** 4.0/5.0 **Total Reviews:** 983 ## About Brandwatch Social Media Management Brandwatch empowers over 5,000 of the worlds most admired companies to understand and engage with customers at the speed of social. Brandwatch Social Media Management, previously Falcon.io, is a leading solution for social media monitoring, advertising, publishing, audience and performance analytics, and managing customer data. Brandwatch Social Media Management enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services. ## Brandwatch Social Media Management Pros & Cons **What users like:** - Users appreciate the **ease of use** of Brandwatch, enabling seamless management and integration of social media platforms. (70 reviews) - Users appreciate the **fantastic scheduling feature** of Brandwatch, making content publishing seamless across multiple platforms. (45 reviews) - Users praise Brandwatch Social Media Management for its **seamless content publishing** , enhancing efficiency across multiple platforms. (45 reviews) - Users appreciate the **centralized management** of Brandwatch, streamlining social media tasks and enhancing overall efficiency. (43 reviews) - Users love the **seamless content publishing** of Brandwatch, enhancing workflow efficiency and simplifying social media management. (41 reviews) - Multi-platform (36 reviews) - Social Media Integration (35 reviews) - Users appreciate the **excellent customer support** from Brandwatch Social Media Management, enhancing their overall experience with the platform. (30 reviews) - Helpfulness (28 reviews) - Scheduling (28 reviews) **What users dislike:** - Users report significant **improvement needed** in Brandwatch, citing bugs and slow support that hinder effective usage. (31 reviews) - Users encounter **publishing limitations** with Brandwatch, struggling with bugs and cumbersome scheduling processes that hinder efficiency. (27 reviews) - Users express frustration with **limited features** in Brandwatch, impacting effective social media management and planning. (24 reviews) - Users report **missing features** in Brandwatch Social Media Management, complicating post management and social media planning. (21 reviews) - Users often face **complex usage issues** with Brandwatch, struggling with confusing features and an unreliable interface. (17 reviews) - Users face a **steep learning curve** , struggling with onboarding and various technical issues that hinder effective usage. (16 reviews) - Software Glitches (16 reviews) - Users find **AI limitations** in Brandwatch, especially in integration and insights compared to competitors. (15 reviews) - Scheduling Issues (15 reviews) - Inadequate Support (13 reviews) ## Brandwatch Social Media Management Reviews ### 1. Great Customer Service Response **Rating:** 5.0/5.0 stars **Reviewed by:** Todd L. | Electronic Content Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Brandwatch Social Media Management?** I recently had a technical issue that was preventing me from logging in to the social media management tool on Brandwatch. I filled out the "contact us" form on their website, and had a response from Peter in Customer Support in less than five minutes. He made it possible for me to get back into the platform and I was back up and running in no time. I really appreciated how quick they were to respond and get it taken care of. **What do you dislike about Brandwatch Social Media Management?** I can't really think of anything regarding the platform that I dislike. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** We don't currently have any problems regarding the platform. ### 2. Convenient META Boost Scheduling, but Interface Feels Clunky sometimes **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Social Media Management?** I like being able to schedule boosts for META straight from Brandwatch. The customer support is also very helpful and timely. **What do you dislike about Brandwatch Social Media Management?** When a post fails to boost, it is hit or miss if we get an email about it. So I have to manually go in and check on the post, which defeats the purpose of a scheduled boost. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** With our old social media management, we had to manually boost posts each day. With Brandwatch, we can boost a whole quarter at a time which is super convenient and streamlines out process. We also used to have a very clunky and slow approval process. Now, we can just send our clients a link for approval, and it is super easy and fast for both of us. We can leave comments on individual posts as well which is super nice. ### 3. Excellent managmenr tool, takes ease off branch **Rating:** 4.0/5.0 stars **Reviewed by:** Aaron D. | Branch Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2025 **What do you like best about Brandwatch Social Media Management?** i find branchwatch easy to use with its layout. As a branch manager, my time is limited so being able to book post's so far ahead. it is also really easy train people on the systems. Since we have introduced Brandwatch to our company, we have found a real increase in our growth on our social media exposure. Really happy with Brandwatch and the way it has affected our company **What do you dislike about Brandwatch Social Media Management?** As a branch manager of an estate agency, it would be more helpful to have a full mobile app so i can do it on the go. THe only other negative i find navigating the images and adding writing to them to be quite fiddly and time consuming. But i never been great with technology so it may be me. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** being able to work ahead and set up posts. We are extremely busy and cant do it day to day so this helps massively. ### 4. Easy Social Post Tracking with Tags **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Brandwatch Social Media Management?** I love how easy it is to track social media posts using tags. **What do you dislike about Brandwatch Social Media Management?** Not being able to organise reports into folders. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It is helping us generate social data that we can use to navigate how our content is performing and then easily share with stakeholders. ### 5. Great Multi-Platform Posting, but Needs More Media and Layout Options **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandra J. | account manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Social Media Management?** I like the number of platforms I am able to post to directly with brandwatch. I also love the measure feature for writing reports. **What do you dislike about Brandwatch Social Media Management?** I wish we were able to auto publish stories with more than one slide. I also would like more layout options for pinterest posts with multiple images. I would also love if there was capability to post multiple types of media to facebook. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Brandwatch allows me to share work with clients to to preview and share feedback all in one place, scheduling is easy and seamless. Checking comp sets and monthly data is easy and intuative. ### 6. Social Listening Alerts Shine, But Room for Improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Katlego P. | Head of Digital, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2025 **What do you like best about Brandwatch Social Media Management?** The social listening alerts. They really come in handy for some of our bigger clients. **What do you dislike about Brandwatch Social Media Management?** The UI/UX is rather cumbersome - there's way too many steps in publish, especially for posting the same content on multiple platforms. The Sprout social interface is much easier to navigate. I also do not enjoy the content publishing approval process, it is often confusing to set up. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** The team is currently fixing the LinkedIn paid reporting as we currently have to pull reports manually. This will save me a lot time. ### 7. Great for Managing Comments Across Platforms, but Scheduling Posts Needs Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Brandwatch Social Media Management?** It is very helpful to manage comments from a variety of platforms all in one place. We often receive direct messages with questions from policy holders that we can easily assign to our customer care team, allowing different departments to work together seamlessly. We are able to look back on our comment history to find trends like common concerns from customers. **What do you dislike about Brandwatch Social Media Management?** I find it difficult to schedule posts on Brandwatch and feel that the process could be simplified. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It solves the problem of having multiple team members needed access to our company's social platforms. It is such a benefit for coworkers to be able to collaborate on our social media management and have that record of who commented what, who a message was assigned to, what posts we have scheduled for the future, etc. ### 8. Experiencing issues each week and monthly during reporting **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2025 **What do you like best about Brandwatch Social Media Management?** The platform itself is aesthetic and I really like the way data is presented in different, digestible formats. **What do you dislike about Brandwatch Social Media Management?** We're experiencing data discrepancies each time we process a weekly or monthly report, with 85% of issues not being able to be solved easily, so our reporting is mostly always late going over to the client and we have to include notes on why the data doesn't match what other platforms say. I also don't like how you have to reconnect each channel so frequently, it's an extra bit of admin that we hoped Brandwatch would take off our plate. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It gathers all of the ads and post data in one place - however, as mentioned, we've experienced issues with discrepancies each month so the platform isn't reducing as much reporting time as we'd hoped. ### 9. A pretty good product with some very good features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Utilities | Mid-Market (51-1000 emp.) **Reviewed Date:** April 08, 2026 **What do you like best about Brandwatch Social Media Management?** The approval workflow and scheduling tool. Labels for reporting. **What do you dislike about Brandwatch Social Media Management?** That the LinkedIn sentiment isn't reportable in the engage tool. That alt text can't be made mandatory. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** As a team of six it allows an approval workflow that works pretty well. ### 10. Best Platform for Agencies and Social Media Managers... When it Works **Rating:** 3.5/5.0 stars **Reviewed by:** Maria S. | Social Media Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2025 **What do you like best about Brandwatch Social Media Management?** While every SMM platform has its bugs, Brandwatch is by far one of the best platforms I've used to manage multiple clients. Being able to report, publish, listen and compare all on one platform, with minimal issues, has been a game changer. Even when I have an issue or question, the support team is quick to help and find a solution. With a little training, that they provided, Brandwatch was easy to integrate into my management process. I'd highly recommend any agency or SMM add this managing platform to their list of considerations. **What do you dislike about Brandwatch Social Media Management?** The only downside I can think of is the frequency of bugs, but that can easily be attributed to how often social media platforms are changing and trying to create new tools to help users. While the support team is fairly efficient in helping once these bugs arise, it can still be frustrating when you're given vague timelines of when something MIGHT be fixed. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** From an agency perspective, being able to effectively manage multiple clients is a big thing, so being able to write, publish and report all in one pllace has saved so much time. ### 11. Brandwatch is great for streamlining the process between finding content scheduling and distributing **Rating:** 5.0/5.0 stars **Reviewed by:** Jemma C. | Global Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2025 **What do you like best about Brandwatch Social Media Management?** I can connect all my channels and manage the responses and tasks within my team. It helps me to streamline the work and schedule everything we need to publish **What do you dislike about Brandwatch Social Media Management?** I would like to be able to add more users but due to our budgets and the cost per seat this isn't possible. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** We are a small team and listening and analytics can be overwhelming. Being able to schedule reports and run listening queries makes it easy for us to find what we need ### 12. Brandwatch: Excellent Social Listening and Team Tools, but Needs More Platform Integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Social Media Management?** Brandwatch connects to a broad selection of social media accounts and displays new contacts in real time. Its social listening features can be customized in numerous ways, making it easier to filter out irrelevant content and focus on what matters most. There are many helpful tools, including profile notes and case management, which enable an entire team to stay organized and ensure that important information is efficiently shared across the board. **What do you dislike about Brandwatch Social Media Management?** Overall, it functions just as it should. My only wish is that it could connect to additional platforms that are not currently supported, like app review platforms. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Brandwatch enables my larger team to manage and monitor our social media activities more efficiently, making the entire process smoother and more collaborative. ### 13. Great for Managing Multiple Accounts, but Needs Better Grid View and Multi-Platform Posting **Rating:** 4.5/5.0 stars **Reviewed by:** Carolina D. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Social Media Management?** I like how everything is set up and self-explanatory. Helps manage several accounts at once. **What do you dislike about Brandwatch Social Media Management?** I wish I were able to look at the grid view for what the posts will look like on a social grid. I also wish it were easier to make a post and have it drafted/scheduled into multiple platforms rather than copy and existing post and then make it into another one for another platform. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Allows me to schedule posts ahead of time and manage several account schedules. ### 14. Seamless Client Approvals, Needs Better Analysis **Rating:** 3.5/5.0 stars **Reviewed by:** Lauren C. **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Social Media Management?** I love how Brandwatch Social Media Management simplifies client approval with seamless link sharing, reducing the number of necessary emails. I find the scheduling and AI caption creation tools particularly useful. I appreciate the platform's capacity to serve as an all-in-one solution with features like influencer management. **What do you dislike about Brandwatch Social Media Management?** {"We struggled with the ability to separate paid results from organic results when evaluating content performance. This lack of separation made it challenging to accurately assess how different types of content were performing. It would be beneficial to have distinct insights into paid and organic views to better tailor our social media strategies and reporting."} **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** I find the product makes client approvals seamless by minimizing the number of emails through link sharing. ### 15. Shared Calendar and Internal Comments, with Room to Grow **Rating:** 3.0/5.0 stars **Reviewed by:** Emma B. | Marketing and Promotions Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Brandwatch Social Media Management?** We use it as a shared calendar across other teams, and it also supports internal comments between teams, which makes coordination easier. **What do you dislike about Brandwatch Social Media Management?** I wish there were an integration for ads. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It makes it easy to share content and communicate across internal teams. ### 16. Powerful Campaign Tracking, But Occasional Glitches **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2025 **What do you like best about Brandwatch Social Media Management?** The ability to track social stats per campaign has been a massive benefit of Brandwatch, as it has given me the ability to feedback instantly to a client how the campaign is performing. Brandwatch has also made community management easy with messages from multiple platforms in one place. **What do you dislike about Brandwatch Social Media Management?** Sometimes Brandwatch can suffer from technical glitches, which removes some of our accounts and although we try to reconnect them it can take time to fix. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** We wanted something that would help us manage our social media accounts in one place, which Brandwatch is doing. This is also providing us with time efficiencies so that we can utilise our time more effectively on other projects. ### 17. Feature-Rich, User-Friendly Platform That Streamlined Our Social Media Management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2025 **What do you like best about Brandwatch Social Media Management?** Lots of great features. The analytics are great to see and it's really easy to use. Our team is able to collaborate easily within the platform and when team members are gone, it's easy to catch them back up since I can assign things to them. It was easy to get started in the beginning and seamlessly integrated into our daily operations.It's reduced the time it takes us to manage and report of social media. **What do you dislike about Brandwatch Social Media Management?** Nothing really comes to mind! It's a great platform. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** We wanted a platform that did it all...scheduled, communicate with multiple platforms in one spot, analytics, etc. This helps us stay organized and see what's working and where. ### 18. A solid tool for staying on top of your social presence **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Brandwatch Social Media Management?** Being able to track mentions and conversations across platforms in one place. **What do you dislike about Brandwatch Social Media Management?** Not the most intuitive tool when you're getting started. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** The main thing for me is keeping social monitoring centralised instead of checking multiple platforms separately. ### 19. Intuitive, User-Friendly Platform for Effortless Social Media Management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2025 **What do you like best about Brandwatch Social Media Management?** Very intuitive and user friendly. Makes it easy to schedule posts and manage multiple accounts in one place without feeling cluttered. **What do you dislike about Brandwatch Social Media Management?** I wish there were more native features — for example, the ability to upload TikTok carousels or schedule interactive Instagram Stories (like polls and question boxes). Adding those would make the platform feel more comprehensive and reduce the need for manual posting. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Easy to manage multiple client accounts in one place. It streamlines the workflow by allowing me to send content to clients for review and approval in a clean, organized way. The built-in approval process helps keep everything on track and reduces back-and-forth communication. ### 20. Great for Content Scheduling, Needs Better Reporting and Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Zoe A. | Lead Social Media Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Brandwatch Social Media Management?** It is a helpful tool for scheduling bulk content for many clients and planning out social content for upcoming months. It has also been helpful for sending clients groups of content to review and approve. **What do you dislike about Brandwatch Social Media Management?** The reporting has been lackluster and we rely on outside reporting. I wish there was more competitor analytics and benchmarking insights. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Helps us manage multiple accounts and schedule and plan content. ### 21. Easy to Use with Great AI Text, but Lacks Multi-Posting and Mobile Functionality **Rating:** 2.5/5.0 stars **Reviewed by:** Kiona S. | Senior Event and Webinar Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Social Media Management?** It is relatively straightforward and easy to use. I like the AI generated text you can do. **What do you dislike about Brandwatch Social Media Management?** It is annoying that you can't post on multiple places at once. The mobile app doesn't really work and posting stories on IG don't look great. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It is a place for us to house our hundreds of social accounts and look at the calendars for each of them. ### 22. Not complicated and simple use **Rating:** 2.5/5.0 stars **Reviewed by:** Jasmin M. | Social Media Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2025 **What do you like best about Brandwatch Social Media Management?** What I like best about Brandwatch Social Media Management is its intuitive interface combined with powerful analytics. It allows me to schedule content efficiently, monitor performance in real-time, and engage with audiences across platforms—all in one place. The depth of insights it provides empowers smarter content decisions, while the listening tools help me stay ahead of trends and conversations that matter. It's more than just a scheduling tool; it's a strategic companion for impactful digital storytelling. **What do you dislike about Brandwatch Social Media Management?** While Brandwatch Social Media Management offers a wide range of powerful tools, one aspect I find limiting is the learning curve when first navigating the platform. Some features, particularly within analytics and reporting, can feel a bit complex for new users. Additionally, occasional lag or syncing issues with certain social platforms can momentarily disrupt workflow. That said, these are minor compared to the overall value the platform provides—and with time, most of these challenges become easier to manage. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Brandwatch Social Media Management is solving the challenge of juggling multiple platforms, audiences, and content strategies in an increasingly fast-paced digital world. It brings everything into one centralised hub—scheduling, monitoring, analytics, and engagement—saving me time and reducing the risk of errors or inconsistencies. By offering clear insights into what’s working and what’s not, it allows me to refine strategies in real time and make data-driven decisions that enhance reach and impact. The ability to track conversations and sentiment also helps in staying connected to audience needs, ensuring our content remains relevant, responsive, and human. ### 23. Honest & Fair Review **Rating:** 3.5/5.0 stars **Reviewed by:** Amanda H. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2025 **What do you like best about Brandwatch Social Media Management?** The Planner feature in Brandwatch is outstanding. It gives our entire team—and the wider business—clear visibility of all scheduled content on a daily basis. The built-in approval workflow is seamless, making collaboration easy and ensuring everything is perfectly tailored before it goes live. **What do you dislike about Brandwatch Social Media Management?** The Hub app could use significant improvement. It often feels clunky, with frequent functionality issues that impact usability. A more intuitive and reliable user experience would greatly enhance its value. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Brandwatch Social Media Management helps us connect with our audiences in a timely and meaningful way, ensuring we stay relevant and responsive across platforms. It also supports our efforts to identify and engage with influencers who align with our brand values and objectives, enhancing the impact of our campaigns and extending our reach. ### 24. Excellent All-in-One Social Media Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Social Media Management?** It's a great all-in-one tool for social media managers! I love being able to schedule content, track sentiment, and pull custom analytics reports without having to switch between platforms. The tool is also really easy to use, easy to implement, and easy to integrate with other platforms. I've also had a great experience with customer service as they're always easy to reach and quick to respond. It's one of the only tools I use every day. **What do you dislike about Brandwatch Social Media Management?** The AI functionality in publish could be improved. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It allows me to easy track sentiment and analytics, which we weren't doing before. ### 25. Intuitive interface, clean design and simple to navigate **Rating:** 4.0/5.0 stars **Reviewed by:** Nick M. | Account Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2025 **What do you like best about Brandwatch Social Media Management?** Brandwatch interface allowed for a speedy and efficient onboarding for me and my team. The posts help our team adjust SOPs to deliver quicker content across multiple platforms. **What do you dislike about Brandwatch Social Media Management?** Their is a learning curve with their terminology, ie "channels" that can cause some bloat and confusion within the software. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Scheduling posts and boosts for months in advance and the analytic/listening tools. ### 26. All-in-One Social Media Tool That’s Easy and Versatile **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2025 **What do you like best about Brandwatch Social Media Management?** It is an all-in one service that is easy to use. I use it weekly and like that it covers many different facets such as social listening, posting, stories, reels, etc. **What do you dislike about Brandwatch Social Media Management?** There isn't anything that I could say I dislike about the system. It does what I need it to do. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** The problem is managing the different social media channels and each of their unique nuances for posting. Brandwatch allows for us to curate posts that are tailored to the different types of content available on each platform and schedule the posts accurately. ### 27. Brandwatch puts all of your notifications in one place. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Social Media Management?** The platform was very easy to learn. It makes my job so much easier to have all of the social sites I manage all in one place. I can easily toggle between tabs to moderate comments and review our social posts schedule. **What do you dislike about Brandwatch Social Media Management?** I don't have any dislikes about the Brandwatch platform. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It's easier to use Brandwatch to monitor comments left on our social channels than it is to individually open every native platform and review our notifications. I also use Brandwatch to review our social content before it is scheduled to post on our channels. ### 28. Simple Posting Made Easy, But Pricey and Hard to Master Beyond Basics **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Brandwatch Social Media Management?** A very simple interface for posting and synching posts across platforms. Ease of adding media to posts. **What do you dislike about Brandwatch Social Media Management?** The prohibitively high cost, and difficulty in figuring out the other functions outside of posting content. Difficulty in linking channels and frequent disconnection of channels. Lack of automated reporting. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It allows us to post our content across social media platforms, and is meant to integrate our reporting/analytics systems. It eases the problems of having to cross-post, but the channel connection and cost definitely needs to be reviewed for smaller organisations and for solo users. ### 29. Brandwatch Scheduling Tool Is a Game Changer, but Hub App Needs Work/Overall BW Tools **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Social Media Management?** The best think about Brandwatch is the scheduling tool! It makes social media managers life 10X easier. **What do you dislike about Brandwatch Social Media Management?** The thing that could be improved is the little niche things. Such as an improvement with the hub app, being able to link audio and automatically post it instead of manually adding it, and a quicker/better customer service. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Having all analytics in one place is great, allows us to share these with clients very easily. Also having all accounts in one place and being able to see them individually as well as together is great. ### 30. Brandwatch Social Media Management is worth every penny! **Rating:** 4.5/5.0 stars **Reviewed by:** David F. | Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2023 **What do you like best about Brandwatch Social Media Management?** Brandwatch is key to our social media strategy. It allows us to streamline our workflow and focus our efforts on what's most important to our brand. It provides a solution to carry out and measure all activity, and to be more proactive with our content strategy - constantly optimising with deeper analytics. The simple fact that we can do everything from one easy-to-use interface has saved our business so much time. We can now dedicate time to social media listening, which we could never have imagined. And the fact it's powered by Brandwatch means we have access to powerful insights that help us to analyse conversations and trends happening around our brand and the wider industry - allowing us to make effective, data-driven decisions. And on top of that, their customer service is second-to-none - having 24/7 live chat support from knowledgeable, friendly and helpful staff is invaluable. Brandwatch Social Media Management really is worth every penny! **What do you dislike about Brandwatch Social Media Management?** There is, like with any other platform, the odd issue. For example, the occasional post not publishing with no real reason given, or access to certain channels being lost if regular manual reconnection isn't carried out. However, the customer service team always provide the best advice on how to work around any issues that do arise. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** A few problems we needed to solve before using Brandwatch were: requiring a solution to engage with audiences and increase brand reach through social listening; needing to centralise social management workflow to build the brand for growth online, and be more proactive with our content strategy; spending too much time working natively off social media tools, with nothing in place to measure sentiment; needing to be able to measure all of our efforts to be able to prove the value of a campaigns. Brandwatch has facilitated all of this and more! ### 31. Great Cross-Channel Features, but Clunky Sign-In and Support Issues **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Social Media Management?** Being able to copy posts from across channels and view engagement in one place. **What do you dislike about Brandwatch Social Media Management?** The sign in process can be a bit clunky sometimes and when we've had problems in the past we've not had the best customer support experience in trying to resolve it. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It enables multiple members of our team to post on different channels and see what has been scheduled rather than having to keep this information in a separate document. It also easily allows us to copy content over to different channels which saves time ### 32. Works well for multiple clients, but has it's hiccups. **Rating:** 3.5/5.0 stars **Reviewed by:** Shania M. | Social Media Coach, Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2025 **What do you like best about Brandwatch Social Media Management?** Team collaboration and support to review and make live edits to social posts with colleagues. **What do you dislike about Brandwatch Social Media Management?** Issues with being kicked out of the platform in the middle of using the software, and randomly having posts disappear altogether on the platform. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Writing, approving and reviewing multiple client social posts all inside one platform. ### 33. Improved my daily tasks as a Social Media Manager, won time and efficiency **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** June 10, 2025 **What do you like best about Brandwatch Social Media Management?** Really easy to learn and use daily, helps the Social Media Management 360°, from scheduling to reporting. In terms or reporting adding labels to my posts really helped analysing our content performances and finetuned our strategy. A customer support chat is available 24/7 and quickly answers your questions. The Engage tool really improved the number of messages and comments the team can handle. AI is well integrated to each Brandwatch tool. **What do you dislike about Brandwatch Social Media Management?** If you don't have direct competitors and need to benchmark a lot of brand to have a big picture of your market, the Benchmark tool can get expensive. Having an issue with data of my sponsored post in Measure: organic sponsored post on Instagram appears as a seperate ads while Facebook organic sponsored post follow a different logic. Misleading to share figures with our partners. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** I can manage all social media through one unique platform. Improved communication between teams, in Engage for exemple as you can easily assign message for team members. Measures tool brought new very interesting datas to the team, thanks to labelling content for exemple we can better understand our content performances and finetune our strategy. In Listen, setting alerts and reports let us rely on the platform, we can spend less time monitoring hot topics on Social Media. ### 34. An essential platform in my social media toolkit **Rating:** 4.0/5.0 stars **Reviewed by:** Jari B. | Advanced project consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2025 **What do you like best about Brandwatch Social Media Management?** What I like best about Brandwatch is its all-in-one approach to planning, publishing, and analyzing content. The platform offers a clean and intuitive interface, making it easy to schedule posts across multiple channels and monitor performance in real time. **What do you dislike about Brandwatch Social Media Management?** While Brandwatch offers a wide range of powerful features, the platform can feel overwhelming at first, especially for new users. There’s a bit of a learning curve when navigating between listening, publishing, and reporting features, which can slow down onboarding. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Brandwatch helps solve the challenge of managing multiple social media channels in a structured and efficient way. ### 35. We've vetted mutiple platforms and enjoy BW the best. **Rating:** 4.0/5.0 stars **Reviewed by:** Josh R. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2025 **What do you like best about Brandwatch Social Media Management?** Able to share links and have clients review content. **What do you dislike about Brandwatch Social Media Management?** It would be better if the hub app worked with TikTok **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** All of the above, content management to reach audiences, reporting on how to improve, and analyzing the market with reporting tools. ### 36. Overall a good product **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** October 22, 2024 **What do you like best about Brandwatch Social Media Management?** The scheduling and publishing functionality is great and for monitoring a range of accounts in one place, it's great. **What do you dislike about Brandwatch Social Media Management?** The Listen function is far too complicated to set up. It could be a lot more user friendly. The lack of integration with the basic functions of Instagram is very frustrating, especially when other management platforms have these functions. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Being able to use one platform for all our publishing and monitoring needs is great. It makes customer service fast and efficient. ### 37. Great Benchmarking and Listening, but Confusing Dashboards and Mobile Setup **Rating:** 2.5/5.0 stars **Reviewed by:** Morgan G. | Senior Associate Director of Strategic Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Social Media Management?** The benchmark comparison and listening features **What do you dislike about Brandwatch Social Media Management?** Strange data dashboards and odd mobile set-up. There should be 1 app that allows you to access the core features in one place. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It gives us benchmark analytics and is a great listening tool ### 38. Easy Sharing with Clients, But Bulk Posting Needs Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2026 **What do you like best about Brandwatch Social Media Management?** One feature I really appreciated about Brandwatch when I used it before was its ability to share information easily with external users or clients. **What do you dislike about Brandwatch Social Media Management?** Adding in multiple posts was always a challenge as they could be uploaded together. Another issue was with social listening, and its feasibility proved to be difficult. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** They have heard our complaints on social listening, and were actively testing out new features to make it free to all users. ### 39. Super speed service **Rating:** 5.0/5.0 stars **Reviewed by:** Kehrisha P. | Complaints Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2025 **What do you like best about Brandwatch Social Media Management?** Joining was a breeze and the quick intergration was amazing. The fact that all our social media platforms are linked to one app is incredible. The real-time updates on messages are insanely fast and the staff are seriously so helpful when you have a query. It is also amazing that when we troubleshoot issues, it is resolved within 24 hours. Probably the best social media management we have had. We use the platform every single day and it is super convenient. The app also makes it easier to use while on the go, and we can respond from anywhere. **What do you dislike about Brandwatch Social Media Management?** There is no spell check, however, when raised I was advised it would be sent to developement and when you suggest ideas they take it into consideration, which I have never experienced. Bonus is that there is no additional cost to suggesting any features. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** We have everything in one space, which makes it so efficient to use. We can also respond at any time, anywhere, which is a bonus. We previously had to move from different browsers to check all our platforms, now we just need to stay in brandwatch. ### 40. Great Social Inbox, but Reporting Costs Add Up **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Brandwatch Social Media Management?** Great inbox for sorting out the whole mess of social. **What do you dislike about Brandwatch Social Media Management?** Make you pay for every feature, including reporting, which adds up and isn't similar toll competitors. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Great inbox for sorting out the whole mess of social. ### 41. Easy Reporting, But Posting Algorithm Needs Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Juliana D. | Manager Communications and Marketing Operations, Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2025 **What do you like best about Brandwatch Social Media Management?** the reporting feature is easier to use than prior management tools **What do you dislike about Brandwatch Social Media Management?** the posting algorithm is really inaccurate **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** easily sharing previews of posts to stakeholders before they go live ### 42. Highly Customizable Reports, But Frequent Feature Downtime **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Enterprise (> 1000 emp.) **Reviewed Date:** October 20, 2025 **What do you like best about Brandwatch Social Media Management?** How customizable the measure reports are. We can slice and dice the data however we want. All the label capabilities to be able to really sort and separate posts. **What do you dislike about Brandwatch Social Media Management?** I get a lot of emails about features being down a lot. It seems like this happens a lot. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Tracking our posts and making it a quick and easy process to pull reports and track data. ### 43. Great potential **Rating:** 1.0/5.0 stars **Reviewed by:** Sam B. | Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2025 **What do you like best about Brandwatch Social Media Management?** I like the measurement dashboards and the ability to modify them and allow you to present data in a much more visual way. The customer support is quick when needed. **What do you dislike about Brandwatch Social Media Management?** There's quite often a lot of bugs and missing data, so it's not always straight forward when trying to pull weekly/monthly or ad hoc reports for clients. We're often asking for support on bugs and errors more often than we'd like. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Collecting data and presenting in easy to understand dashboards, removing the need to download and measure from individual platforms ### 44. Great Visibility, But Room for Improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Food Production | Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Brandwatch Social Media Management?** I like the visibility and how easy to use it is **What do you dislike about Brandwatch Social Media Management?** It is consistently buggy and support is not assisting in a timely manner **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It helps us sort and view or workload easily ### 45. User-friendly, has flaws **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2025 **What do you like best about Brandwatch Social Media Management?** It's easy to schedule, monitor and collaborate on posts all in one place. Customer service is helpful and fast **What do you dislike about Brandwatch Social Media Management?** There are frequent technical issues -- nothing major, but they add up and can be inconvenient. One thing in particular is that the platform logs me out regularly. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It helps streamline scheduling and approvals, which saves time and keeps things organized. ### 46. Marketing Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2025 **What do you like best about Brandwatch Social Media Management?** Brandwatch is easy to usen desktop. It's been a helpful tool for multi-team use. **What do you dislike about Brandwatch Social Media Management?** Can't edit pre-loaded posts on mobile app, so not helpful for live events. We have a lot of fundraising events. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It makes analytics easier with the dashboard feature. Also has made it easier to review and approve posts submissions from other teams in our organization. ### 47. Great for Scheduling and Influencer Vetting, but Lacks Video/Reel Posting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Social Media Management?** The most helpful is the ability to schedule out social content across different platforms. The influencer section is also a great tool to aid in vetting potential influencer stays for the hotel properties that I market for. **What do you dislike about Brandwatch Social Media Management?** The non ability to post video/reels and having to use hub app for this purpose. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Reporting to bring color to how social media brings awareness ### 48. Great Automated Posting, but Frequent Channel Disconnects **Rating:** 3.0/5.0 stars **Reviewed by:** Samantha D. | Account manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Social Media Management?** Automated posting tool. Helps with crossposting between multiple channels **What do you dislike about Brandwatch Social Media Management?** The channels disconnect often making the process difficult and inconvenient **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Automated posting ### 49. Great for Multi-Platform Scheduling, But Limited by Upload Size and X Threads **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2025 **What do you like best about Brandwatch Social Media Management?** It is helpful to schedule posts across many platforms all in one place. Easy to use and found the measure section really helpful when creating analytics. **What do you dislike about Brandwatch Social Media Management?** Not able to post X threads and the upload size could be higher **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Scheduling every day on our multiple channels is now so much easier using Brandwatch ### 50. Great features for the average user **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Social Media Management?** Ability to see all channels on one screen and easily connect new accounts **What do you dislike about Brandwatch Social Media Management?** Limited saved searches in the Listen module unless on a higher tier plan **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Being able to view all channels at once and schedule posts to accounts with a lot of post editing options has helped me use native scheduling less ## Brandwatch Social Media Management Discussions - [Can I use this to track the best time to post online?](https://www.g2.com/discussions/37704-can-i-use-this-to-track-the-best-time-to-post-online) - 1 comment, 1 upvote - [Can we add color options to the emojis panel?](https://www.g2.com/discussions/37702-can-we-add-color-options-to-the-emojis-panel) - 1 comment, 1 upvote - [You might already have this - but I would like an in-depth training on how to use the new reporting feature and building out widgets within that feature.](https://www.g2.com/discussions/you-might-already-have-this-but-i-would-like-an-in-depth-training-on-how-to-use-the-new-reporting-feature-and-building-out-widgets-within-that-feature) - 1 comment, 1 upvote - [Does Falcon has been used by any of gambling operators?](https://www.g2.com/discussions/does-falcon-has-been-used-by-any-of-gambling-operators) - 7 comments, 1 upvote - [What have you got planned for the future?](https://www.g2.com/discussions/15057-what-have-you-got-planned-for-the-future) - 1 comment, 1 upvote - [View Brandwatch Social Media Management pricing details and edition comparison](https://www.g2.com/products/brandwatch-social-media-management/reviews?page=2&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+23%3A49%3A02+-0500&secure%5Bsession_id%5D=8f8dfc99-332c-4bad-9ebf-16242dafbc06&secure%5Btoken%5D=f1b9c50a1800594a8204340d8f5d6f10cde8944164810d06c60c3f4e7d3b66e3&format=llm_user) ## Brandwatch Social Media Management Integrations - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) ## Brandwatch Social Media Management Features **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis - Lead Attribution - Real-Time Analytics - Visual Analytics - Reporting/Analytics - Campaign Analytics - Keyword Tracking - Influencer Tracking - Activity Tracking - Engagement Tracking - Trend Analysis **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation - Image Library **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis - Social Media Monitoring - Competitor Monitoring - Hashtag Tracking - Engagement Tracking - Activity Tracking - Influencer Tracking - Impact Measurement **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integration - Social Media Integration **Social Management** - Social Analytics - Social Publishing - Campaign Optimization - Multi-Account Management - Social Ads - Campaign Planning - Hashtag Capabilites - Multi-Campaign - Customer Engagement - Automated Publishing - Real-Time Analytics **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label - Customizable Reports **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Additional Functionality** - Negative Feedback Management - Dashboard - Audience Analytics - Multi-Account Management - API - Collaboration Tools - AI Copilot - Data Import/Export - Data Visualization - Audience Engagement - Content Publishing Options - Content Discovery - Generative AI - Performance Metrics - Natural Language Processing - Optical Character Recognition - Campaign Analytics - Multi-Language - Multi-Channel Data Collection - Reporting/Analytics - Audience Targeting - Commenting/Notes - Approval Process Control - Content Library - Reporting & Statistics - Social Promotion - Real-Time Analytics - Customer Engagement - Automated Publishing - Benchmarking - Boolean Search - Tagging - Visual Analytics - Access Controls/Permissions - Reputation Management - Social Listening - Social Advertising - Customizable Reports - Campaign Management - Content Management - Workflow Management **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Additional Functionality** - Generative AI - Benchmarking - Content Library - Charting - Dashboard - Multi-Channel Management - Dashboard Creation - AI Copilot - Automated Scheduling - Multi-Channel Data Collection - Activity Dashboard - Performance Metrics - Calendar Management - Commenting/Notes - Social Media Monitoring - Workflow Management - Post Scheduling - @mentions - Multi-Channel Marketing - Tagging - Data Import/Export - Data Visualization - Monitoring - Access Controls/Permissions - Competitor Monitoring - Search/Filter - Customizable Branding - Real-Time Data - Real-Time Monitoring - Social Promotion - Social Advertising - Content Management - Reporting & Statistics - Real-Time Reporting - Campaign Scheduling - Social Performance Management - Campaign Management - API **Additional Functionality** - Customizable Reports - Campaign Management - Customizable Branding - Social Advertising - Filtering - Approval Process Control - Keyword Tracking - Tagging - Activity Dashboard - Calendar Management - Workflow Management - Post Scheduling - Alerts/Notifications - Trend Analysis - API - Data Visualization - Sentiment Analysis - AI Copilot - Social Promotion - @mentions - Social Media Monitoring - Generative AI - Engagement Tracking - Collaboration Tools - Brand Tracking - Drag & Drop - Commenting/Notes - Content Management - Template Management ## Top Brandwatch Social Media Management Alternatives - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,377 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,808 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,638 reviews)