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# HubSpot Sales Hub vs Zoho CRM Comparison - What are their main differences?

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HubSpot Sales HubZoho[+ Add Product](#)

Pricing

**HubSpot Sales Hub**
Free Trial

**$0.00** · Free HubSpot CRM

**Zoho CRM**
Free Trial

**Free** · Free Edition

**Pricing Insights**
from reviews

Time to Implement

**HubSpot Sales Hub**
2 months

Based on 2018 responses

**Zoho CRM**
2 months

Based on 583 responses

Return on Investment

**HubSpot Sales Hub**
11 months

Based on 1658 responses

**Zoho CRM**
11 months

Based on 486 responses

Perceived Cost

**HubSpot Sales Hub**
$$$$$

**Zoho CRM**
$$$$$

Average Discount

**HubSpot Sales Hub**
16%6% more

**Zoho CRM**
10%

 ![HubSpot Sales Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-sales-hub.svg "HubSpot Sales Hub")

 ![Zoho CRM](https://images.g2crowd.com/uploads/product/hd_favicon/27ab543b51f7ec2623c5b2613dcf73e2/zoho-crm.svg "Zoho CRM")

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**Pros & Cons**
from reviews

**HubSpot Sales Hub**
[
Easy Daily Use (925)
](https://www.g2.com/products/hubspot-sales-hub/reviews?filters%5Bsentiment_snippet%5D=2523886&qs=pros-and-cons#reviews)[
Time-Saving Sales Work (372)
](https://www.g2.com/products/hubspot-sales-hub/reviews?filters%5Bsentiment_snippet%5D=2524232&qs=pros-and-cons#reviews)[
Rising Costs At Scale (250)
](https://www.g2.com/products/hubspot-sales-hub/reviews?filters%5Bsentiment_snippet%5D=2523429&qs=pros-and-cons#reviews)[
Advanced Features Behind Tiers (190)
](https://www.g2.com/products/hubspot-sales-hub/reviews?filters%5Bsentiment_snippet%5D=2524321&qs=pros-and-cons#reviews)

**Zoho CRM**
[
Easy Daily Navigation (153)
](https://www.g2.com/products/zoho-crm/reviews?filters%5Bsentiment_snippet%5D=2523022&qs=pros-and-cons#reviews)[
Connected Business Tools (105)
](https://www.g2.com/products/zoho-crm/reviews?filters%5Bsentiment_snippet%5D=2523214&qs=pros-and-cons#reviews)[
Steep Advanced Learning Curve (50)
](https://www.g2.com/products/zoho-crm/reviews?filters%5Bsentiment_snippet%5D=2522440&qs=pros-and-cons#reviews)[
Slow Loading And Lag (45)
](https://www.g2.com/products/zoho-crm/reviews?filters%5Bsentiment_snippet%5D=2521599&qs=pros-and-cons#reviews)

Integrations

**HubSpot Sales Hub**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f701c2bc8e8128a9090458644727a7a4/3cx.jpg "Product Avatar Image")

3CX

](https://www.g2.com/products/3cx/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5fef15936627dac55873302a7b11add3/absorb-software-absorb-lms.png "Product Avatar Image")

Absorb LMS

](https://www.g2.com/products/absorb-software-absorb-lms/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image")

Adobe Commerce (formerly...

](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_da24ab8969ae1c7989ab7867d0dd2142/aircall.png "Product Avatar Image")

Aircall

](https://www.g2.com/products/aircall/reviews)[
View all
](https://www.g2.com/products/hubspot-sales-hub/integrations)

**Zoho CRM**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f701c2bc8e8128a9090458644727a7a4/3cx.jpg "Product Avatar Image")

3CX

](https://www.g2.com/products/3cx/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d06214a78a4c42bbd28cfa5c5d8b7b38/acuity-scheduling.png "Product Avatar Image")

Acuity Scheduling

](https://www.g2.com/products/acuity-scheduling/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/aws-lambda.jpg "Product Avatar Image")

AWS Lambda

](https://www.g2.com/products/aws-lambda/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3a9f46b15d804a2abbb8138a7bf78b88/calendly%282%29.png "Product Avatar Image")

Calendly Sales

](https://www.g2.com/products/calendly/reviews)[
View all
](https://www.g2.com/products/zoho-crm/integrations)

Screenshots

**HubSpot Sales Hub**
 ![HubSpot Sales Hub screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1478161/conversation-intelligence-en.png)

**Zoho CRM**
 ![Zoho CRM screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/53683/Predictive-Sales.jpg)

**Ratings**
from reviews

Meets Requirements

**HubSpot Sales Hub**

**8.6** /10

Based on 10,176 responses

**Zoho CRM**

**8.4** /10

Based on 2,505 responses

Ease of Use

**HubSpot Sales Hub**

**8.7** /10

Based on 11,364 responses

**Zoho CRM**

**8.3** /10

Based on 2,528 responses

Ease of Setup

**HubSpot Sales Hub**

**8.3** /10

Based on 5,320 responses

**Zoho CRM**

**8.0** /10

Based on 1,298 responses

Ease of Admin

**HubSpot Sales Hub**

**8.5** /10

Based on 3,221 responses

**Zoho CRM**

**8.0** /10

Based on 1,032 responses

Quality of Support

**HubSpot Sales Hub**

**8.6** /10

Based on 9,167 responses

**Zoho CRM**

**7.7** /10

Based on 2,296 responses

Has the product been a good partner in doing business?

**HubSpot Sales Hub**

**8.7** /10

Based on 3,171 responses

**Zoho CRM**

**8.0** /10

Based on 1,007 responses

Product Direction (% positive)

**HubSpot Sales Hub**

**8.7** /10

Based on 9,699 responses

**Zoho CRM**

**8.0** /10

Based on 2,426 responses

**Features**
ratings from reviews

CRM

**8.4** /10

Based on 8,051 responses

**8.1** /10

Based on 1,992 responses

AI Sales Assistant

**8.4** /10

Based on 840 responses

**8.5** /10

Based on 80 responses

Sales Engagement

**8.0** /10

Based on 1,906 responses

**8.2** /10

Based on 170 responses

Sales Performance Management

**8.0** /10

Based on 1,391 responses

**8.3** /10

Based on 198 responses

Email Tracking

**7.8** /10

Based on 2,528 responses

**8.0** /10

Based on 161 responses

Sales Analytics

**8.0** /10

Based on 1,870 responses

**8.1** /10

Based on 174 responses

Sales Enablement

**7.7** /10

Based on 1,027 responses

**7.8** /10

Based on 12 responses

CPQ

Not enough data

**7.7** /10

Based on 121 responses

Sales Gamification

Not enough data

**8.7** /10

Based on 75 responses

Conversation Intelligence

**7.6** /10

Based on 386 responses

Not enough data

Quote-to-Cash

Not enough data

**8.4** /10

Based on 56 responses

Customer Journey Mapping

Not enough data

**8.4** /10

Based on 106 responses

Client Portal

Not enough data

**8.7** /10

Based on 89 responses

AI Agents For Business Operations

**8.4** /10

Based on 11 responses

Not enough data

Lead Capture

Not enough data

**8.5** /10

Based on 44 responses

Business Scheduling

**8.4** /10

Based on 771 responses

Not enough data

Visitor Identification

**6.1** /10

Based on 17 responses

Not enough data

Lead Scoring

Not enough data

**7.9** /10

Based on 23 responses

Outbound Call Tracking

**8.3** /10

Based on 1,508 responses

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
60.5%

Mid-Market(51-1000 emp.)
35.5%

Enterprise(\> 1000 emp.)
4.0%

Small-Business(50 or fewer emp.)
60.5%

Mid-Market(51-1000 emp.)
35.5%

Enterprise(\> 1000 emp.)
4.0%

Small-Business(50 or fewer emp.)
61.5%

Mid-Market(51-1000 emp.)
32.5%

Enterprise(\> 1000 emp.)
6.0%

Small-Business(50 or fewer emp.)
61.5%

Mid-Market(51-1000 emp.)
32.5%

Enterprise(\> 1000 emp.)
6.0%

**Reviewers' Industry**

[![HubSpot Sales Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-sales-hub.svg "HubSpot Sales Hub")](https://www.g2.com/products/hubspot-sales-hub/reviews)
HubSpot Sales Hub

Computer Software
15.7%

Information Technology and Services
12.1%

Marketing and Advertising
9.8%

Financial Services
4.3%

Education Management
3.2%

Other
54.7%

[![Zoho CRM](https://images.g2crowd.com/uploads/product/hd_favicon/27ab543b51f7ec2623c5b2613dcf73e2/zoho-crm.svg "Zoho CRM")](https://www.g2.com/products/zoho-crm/reviews)
Zoho CRM

Information Technology and Services
16.1%

Computer Software
9.9%

Marketing and Advertising
8.8%

Financial Services
3.6%

Real Estate
3.5%

Other
58.0%

Alternatives

**HubSpot Sales Hub Alternatives**

 ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud")

[
Salesforce Sales Cloud
](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

 ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft")

[
Salesloft
](/products/salesloft/reviews)

 ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales")

[
Freshsales
](/products/freshsales/reviews)

 ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")

[
Apollo.io
](/products/apollo-io/reviews)

**Zoho CRM Alternatives**

 ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales")

[
Freshsales
](/products/freshsales/reviews)

 ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud")

[
Salesforce Sales Cloud
](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

 ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")

[
Apollo.io
](/products/apollo-io/reviews)

 ![Nutshell](https://images.g2crowd.com/uploads/product/hd_favicon/38cd2eb3a561ea666543f91c17b2079c/nutshell.svg "Nutshell")

[
Nutshell
](/products/nutshell/reviews)

## HubSpot Sales Hub vs Zoho FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Zoho vs HubSpot Sales Hub?

HubSpot Sales Hub stands out for higher reviewer satisfaction on support, setup, and ease of use, while Zoho is noted for its customizability and affordability.

| | [Zoho](https://www.g2.com/products/zoho-crm/reviews) | [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.1/5 (2,947 reviews) | 4.4/5 (13,909 reviews) |
| Largest Segment | Small-Business | Small-Business |
| Ease of Setup score | 8.0 | 8.3 |
| Quality of Support score | 7.7 | 8.6 |
| Top Reviewer-Cited Strength | Customizability (99 all-time mentions) | Ease of Use (1,216 all-time mentions) |

### How do the pricing models of Zoho and HubSpot Sales Hub compare?

HubSpot Sales Hub is rated higher for value, with reviewers expressing greater satisfaction with its pricing and cost-to-value ratio.

- **Zoho:** Reviewers frequently highlight Zoho's affordability and value for money, especially for small businesses, but note that some advanced features require higher-tier plans.
- **HubSpot Sales Hub:** Reviewers describe HubSpot Sales Hub as an investment, with higher satisfaction on value, but mention that advanced features and additional seats can increase costs quickly.
- **Switching Reason:** Several reviewers mention switching from HubSpot to Zoho for cost-effectiveness and from Zoho to HubSpot for more intuitive workflows and support.

### What are the best alternatives to Zoho and HubSpot Sales Hub?

The top three alternatives to Zoho and HubSpot Sales Hub are Agentforce Sales, Apollo.io, and Freshsales.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Zoho](https://www.g2.com/products/zoho-crm/reviews) | 4.1/5 (2,947 reviews) | Small-Business | Affordable and budget-friendly for small business | Customizability (99 all-time mentions) |
| [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) | 4.4/5 (13,909 reviews) | Small-Business | Higher satisfaction on value, but advanced features can be costly | Ease of Use (1,216 all-time mentions) |
| [Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5 (25,875 reviews) | Mid-Market | — | Scalability and robust feature set |
| [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9,778 reviews) | Small-Business | — | Lead generation and data enrichment |
| [Freshsales](https://www.g2.com/products/freshsales/reviews) | 4.5/5 (1,236 reviews) | Small-Business | — | Ease of use and automation |

### Which CRM features should I prioritize when comparing Zoho and HubSpot Sales Hub?

Buyers comparing Zoho and HubSpot Sales Hub should prioritize reporting, automation, integrations, customization, and support quality.

- **Reporting:** Zoho (86 all-time mentions), HubSpot Sales Hub (reporting cited as a key feature in recent reviews)
- **Automation:** Zoho (74 all-time mentions), HubSpot Sales Hub (453 all-time mentions)
- **Integrations:** Zoho (140 all-time mentions), HubSpot Sales Hub (511 all-time mentions)
- **Customization:** Zoho (99 all-time mentions), HubSpot Sales Hub (298 all-time mentions)
- **Support Quality:** Zoho (83 all-time mentions), HubSpot Sales Hub (higher Quality of Support score at 8.6 vs 7.7)

### What are the pros and cons of Zoho vs HubSpot Sales Hub?

HubSpot Sales Hub's headline strength is ease of use, while Zoho's is customizability and affordability.

- **Zoho strengths:** Customizability (99 all-time mentions), affordable pricing (68 all-time mentions), integrations (140 all-time mentions), automation features (74 all-time mentions), and reporting (86 all-time mentions).
- **Zoho trade-offs:** Learning curve (112 all-time mentions), complexity (68 all-time mentions), and occasional slow performance (59 all-time mentions).
- **HubSpot Sales Hub strengths:** Ease of use (1,216 all-time mentions), integrations (511 all-time mentions), automation (453 all-time mentions), intuitive interface (538 all-time mentions), and lead management (571 all-time mentions).
- **HubSpot Sales Hub trade-offs:** Learning curve (384 all-time mentions), complexity (223 all-time mentions), and higher cost for advanced features.

### Is Zoho or HubSpot Sales Hub better for small businesses?

Zoho is the stronger fit for small businesses, with a larger share of small-business reviewers and frequent praise for affordability and ease of onboarding.

- **Zoho:** Small-Business is the largest segment, with reviewers highlighting its budget-friendly pricing and suitability for startups and small teams.
- **HubSpot Sales Hub:** Also primarily used by small businesses, with reviewers noting its intuitive interface and strong onboarding, but cost is cited as a consideration for growing teams.

### Which CRM platform has better integrations?

HubSpot Sales Hub is favored for integrations, with more than 500 reviews mentioning its integration capabilities.

- **Zoho:** Slack (8 all-time mentions), Zoho Social (8 all-time mentions), Google Workspace (6 all-time mentions) are cited in recent reviews for integration, with 140 all-time mentions of integrations overall.
- **HubSpot Sales Hub:** Integrations are cited in 511 all-time reviews, with frequent mentions of Google Workspace, WhatsApp, and CRM integration tools.

### How do Zoho and HubSpot Sales Hub compare on customer support?

HubSpot Sales Hub is rated higher for Quality of Support, with a 0.9-point advantage over Zoho (8.6 vs 7.7).

- **Zoho:** Reviewers describe support as generally helpful, though some note slower response times and variability in technical depth.
- **HubSpot Sales Hub:** Reviewers consistently praise support responsiveness, onboarding assistance, and training resources, with many citing positive experiences in recent reviews.

### Which is easier to implement, Zoho or HubSpot Sales Hub?

HubSpot Sales Hub scores higher on Ease of Setup (8.3 vs 8.0), with reviewers noting a smoother onboarding experience.

- **Zoho:** Reviewers describe setup as straightforward for basic use, but note that advanced customization and integrations can increase complexity and require more time.
- **HubSpot Sales Hub:** Reviewers highlight easy onboarding, intuitive templates, and fast initial setup, with positive feedback on training and support during implementation.

### Which product has better Reporting?

HubSpot Sales Hub is favored for Reporting, with more reviewers citing its reporting and dashboard capabilities as a core strength.

- **Zoho:** Reporting is cited in 86 all-time reviews, with reviewers noting customizable dashboards and analytics, though some request more out-of-the-box reports.
- **HubSpot Sales Hub:** Reporting and dashboards are frequently highlighted in recent reviews, with reviewers praising real-time tracking, KPI monitoring, and ease of access to sales data.