Hootsuite
Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features > Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. > Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. > Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. > Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box.
Average Rating: 4.3/5.0
Total Reviews: 7,455
How Do G2 Users Rate Hootsuite?
- Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.0/10)
- Attribution: 7.4/10 (Category avg: 7.9/10)
- Scalability: 8.4/10 (Category avg: 8.6/10)
- Report Customizability: 8.1/10 (Category avg: 8.1/10)
Who Is the Company Behind Hootsuite?
- Seller: Hootsuite
- Company Website:
- Year Founded: 2008
- HQ Location: Vancouver, BC
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Twitter: @hootsuite
6,164,377 Twitter followers -
LinkedIn® Page: www.linkedin.com
1,754 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Social Media Manager, Marketing Manager
- Top Industries: Marketing and Advertising, Non-Profit Organization Management
- Company Size: 59% Small, 29% Medium
What Do G2 Reviewers Say About Hootsuite?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use of Hootsuite, enjoying efficient posting and a clean, reliable interface.
- Users love Hootsuite's advanced scheduling, allowing for effective post planning and maximizing engagement across multiple platforms.
- Users value the centralized management of Hootsuite, streamlining social media account management efficiently.
- Users love the advanced post scheduling features of Hootsuite, allowing for efficient planning across multiple platforms.
- Users appreciate the ease of scheduling posts across multiple platforms, significantly improving their social media management efficiency.
Cons
- Users find the limited features of Hootsuite frustrating, especially regarding Instagram feed layout and untagged mentions.
- Users find Hootsuite too expensive and suggest more pricing options for small businesses to enhance accessibility.
- Users find Hootsuite's high pricing restrictive, with fewer features available at lower-tier plans than before.
What Are Recent G2 Reviews of Hootsuite?
"A Convenient All-in-One Tool for Social Media Management"
Rating: 5.0/5.0 stars
— Sebastian H.
"Centralizes Social Media Management, Needs Better Reporting"
Rating: 4.5/5.0 stars
— Jovan J.
What Are G2 Users Discussing About Hootsuite?
- How is Hootsuite helping businesses manage their social media presence more effectively and efficiently? - 2 comments
- How is Hootsuite being used to enhance operational efficiency and user experience in its specific field? - 1 comment
- What is Hootsuite used for? - 2 comments
- What is Hootsuite Social Advertising used for? - 1 comment
- What do you get with free Hootsuite? - 4 comments
Social Media Analytics Software Features
Analytics tools are meant to make the understanding and analysis of data easier; social media analytics software has the same purpose, but with features that are specific to measuring social media data. These features include:
Competitor analysis — Many social media analytics products allow users to track the performance of not only their own social media campaigns, but of their competitors’ social media accounts as well. This is beneficial for social media managers who want to increase followers or interactions in relation to competitors, or use rivals as a benchmark for overall performance. It may be advantageous to tap into a competitors’ audience to grow followers and engagement.
Follower analysis — The ability to glean insights into how your followers interact with your posts is important, but social media analytics software also provides insights into followers’ demographics and location. This can be valuable for understanding how certain demographics interact with specific pieces of content or posts. By having a better knowledge of followers, social media managers can target and personalize content for higher levels of engagement.
Content engagement analysis — Similar to follower analysis, knowing who engages with certain pieces of content is valuable because it helps inform content marketing teams. Social media analytics solutions can offer insights into which headlines attract the most followers, likes, or engagements. Personalization is a major aspect of social media strategies, so pinpointing how content performs allows for a more targeted approach to audience engagement. This is also important for paid social ads to determine what is worth spending money on to grow followers and audience.
Influencer identification — Some social media analytics offerings may provide the ability to identify which followers have the largest networks. Once these followers are identified, marketers, social media managers, or even C-level employees can target these influencers as potential brand advocates to promote company content or posts. Tapping into followers’ networks is an efficient way to increase one's own following and audience.
Attribution — Marketers are constantly utilizing attribution solutions to ensure they are properly tracking lead generation. Social media analytics tools provide attribution capabilities to make sure social media managers or other marketers are tracking which customers were converted from social channels. Understanding the click path of users that eventually converted into customers enables repeat strategies or campaigns to hopefully replicate the end result.
Reporting — Reporting is always a challenge, but analytics tools help improve the reporting process by providing a dedicated reporting tool instead of using spreadsheets. Social media data is easily organized and exported from social media analytics software so that it can be presented in a clean and easily understandable fashion. This is particularly useful when showing key metrics from social media data to higher-level employees.