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Best SEO Tools

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Search engine optimization (SEO) tools, or organic search marketing software, are designed to provide insight into organic marketing metrics and improve the ranking of websites in search engine results pages (SERPs) without paying the search engine provider for placement. The best SEO tools provide valuable insights for optimizing content and improving rankings. Product teams, marketers, and SEO specialists commonly use these solutions to identify areas for enhancement and outperform competitors in search engines.

SEO tools cover a range of features and functionalities for optimizing a website’s performance. SEO auditing identifies content or technical issues, rank-tracking monitors keywords' performance in SERP, and link-building improves off-page SEO by monitoring backlinks and identifying new opportunities. Keyword research helps with keyword suggestions, identifying alternative search terms, and analyzing keyword difficulty and search volume. Finally, reporting aggregates all of this data to track progress and optimize SEO strategies. Other features like content optimization, SEO automation, and semantic SEO also provide webmasters with different ways to enhance a website's content and rank.

Further, some software solutions also offer features for local SEO, which lets businesses track local rankings, manage local listings, and discover top-ranking local keywords. Additionally, SEO tools may provide paid search optimization features, such as pay-per-click (PPC) ad optimization, conversion metrics, and ad placement. (To learn more about search advertising products, please visit our search advertising software category.)

To qualify for inclusion in the SEO Tools category, a product must:

Perform functions like content optimization, SEO audits, keyword research, rank tracking, link building, and backlink monitoring
Provide reports on optimization-related metrics
Focus on the improvement in free, organic search engine listings
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Featured SEO Tools At A Glance

Adaptify SEO
Sponsored
Adaptify SEO
Leader:
Semrush
Semrush
Highest Performer:
Wincher
Wincher
Easiest to Use:
SiteGuru
SiteGuru
Top Trending:
1min.AI
1min.AI
Show LessShow More
Highest Performer:
Wincher
Wincher
Easiest to Use:
SiteGuru
SiteGuru
Top Trending:
1min.AI
1min.AI

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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778 Listings in SEO Tools Available
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    G2 Score
Semrush
(3,122)4.5 out of 5
View top Consulting Services for Semrush
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 63% Small-Business
    • 28% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Semrush is a digital marketing tool that provides features for SEO, content marketing, competitor analysis, and keyword research.
    • Users frequently mention the ease of use, comprehensive features, and accurate metrics as key benefits, along with the ability to track progress and competitor metrics.
    • Users mentioned the high cost, especially for additional features and add-ons, and some found the platform overwhelming due to the multitude of features and tools.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Semrush Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    561
    Ease of Use
    531
    Keyword Research
    496
    Helpful
    463
    SEO Optimization
    456
    Cons
    Expensive
    379
    High Pricing
    340
    High Costs
    287
    Pricing Issues
    220
    Learning Curve
    210
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Semrush features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.0
    9.0
    SEO Auditing
    Average: 8.3
    8.4
    Content Insights
    Average: 8.1
    8.9
    Competitor Analysis
    Average: 7.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Semrush
    Company Website
    Year Founded
    2008
    HQ Location
    Boston, MA
    Twitter
    @semrush
    304,796 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,261 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 63% Small-Business
  • 28% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Semrush is a digital marketing tool that provides features for SEO, content marketing, competitor analysis, and keyword research.
  • Users frequently mention the ease of use, comprehensive features, and accurate metrics as key benefits, along with the ability to track progress and competitor metrics.
  • Users mentioned the high cost, especially for additional features and add-ons, and some found the platform overwhelming due to the multitude of features and tools.
Semrush Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
561
Ease of Use
531
Keyword Research
496
Helpful
463
SEO Optimization
456
Cons
Expensive
379
High Pricing
340
High Costs
287
Pricing Issues
220
Learning Curve
210
View All Pros and Cons
Semrush features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.0
9.0
SEO Auditing
Average: 8.3
8.4
Content Insights
Average: 8.1
8.9
Competitor Analysis
Average: 7.8
Seller Details
Seller
Semrush
Company Website
Year Founded
2008
HQ Location
Boston, MA
Twitter
@semrush
304,796 Twitter followers
LinkedIn® Page
www.linkedin.com
2,261 employees on LinkedIn®
Google Search Console
(454)4.7 out of 5
6th Easiest To Use in SEO Tools software
View top Consulting Services for Google Search Console
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results

    Users
    • Marketing Manager
    • Digital Marketing Executive
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 62% Small-Business
    • 29% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Google Search Console is a tool that provides insights into a website's performance in Google Search, including keyword rankings, indexing issues, impressions, clicks, and the ability to submit new content.
    • Reviewers frequently mention the ease of use and implementation, the ability to monitor keyword rankings, identify indexing issues, track impressions and clicks, and submit new content, and the usefulness of the performance report for spotting underperforming pages or rising queries.
    • Users experienced a delay in data, typically 1–2 days, which can be frustrating when wanting real-time feedback, and some of the terminology can be confusing for non-technical users.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Google Search Console Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Valuable Insights
    17
    Data Accuracy
    12
    Website Analysis
    12
    SEO Optimization
    11
    User-Friendly
    10
    Cons
    Data Inaccuracy
    6
    Learning Curve
    6
    Data Limitations
    5
    Slow Loading
    5
    Upgrades/Updates
    4
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Google Search Console features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
    8.4
    SEO Auditing
    Average: 8.3
    7.8
    Content Insights
    Average: 8.1
    6.0
    Competitor Analysis
    Average: 7.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    31,542,764 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    325,935 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results

Users
  • Marketing Manager
  • Digital Marketing Executive
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 62% Small-Business
  • 29% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Google Search Console is a tool that provides insights into a website's performance in Google Search, including keyword rankings, indexing issues, impressions, clicks, and the ability to submit new content.
  • Reviewers frequently mention the ease of use and implementation, the ability to monitor keyword rankings, identify indexing issues, track impressions and clicks, and submit new content, and the usefulness of the performance report for spotting underperforming pages or rising queries.
  • Users experienced a delay in data, typically 1–2 days, which can be frustrating when wanting real-time feedback, and some of the terminology can be confusing for non-technical users.
Google Search Console Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Valuable Insights
17
Data Accuracy
12
Website Analysis
12
SEO Optimization
11
User-Friendly
10
Cons
Data Inaccuracy
6
Learning Curve
6
Data Limitations
5
Slow Loading
5
Upgrades/Updates
4
View All Pros and Cons
Google Search Console features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
8.4
SEO Auditing
Average: 8.3
7.8
Content Insights
Average: 8.1
6.0
Competitor Analysis
Average: 7.8
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,542,764 Twitter followers
LinkedIn® Page
www.linkedin.com
325,935 employees on LinkedIn®
Ownership
NASDAQ:GOOG

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Google Trends
(256)4.6 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Seller Details
    Expand/Collapse Seller Details
Product Description
How are these determined?Information
This description is provided by the seller.

Google Trends can be used for comparative keyword research and to discover event-triggered spikes in keyword search volume. Google Trends provides keyword-related data including search volume index an

Users
  • Digital Marketing Manager
  • Search Engine Optimization Executive
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 65% Small-Business
  • 27% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Google Trends is a tool that provides real-time insights into search behavior, allowing users to track trending topics, validate campaign ideas, and analyze seasonal behavior.
  • Reviewers like the simplicity of the interface, the ability to compare different results, and the real-time insights into what people are searching for across the world.
  • Reviewers experienced limitations with Google Trends, such as the lack of detailed metrics like exact search numbers or demographic breakdowns, and the absence of detailed, absolute search volume data and advanced filtering options.
Google Trends Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Topic Discovery
10
Intuitive
6
User-Friendly
6
Content Creation
5
Intuitive Interface
4
Cons
Data Inaccuracy
4
Limited Features
4
Data Limitations
3
Geographical Limitations
2
Content Issues
1
View All Pros and Cons
Google Trends features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
8.3
SEO Auditing
Average: 8.3
8.3
Content Insights
Average: 8.1
7.9
Competitor Analysis
Average: 7.8
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,542,764 Twitter followers
LinkedIn® Page
www.linkedin.com
325,935 employees on LinkedIn®
Ownership
NASDAQ:GOOG
Conductor
(542)4.5 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Conductor is the only end-to-end, enterprise AEO platform built on the industry’s most complete data engine. Conductor is built for the new era of search—helping brands maximize visibility across

    Users
    • SEO Manager
    • Marketing Manager
    Industries
    • Consumer Services
    • Marketing and Advertising
    Market Segment
    • 39% Enterprise
    • 33% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Conductor is a platform that provides detailed content management and SEO optimization for efficient marketing, with features such as keyword tracking, content optimization, and customizable dashboards.
    • Reviewers frequently mention the ease of use, the helpfulness of the AI writing assistant, the robust keyword tracking capabilities, and the valuable insights provided by the platform.
    • Reviewers mentioned challenges with integrating with some analytical apps, the complexity of the Writing Assistant tool, the lack of backlink analysis, and the high operating costs.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Conductor Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    80
    Features
    68
    Keyword Research
    51
    Helpful
    43
    Intuitive
    33
    Cons
    Learning Curve
    23
    Limited Features
    22
    Learning Difficulty
    15
    Expensive
    14
    Limitations
    14
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Conductor features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    8.8
    SEO Auditing
    Average: 8.3
    8.8
    Content Insights
    Average: 8.1
    8.9
    Competitor Analysis
    Average: 7.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Conductor
    Company Website
    Year Founded
    2008
    HQ Location
    New York
    Twitter
    @Conductor
    41,509 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    426 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Conductor is the only end-to-end, enterprise AEO platform built on the industry’s most complete data engine. Conductor is built for the new era of search—helping brands maximize visibility across

Users
  • SEO Manager
  • Marketing Manager
Industries
  • Consumer Services
  • Marketing and Advertising
Market Segment
  • 39% Enterprise
  • 33% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Conductor is a platform that provides detailed content management and SEO optimization for efficient marketing, with features such as keyword tracking, content optimization, and customizable dashboards.
  • Reviewers frequently mention the ease of use, the helpfulness of the AI writing assistant, the robust keyword tracking capabilities, and the valuable insights provided by the platform.
  • Reviewers mentioned challenges with integrating with some analytical apps, the complexity of the Writing Assistant tool, the lack of backlink analysis, and the high operating costs.
Conductor Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
80
Features
68
Keyword Research
51
Helpful
43
Intuitive
33
Cons
Learning Curve
23
Limited Features
22
Learning Difficulty
15
Expensive
14
Limitations
14
View All Pros and Cons
Conductor features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
8.8
SEO Auditing
Average: 8.3
8.8
Content Insights
Average: 8.1
8.9
Competitor Analysis
Average: 7.8
Seller Details
Seller
Conductor
Company Website
Year Founded
2008
HQ Location
New York
Twitter
@Conductor
41,509 Twitter followers
LinkedIn® Page
www.linkedin.com
426 employees on LinkedIn®
BrightEdge
(764)4.4 out of 5
View top Consulting Services for BrightEdge
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    BrightEdge, the global leader in enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions and revenue. The

    Users
    • Digital Marketing Manager
    • SEO Specialist
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 39% Enterprise
    • 39% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • BrightEdge is a platform designed to optimize organic and AI search strategies, providing tools for keyword research, competitor tracking, content creation, and performance analysis.
    • Users frequently mention the robustness of BrightEdge's features, its ability to provide valuable insights into SEO and AI search strategies, and the high-quality customer support they receive.
    • Reviewers experienced difficulties with the platform's user interface, finding it overwhelming due to the multitude of features and options, and some mentioned issues with platform speed and intuitiveness.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • BrightEdge Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    AI Features
    44
    Valuable Insights
    37
    SEO Optimization
    27
    Content Creation
    22
    SEO Improvement
    15
    Cons
    Learning Curve
    22
    Slow Loading
    9
    Limited Features
    8
    User Accessibility
    8
    High Costs
    6
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • BrightEdge features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    8.6
    SEO Auditing
    Average: 8.3
    8.7
    Content Insights
    Average: 8.1
    8.7
    Competitor Analysis
    Average: 7.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    BrightEdge
    Company Website
    Year Founded
    2007
    HQ Location
    Foster City, CA
    Twitter
    @brightedge
    19,221 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    586 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

BrightEdge, the global leader in enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions and revenue. The

Users
  • Digital Marketing Manager
  • SEO Specialist
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 39% Enterprise
  • 39% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • BrightEdge is a platform designed to optimize organic and AI search strategies, providing tools for keyword research, competitor tracking, content creation, and performance analysis.
  • Users frequently mention the robustness of BrightEdge's features, its ability to provide valuable insights into SEO and AI search strategies, and the high-quality customer support they receive.
  • Reviewers experienced difficulties with the platform's user interface, finding it overwhelming due to the multitude of features and options, and some mentioned issues with platform speed and intuitiveness.
BrightEdge Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
AI Features
44
Valuable Insights
37
SEO Optimization
27
Content Creation
22
SEO Improvement
15
Cons
Learning Curve
22
Slow Loading
9
Limited Features
8
User Accessibility
8
High Costs
6
View All Pros and Cons
BrightEdge features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
8.6
SEO Auditing
Average: 8.3
8.7
Content Insights
Average: 8.1
8.7
Competitor Analysis
Average: 7.8
Seller Details
Seller
BrightEdge
Company Website
Year Founded
2007
HQ Location
Foster City, CA
Twitter
@brightedge
19,221 Twitter followers
LinkedIn® Page
www.linkedin.com
586 employees on LinkedIn®
Wincher
(456)4.6 out of 5
12th Easiest To Use in SEO Tools software
Save to My Lists
Entry Level Price:$49.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Wincher is your go-to SEO tool for growing your traffic and ranking to the top of the SERPs. With its easy-to-read dashboards, deeply intuitive interface and accurate data, Wincher gives you every

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Photography
    Market Segment
    • 96% Small-Business
    • 3% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Wincher is a tool that provides SEO analysis, keyword tracking, and competitor analysis for businesses.
    • Users like the user-friendly interface, the detailed and accurate keyword tracking, the helpful competitor analysis, and the integration with other platforms such as Yoast SEO.
    • Reviewers experienced issues with the pricing being steep for their budget, the free plan being limited, the lack of local rating tracking, and the complexity of the tool for some users.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Wincher Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    122
    Keyword Ranking
    115
    User-Friendly
    80
    Valuable Insights
    60
    Intuitive
    59
    Cons
    High Costs
    59
    Limited Features
    43
    High Pricing
    16
    SEO Limitations
    13
    Learning Curve
    11
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Wincher features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    8.6
    SEO Auditing
    Average: 8.3
    8.1
    Content Insights
    Average: 8.1
    8.5
    Competitor Analysis
    Average: 7.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Wincher International AB
    Year Founded
    2014
    HQ Location
    Roslagsgatan 26A, Stockholm, Sweden
    LinkedIn® Page
    www.linkedin.com
    9 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Wincher is your go-to SEO tool for growing your traffic and ranking to the top of the SERPs. With its easy-to-read dashboards, deeply intuitive interface and accurate data, Wincher gives you every

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Photography
Market Segment
  • 96% Small-Business
  • 3% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Wincher is a tool that provides SEO analysis, keyword tracking, and competitor analysis for businesses.
  • Users like the user-friendly interface, the detailed and accurate keyword tracking, the helpful competitor analysis, and the integration with other platforms such as Yoast SEO.
  • Reviewers experienced issues with the pricing being steep for their budget, the free plan being limited, the lack of local rating tracking, and the complexity of the tool for some users.
Wincher Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
122
Keyword Ranking
115
User-Friendly
80
Valuable Insights
60
Intuitive
59
Cons
High Costs
59
Limited Features
43
High Pricing
16
SEO Limitations
13
Learning Curve
11
View All Pros and Cons
Wincher features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
8.6
SEO Auditing
Average: 8.3
8.1
Content Insights
Average: 8.1
8.5
Competitor Analysis
Average: 7.8
Seller Details
Seller
Wincher International AB
Year Founded
2014
HQ Location
Roslagsgatan 26A, Stockholm, Sweden
LinkedIn® Page
www.linkedin.com
9 employees on LinkedIn®
SE Ranking
(1,419)4.8 out of 5
8th Easiest To Use in SEO Tools software
View top Consulting Services for SE Ranking
Save to My Lists
Entry Level Price:Starting at $65.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SE Ranking is a comprehensive SEO toolkit designed to assist small to medium-sized agencies and in-house teams in developing and executing effective SEO strategies. This solution provides a suite of f

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 89% Small-Business
    • 9% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SE Ranking is an all-in-one SEO platform that provides rank tracking, site audits, keyword research, competitor insights, and white-label reporting.
    • Reviewers like the platform's user-friendly interface, accurate data, comprehensive SEO tools, and the ability to manage multiple client websites in one place.
    • Users reported issues with the platform's pricing structure, lack of clear tutorials, occasional slow load times during peak hours, and limitations in collaboration and visibility across teams.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • SE Ranking Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    53
    Keyword Research
    36
    Rank Tracking
    32
    Features
    29
    Customer Support
    24
    Cons
    Limited Features
    13
    Expensive
    8
    Limitations
    8
    Learning Curve
    6
    Difficult Learning
    5
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • SE Ranking features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
    9.3
    SEO Auditing
    Average: 8.3
    8.4
    Content Insights
    Average: 8.1
    9.0
    Competitor Analysis
    Average: 7.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    SE Ranking
    Company Website
    Year Founded
    2012
    HQ Location
    Palo Alto, CA
    Twitter
    @SERanking
    10,481 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    221 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SE Ranking is a comprehensive SEO toolkit designed to assist small to medium-sized agencies and in-house teams in developing and executing effective SEO strategies. This solution provides a suite of f

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 89% Small-Business
  • 9% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SE Ranking is an all-in-one SEO platform that provides rank tracking, site audits, keyword research, competitor insights, and white-label reporting.
  • Reviewers like the platform's user-friendly interface, accurate data, comprehensive SEO tools, and the ability to manage multiple client websites in one place.
  • Users reported issues with the platform's pricing structure, lack of clear tutorials, occasional slow load times during peak hours, and limitations in collaboration and visibility across teams.
SE Ranking Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
53
Keyword Research
36
Rank Tracking
32
Features
29
Customer Support
24
Cons
Limited Features
13
Expensive
8
Limitations
8
Learning Curve
6
Difficult Learning
5
View All Pros and Cons
SE Ranking features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
9.3
SEO Auditing
Average: 8.3
8.4
Content Insights
Average: 8.1
9.0
Competitor Analysis
Average: 7.8
Seller Details
Seller
SE Ranking
Company Website
Year Founded
2012
HQ Location
Palo Alto, CA
Twitter
@SERanking
10,481 Twitter followers
LinkedIn® Page
www.linkedin.com
221 employees on LinkedIn®
Yext
(962)4.4 out of 5
Optimized for quick response
View top Consulting Services for Yext
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  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Yext is the leading brand visibility platform built for a world where discovery and engagement happen everywhere — across AI and traditional search, social, websites, and direct communications. Backed

    Users
    • Marketing Coordinator
    • Marketing Manager
    Industries
    • Financial Services
    • Hospital & Health Care
    Market Segment
    • 39% Enterprise
    • 31% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Yext is a platform that offers features such as automatic listing updates, conversational search, content management, and review request automation for managing brand reputation and enhancing SEO.
    • Reviewers like the automatic listing feature, the ability to create customizable local landing pages, the integration with major digital platforms, and the analytics and insight dashboard provided by Yext.
    • Reviewers noted that the dashboard UI could be more intuitive, the onboarding process could be simplified, the pricing could be more fair, and the mobile app functionality could be enhanced.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Yext Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    306
    Helpful
    173
    Centralized Management
    168
    Customer Support
    168
    Features
    151
    Cons
    Complex Usability
    80
    Learning Curve
    75
    Difficult Learning
    74
    Poor Customer Support
    66
    Difficult Navigation
    62
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Yext features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.0
    6.3
    SEO Auditing
    Average: 8.3
    6.5
    Content Insights
    Average: 8.1
    5.6
    Competitor Analysis
    Average: 7.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Yext
    Company Website
    Year Founded
    2006
    HQ Location
    New York
    Twitter
    @yext
    21,912 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,376 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Yext is the leading brand visibility platform built for a world where discovery and engagement happen everywhere — across AI and traditional search, social, websites, and direct communications. Backed

Users
  • Marketing Coordinator
  • Marketing Manager
Industries
  • Financial Services
  • Hospital & Health Care
Market Segment
  • 39% Enterprise
  • 31% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Yext is a platform that offers features such as automatic listing updates, conversational search, content management, and review request automation for managing brand reputation and enhancing SEO.
  • Reviewers like the automatic listing feature, the ability to create customizable local landing pages, the integration with major digital platforms, and the analytics and insight dashboard provided by Yext.
  • Reviewers noted that the dashboard UI could be more intuitive, the onboarding process could be simplified, the pricing could be more fair, and the mobile app functionality could be enhanced.
Yext Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
306
Helpful
173
Centralized Management
168
Customer Support
168
Features
151
Cons
Complex Usability
80
Learning Curve
75
Difficult Learning
74
Poor Customer Support
66
Difficult Navigation
62
View All Pros and Cons
Yext features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.0
6.3
SEO Auditing
Average: 8.3
6.5
Content Insights
Average: 8.1
5.6
Competitor Analysis
Average: 7.8
Seller Details
Seller
Yext
Company Website
Year Founded
2006
HQ Location
New York
Twitter
@yext
21,912 Twitter followers
LinkedIn® Page
www.linkedin.com
2,376 employees on LinkedIn®
Right Choice
(148)5.0 out of 5
2nd Easiest To Use in SEO Tools software
View top Consulting Services for Right Choice
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Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    RightChoice is an AI-powered Local Listings Management Software built to help local and multi-location businesses to manage listings, improve local rankings, and monitor AI Ranking from all-in-one pla

    Users
    • Marketing Manager
    • Marketing Head
    Industries
    • Retail
    • Automotive
    Market Segment
    • 46% Small-Business
    • 36% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • RightChoice AI is a software tool that assists in managing listings, integrating different software, and implementing SEO strategies.
    • Reviewers appreciate the software's bulk dashboard, 24/7 customer support, easy-to-use UI/UX design, and features for hyperlocal marketing, as well as its ability to manage Google Business listings in bulk and provide performance-based reports and KPIs.
    • Reviewers noted some graphical bugs when zooming in and out, a lack of a dark theme option for the dashboard, and a desire for more features or flexibility, such as a new keyword research tool on the dashboard itself.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Right Choice Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    43
    Customer Support
    36
    Helpful
    31
    Time Saving
    30
    Easy Integrations
    29
    Cons
    Limited Features
    13
    Software Bugs
    10
    Software Bugs/Issues
    10
    Missing Features
    8
    Reporting Issues
    7
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Right Choice features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    10.0
    SEO Auditing
    Average: 8.3
    10.0
    Content Insights
    Average: 8.1
    10.0
    Competitor Analysis
    Average: 7.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    RightChoice.Ai
    Year Founded
    2023
    HQ Location
    Delaware, US
    LinkedIn® Page
    www.linkedin.com
    741 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

RightChoice is an AI-powered Local Listings Management Software built to help local and multi-location businesses to manage listings, improve local rankings, and monitor AI Ranking from all-in-one pla

Users
  • Marketing Manager
  • Marketing Head
Industries
  • Retail
  • Automotive
Market Segment
  • 46% Small-Business
  • 36% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • RightChoice AI is a software tool that assists in managing listings, integrating different software, and implementing SEO strategies.
  • Reviewers appreciate the software's bulk dashboard, 24/7 customer support, easy-to-use UI/UX design, and features for hyperlocal marketing, as well as its ability to manage Google Business listings in bulk and provide performance-based reports and KPIs.
  • Reviewers noted some graphical bugs when zooming in and out, a lack of a dark theme option for the dashboard, and a desire for more features or flexibility, such as a new keyword research tool on the dashboard itself.
Right Choice Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
43
Customer Support
36
Helpful
31
Time Saving
30
Easy Integrations
29
Cons
Limited Features
13
Software Bugs
10
Software Bugs/Issues
10
Missing Features
8
Reporting Issues
7
View All Pros and Cons
Right Choice features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
10.0
SEO Auditing
Average: 8.3
10.0
Content Insights
Average: 8.1
10.0
Competitor Analysis
Average: 7.8
Seller Details
Seller
RightChoice.Ai
Year Founded
2023
HQ Location
Delaware, US
LinkedIn® Page
www.linkedin.com
741 employees on LinkedIn®
Ahrefs
(628)4.5 out of 5
View top Consulting Services for Ahrefs
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Ahrefs is a leading AI marketing platform powered by big data that helps marketers run search engine optimization, AI search, pay-per-click, content marketing, website auditing, and competitive resear

    Users
    • Marketing Manager
    • Founder
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 62% Small-Business
    • 30% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Ahrefs is a SEO tool that provides features such as backlinking, keyword research, site audits, and competitor analysis.
    • Reviewers like the comprehensive backlink database, user-friendly interface, and the detailed insights provided by the keyword explorer and site audit tools.
    • Reviewers mentioned issues with high pricing, especially for smaller businesses or freelancers, and some found the data accuracy and real-time refresh intervals to be lacking.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Ahrefs Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Keyword Research
    47
    Features
    41
    Ease of Use
    39
    SEO Optimization
    38
    Backlink Analysis
    35
    Cons
    Expensive
    29
    High Costs
    27
    Limited Features
    17
    Learning Curve
    15
    Inaccuracy
    13
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Ahrefs features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.0
    8.7
    SEO Auditing
    Average: 8.3
    8.1
    Content Insights
    Average: 8.1
    9.0
    Competitor Analysis
    Average: 7.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Ahrefs
    Company Website
    Year Founded
    2010
    HQ Location
    Singapore
    Twitter
    @ahrefs
    167,736 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    185 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Ahrefs is a leading AI marketing platform powered by big data that helps marketers run search engine optimization, AI search, pay-per-click, content marketing, website auditing, and competitive resear

Users
  • Marketing Manager
  • Founder
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 62% Small-Business
  • 30% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Ahrefs is a SEO tool that provides features such as backlinking, keyword research, site audits, and competitor analysis.
  • Reviewers like the comprehensive backlink database, user-friendly interface, and the detailed insights provided by the keyword explorer and site audit tools.
  • Reviewers mentioned issues with high pricing, especially for smaller businesses or freelancers, and some found the data accuracy and real-time refresh intervals to be lacking.
Ahrefs Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Keyword Research
47
Features
41
Ease of Use
39
SEO Optimization
38
Backlink Analysis
35
Cons
Expensive
29
High Costs
27
Limited Features
17
Learning Curve
15
Inaccuracy
13
View All Pros and Cons
Ahrefs features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.0
8.7
SEO Auditing
Average: 8.3
8.1
Content Insights
Average: 8.1
9.0
Competitor Analysis
Average: 7.8
Seller Details
Seller
Ahrefs
Company Website
Year Founded
2010
HQ Location
Singapore
Twitter
@ahrefs
167,736 Twitter followers
LinkedIn® Page
www.linkedin.com
185 employees on LinkedIn®
LocaliQ
(1,054)4.5 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichann

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 71% Small-Business
    • 25% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • LocaliQ is a digital marketing tool that provides advertising, campaign management, lead management, and reporting capabilities across multiple channels.
    • Users frequently mention the tool's seamless analytics, real-time visibility, AI-powered lead management, and integration capabilities that streamline workflow and support a wide variety of campaign channels.
    • Reviewers mentioned high pricing, poor customer support, vague metrics, limited customization options for reports, and inconsistency in the quality of leads as some of the issues with the tool.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • LocaliQ Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    27
    Helpful
    26
    Team Helpfulness
    17
    Business Growth
    16
    Lead Generation
    15
    Cons
    Expensive
    8
    Billing Issues
    6
    Limited Features
    6
    Poor Customer Support
    6
    Sales
    6
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • LocaliQ features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
    9.3
    SEO Auditing
    Average: 8.3
    9.2
    Content Insights
    Average: 8.1
    7.8
    Competitor Analysis
    Average: 7.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    USA TODAY Co.
    Company Website
    Year Founded
    1906
    HQ Location
    Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019
    LinkedIn® Page
    www.linkedin.com
    6,675 employees on LinkedIn®
    Ownership
    NYSE: GCI
Product Description
How are these determined?Information
This description is provided by the seller.

LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichann

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 71% Small-Business
  • 25% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • LocaliQ is a digital marketing tool that provides advertising, campaign management, lead management, and reporting capabilities across multiple channels.
  • Users frequently mention the tool's seamless analytics, real-time visibility, AI-powered lead management, and integration capabilities that streamline workflow and support a wide variety of campaign channels.
  • Reviewers mentioned high pricing, poor customer support, vague metrics, limited customization options for reports, and inconsistency in the quality of leads as some of the issues with the tool.
LocaliQ Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
27
Helpful
26
Team Helpfulness
17
Business Growth
16
Lead Generation
15
Cons
Expensive
8
Billing Issues
6
Limited Features
6
Poor Customer Support
6
Sales
6
View All Pros and Cons
LocaliQ features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.0
9.3
SEO Auditing
Average: 8.3
9.2
Content Insights
Average: 8.1
7.8
Competitor Analysis
Average: 7.8
Seller Details
Seller
USA TODAY Co.
Company Website
Year Founded
1906
HQ Location
Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019
LinkedIn® Page
www.linkedin.com
6,675 employees on LinkedIn®
Ownership
NYSE: GCI
Moz Pro
(605)4.3 out of 5
View top Consulting Services for Moz Pro
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DealsSpecial offer!
25% Off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Moz Pro: Smarter SEO Made Simple Moz Pro is an all-in-one SEO platform designed to help you grow your online visibility, drive high-quality traffic, and make confident, data-backed decisions—withou

    Users
    • Marketing Manager
    • Digital Marketing Specialist
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 57% Small-Business
    • 33% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Moz Pro is an SEO tool that provides insights into website performance, keyword rankings, and backlink analysis.
    • Reviewers frequently mention the user-friendly interface, comprehensive features such as rank checker and domain overview, and the valuable educational resources available through Moz Blog and Moz Academy.
    • Reviewers mentioned issues with the high cost, the lack of automation in keyword tracking, limitations in keyword database, slower rank tracking updates, and the complexity of the interface for beginners.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Moz Pro Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Keyword Research
    28
    Ease of Use
    23
    User-Friendly
    23
    Valuable Insights
    20
    Data Accuracy
    17
    Cons
    Limited Features
    19
    High Costs
    12
    Feature Deficiency
    10
    Data Inaccuracy
    8
    Layout Issues
    8
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Moz Pro features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
    8.4
    SEO Auditing
    Average: 8.3
    7.5
    Content Insights
    Average: 8.1
    8.4
    Competitor Analysis
    Average: 7.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Moz
    Company Website
    Year Founded
    2004
    HQ Location
    Seattle, WA
    Twitter
    @moz
    534,009 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    357 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Moz Pro: Smarter SEO Made Simple Moz Pro is an all-in-one SEO platform designed to help you grow your online visibility, drive high-quality traffic, and make confident, data-backed decisions—withou

Users
  • Marketing Manager
  • Digital Marketing Specialist
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 57% Small-Business
  • 33% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Moz Pro is an SEO tool that provides insights into website performance, keyword rankings, and backlink analysis.
  • Reviewers frequently mention the user-friendly interface, comprehensive features such as rank checker and domain overview, and the valuable educational resources available through Moz Blog and Moz Academy.
  • Reviewers mentioned issues with the high cost, the lack of automation in keyword tracking, limitations in keyword database, slower rank tracking updates, and the complexity of the interface for beginners.
Moz Pro Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Keyword Research
28
Ease of Use
23
User-Friendly
23
Valuable Insights
20
Data Accuracy
17
Cons
Limited Features
19
High Costs
12
Feature Deficiency
10
Data Inaccuracy
8
Layout Issues
8
View All Pros and Cons
Moz Pro features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
8.4
SEO Auditing
Average: 8.3
7.5
Content Insights
Average: 8.1
8.4
Competitor Analysis
Average: 7.8
Seller Details
Seller
Moz
Company Website
Year Founded
2004
HQ Location
Seattle, WA
Twitter
@moz
534,009 Twitter followers
LinkedIn® Page
www.linkedin.com
357 employees on LinkedIn®
ClickRank
(147)4.7 out of 5
7th Easiest To Use in SEO Tools software
Save to My Lists
Entry Level Price:$59.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ClickRank is an AI-powered, data-driven SEO platform that automates on-page optimization in just one click. Webmasters can add a lightweight JavaScript snippet for instant SEO improvements across any

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 97% Small-Business
    • 3% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • ClickRank is an SEO tool designed for tracking keyword rankings and competitor analysis.
    • Users like the accurate real-time data, intuitive dashboard, and smart alerts that help them stay ahead in search rankings without complexity.
    • Users reported issues with the Javascript-based platform, preferring AI LLM or ML technologies, and some found the interface cluttered and the page crawling limit restrictive.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ClickRank Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    54
    SEO Optimization
    50
    Time Saving
    42
    User-Friendly
    30
    Easy Setup
    26
    Cons
    Limited Features
    13
    Integration Issues
    9
    SEO Limitations
    9
    Learning Curve
    7
    Layout Issues
    5
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ClickRank features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
    9.2
    SEO Auditing
    Average: 8.3
    8.5
    Content Insights
    Average: 8.1
    7.7
    Competitor Analysis
    Average: 7.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ClickRank
    Year Founded
    2024
    HQ Location
    Dubai, AE
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ClickRank is an AI-powered, data-driven SEO platform that automates on-page optimization in just one click. Webmasters can add a lightweight JavaScript snippet for instant SEO improvements across any

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 97% Small-Business
  • 3% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • ClickRank is an SEO tool designed for tracking keyword rankings and competitor analysis.
  • Users like the accurate real-time data, intuitive dashboard, and smart alerts that help them stay ahead in search rankings without complexity.
  • Users reported issues with the Javascript-based platform, preferring AI LLM or ML technologies, and some found the interface cluttered and the page crawling limit restrictive.
ClickRank Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
54
SEO Optimization
50
Time Saving
42
User-Friendly
30
Easy Setup
26
Cons
Limited Features
13
Integration Issues
9
SEO Limitations
9
Learning Curve
7
Layout Issues
5
View All Pros and Cons
ClickRank features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
9.2
SEO Auditing
Average: 8.3
8.5
Content Insights
Average: 8.1
7.7
Competitor Analysis
Average: 7.8
Seller Details
Seller
ClickRank
Year Founded
2024
HQ Location
Dubai, AE
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
AIOSEO
(193)4.8 out of 5
4th Easiest To Use in SEO Tools software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    All In One SEO is the most popular WordPress SEO plugin designed to help website owners improve their search engine rankings and online visibility. With over 3 million active users, AIOSEO offers too

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Leisure, Travel & Tourism
    Market Segment
    • 91% Small-Business
    • 8% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • AIOSEO is a SEO tool for WordPress that offers features for optimizing websites, managing SEO for each post or page, and providing real-time insights on elements such as meta tags, keywords, and page speed.
    • Reviewers appreciate the user-friendly interface, the ease of use for non-technical persons, the clear and actionable insights provided, and the time-saving aspect of the tool, with many noting the significant improvements in their website rankings.
    • Reviewers noted some issues such as the high volume of emails, the complexity of some advanced features, the high cost of paid plans, the auto renewal rate being significantly higher than the initial rate, and the lack of detection for internal links inside certain WordPress blocks.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • AIOSEO Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    SEO Optimization
    38
    Ease of Use
    37
    User-Friendly
    21
    Time Saving
    18
    Easy Setup
    17
    Cons
    High Costs
    14
    Limited Features
    13
    SEO Limitations
    5
    Learning Curve
    4
    High Pricing
    3
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • AIOSEO features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
    8.8
    SEO Auditing
    Average: 8.3
    8.5
    Content Insights
    Average: 8.1
    7.8
    Competitor Analysis
    Average: 7.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    AIOSEO® and All in One SEO Pack®
    Year Founded
    2007
    HQ Location
    West Palm Beach, US
    LinkedIn® Page
    www.linkedin.com
    12 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

All In One SEO is the most popular WordPress SEO plugin designed to help website owners improve their search engine rankings and online visibility. With over 3 million active users, AIOSEO offers too

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Leisure, Travel & Tourism
Market Segment
  • 91% Small-Business
  • 8% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • AIOSEO is a SEO tool for WordPress that offers features for optimizing websites, managing SEO for each post or page, and providing real-time insights on elements such as meta tags, keywords, and page speed.
  • Reviewers appreciate the user-friendly interface, the ease of use for non-technical persons, the clear and actionable insights provided, and the time-saving aspect of the tool, with many noting the significant improvements in their website rankings.
  • Reviewers noted some issues such as the high volume of emails, the complexity of some advanced features, the high cost of paid plans, the auto renewal rate being significantly higher than the initial rate, and the lack of detection for internal links inside certain WordPress blocks.
AIOSEO Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
SEO Optimization
38
Ease of Use
37
User-Friendly
21
Time Saving
18
Easy Setup
17
Cons
High Costs
14
Limited Features
13
SEO Limitations
5
Learning Curve
4
High Pricing
3
View All Pros and Cons
AIOSEO features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.0
8.8
SEO Auditing
Average: 8.3
8.5
Content Insights
Average: 8.1
7.8
Competitor Analysis
Average: 7.8
Seller Details
Seller
AIOSEO® and All in One SEO Pack®
Year Founded
2007
HQ Location
West Palm Beach, US
LinkedIn® Page
www.linkedin.com
12 employees on LinkedIn®
Similarweb
(1,010)4.5 out of 5
View top Consulting Services for Similarweb
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketi

    Users
    • Account Executive
    • Account Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 42% Mid-Market
    • 34% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Similarweb is a digital intelligence platform that provides website traffic analytics, market trends, and competitor performance insights for marketing and business decisions.
    • Reviewers frequently mention the ease of use, detailed traffic breakdowns, audience metrics, and the ability to integrate with other systems as key benefits of Similarweb.
    • Users mentioned that data accuracy can be an issue, particularly for smaller or niche websites, and that some advanced features are only available on higher-priced plans.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Similarweb Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    60
    Competitor Analysis
    57
    Traffic Analysis
    52
    Insights
    49
    Competitor Insights
    46
    Cons
    Data Inaccuracy
    24
    Limited Features
    21
    Inaccurate Data
    19
    Limited Data Access
    18
    Limited Data
    17
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Similarweb features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.0
    8.1
    SEO Auditing
    Average: 8.3
    8.2
    Content Insights
    Average: 8.1
    9.1
    Competitor Analysis
    Average: 7.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Similarweb
    Company Website
    Year Founded
    2007
    HQ Location
    New York
    Twitter
    @SimilarWeb
    56,393 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,286 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketi

Users
  • Account Executive
  • Account Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 42% Mid-Market
  • 34% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Similarweb is a digital intelligence platform that provides website traffic analytics, market trends, and competitor performance insights for marketing and business decisions.
  • Reviewers frequently mention the ease of use, detailed traffic breakdowns, audience metrics, and the ability to integrate with other systems as key benefits of Similarweb.
  • Users mentioned that data accuracy can be an issue, particularly for smaller or niche websites, and that some advanced features are only available on higher-priced plans.
Similarweb Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
60
Competitor Analysis
57
Traffic Analysis
52
Insights
49
Competitor Insights
46
Cons
Data Inaccuracy
24
Limited Features
21
Inaccurate Data
19
Limited Data Access
18
Limited Data
17
View All Pros and Cons
Similarweb features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.0
8.1
SEO Auditing
Average: 8.3
8.2
Content Insights
Average: 8.1
9.1
Competitor Analysis
Average: 7.8
Seller Details
Seller
Similarweb
Company Website
Year Founded
2007
HQ Location
New York
Twitter
@SimilarWeb
56,393 Twitter followers
LinkedIn® Page
www.linkedin.com
1,286 employees on LinkedIn®
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Learn More About SEO Tools

What are SEO Tools?

Search engine optimization (SEO) is the practice of optimizing web pages or domains to increase user traffic to a given website or piece of content via search engines. It involves staying up-to-date on search best practices and differences in search engine algorithms and using various tools and metrics to get a holistic picture of organic search.

Many SEO analysis tools consolidate metric testing and monitoring into a unified solution. Still, numerous specialized point solutions are tailored to address specific metrics, such as keyword research or link removal.

SEO products are typically built to cater to a single search engine or the most popular per region. As such, businesses must ensure they have an idea of the search engine(s) on which they wish to be found.

While Google has the biggest audience, that also means there is more competition, especially for highly sought-after terms. If choosing to target another search network, it is essential to ensure that the selected tool aids in increasing the rank on that platform.

What are the common features of SEO tools? 

The features listed below are commonly found in SEO solutions, but this list is by no means exhaustive. These features empower users to understand, enhance, and monitor their website's performance in search engine results.

  • Backlink analysis: It assists in building additional high-quality linkbacks while providing in-depth insights into the impact of existing linkbacks on the site's SEO. 
  • On-page SEO analysis: Beyond evaluating a URL based on targeted keywords, it thoroughly examines the content, meta tags, and other on-page elements to ensure alignment with SEO best practices set by each search engine.
  • Site audits: It identifies potential issues that search engine crawlers may encounter with a website’s pages. Checking for technical SEO issues, broken links, missing meta descriptions, and duplicate content, among other things, is included in improving the SEO performance.
  • Local marketing: Businesses can use it to manage their online presence efficiently in various local search engines, including platforms like Google Business, Yelp, and Bing Local. It ensures accurate and consistent business information across all platforms and excellent local search visibility.
  • Keyword analysis: It is crucial for tailoring the content and SEO strategy to target traffic, driving relevant keywords. It identifies the right keywords and analyzes their competitiveness and search volume. 
  • SERP rank tracking: It tracks organic keyword rankings targeted for a specific URL and provides history reports for multiple search engines. 
  • Brand alerts: It provides reports of when a brand or domain is mentioned or linked to from other domains.
  • Social analytics: It social mentions and linkbacks relative to SEO, providing insights into the effectiveness of social media strategies in driving organic search traffic.
  • Competitive analysis: It enables side-by-side comparisons with competitors. This includes analyzing backlink profiles, SERP results, domain authority, and other critical SEO metrics. 
  • Comprehensive reporting: It empowers users to generate professional reports and share data through user-friendly dashboards. The reports include keyword performance across search engines, backlink health, link-building opportunities, technical SEO issues, and opportunities to optimize content for improved visibility and organic traffic.
  • Integrations: It integrates with website analytics tools such as Google Analytics, webmaster tools, etc., to provide a holistic view of the website's performance. 
  • Other features of SEO Tools: Content Optimization, Keyword Research, Link Building, Rank Tracking, SEO Audit

What are the benefits of SEO tools?

Search engines have revolutionized how people access relevant content daily, prioritizing delivering the best results. With the standards of the space in constant flux, keeping up with the best practices of SEO is an ever-evolving challenge.

For businesses seeking to optimize their online presence, SEO tools are a cornerstone for digital success, providing many benefits to practitioners who use them effectively.

  • Optimized website performance: SEO tools allow for peak SERP performance, strategically targeting keywords that enhance channel visibility and impact.
  • Agile response to algorithm changes: With real-time updates, swift adaptation to evolving algorithms and maintaining a competitive edge online becomes easy.
  • Detailed performance insights: Comprehensive reports provided by SEO tools offer actionable insights into website performance and rankings for continuous improvement.
  • Competitive edge through analysis: SEO tools' competitor analysis feature proactively tracks changes in rankings and allows timely adjustments for sustained competitiveness.
  • Strategic visibility enhancement: SEO tools guide in selecting impactful keywords and creating compelling content, boosting online visibility.

Who uses SEO tools?

SEO can make or break content success, but not all levels of an organization will need to be involved in the SEO process. Instead, the responsibility of SEO typically falls on specific individuals within an organization.

Additionally, plenty of self-employed content creators will rely on SEO to ensure their content ranks well and can be found easily via search engines.

  • Content marketers: SEO is a staple within content marketing. Search engines are a primary channel through which potential buyers find services and products. Within organizations, content marketing teams or dedicated SEO specialists work with SEO to ensure their content performs the best.
  • Digital marketing agencies: SEO software is indispensable for digital marketing agencies. From keyword optimization to performance tracking, agencies use it to elevate their client’s online presence and drive tangible results.
  • E-commerce platforms: For e-commerce platforms seeking increased visibility and higher conversion rates, SEO solutions can have a large impact. By optimizing product listings and implementing other effective SEO strategies, more qualified leads are attracted, boosting sales and gaining a competitive advantage.
  • Startups and small businesses: SEO tools are a cost-effective way to establish a strong online presence for small businesses. These tools empower resource-limited enterprises to compete with larger competitors by implementing targeted SEO strategies that attract niche audiences.
  • Content creators: The term "content creator" can apply to everyone from bloggers to YouTube stars to Instagram influencers. People from all these backgrounds employ features like hashtag tracking and brand mentions to help their content perform in a potentially saturated environment.

SEO tools pricing

Different SEO tools have varying pricing structures based on the features and capabilities offered. Users should carefully assess their specific requirements and how pricing aligns with their budget.  

  • Freemium plans: With these plans, limited features are available in the free version, allowing users to access basic functionalities. Premium features, however, are often unlocked after opting for a subscription.
  • Subscription-based plans: Most SEO tools operate on a subscription model, charging a monthly or annual fee for a full features suite. The cost varies based on factors like the number of users, websites, or keywords tracked.
  • Tiered pricing: Tiered pricing plans cater to different user needs. While basic plans may cover essential features, higher-tier plans offer advanced functionalities, analytics, and support.
  • Usage-based pricing: Some tools can structure their pricing based on usage metrics. In such a case, users pay according to their specific usage requirements.
  • Custom enterprise plans: For large businesses with unique needs, custom enterprise plans are made. These plans often include personalized features, extensive support, and scalability.

In addition, free SEO tools and software provide complimentary trials, enabling users to perform essential searches and evaluate the platform before deciding on a paid subscription. 

Some free SEO tools include:

  • Ahrefs
  • Google Keyword Planner
  • Semrush
  • AnswerThePublic
  • Woorank

Challenges with SEO tools

While SEO software is an invaluable tool for any business, offering helpful insights and functionalities, users may encounter challenges with algorithm changes, data inaccuracy, and learning curves.

  • Dynamic algorithm changes: The fluid nature of SEO algorithms is a significant challenge for accurate performance tracking and optimization. Search engines continually refine their algorithms to prioritize relevant content, making it difficult to keep pace with the rapid changes. 
  • Emergence of new SERP enhancements: New enhancements in search results, such as featured snippets, play a pivotal role in search rankings and the visibility of brands. Measuring the effectiveness of these new features can be challenging, restraining businesses from fully optimizing their web pages for the latest SEO practices.
  • Consistent updates: SEO tools require constant updates to align with the latest SEO standards. Without regular updates, tools may become outdated, compromising their effectiveness. 
  • Potential data inaccuracies: Any lag in data updates may lead to potential inaccuracies in the provided information, hampering optimization efforts.
  • User learning curve: The dynamic nature of SEO and the complexity of some SEO tools can contribute to a steep learning curve for beginners. Businesses may face challenges in maximizing a new tool's full potential, requiring dedicated training and skill development efforts.

How to choose the best SEO tools

Choosing the right SEO tools is more than just about optimization. It's about selecting tools that contribute to the success of digital marketing strategies over the long term. To make an informed choice, buyers must consider the following key points:

  • Define business goals: Buyers should clearly outline the SEO goals, whether they are improving rankings for branded or non-branded keywords, boosting organic traffic, or enhancing content visibility. It guides the selection of tools aligned with the business’s strategic objectives.
  • Check for features and functionality: Buyers must thoroughly assess the offered features. They should seek functionalities that address the desired challenges, such as keyword research, competitor tracking, and real-time data insights. Buyers should choose tools with a comprehensive feature set tailored to their goals.
  • Ascertain reliability: Buyers must check the data sources and methodology used to ensure reliability. They should look for tools that provide accurate information on keyword rankings, backlinks, and other relevant metrics.
  • Consider scalability and integration: Buyers must consider the scalability to accommodate business growth. They should choose software that integrates with other tools in their tech stack, such as analytics platforms, content management systems, and other marketing automation tools.
  • Analyze automation available: To minimize manual tasks and enhance overall efficiency, buyers should look for tools with automation features such as keyword ideas, on-page optimization guidance, and assistance in content creation.
  • Ask for customer support and training: Buyers must prioritize tools with responsive customer support and accessible training resources. A strong support system ensures prompt issue resolution and maximizes tool utility.
  • Check for real-time data and updates: Buyers should opt for SEO tools that provide real-time data insights and frequent updates to adapt to algorithm changes swiftly.
  • Research and Compare: Buyers must conduct thorough research and read reviews, user testimonials, and expert opinions to understand the strengths and weaknesses of each tool. They can compare features, pricing, and user experiences.